PARK CITY, Utah (October 9, 2024) — U.S. Ski & Snowboard announced expanded partnerships with Stifel Financial Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will become the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota the official Team Naming Partner of the Toyota U.S. Para Snowboard Team. 

In addition to Stifel’s title sponsorship of the Stifel U.S. Alpine Ski Team, which was established in October 2022, and the naming of the Stifel U.S. Cross Country Ski Team, Stifel U.S. Freestyle Ski Team and Stifel U.S. Freeski Team in March 2023, the global investment banking and wealth management firm will also be the title sponsor of the Stifel U.S. Para Alpine Ski Team. The partnership makes Stifel the Team Naming Partner of all ski teams under the U.S. Ski & Snowboard organization. 

Toyota rejoined U.S. Ski & Snowboard in August 2021 as the organization’s Official Mobility Partner and Official Vehicle, focusing on increasing athlete opportunities and successes on and off the snow. It is the brand’s first team naming partnership. The expanded naming rights for both Stifel and Toyota are effective immediately.

Para alpine and Para snowboard were reintegrated under the U.S. Ski & Snowboard organization in May 2023 and had an extremely successful first season back. Seven-time Paralympic medalist Laurie Stephens and two-time Paralympic medalist Andrew Kurka led the Para alpine team this year, earning a World Cup win and five podiums, respectively. Exciting newcomers like Audrey Crowley and Jesse Keefe offer promising talent leading into the 2025 World Championships and the 2026 Paralympic Winter Games in Milan Cortina. On the Para snowboard side, three-time Paralympic gold medalist Brenna Huckaby and two-time Paralympic medalist Noah Elliott had standout seasons, each bringing home multiple FIS Crystal Globes. 

“We’re thrilled that Stifel and Toyota are expanding their partnerships to also invest directly into our Para sports,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel’s commitment to supporting all of our ski teams has been incredible. It’s a true partnership that has had such a meaningful impact on our sports and athletes. Toyota has consistently shown their commitment to supporting our athletes on and off the snow, and having them as a Team Naming Partner further demonstrates their dedication.”

Through this support, Para alpine and Para snowboard will receive more financial support, increasing the team's budget, allowing the programs to further develop.

“Having Stifel on board with our team is so exciting,” said Laurie Stephens, seven-time Paralympic medalist and Stifel U.S. Para Alpine Ski Team athlete. “The impact they have made with the Stifel U.S. Ski Team so far has been great, and I am thrilled to see what we can do together moving forward.” 

“I am really proud and excited to be representing U.S. Ski & Snowboard again this season and to have Toyota as our Team Naming Partner,” said Noah Elliott, Toyota U.S. Para Snowboard Team athlete and two-time Paralympic medalist. “Toyota’s motto is ‘Let’s Go Places,’ which is exactly what they allow us to do as our Team Naming Partner. Their support gives us the opportunity to get the proper training and support we need to be at our best for competitions and empowers us to get better and better every day.”

“The Stifel U.S. Para Alpine Ski Team is filled with stories of hard work and triumph, and we’re excited to support these inspiring athletes on their road to success,” said Ron Kruszewski, Chairman and CEO of Stifel. “As the Paralympics continue to grow as a global sports event, we’re pleased to sponsor the Stifel U.S. Para Alpine Ski Team through the next Paralympic Winter Games cycle in March 2026.”

“Toyota’s passion for innovation and commitment to empowering all people truly embodies the Paralympic spirit and we continue to support Paralympians by becoming the official Team Naming Partner of the Toyota U.S. Para Snowboard Team,” said Dedra DeLilli, Toyota VP Vehicle Marketing & Communications.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About Stifel Financial Corp.
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

About Toyota 
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.). Over the past 65 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 12 manufacturing plants. By 2025, the company’s 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.6 million cars and trucks (more than 2.2 million in the U.S.) in 2023, of which more than one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
courtney.harkins@usskiandsnowboard.org 

Stifel
Neil Shapiro
Head of Corporate Communications
shapiron@stifel.com  

Toyota
Sam Mahoney 
Marketing Communications 
samuel.mahoney@toyota.com 

PARK CITY, Utah (Oct. 1, 2024) – U.S. Ski & Snowboard announced today nearly 60 companies will support the 240 athletes throughout the 2024-25 competition season with equipment, apparel and accessories as they strive for World Cup podiums around the world. Along with athletes, U.S. Ski & Snowboard members will receive discounts from many of the suppliers below through the Member Benefits portal. U.S. Ski & Snowboard also welcomes a host of new suppliers and licensees for the 2024-25 season. 

“Our suppliers and licensees are such an important part of our organization and we’re thrilled to continue working alongside them as we enter this season,” says Trisha Worthington, Chief Revenue & Philanthropy Officer at U.S. Ski & Snowboard. “We’re committed to ensuring our athletes, partners, members and fans alike feel supported through our partnerships and with the over 60 companies we work with, we’re hitting that mark.” 

2024-25 SUPPLIERS

Equipment:

• Atomic (alpine skis, boots; nordic skis, boots) 
• Dalbello (boots)
• Dynastar (alpine skis)
• Fischer (alpine skis, boots, bindings; nordic skis, boots, bindings, OneWay poles)
• Head (alpine skis, boots, bindings)
• ID One (moguls skis, aerials skis, poles)
• Look (bindings)
• Lange (boots)
• Level Gloves (gloves)
• Marker (bindings)
• Madshus (skis, boots, poles)
• Nordica (skis, boots)
• Rossignol (skis)
• Salomon (alpine skis, boots, bindings; nordic skis, boots, bindings)
• Stockli (alpine skis)
• Sun Valley Ski Tools (wax, ski/snowboard tuning equipment)
• Swix (wax, ski/snowboard tuning equipment)
• Toko (gloves, wax, ski/snowboard tuning equipment)
• Vola (wax)
• Völkl (skis)
• Wintersteiger (wax, ski/snowboard tuning equipment)

Apparel:

• Bigtruck (headwear)
• Khombu (après footwear)
• SKIDA (neck gaiters, hats)
• Vix Protection (cut-resistant baselayers) 
• Wigwam (competition and lifestyle socks)

Accessories:

• Auclair (gloves)
• Giro (helmets, goggles)
• Hestra (gloves)
• Knockaround (sunglasses, goggles)
• Outdoor Master (helmets, goggles) 
• Pit Viper (sunglasses, goggles)
• POC (helmets, sunglasses, goggles, shin guards, arm guards, back protectors)
• Reusch (gloves)
• Rise Brewing Co. (coffee)
• Ski Metrix (booster strap)
• SMITH (helmets, sunglasses, goggles)
• Sweet Protection (helmets, sunglasses, goggles)
• Wildhorn (helmets, goggles, gloves, balaclavas)
• Zanier (gloves)

Medical Partners: 

• Barton Health 
• Intermountain Health 
• RAYUS Radiology
• The Steadman Clinic
• Vail Health

Medical Providers:

• Advanced Dentistry, Park City, UT
• Mammoth Hospital, Mammoth Mountain, CA
• Rebound Physical Therapy, Bend, OR
• Steamboat Orthopedics and Spine Institute, Steamboat Springs, CO

Medical Equipment Providers

• DJO Global (orthopedic devices)
• School Health 

 Official Education and Research Partner

• University of Utah

Industry:

• HKD Snowmakers (snowmaking equipment)
• Leitner-Poma (lift system)
• Prinoth (snow groomer)
• SKIDATA (ski lift access key cards)
• SkyTechSport (ski/snowboard simulator)
• World Cup Supply (event, race equipment, supplies)

For More Information Contact:
Leann Bentley
Communications Manager
leann.bentley@usskiandsnowboard.org 

PARK CITY, Utah (Sept. 27, 2024) —The alpine Audi FIS Ski World Cup 2024-25 season is officially confirmed with four domestic World Cups on the docket.

First up in the United States is the Stifel Killington Cup Nov. 30 - Dec. 1, 2024. This will be the eighth World Cup held in Killington, Vermont – a venue that the winningest skier of all time Mikaela Shiffrin has won six times. 40,000 fans are expected to show up and cheer on the best women tech skiers in the world. 

Immediately following the women's race, the men will open the speed season in Beaver Creek, Colorado at the annual Stifel Birds of Prey presented by United Airlines Dec. 6-8. This series will include a downhill, super-G and giant slalom. The giant slalom race is back in Beaver Creek for the first time since Stifel U.S. Ski Team athlete Tommy Ford found his first World Cup victory on the track in 2019. 

Then the women will head to Beaver Creek one week later Dec. 14-15, 2024. The famed Birds of Prey downhill track, known for being one of the most challenging stops on the men’s tour, boasts a vertical drop of 2,470 feet and an average gradient of 31 percent. The race will mark the first time many of the Stifel U.S. Ski Team women will race a World Cup on home snow, and the first time the women will have run a downhill at the venue. 

Finally the alpine season will end in the United States in Sun Valley, Idaho for the Stifel Sun Valley Finals held March 22-27, 2025. It will be the first time the alpine World Cup Finals have returned to the U.S. since 2017. This event will bring in the top 25 competitors, both men and women, from each discipline as they fight for the final World Cup points of the season with overall and discipline FIS Crystal Globes awarded.

“We are thrilled that all four domestic alpine World Cups are now officially confirmed on the calendar this season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “We are confident that all of these events will continue to amplify the sport of alpine skiing in the U.S. and provide an excellent experience for fans and athletes.”

The exciting alpine line up officially commences in Sölden, Austria Oct. 26-27 with a giant slalom race for the men and women. 

2024-25 U.S. WORLD CUP SCHEDULE

ALPINE
Nov. 30-Dec. 1, 2024: Stifel Killington Cup, Killington, Vermont; women’s slalom/giant slalom
Dec. 6-8, 2024: Stifel Birds of Prey presented by United Airlines, Beaver Creek, Colorado; men’s super-G/downhill/giant slalom
Dec. 14-15, 2024: Stifel Birds of Prey presented by United Airlines, Beaver Creek, Colorado; women’s super-G/downhill
March 22-27, 2025: Stifel Sun Valley Finals, Sun Valley, Idaho; men’s and women’s downhill/super-G/giant slalom/slalom

QUOTES

“Sun Valley has a long and storied history in ski racing, for many years hosting the revered Harriman Cup, our first FIS World Cup in 1975, and most recently the U.S. Alpine Championships back-to-back. We’re proud of our mountain and believe it will provide a great test of the world’s greatest skiers, but we’re even more proud of our community and the way this small western town can rally around an event of this caliber. We’re thrilled for athletes, families, and travelers worldwide to come experience the best of Sun Valley.”

• Pete Sonntag, Sun Valley Resort GM and VP

“It is such an honor to continue the tradition of the Stifel Birds of Prey World Cup at Beaver Creek. In addition to hosting the annual men's tour with downhill, super-G and giant slalom races, this season we are excited to welcome the women back to Beaver Creek for a super-G and the first-ever women’s downhill on the Birds of Prey course. With these back-to-back World Cup weekends, we are thrilled to offer a 10-day festival of ski racing, live music, beer tastings, ski films, sponsor activations and more."

• Sarah Franke, Stifel Birds of Prey Event Director

"It's always a thrill to kick off the alpine season with the Stifel Killington Cup, especially in a World Championship year! Killington is proud to host the best in the world on Superstar year after year and we're looking forward to another exciting weekend of racing action,” 

• Amy Lamarie, Director of Marketing, Killington Mountain

Press Release Courtesy of X Games

DENVER, COLO. (September 24, 2024) - As the 2024/25 winter season begins, X Games announces its return to Buttermilk Mountain in Aspen Snowmass for the 24th consecutive year, as well as the addition of a new X Games Street Style Pro event at Copper Mountain in collaboration with U.S. Ski & Snowboard. 

X Games Aspen, Jan. 23 - 25, 2025
X Games will return to Buttermilk Mountain in Aspen Snowmass with some of the world’s best action sports athletes competing in ski and snowboard events January 23-25, 2025. X Games Aspen 2025 will feature men’s and women’s ski and snowboard competitions in the disciplines of Superpipe, Slopestyle, Big Air, Knuckle Huck, and Street Style. In addition to sporting events, X Games Aspen 2025 welcomes the return of special music appearances each night and performers will be announced in the coming weeks.

Tickets to X Games Aspen 2025 will be general admission and fans will have the option to upgrade their tickets with multiple hospitality options which include added perks and experiences. More information on scheduling, music, and ticket availability will be announced soon. To be among the first to purchase the limited number of tickets available and discover the thrilling lineup of music appearances, fans can sign up for the exclusive X Games Aspen 2025 ticket waitlist at xgames.com. 

X Games Street Style Pro, Dec. 20 - 21, 2024
The first event of the newly announced partnership between X Games and U.S. Ski & Snowboard will be the X Games Street Style Pro at Copper Mountain, running Dec. 20-21. This event will complement the Toyota U.S. Grand Prix at the same venue. The X Games Street Style Pro will feature nighttime competitions and musical appearances, enhancing the daytime halfpipe events with a vibrant party atmosphere. The evening of Dec. 20 will showcase emerging talent from the U.S. Revolution Tour, U.S. Ski & Snowboard’s development series, who will compete for a spot in the pro final on Dec. 21. Competitions will be held from 5 p.m. to 9 p.m. each evening, followed by a concert. Music details will be announced soon. 

With the new partnership in place between X Games and U.S. Ski & Snowboard, the winners from both the halfpipe and street style contests will earn automatic invites to X Games Aspen 2025. The event will be streamed live at xgames.com.

Additional details and ticketing information for X Games Aspen and X Games Streetstyle Pro will be forthcoming and available on XGames.com for fans and XGamesMediaKit.com for press.

About X Games
Since its inception in 1995, X Games became the leading action sports competition and lifestyle brand, spotlighting the world’s best action sports athletes against the backdrop of each individual host city. Over the past 29 years, X Games has organized the world’s premiere action sports events around the globe, complemented by top musical performances, year-round content and fan experiences.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 250 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About Aspen Skiing Company
With roots dating back to 1946 and a division of Aspen One, Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, the company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts and more than 410 trails. Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and Aspen Ventures and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspensnowmass.com, www.aspen.com, or follow @aspensnowmass on Twitter, Instagram or Facebook.

About Copper Mountain Resort
Located just 75 miles west of Denver, Colo., Copper Mountain, the Athlete’s Mountain, offers an experience that inspires adventure, elevates ambition and empowers progression. During the winter, Copper’s world-class naturally divided terrain provides skiers and riders access to over 2,500 acres of high alpine adventure that’s designed to challenge, inspire and empower every type of athlete. Each summer, the mountain transforms into a progression playground for hikers, mountain bikers and outdoor enthusiasts. Three centralized pedestrian villages provide a vibrant atmosphere complete with slope-side lodging, dining, shopping and activities. Copper Mountain is home to Woodward Copper and the U.S. Ski Team Speed Center which facilitate year-round training for every level of athlete. Copper Mountain is the Official Training Center for U.S. Ski & Snowboard athletes leading up to the Olympic Winter Games Milano Cortina 2026. Copper Mountain is part of the POWDR Adventure Lifestyle Co. portfolio and an Ikon Pass partner. POWDR is a family-owned adventure lifestyle company (TM) that believes there is nothing better for your soul than to spend time with the people you love, doing the things you love. 

Media Contacts:

X Games

- Grace Coryell - grace.coryell@xgames.com

- Lauren Machen - lmachen@fusemarketing.com 

- Alex Hughes - ahughes@fusemarketing.com 

Aspen Skiing Company - Jeff Hanle, jhanle@aspensnowmass.com

U.S. Ski & Snowboard - Courtney Harkins, courtney.harkins@usskiandsnowboard.org

Copper Mountain Resort - Olivia Butrymovich, obutrymovich@coppercolorado.com.

PARK CITY, Utah (Sept. 17, 2024) — U.S. Ski & Snowboard will host three freeski and snowboard domestic World Cups and three NorAm events in the 2024-25 season. The World Cup events include the Toyota U.S. Grand Prix at Copper Mountain and Toyota U.S. Grand Prix and Visa Big Air presented by Toyota at Aspen Snowmass, while the three NorAm-level stops include U.S. Revolution Tour events at Copper Mountain, Aspen Snowmass and Mammoth Mountain. 

Toyota U.S. Grand Prix & Visa Big Air
The Toyota U.S. Grand Prix is the longest-running winter action sports tour and plays a significant role in the Olympic qualification process ahead of the Milan-Cortina 2026 Olympic Winter Games, with World Cups in 2024-25 counting towards Hydro Flask U.S. Snowboard Team and Stifel U.S. Freeski Team athletes making Team USA.

The first Toyota U.S. Grand Prix of the season will take place at Copper Mountain on Dec. 18-21, 2024, featuring a halfpipe competition in the resort’s 22-foot superpipe. In conjunction, Copper will also host a new X Games event during the same weekend. More details will be announced soon. 

The second stop of the Toyota U.S. Grand Prix will take place at Aspen Snowmass on Jan. 27- Feb. 2, 2025, along with the Visa Big Air Feb. 3-6, 2025, following the Winter X Games Aspen Jan. 23-25, 2025. Having hosted the FIS Snowboard and Freeski World Championships in 2021, Aspen will once again welcome the world’s best freeski and snowboard athletes to compete at World Cup-level halfpipe, slopestyle and big air events at their esteemed venues on Buttermilk Mountain. 

Additionally, aligning with the new strategic partnership between X Games and U.S. Ski & Snowboard, the Toyota U.S. Grand Prix winners at Copper Mountain will be invited to Winter X Games Aspen 2025. The next athlete in the results will be invited if the winning athlete has already secured an X Games invite. 

“The 2024-25 calendar is set and we are anticipating a great season, with many historically successful events back on the docket, alongside some new and exciting events set to debut,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “With the recent partnership between U.S. Ski & Snowboard and X Games, the world of freeskiing and snowboarding is being further elevated. We are excited to continue moving the needle of what’s possible alongside our amazing resort partners.”

U.S. Revolution Tour
The U.S. Revolution Tour consists of halfpipe, slopestyle and big air events and serves as a stepping stone for athletes transitioning from grassroots to elite competition. The 2024-25 season will feature three Rev Tour stops: Copper Mountain (Jan. 11-15, 2025), Aspen Snowmass (Feb. 8-12, 2025) and Mammoth Mountain (March 16-21, 2025). 

The men's and women’s freeski and snowboard athletes who win the overall Rev Tour title in slopestyle or halfpipe will earn an invite to the 2026 Winter X Games.

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QUOTES APPENDIX

Aspen Snowmass

“We have a long history with the U.S. Ski & Snowboard Team, dating back many years and across many disciplines. It’s exciting to ink this new deal that will bring the best freeskiers and snowboarders in the world to Aspen Snowmass for the Toyota U.S. Grand Prix over the next three seasons. The timing is perfect to highlight not just our amazing local athletes but our incredible venue and professional teams at Buttermilk, and welcoming the best in the world competing for the upcoming 2026 Olympic Games. We are thrilled to have the athletes here and once again work with our partners in our community and at U.S. Ski & Snowboard.”

- John Rigney, SVP of Business Development, Aspen Skiing Company.

Copper Mountain

“Copper Mountain is proud to continue its long-term partnership with U.S. Ski & Snowboard by welcoming back the Toyota U.S. Grand Prix. Hosting elite competitions is part of our identity at The Athlete’s Mountain, and we’re honored to provide a stage where the world’s best can showcase their skills. As part of this year’s Toyota U.S. Grand Prix, Copper is also excited to announce a new event with X Games in the coming weeks!” 

- Dustin Lyman, President & General Manager, Copper Mountain Resort  

Mammoth Mountain

“We are excited to continue our long-standing partnership with U.S. Ski & Snowboard Team to host another U.S. Revolution Tour at Mammoth Mountain. As we continue to focus on tailoring our Unbound terrain parks toward progression, we are also committed to supporting athletes on their way to elite competition.”  

- Michelle Tomaier, Director of Events, Sponsorships and Athletes