Park City, UT - (Dec. 12, 2024) – U.S. Ski & Snowboard, Stifel and NBC Sports formally announce the return of the Stifel Snow Show, premiering on Saturday, Dec. 14, at 2:30 p.m. ET on CNBC. Airing weekly through the end of the 2024-25 World Cup season, the second season of the Stifel Snow Show will take fans deeper into competitive skiing and snowboarding, sharing athlete stories that go far beyond the snow.

This season focuses on the journeys of some of the world’s best winter athletes, offering a “beyond the bib” perspective. Each episode will feature one of the U.S. Ski & Snowboard Team’s top athletes, including Mikaela Shiffrin, two-time Olympic gold medalist and the winningest alpine skier of all time, Olympic gold medalists Alex Hall and Jessie Diggins and some of the sports’ legends, like Picabo Street, Jonny Moseley and more. 

The Stifel Snow Show continues to bring fans unparalleled access to every sport on the FIS World Cup circuit, including alpine skiing, snowboarding, freeskiing, cross country and more. Hosted by NBC Sports’ Ahmed Fareed and Cara Banks, the show blends in-depth analysis, recaps of the week’s action and interviews with athletes and experts.

“We are excited to bring season two of the Stifel Snow Show back,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This season, we’re more focused on further elevating the profile of skiing and snowboarding in the U.S. and showcasing our amazing athlete stories on a bigger scale. We’re grateful to be able to do this with our long-time partners NBC and Stifel, and know that by working together, we’re continuing to elevate our sports and athletes to the masses.”

“With the Milan Cortina Olympics just a little more than a year away, we’re excited to partner with the U.S. Ski & Snowboard Team to present a second season of the Stifel Snow Show,” said Joe Gesue, Senior Vice President, NBC Olympics & Paralympics, Programming & Executive Editor. “Viewers will be able to follow the rich stories and thrilling achievements of these incredible athletes on a weekly basis as they continue their journey toward the Olympic Games.”

The Stifel Snow Show premieres on CNBC on Saturday, Dec. 14, at 2:30 p.m. ET. Episodes will be released weekly on Saturdays through March 29. They will be available across multiple platforms, including Peacock, NBC Sports’ YouTube and U.S. Ski & Snowboard’s YouTube channels. 

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NBC Sports’ Stifel Snow Show 2024-25 Schedule on CNBC

U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About NBC Sports
NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering and presenting many of the most prestigious sports properties in the world: the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Big Ten Conference, Notre Dame, NASCAR, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 13 consecutive years.

About Stifel Financial Corp.
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

Park City, Utah (Dec. 6, 2024) — U.S. Ski & Snowboard is proud to announce President and CEO Sophie Goldschmidt has been named to Sports Business Journal’s (SBJ) 2024 Power Players in Women’s Sports, an honor recognizing individuals driving significant progress and innovation in women’s sports. 

This recognition comes as women’s sports reach new heights, with projected revenues surpassing $1 billion in 2024 and groundbreaking milestones across leagues, teams and individual athletes. In her three years at the helm of U.S. Ski & Snowboard, Goldschmidt’s leadership has cemented U.S. Ski & Snowboard as one of the many leaders in advancing gender equity in sports, particularly through the launch of the HERoic initiative in 2022, an initiative focused on empowering women in skiing and snowboarding.

Under Goldschmidt’s direction, HERoic has already had a significant increase in women coaches at the elite level, addressing the imbalance of only 1 in 4 coaches in the sport. Alongside the success at the coaching level, U.S. Ski & Snowboard reflects this commitment, with 67% of its executive team comprised of women.

Goldschmidt’s extensive experience and accolades underscore her transformative impact on the sports industry. She has held executive roles at globally renowned organizations, including the World Surf League, National Basketball Association, Women’s Tennis Association, Rugby Football Union, PGA European Tour and Adidas. Throughout her career, she has been at the forefront of global sports, media and entertainment industries.

Her achievements have been widely recognized, with honors including one of Forbes’ Most Powerful Women in Sport, AdWeek’s Most Powerful Women in Sport, Sports Business Journal’s Forty Under Forty, Sport360’s Most Powerful Woman in Sport and Marketing Week’s Vision Award.

“It’s an honor to be included in Sports Business Journal’s Power Players in Women’s Sports alongside so many trailblazers pushing boundaries and creating opportunities,” said Goldschmidt. “At U.S. Ski & Snowboard, we are committed to empowering women at every level of our sport. HERoic is a testament to what’s possible when we prioritize equity and inclusion.”

Goldschmidt’s vision and commitment to empowering women in sports continue to set the tone at the organization and within the industry as women's sports continue to thrive at all levels.

Park City, UT (Dec. 5, 2025) – The U.S. Ski & Snowboard Team is proud to announce the launch of Insider, a unique fan club for winter sports enthusiasts to connect more deeply with the action, athletes and excitement of the U.S. Ski & Snowboard Team. Designed for passionate fans, the program offers exclusive benefits, pro deals from some of the world’s biggest brands and unforgettable experiences with athletes for the inaugural price of $60.

“The Insider Fan Club celebrates the spirit of our incredible community, offering fans VIP-level access to our domestic World Cup events and the chance to interact and cheer on the world’s best athletes,” said Sophie Goldschmidt, U.S. Ski & Snowboard President and CEO. “Insider is a step forward in bringing the U.S. Ski & Snowboard Team closer to the community that has supported our 240+ athletes and 10 teams for years.”

What is an Insider?

As an Insider Fan, members gain:

• Exclusive Welcome Pack: This pack includes a collectible enamel pin, custom neck gaiter, sticker pack and welcome card.
• Partner Perks:
  • Ikon Pass: 30% off U.S. Ski & Snowboard Insider membership for all Ikon pass holders.
  • Backcountry: 20% off your entire cart, with more discounts on the way. 
  • Outside+: A complimentary 90-day trial. Watch all domestic World Cups live and on-demand, more than 75 Warren Miller films and unlimited access to articles, videos and stories from Outside magazine and affiliated brands like Backpacker, Climbing, Ski, Trail Runner, VeloNews, and more.
  • Protect Our Winters (POW): Free membership and 15% discount on all merchandise. 
  • United Airlines: 5% off select flights for MileagePlus members to dozens of domestic snow destinations. 
• VIP Experiences: Custom credentials to domestic World Cup events, providing exclusive viewing spots. 
• Sweepstakes: Entry to win the coveted U.S. Ski & Snowboard ultimate lift pass, an unrestricted, with no blackout dates, ski and snowboard pass to more than 200 resorts throughout the U.S.

How to Join

Becoming an Insider Fan is easy:

1. Visit our Insider webpage. 
2. Complete the sign-up process.
3. Once payment is confirmed, members will receive a welcome email with access to benefits, the Welcome Pack, a personalized web page with partner discount codes, and more.

Eligibility: The program is open to U.S. residents aged 18 and older.

Park City, UT (Nov. 26, 2024) -  U.S. Ski & Snowboard announced the athletes that won and landed in the top three results for the SkillsQuest-Fitness program for 2024. Each year the organization recognizes the overall top 3 performers and each event-specific winner. This year, sport-specific winners were added. 

The overall winners are highlighted by Apex2100 club athlete Viktoria Zaytseva and Stifel U.S. Alpine Ski Team athlete Isaiah Nelson. 

SkillsQuest-Fitness is a comprehensive fitness assessment consisting of eight individual events, including a 20-meter sprint, long jump, box jumps and more. Physical fitness is essential for snow sport athletes providing the foundation to handle the training volumes needed throughout various development phases to enhance technical skills. With more than 7,500 tests conducted nationwide to date, this test establishes benchmarks and age-specific norms to support athlete progress.

2024 SkillsQuest-Fitness Overall Podium
(Name; Score; Club)

Female:
1st – Viktoria Zaytseva; 733 points; Apex2100
2nd – Lauren Macuga; 727.5 points; Stifel U.S. Ski Team
3rd – Tricia Mangan; 714 points; Stifel U.S. Ski Team

Male:
1st – Isaiah Nelson; 917 points; Stifel U.S. Ski Team
2nd – Caman Beauregard; 879.5 points; Steamboat Spring Winter Sports Club
3rd – Curtis Zanni / Adrian Beauregard; 872.5; both Steamboat Spring Winter Sports Club

2024 SkillsQuest-Fitness Sport Winners
(Name; Club)

Alpine:
Female – Viktoria Zaytseva; Apex2100
Male – Isaiah Nelson; Stifel U.S. Ski Team

Cross Country:
Female – Antigone Loomis; Steamboat Spring Winter Sports Club
Male – Tristan Thrasher; Steamboat Spring Winter Sports Club

Freeski:
Female – Molly Flynn; Stratton Mountain School
Male – Ben Harrington; Holderness School

Freeride:
Female – Stolle Wannamaker; Sugar Bowl Ski Team & Academy
Male – Anders Leckie; Sugar Bowl Ski Team & Academy

Freestyle:
Female – Kasey Hogg; Stifel U.S. Freestyle Ski Team
Male – Charlie Mickel; Stifel U.S. Freestyle Ski Team

Ski Jumping/Nordic Combined:
Female – Haley Brabec; Steamboat Spring Winter Sports Club
Male – Arthur Tirone; Steamboat Spring Winter Sports Club

Snowboard:
Female – Callen Hwang; Stratton Mountain School and Ski Foundation
Male – Walker Overstake; Steamboat Spring Winter Sports Club

2024 SkillsQuest-Fitness Event Winners

(Name; Results; Club)
20m Shuttle Run:
Female – Tricia Mangan; 61.1 mL/kg/min; Stifel U.S. Ski Team
Male – Matthew Bassin; 66.4 mL/kg/min; Ski & Snowboard Club Vail

Long Jump:
Female – Allison Mollin; 247 cm; Stifel U.S. Ski Team
Male – Carl Ottosson; 319 cm; Sugar Bowl Ski Team & Academy

Triple Jump:
Female – Lauren Macuga; 784 cm; Stifel U.S. Ski Team
Male – Carl Ottosson; 1006 cm (New Record); Sugar Bowl Ski Team & Academy

20m Sprint:
Female – Vika Zaytseva; 2.99 sec; Apex2100
Male – Carl Ottosson; 2.61 sec (New Record); Sugar Bowl Ski Team & Academy

Strict Pull Up:
Female – Summer Duda; 15 reps; Stratton Mountain School
Male – Isaiah Nelson; 19 reps; Stifel U.S. Ski Team

Push Up:
Female – Summer Duda; 54 reps; Stratton Mountain School 
Male – Matteo Padoan; 65 reps; Waterville Valley BBTS

Box Jump:
Female – Brynn Hanley; 73 jumps; Team Palisades Tahoe
Male – Isaiah Nelson; 84 jumps; Stifel U.S. Ski Team

For more information:
Bob Poehling
High Performance Manager
U.S. Ski & Snowboard
C: +1 (435) 602-9536

Stifel U.S. Ski Team Announces New Trophy and Prize for North American World Cups

Park City, UTAH — (Nov. 21, 2024) - The Stifel U.S. Alpine Ski Team and title partner Stifel Financial together announce the Stifel HERoic Cup, part of the organization’s HERoic initiative celebrating women’s sports. The Stifel HERoic Cup will be awarded to the woman athlete with the most World Cup points after the three North American stops on the women’s FIS Alpine World Cup tour: the Stifel Killington Cup, Tremblant World Cup and Stifel Birds of Prey presented by United Airlines.

“We are thrilled to announce the Stifel HERoic Cup this season and further our commitment to amplifying women in sports through our HERoic initiative,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel’s commitment to the athletes is second to none and this award is a testament to that. It will be a weekend of firsts in Beaver Creek, and we look forward to awarding the first Stifel HERoic Cup following the first women’s Stifel Birds of Prey presented by United Airlines.”

The cup winner will be awarded $50,000 at an award ceremony following the final race in Beaver Creek. The victor will also receive the newly designed and produced Stifel HERoic Cup trophy. The prize money will be deposited in a Stifel investment account and the athlete may choose to withdraw the money, leave it invested with Stifel’s guidance, or combine both. If there is a tie, the athletes will split the award. 

“We’re excited to help the Stifel U.S. Ski Team celebrate and empower women competing in North America this winter through our sponsorship of the Stifel HERoic Cup,” said Ron Kruszewski, Chairman and CEO of Stifel. “As the firm Where Success Meets Success, we continue to align the Stifel brand with individuals who share our commitment to greatness, and we look forward to supporting these dedicated female athletes as they compete for the first ever Stifel HERoic Cup.”

The Stifel HERoic Cup was created to promote excellence in women’s alpine skiing further while showcasing Stifel’s commitment to supporting the sport and its athletes. It aligns with U.S. Ski & Snowboard’s broader goals of women's empowerment within the organization's HERoic initiative. 

 “Ron and Stifel have been incredible supporters of the Stifel U.S. Ski Team,” shared 98-time World Cup winner Mikaela Shiffrin. “Their support of the Stifel HERoic Cup is yet another example of their passion for ski racing and their determination to bring more support to our team and awareness to our sport. We are all so thankful for Stifel’s commitment to supporting the first-ever Stifel HERoic Cup.” 

A leaderboard will be created based on World Cup points as tracked by FIS. Eligibility is for athletes competing at the Stifel Killington Cup, Tremblant World Cup and Stifel Birds of Prey presented by United Airlines. The first opportunity kicks off in Killington, VT, Nov. 30 - Dec. 1, 2024, with a women’s giant slalom and slalom race. 

STIFEL HEROIC CUP-ELIGIBLE RACES

• Nov. 30, 2024 – Stifel Killington Cup, Killington, VT – giant slalom
• Dec. 1, 2024 – Stifel Killington Cup, Killington, VT – slalom 
• Dec. 7, 2024 – Tremblant World Cup, Tremblant, CAN – giant slalom
• Dec. 8, 2024 – Tremblant World Cup, Tremblant, CAN – giant slalom 
• Dec. 14, 2024 – Stifel Birds of Prey presented by United, Beaver Creek, CO – downhill
• Dec. 15, 2024 – Stifel Birds of Prey presented by United, Beaver Creek, CO – super-G

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FOR MORE INFORMATION, CONTACT:
Courtney Harkins, Director of Communications & Marketing
U.S. Ski & Snowboard
courtney.harkins@usskiandsnowboard.org 

Park City, UT (Nov. 14, 2024) – U.S. Ski & Snowboard is excited to announce that alpine great Lindsey Vonn will rejoin the Stifel U.S. Ski Team.

Vonn’s decision to try and return to ski racing comes after careful consideration following successful knee surgery earlier this year. She has been able to get back to training and test her knee over the past couple of months and will be continuing her progression with the Stifel U.S. Ski Team in Colorado and beyond, representing a new exciting chapter in her already storied career.

“Getting back to skiing without pain has been an incredible journey,” said Vonn. “I am looking forward to being back with the Stifel U.S. Ski Team and to continue to share my knowledge of the sport with these incredible women.”

Vonn’s return comes off the back of a strong season for the women’s Stifel U.S. Ski Team. Her presence will bring an extra layer of experience to the already successful alpine program. 

“Lindsey has made an indelible mark on alpine skiing and our organization throughout her career. We’re delighted to welcome her back,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Her dedication and passion towards alpine skiing is inspiring and we’re excited to have her back on snow and see where she can go from here.”

Vonn recorded her first World Cup victory in 2004 and continued on to win three Olympic medals, 20 World Cup titles (including four overall Crystal Globes), eight World Championship medals, 137 World Cup podiums and 82 World Cup victories. However, she suffered multiple injuries during her career and despite her ability to persevere and come back from those injuries, it eventually was the reason for her retirement after 18 seasons on the World Cup tour. Following a partial knee replacement surgery in April, she feels stronger than ever.

Vonn also continues to work with her personal foundation, the Lindsey Vonn Foundation, which supports underserved girls through scholarships and empowerment programs, and is still a mentor to current Stifel U.S. Ski Team athletes. She hopes she can continue to inspire the next generation of women in sports.

“Lindsey is someone who has really been there for me throughout my time on the World Cup circuit,” said Stifel U.S. Ski Team athlete Bella Wright. “I never got the opportunity to be Lindsey’s teammate in the past, so the opportunity to ski alongside her is extremely exciting! I can’t wait to see what the U.S. women can do this season.” 

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Assets:
Video assets are available for media here. Photos are available for media here.
Credit: Stifel U.S. Ski Team 

For more information:
Courtney Harkins
Director of Marketing & Communications, U.S. Ski & Snowboard
courtney.harkins@usskiandsnowboard.org 

For Lindsey Vonn Media Inquiries: 
Liz Logan, LLogan@fullpic.com