(PARK CITY, UTAH OR SAN DIEGO, CA – August 30, 2023) – U.S. Ski & Snowboard and Knockaround Sunglasses officially announce a partnership through 2026. As part of the partnership, Knockaround has exclusive selling rights of sunglasses and goggles at seven key events throughout the season for the…

U.S. Ski & Snowboard announced today the first snowboard title partnership in history with Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft goods innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, officially naming the team the Hydro…

(PARK CITY, UTAH - August 15, 2023) – U.S. Ski & Snowboard formally announced the extension of its partnership with Intermountain Health as its Official Healthcare Partner through 2027. Intermountain Health, a leading healthcare provider, will continue providing world-class care and support for…

(PARK CITY, UT - June 20, 2023) - U.S. Ski & Snowboard announced today the extension of its long-standing partnership with USANA, a global nutritional supplement company, as the organization’s Official Nutritional Supplement, Vitamin and Minerals Partner for the next three years. A leader in…

PARK CITY, UT - May 18, 2023 - U.S. Ski & Snowboard is proud to announce the recognition of several exceptional individuals and organizations who have made significant contributions to the world of elite skiing and snowboarding. This year's recipients have showcased exceptional talent,…

PARK CITY, Utah (May 16, 2023) – The world’s best freestyle mogul skiers will converge on the birthplace of freestyle skiing in America with the addition of moguls and dual moguls FIS World Cups at Waterville Valley Resort, New Hampshire, for the 2024 and 2025 seasons.  This agreement marks the…

Guy Slattery, Chief Marketing Officer (CMO) of U.S. Ski & Snowboard, has been named to the second annual Forbes Entrepreneurial CMO 50 List, a testament to his unique marketing approach and mindset in Olympic sports marketing. The award highlights 50 marketing chiefs who are acting today and…

Park City, UTAH (April 13, 2023) - Ashley Caldwell, Chris Lillis and Justin Schoenefeld were honored as the 2022 Olympic Team of the Year by the annual Governor’s State of Sport Awards held Thursday evening. Caldwell, Lillis and Schoenefeld are the 2022 Olympic champions in Mixed Team Aerials,…

U.S. Ski & Snowboard, the National Governing Body of skiing and snowboarding, today announced United Airlines as its Official Airline Partner through 2027. United will now safely transport the team around the globe to train and compete on the biggest stages, while also supporting U.S. Ski…

PARK CITY, Utah (March 29, 2023) – U.S. Ski & Snowboard announced today the expansion of its partnership with Stifel Financial Corp. (NYSE:SF) to become the official Team Naming Partner of all of the ski teams under the U.S. Ski & Snowboard brand. In addition to their title sponsorship of…