The Landmark Renewal with Financial Services Partner is Largest Partnership in U.S. Ski & Snowboard History

Park City, Utah & St. Louis, Missouri (May 13, 2025) — U.S. Ski & Snowboard and Stifel Financial Corp. (NYSE: SF) are proud to announce a landmark renewal of their partnership from May 2026 through April 2034. This unprecedented 8-year agreement marks the most expansive partnership in U.S. Ski & Snowboard’s history and reflects a bold, shared vision through the next three Olympic and Paralympic Winter Games.

Under the renewed agreement, Stifel will be the title partner of the Stifel U.S. Ski Team, supporting the alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined and Para alpine teams, as well as the exclusive financial services partner of U.S. Ski & Snowboard.

“As we look ahead to three Olympic and Paralympic Games, including a home Salt Lake City-Utah 2034 Games, this extended partnership with Stifel represents a generational investment in our teams and our athletes,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Stifel’s support has also enabled us to implement innovative new initiatives that are having a direct impact on the organization. From World Cup podiums to grassroots development, Stifel’s belief in the power of sport and our athletes has been a game-changer.”

Since launching the partnership in 2022, Stifel’s support of U.S. Ski & Snowboard has driven record-breaking performances, increased the visibility of U.S. athletes and fueled the growth of competitive skiing in the U.S. Over the initial three years of partnership, the Stifel U.S. Ski Team has achieved historic success both athletically and as an organization.

Organizationally, U.S. Ski & Snowboard has expanded its World Cup footprint in North America with the support of Stifel, bringing the total amount of World Cups from four to a record 11 in 2024-25. In the same season, the organization’s streaming and broadcast audience has doubled, earned media surpassed 30 billion impressions and social media impressions increased 70%. 

2024 was also a record-breaking year for Stifel, highlighting the strength and balance of a diversified business model, achieving net revenues of $4.97 billion, the highest in the firm’s history, and delivering a 23% return on average tangible equity, with non-GAAP net earnings of $756 million, or $6.81 per share – a 46% increase from the prior year. And finally, over the year, Stifel’s share price increased 56.4%.

“The news of Stifel’s renewal as title sponsor of the Stifel U.S. Ski Team is so incredible,” said two-time Olympic champion Mikaela Shiffrin. “Ron (Kruszewski, Chairman and CEO of Stifel) and Stifel have shown amazing support for snow sports and are truly invested in the stories of our athletes and the growth of our sports, which has translated into more success on the mountain.”

“Stifel has opened up so many opportunities for us as athletes and humans looking to reach our full potential, and I am so grateful for their support and proud to be part of their team,” said Olympic champion cross country skier Jessie Diggins. “Their commitment to helping us reach the top level is incredible and makes all the difference!”

“The Stifel U.S. Ski Team partnership continuation is monumental for both parties,” said two-time Olympic medalist freeskier Alex Ferreira. “It is where success meets success. I am humbled and grateful to benefit from all sides.” 

Stifel also launched innovative programs around the increased domestic World Cup events, including the Stifel HERoic Cup, designed around U.S. Ski & Snowboard’s HERoic initiative celebrating women’s sport. Stifel also invested in the Stifel Bibbo Award for the athlete who moves up the most in ranks in alpine World Cup races, and continues to support the Stifel Success Tour, development-level NorAm races in the U.S. that feed the Stifel U.S. Ski Team pipeline. Additionally, Stifel supported the Stifel Snow Show, a weekly series on CNBC, Peacock and YouTube that highlighted the achievements and stories of U.S. Ski & Snowboard athletes each week throughout the season. 

The Stifel brand will remain prominently displayed on team uniforms and event signage at US events, along with a continuation of the Stifel U.S. Ski Team branding across digital and broadcast platforms. Stifel will also support a new performance bonus program for athletes and coaches based on key results during the season. 

“This partnership is about helping athletes reach their full potential,” said Ron Kruszewski, Chairman and CEO of Stifel. “As the firm Where Success Meets Success, we believe in backing those who strive for excellence—and that’s exactly what these athletes do, every day. We’re proud to support them not only as champions on the podium, but as role models, teammates and leaders who inspire us all.”

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QUOTES
Mikaela Shiffrin, Stifel U.S. Alpine Ski Team
The news of Stifel’s renewal as title sponsor of the Stifel U.S. Ski Team is so incredible,” said two-time Olympic champion Mikaela Shiffrin. “Ron (Kruszewski, Chairman and CEO of Stifel) and Stifel have shown amazing support for snow sports and are truly invested in the stories of our athletes and the growth of our sports, which has translated into more success on the mountain.

Jessie Diggins, Stifel U.S. Cross Country Ski Team
Stifel has opened up so many opportunities for us as athletes and humans looking to reach our full potential, and I am so grateful for their support and proud to be part of their team. Their commitment to helping us reach the top level is incredible and makes all the difference!

Alex Ferreira, Stifel U.S. Freeski Team
The Stifel U.S. Ski Team partnership continuation is monumental for both parties. It is where success meets success. I am humbled and grateful to benefit from all sides.

Nick Page, Stifel U.S. Freestyle Ski Team
Thank you Stifel for all of your support - it means the world to have you in our corner and on our team. I’m looking forward to the future and our continued success in 2026.

Niklas Malacinski, Stifel U.S. Nordic Combined Team
Having Stifel step up as the title sponsor of the Stifel U.S. Nordic Combined Team means the world to us. It’s not just an investment in our sport but it’s a belief in our potential. Their support gives us the opportunity to focus on training and competition so we can be at our best. We’re proud to wear their name and represent the U.S. with everything we’ve got.

Andrew Kurka, Stifel U.S. Para Alpine Ski Team
Stifel has been huge supporter of the Para alpine team. Helping fund our development, pipeline and giving us the support we need to pursue our careers as athletes. Most Para sports aren’t seen as equal opportunity athletic endeavors. But the fact that Stifel stands behind us, helping to fund our team. Shows they see the big picture and treat athletes on the US Ski team as more than just philanthropic endeavors.

Tate Frantz, Stifel U.S. Ski Jumping Team
Having Stifel come on as a title sponsor is a huge boost for our team. Their support means we can keep pushing the limits and representing our country at the highest level. It’s exciting to have a partner that believes in our journey and wants to be part of the ride.

ABOUT STIFEL
About Stifel Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

FOR MORE INFORMATION
Courtney Harkins
U.S. Ski & Snowboard, Director of Marketing & Communications
courtney.harkins@usskiandsnowboard.org

Rhett Geraghty
Stifel, Director, Advisor Recruiting & Brand Marketing
geraghtyr@stifel.com 

The Hydro Flask U.S. Snowboard Team is thrilled to announce the first two athletes to officially qualify for the 2026 Olympic Winter Games: two-time Olympic gold medalist Chloe Kim in women’s halfpipe and Olympic gold medalist Red Gerard in men’s slopestyle and big air. The veterans secured their spots by ranking as the top American among the top three athletes on the World Snowboard Points List (WSPL) as of May 1, 2025. Kim took the world’s top spot in women’s halfpipe and Gerard was second overall in men’s slopestyle.

Despite competing in two different disciplines, Kim and Gerard’s path to Milan Cortina mirrors each other, both winning Olympic gold at just 17 years old in their debut appearance on the world's biggest stage at the 2018 Games in PyeongChang. The two became household names overnight and are synonymous with the sport, paving the way for the next generation of competitive snowboarding.

Kim's Road to Livigno

The 2024-25 World Cup season was historic for Kim. She amassed her eighth X Games superpipe gold, tying Shaun White for the most wins in the event’s history, secured a gold in the World Championships for the third time in her career, and, in her fifth career Laax Open victory, became the first woman in snowboard halfpipe history to stomp a switch frontside double cork 1080. Kim’s stellar season lands her on top of the WSPL to clinch her spot in the 2026 Olympic Winter Games, where the snowboard events will be held in Livigno, Italy.

I’m so excited to be headed to my third Olympics and to represent Team USA once again," said Kim. "My goal going into the season was to secure this spot but I had a long road ahead of me which felt dire at times. I’m just so so happy!"

The 25 year old's relationship with snowboarding has come a long way over the past two seasons. Kim has admittedly regained a love for the sport since taking an extended break after the 2022 Olympics and her renewed enjoyment is as evident on social media as it is in the halfpipe, often posting training day recaps for her more than 1 million Instagram followers.

"Qualifying early has taken a huge weight off my shoulders," admitted Kim. "I can now focus on training and getting my runs dialed."

When asked about upcoming prep for the Games, Kim added,

"I'm gonna start making a list of restaurants to go too, so please send any recs my way!"

Gerard Back on the Olympic Roster

Finishing the 2024-25 season ranked second overall in the world, Gerard is set to make his third career Olympic appearance in Livigno. In 2018, Gerard took home the slopestyle gold, earning the honor of being the youngest American Olympic snowboard medalist. With two major sponsor changes over the past year and a renewed love for the backcountry, the now 25 year old is still at the top of his game, riding better than ever and leading the American slopestyle and big air brigade heading into the Games.

Despite a relatively quiet start to the 2024-25 season, Gerard earned his first podium of the season at the iconic Laax Open, taking second place in a stacked 12-man slopestyle final. He then headed straight to Aspen for X Games, defending his 2024 gold in front of a home crowd. Gerard capped off the World Cup slopestyle season with a second-place performance at the Calgary Snow Rodeo to lock in his spot as the top American on the World Snowboard Points List and guarantee the veteran a trip to his third Olympic Winter Games. 

“I am beyond excited to qualify for the 2026 Winter Olympics,” said an ecstatic Gerard. “Going into the season, I had one goal: to finish in the top three of the WSPL and lock up an Olympic spot. At first I wasn’t too sure if I was going to be able to reach it, but as the season went on this goal felt more and more obtainable. It was the most I’ve ever competed in one year.”

Gerard has historically stopped competing in mid-February to film in the backcountry, but decided to continue competing for the remainder of the season to achieve his season goal.

“It’s one of the hardest things I’ve ever had to do in my career of competitive snowboarding," Gerard continued. "In the end, I could not be more excited to make the team and be going to my third Olympics. I am eager to put my best foot forward in 2026.”

The remaining Olympic spots will be filled based on upcoming World Cup events throughout the 2025-26 FIS World Cup season. Read more on Olympic criteria here.

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For more information, contact:
Sadie Texer
Hydro Flask U.S. Snowboard Team Press Officer
sadie.texer@usskiandsnowboard.com

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

U.S. Ski & Snowboard Wraps Successful 2024-25 Season

PARK CITY, Utah (April 15, 2025) — The 2024-25 season was a milestone year for U.S. Ski & Snowboard, marked by historic achievements, record-breaking performances and success both athletically and commercially. U.S. athletes delivered on snow and the world stage—taking home 12 FIS Crystal Globes, 23 World Championship medals and 34 World Cup victories across the organization’s 10 sports. Athletes achieved 103 podiums throughout the season and four teams took home the Nations Cup award, marking them as the best teams in the world. The organization also hosted a record 12 domestic World Cups, two of which were inaugural events.

Among the season’s most notable moments were the first-ever women’s downhill on the legendary Birds of Prey course in Beaver Creek, Colorado for the Stifel Birds of Prey presented by United, and the debut of the women’s ski jumping World Cup on U.S. soil in Lake Placid, New York. Para snowboard athletes also had the opportunity to compete in a World Cup in the U.S. for the first time in eight years in Steamboat, Colorado. The alpine World Cup Finals returned to the U.S. for the first time since 2017 with the Stifel Sun Valley Finals and were a massive success, full of energetic crowds and fun ancillary events. 

From an athletic standpoint, Mikaela Shiffrin returned to racing following an injury sustained at the Stifel Killington Cup to claim an incredible 100th World Cup win in Sestriere, Italy. She closed her season with her 101st win at the Stifel Sun Valley Finals, reinforcing her status as the most dominant alpine skier in history. Lindsey Vonn staged a very impressive comeback this season after retiring in 2019. She returned to the World Cup podium with a second-place finish in the super-G at Sun Valley at age 40, becoming the oldest woman to podium in a World Cup race.

Breakout athletes also made headlines - 22-year-old alpine skier Lauren Macuga earned a World Championships bronze and two World Cup podiums. 21-year-old aerials athlete Kaila Kuhn transitioned to throwing triples and became the youngest aerialist to win gold at the World Championships. Cody Winters of the snowboard cross team reached the podium in two different sports: snowboard cross and parallel slalom. At just 16 years old, Snowboarder Ollie Martin took home two World Championships medals across two disciplines. 

Several veterans continue to lead the charge. Jessie Diggins overcame an injury to capture two Crystal Globes—the overall and distance titles—capping off a strong season with seven podiums, six wins and a World Championships silver medal. Nick Goepper walked away from the freeski halfpipe season with four podiums and a World Championships silver, while Alex Ferreira continued his reign with five World Cup podiums and a bronze at World Championships. Freeskier Alex Hall secured his first slopestyle Crystal Globe and moguls athlete Jaelin Kauf took home three Crystal Globes, becoming the first American woman to do so since 2015. Snowboarder Chloe Kim returned to dominance with three halfpipe wins and her record-setting third career World Championships gold. At the same time, Para snowboarder Noah Elliott earned both the banked slalom and overall Crystal Globes in the LL1 classification. Brenna Huckaby once again proved her dominance in Para snowboarding by taking home the FIS Para Snowboard LL Crystal Globe, alongside teammate Isabelle Hicks, who won the UL snowboard cross Crystal Globe. Then, Maddie Mastro clinched her career-first halfpipe Crystal Globe, topping off her standout season. 

Twelve Crystal Globes

• Jessie Diggins (overall, distance)
• Noah Elliott (overall, banked slalom - LLI) 
• Jaelin Kauf (overall, moguls, duals)
• Alex Ferreira (freeski halfpipe)
• Alex Hall (freeski slopestyle) 
• Isabelle Hicks (snowboard cross - UL)
• Brenna Huckaby (snowboard cross - LL)
• Maddie Mastro (snowboard halfpipe)

Four Nations Cups
 

• Moguls: moguls, dual moguls 
• Freeski: park & pipe 
• Para snowboard
   

On the business side, U.S. Ski & Snowboard deepened existing partnerships with Stifel and Toyota, securing naming rights for the Stifel U.S. Para Alpine Ski Team and the Toyota U.S. Para Snowboard Team. New partner Cloudflare joined the team as the Official Technology Partner and at the end of the season, a multi-year, first-of-its-kind partnership with J.Crew was announced. Alpine, cross country and snowboard cross athletes raced in climate change-themed suits, highlighting a collaboration with Protect Our Winters to raise environmental awareness alongside the Easy Green Initiative. As part of the HERoic initiative, the Stifel HERoic Cup also debuted, with Stifel awarding $50,000 to the woman alpine skier who scored the most FIS points throughout the domestic World Cup events: the Stifel Killington Cup, Stifel Birds of Prey and Stifel Sun Valley Finals. 

Outside of athletics and partnerships, the U.S. Ski & Snowboard Team had exponential growth on media front, including social, earned media and content. Over the season, social media channels impressions grew over 65% from last year. This season, the social media team focused more on telling the story behind the athlete and going beyond the results, highlighted by a successful female focused snowboard mini series with Togethxr. The sports and athletes also received more exposure than ever with expanded broadcast coverage in the U.S., in addition to further growing their profile via more extensive earned media across general sports and business industry outlets.

"This season was one to remember—on and off the snow,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This season, we had success across the board. Athletically, our athletes broke records, and on the business side, we matched that success by adding new partners to our team and expanding on existing relationships with others, while staying true to our mission of championing competitive snow sports and developing U.S. champions. With eyes already on next season and Milan Cortina, we’re working hard to carry this momentum forward.”

As U.S. Ski & Snowboad looks ahead to next season, the focus is on the 2026 Olympic & Paralympic Winter Games. With momentum from one of its most successful seasons in history, the U.S. Ski & Snowboard Team is ready for a summer of training and preparing for what’s to come. 

2025 Hybrid Club Excellence Conference

“The Power of Team” 

• Thursday, May 15th, 2024 - 9:00 AM - 4:00 PM + Post-Conference Reception until 6:30 pm
• Friday, May 16th, 2024 - 9:00 AM - 1:00 PM

This year’s conference will be held at the Westgate Resort & Spa in Park City, UT, from Thursday, May 15 - Friday, May 16, 2025. The venue also hosts the 2025 U.S. Ski & Snowboard Congress (May 12-16), providing an exciting opportunity to be part of a larger sports community gathering. There will also be a virtual option for those who are unable to make it in person and all sessions will be recorded so you can view them at a later date if you cannot make the live sessions. Whether you're joining us onsite or logging in remotely, get ready to dive into a world of practical insights and collaborative opportunities across all disciplines. 

• CLUB EXCELLENCE PRESENTATION SPEAKERS, TITLES & DESCRIPTIONS
   
• Congress & Club Excellence Schedule 
   
• REGISTRATION OPTIONS

You must be subscribed to the Sport Education Academy (SEA) to register. We cannot accommodate group registrations, please register individually for the conference. Prior to selecting a registration link below, please ensure that you are logged in to the Sport Education Academy and presently subscribed at the corresponding tier (i.e. the GOLD SEA SUBSCRIBER link will only work if you currently have a Gold subscription). 

• ​​Here are directions on upgrading your SEA subscription from Silver to Gold. Upgrade SEA Subscription Directions
• Here is the voucher code you can use:: UPGRADEGOLD25

IN-PERSON OPTIONS

*Includes continental breakfast on both days, lunch, and a post-conference reception, raffle, and networking on Thursday. 

• 2025 Club Excellence Conference - IN PERSON - GOLD SEA SUBSCRIBER - $100.00
• 2025 Club Excellence Conference - IN PERSON - SILVER SEA SUBSCRIBER - $150.00
• 2025 Club Excellence Conference - IN PERSON - BRONZE SEA SUBSCRIBER - $200.00
   

LODGING INFORMATION 

• The Westgate Resort and Spa, 3000 Canyons Resort Dr, Park City, UT. 84098
•  Book your discounted hotel rooms here

VIRTUAL OPTIONS - ZOOM

• 2025 Club Excellence Conference - VIRTUAL - GOLD SEA SUBSCRIBER - Free
• 2025 Club Excellence Conference - VIRTUAL - SILVER SEA SUBSCRIBER - $50.00
• 2025 Club Excellence Conference - VIRTUAL - BRONZE SEA SUBSCRIBER - $100.00

CERTIFIED COACHES CONTINUING EDUCATION 

Get ahead on next year’s Continuing Education (CE) requirement! Certified coaches (Level 100 or higher) may meet the 2025-26 CE requirement in FULL by participating in this conference.

• Attendee participation is recorded automatically and will be added to your coach education records this summer. 
• Our normal CE calendar is July 1 - June 30. The annual Club Excellence Conference is a special exception that allows coaches to get ahead on CE credits for the coming season. Online and external CE completed in May/June otherwise applies to the previous season’s requirement.
• Please note all sessions will be recorded so if you are interested in registering for the sessions but cannot make the live dates, register for the virtual option and we will provide you with all of the webinar recordings, all of the resources, and you will still qualify for continuing education credits.
• Attendance will earn you 10 continuing education credits to keep your coach certification current for the 2025-26 season. 

Thank you to our Title Sponsor, World Cup Supply, for making this conference possible.

We hope you will join us! 

Best,
U.S. Ski & Snowboard Sport Education
sporteducation@usskiandsnowboard.org

Sun Valley, Idaho played host to the world's best alpine ski racers for the 2025 Stifel Sun Valley Finals, marking the first time since 2017 that the season-ending event was held outside of Europe. Over seven days, fans packed the stands to witness world class alpine ski racing and immerse themselves in a festival atmosphere that spanned from the towns of Sun Valley and Ketchum to the race course. 

“The Stifel Sun Valley Finals was a fabulous event and we are thrilled with how how the community came together for such an important week and we had some great performances from our athletes,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Sun Valley was an extraordinary host and we are so appreciative of all the work that went into pulling off such a successful event. The support from the local community and our partners elevated the entire week and showcased how passionate America is for ski racing.”

The event featured four races for the top 25-ranked racers in each event: downhill, super-G, giant slalom and slalom. While the downhill was canceled due to weather, the sun came out the following days with spring-like conditions for the rest of the week. The races also included hotly contested fights for the FIS Crystal Globes and the Nations Cups, which are awarded to the best racers and teams of the 2024-25 season. 

Highlighting the week’s results and thrilling the packed U.S. crowd, there were two podium results for the Stifel U.S. Ski Team. In the super-G, Lindsey Vonn made her historic return to the podium, finishing second. At 40 years old, Vonn became the oldest woman to podium in a World Cup race, 2,565 days after her last World Cup podium in 2018. And then, to cap off a historic season, Mikaela Shiffrin won her 101st World Cup in the slalom, continuing to reset records with every World Cup win. 

Other notable results include Ben Ritchie snagging seventh place in the men’s slalom, AJ Hurt securing a top 10 finish in eighth place in the women’s super-G and Lauren Macuga scoring giant slalom points in her debut in the event, alongside her fourth overall ranking in the downhill standings. 

A highlight of the week was the presentation of the Stifel HERoic Cup, a $50,000 award from Stifel U.S. Ski Team partner Stifel Financial, created to celebrate and support women in alpine skiing. Lara Gut-Behrami of Switzerland claimed the honor by accumulating the most World Cup points across the three domestic World Cup stops—Killington, Beaver Creek and Sun Valley—further solidifying her dominance this season. Gut-Behrami also swept her events this weekend, winning both the giant slalom and super-G events. 

Beyond the racing, Sun Valley embraced the World Cup Finals as a community-wide celebration of ski culture. Fans filled the venue each day, creating an electric atmosphere that extended into town with concerts, a Picabo Street statue unveiling, skijoring and other festivities. The Stifel Sun Valley Finals underscored the deep ties between the western U.S. community and the sport of skiing, with local businesses, volunteers and fans coming together to celebrate the culture of skiing. 

"We are incredibly proud of the success of this event and the overwhelming support from athletes, fans and partners who made it possible,” said Stacey Ehleringer, Stifel Sun Valley Finals local lorganizing chair. “Sun Valley has a deep-rooted passion for the sport, and we hope to build on this momentum with the goal of bringing the Finals back in 2027. The legacy of this competition will continue to inspire younger generations, and we look forward to welcoming the world’s best skiers back to our slopes in the near future."

“The Stifel Sun Valley Finals is a testament to how our community has come together, celebrating both the achievements of our athletes and the enduring legacy of Sun Valley as a premier ski destination,” said Pete Sonntag, COO of Sun Valley Resort. “With resoundingly positive feedback on the course features and construction and a deep appreciation for the sport’s rich history, this event marks an exciting chapter for the future of alpine skiing. It’s an opportunity to honor our past while uniting athletes, fans and the entire ski community in a shared passion for the sport.” 

As the first American venue to host the FIS Alpine World Cup Finals in seven years, Sun Valley delivered an event that reignited the alpine ski community in the U.S. The town’s storied skiing history, combined with an outstanding venue and community support, created an unforgettable experience for athletes, families and fans. Now, the athletes will all travel back home as the 2024-25 World Cup season has officially come to an end.

J.Crew is now the official lifestyle-apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product collections, campaigns featuring elite American athletes and initiatives to support the broader ski community

NEW YORK – March 20, 2025 – J.Crew and U.S. Ski & Snowboard announce a milestone three-year partnership, making J.Crew the organization’s official lifestyle-apparel partner. This first-of-its-kind collaboration unites J.Crew’s rich sartorial connection to the après-ski lifestyle with U.S. Ski & Snowboard’s mission to elevate its athletes, inspire the nation and strive for excellence on the world stage. U.S. Ski & Snowboard is the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, which oversees 10 national teams. 

This partnership marks J.Crew’s longest to date, showcasing the connection between sports and leisure—a theme woven throughout the brand’s decades-long history of lifestyle storytelling. J.Crew will have a presence across a wide range of U.S. Ski & Snowboard sports, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding and more.

“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” said Libby Wadle, CEO of J.Crew Group. “With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life.”

The product collections will feature signature J.Crew categories reimagined through an aspirational ski lens. Inspired by vintage ski logos and archival Olympic patches, these exclusive winter collections will feature sweaters, loungewear and cold-weather accessories for women, men and kids.

“This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We’re thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike.”  

“The opportunity to partner with U.S. Ski & Snowboard is a significant milestone for J.Crew, showcasing our strength and commitment to building a lasting presence in sports,” said J.Crew Group Chairman Kevin Ulrich. “This collaboration deepens our connection to a community that shares our passion for style and storytelling while solidifying our ties to sport and the great outdoors.”

J.Crew will kick off its partnership with U.S. Ski & Snowboard on March 25th at the Stifel Sun Valley Finals in Sun Valley, Idaho, debuting its first on-the-ground experiences to celebrate the ski community and partnership.

About J.Crew Group
J.Crew Group is an internationally recognized omnichannel retailer and family of legacy American brands;  J.Crew, J.Crew Factory and Madewell. Famous for building iconic, beloved brands,  J.Crew Group is the ultimate destination for personal style that is timeless, classic and high quality. As of March 1st, 2025, the Company operates 110 J.Crew retail stores, 154 Madewell stores and 328 J.Crew Factory stores in the United States, and maintains a robust ecommerce presence. For more information, visit jcrew.com, jcrewfactory.com and madewell.com.

About U.S Ski and Snowboard 
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PARK CITY, Utah (March 12, 2025) – U.S. Ski & Snowboard is proud to announce the official snowboard cross and alpine snowboard 2025 World Championships rosters. These 16 athletes will compete at the 2025 FIS Snowboard World Championships in Engadin, Switzerland, March 17-30, 2025.

Snowboard Cross

At just 19 years old, Hydro Flask U.S. Snowboard Team athlete Bri Schnoorbusch earned her second World Championships call up and leads a young and hungry women’s roster. Teammate Acy Craig looks to build off momentum from her career-best fourth place finish in this season’s snowboard cross team final and rookies Virginia Boyd and Madeline Lochte Bono are ready to make their mark on one of the sport’s biggest stages.

Olympic gold medalist Nick Baumgartner, who has also won three Worrld Championships medals, leads a strong men’s snowboard cross lineup with the likes of Olympian Jake Vedder and 2023-24 FIS Rookie of the Year Nathan Pare. Earning his first World Championships snowboard cross call-up is Olympian Cody Winters, who will also compete in the alpine disciplines for the fourth time in his career. This will be Winter’s first World Championships competing in both disciplines and will make history as the first American athlete to do so.

“This World Championships team is a powerhouse, featuring a mix of seasoned Olympians and World Cup veterans,” said snowboard cross head coach Rob Fagan. “Their blend of experience and skill makes them a force to be reckoned with, bringing both a proven track record and the drive to dominate on the World Championships track. The team selection combines fresh talent with experienced veterans that creates a dynamic mix of energy and expertise. New members bring fresh perspectives and enthusiasm, while the seasoned veterans provide leadership and proven performance, ensuring a well-rounded and competitive squad. Let’s go USA!”

Alpine Snowboard

Joining Winters on the alpine snowboard World Championships roster is Olympian Robert Burns, racing in only the parallel giant slalom, and Ryan Rosencranz, specializing in the parallel slalom. Walker Overstake will make his World Championships debut and Dylan Udolf returns for his second, respectively.

The women’s alpine snowboard roster features World Championships rookie Olivia Strupp and veterans Alexa Bullis, Kaiya Kizuka and Iris Pflum, each securing their third World Championships call up.

The 2025 FIS Snowboard World Championships kick off March 17. 

Hydro Flask U.S. Snowboard Cross World Championships Team

(Hometown; club; birthdate; prior World Championships teams)
* denotes first World Championships team

Women

• Virginia Boyd (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 2/18/2007)*
• Acy Craig (Morrisville, VT; Stratton Mountain School; 12/3/2002)*
• Briana Schnorrbusch (Monroe Township, NJ; Gould Academy; 1/30/2006; 2023)
• Madeline Lochte Bono (Durango, CO; International Snowboard Training Center; 1/7/2003)*

Men

• Nick Baumgartner (Iron River, MI; 12/17/1981; 2009, 2013, 2015, 2017, 2019; 2023)
• Nathan Pare (Bethel, ME; Gould Academy; 2/1/2005)*
• Jake Vedder (Pinckney, MI; International Snowboard Training Center; 4/16/1998; 2019; 2021; 2023)
• Cody Winters (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 4/20/2000)*

 Alpine Snowboard World Championships Team

(Hometown; Club; Birthdate)
* denotes first World Championships team

Women

• Alexa Bullis (Slinger, WI; 3/1/2000; 2019, 2023)
• Kaiya Kizuka (Sinking Springs, PA; Ski Roundtop Racing Club; 5/26/1999; 2019, 2021)
• Iris Pflum (Minneapolis, MN; G Team; 7/13/2003; 2021)
• Olivia Strupp (Slinger, WI; 4/10/2007)* 

Men

• Robert Burns (Mount Shasta, CA; Steamboat Springs Winter Sports Club; 11/11/1990; 2017, 2019, 2021)
• Walker Overstake (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 8/25/2006)*
• Ryan Rosencranz (Weston, MA; Steamboat Springs Winter Sports Club; 4/23/1994; 2019, 2021, 2023)
• Dylan Udolf (West Hartford, CT; Stratton Mountain School; 7/22/1997; 2023)
• Cody Winters (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 4/20/2000; 2019, 2021, 2023)

Follow the Hydro Flask U.S. Snowboard Team

• Instagram: @ussnowboardteam 
• Facebook: U.S. Ski & Snowboard
• TikTok: @usskiandsnowboardteam 
   

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For More Information Contact:

Sadie Texer
Hydro Flask U.S. Snowboard Team Press Officer // Social Media Manager
sadie.texer@usskiandsnowboard.org