U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States, today announced that iCapital has entered into a sponsorship of the teams within the U.S. Ski & Snowboard, including the Stifel U.S. Ski Team, the Hydro Flask U.S. Snowboard Team, and the Toyota U.S. Para Snowboard Team.

“We’re delighted to welcome iCapital as a sponsor of our teams,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Their commitment to innovation and excellence reflects the same qualities that define our athletes and programs. This sponsorship complements our transformative title partnership with Stifel.”

Building on its golf ambassador program and individual support for international alpine ski racing athletes, iCapital is expanding its presence in winter sports through a new sponsorship with U.S. Ski & Snowboard. This marks the company’s first collaboration with teams. As part of the agreement, iCapital’s name will appear on uniforms and they will activate across digital and hospitality experiences.

“As part of iCapital’s broader sports ambassador program, we’re proud to sponsor the teams and athletes representing U.S. Ski & Snowboard,” said Lawrence Calcano, Chairman and CEO of iCapital. “We connect the global alternative investment ecosystem through intuitive technology and data-driven solutions. This sponsorship reflects that same spirit, creating new opportunities to engage audiences across continents and cultures. As these remarkable athletes compete on the world stage, we’re proud to stand beside them, showing how purposeful connection drives success in both sport and investing.”

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

About iCapital
iCapital is a global leader, shaping the future of global investing for financial advisors, wealth managers, asset managers, and other industry participants. iCapital offers a diverse and complete range of non-traditional investment products on iCapital Marketplace, Enterprise Solutions, and both Technology and Data Services, designed to help drive better outcomes  for all participants in the ecosystem. 

With strategic investment from leading alternative asset managers, wealth managers, and service providers globally, iCapital provides unrivaled access, data connectivity, education, and research programs to advisors and their clients. Leveraging AI and machine learning for digital identity (KYC/AML), iCapital supports compliant and secure investment lifecycle processes. 

iCapital's end-to-end platform manages the lifecycle of non-traditional investment products, making it easier to learn about, buy, manage, and integrate alternative assets, structured investments, and annuities into portfolios, driving growth, scale, and efficiency. Our solution(s) can be customized and offers specific modules as needed. 

iCapital has $994  billion of assets serviced globally on its platform, including $266.5 billion in alternative platform assets, $215 billion in structured investments and annuities outstanding, and $512.7 billion in client assets reported on, and serving over 3,000 wealth management firms and 116,000 active financial professionals.

Headquartered in New York, iCapital operates globally with 16 offices, including major hubs in Zurich, London, Hong Kong, Singapore, Tokyo, and Toronto, and an industry-leading R&D center in Lisbon. iCapital is recognized for its innovation and leadership with accolades from Euromoney (World's Best Technology Provider for Wealth Management), CNBC (World Top Fintech Companies), The Wealthies Alts Investment Platform of the Year, and Forbes Fintech 50.

For more information, visit https://icapital.com | X (Twitter): @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc 

iCapital Media Contact
+1 919 602 2806
icapital@neibartgroup.com 

U.S. Ski & Snowboard Media Contact
+1 978 314 1019
courtney.harkins@usskiandsnowboard.org 

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U.S. Ski & Snowboard athletes are ready for another busy season of competing worldwide and we’re here to break down how you can watch all the action. Broadcast rights are not centralized, which means that every country has the right to sell their World Cup broadcast. This season, there are THREE ways to tune into the 2025-26 season action with Outside, skiandsnowboard.live as well as via broadcast networks NBC, USA Network and CNBC and the streaming platform Peacock.

This 2025-26 season will feature 10 domestic World Cup events, a full international World Cup season and the 2026 Milano Cortina Winter Olympic and Paralympic Games. 

To find out how to watch events every weekend, please check the TV listings under our WATCH tab. Our social media channels will also release each weekend’s schedule weekly, pinned to the top of our feed.  

DOMESTIC EVENTS: Outside, NBC/Peacock/CNBC

• LIVE: All events held in the United States are LIVE on Outside TV for free, with only an email address needed to watch. Some events will also be aired on NBC and CNBC; most events aired on NBC will also be live-streamed on Peacock simultaneously.
• ON DEMAND: Outside+ (paid) will have all domestic events on demand. Peacock will not have domestic events on demand. Further NBCUniversal programming details will be announced at a later date.

There is an exciting lineup of commentators for the events. On NBC, this will include Olympic medalists Picabo Street, Hannah Kearney, and Ted Ligety, along with Dan Hicks, Todd Harris, Heather Cox, Tina Dixon, Steve Porino, Todd Richards, Tom Wallisch and U.S. Olympian Trace Worthington. Outside will feature commentating by Johnathan Oetken “DC,” Marco Sullivan, Chris Ernst, Olympian Tricia Byrnes, Pete Arneson, two-time Olympian Heather Mcphie and Ryan Sederquist.

INTERNATIONAL EVENTS (not Austria): ski and snowboard.live
The InFront-owned website skiandsnowboard.live will have nearly all international World Cups live and on-demand on their website and TV apps. All events will have expert commentary.  

AUSTRIAN EVENTS: NBC/Peacock
Peacock will stream a significant portion of events in Austria live. NBC will also have tape-delayed coverage of the Hahnenkammrennen (Kitzbuhel, Austria) in late January. Further programming details will be announced at a later date.

PRICE STRUCTURE:

• Outside: free (live domestic events - all you need to do is enter an email address) OR $89/year (on-demand domestic events)
• skiandsnowboard.live: (all international events)
  • all-access (all disciplines) – $19.99/monthly, $79.99/yearly
  • discipline passes – $11.99/monthly
• NBC/CNBC: free with cable (domestic events, some Austria events)
  Peacock: $7.99/month (domestic live events, Austrian events) 

COLORADO SPRINGS, CO / PARK CITY, UT – U.S. Ski & Snowboard and Team USA officially announce the United States Olympic & Paralympic Committee (USOPC)’s Making Team USA presented by Xfinity will support U.S. Ski & Snowboard athletes throughout the lead up to the Olympic and Paralympic Winter Games Milano Cortina 2026.

The Making Team USA platform debuted during the Olympic and Paralympic Games Paris 2024 and brings fans closer to the qualification journeys of athletes hoping to represent Team USA at the upcoming Olympic and Paralympic Winter Games. Created to generate awareness through athlete features, long-form storytelling and behind-the-scenes video, Making Team USA presented by Xfinity will highlight athletes at the following U.S. Ski & Snowboard events.

• Stifel Copper Cup presented by United Airlines | men’s and women’s Audi FIS Alpine World Cup | Copper Mountain, CO | Nov. 27-30, 2025

• Stifel Birds of Prey | men’s Audi FIS Alpine World Cup | Beaver Creek, CO | Dec. 4-7, 2025

• Visa Big Air presented by Toyota | men’s and women’s FIS Snowboard & Freeski World Cup big air | Steamboat Springs, CO | Dec. 13, 2025

• Toyota U.S. Grand Prix | men’s and women’s FIS Snowboard & Freeski World Cup halfpipe | Copper Mountain, CO | Dec. 19-20, 2025

• Toyota U.S. Grand Prix | men’s and women’s FIS Snowboard & Freeski World Cup slopestyle and halfpipe | Aspen, CO | Jan. 9-10, 2026

• Lake Placid Freestyle World Cup | men’s and women’s Azerbaijan FIS Freestyle World Cup aerials | Lake Placid, NY | Jan. 11-12, 2026

• Intermountain Health Freestyle International presented by Stifel | men’s and women’s Azerbaijan FIS Freestyle World Cup moguls, dual moguls and aerials | Deer Valley, UT | Jan. 16-18, 2026

Xfinity has been a longstanding partner of U.S. Ski & Snowboard, supporting the organization since 2017. During the 2025-26 season, Making Team USA presented by Xfinity will activate with on-course signage at U.S. Ski & Snowboard’s domestic World Cups.

“We are excited to work alongside Making Team USA presented by Xfinity as we head into this important season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Our athletes are putting in the endless hours of training and are working hard to represent Team USA at the upcoming Olympic and Paralympic Winter Games, and through this partnership, our fans will be able to have an inside look into that unique experience.”

“Making Team USA continues to give fans an unparalleled look into the remarkable journey of becoming an Olympian or Paralympian,” said Katie Bynum Aznavorian, USOPC chief strategy and growth officer. “We’re thrilled to build on the platform for the Winter Games qualifying journey—this time with even more social and digital programming, more fan-focused extensions and more behind-the-scenes content – all creating ways to connect fans closer with athletes as they prepare for Milano Cortina 2026.” 

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

About USOPC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic & Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America’s elite athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. The USOPC is entirely privately funded through the generosity of the American public and the support of many commercial partners.

U.S. Ski & Snowboard today announced the U.S. Army as the official armed forces partner of U.S. Ski & Snowboard, honoring the 10th Mountain Division’s distinguished legacy which led to the creation of America’s modern ski and snowboard industry. It is the first armed forces partnership for U.S. Ski & Snowboard.

The U.S. Army’s legacy in mountain warfare was forged during World War II when the highly trained Soldiers of its 10th Mountain Division scaled Italy’s Riva Ridge to secure a critical victory that shifted the momentum of the war. Upon returning home, many of these Soldiers founded ski resorts and ski schools nationwide that became the foundation of the American ski industry and fueled the sport's widespread popularity.

“Partnering with the U.S. Army has been in the works for a while, and goes back to a training camp in Portillo, Chile, where the soldiers of the 10th Mountain Division were training on the same mountain as our women’s alpine team,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Since then, we have been looking to work together to showcase the history of the 10th Mountain Division and its contributions to our sport. It is an authentic fit, knowing they were instrumental in founding the infrastructure of skiing and snowboarding in America, and built many of the resorts we ski and ride on today.” 

“Many Americans may not realize that two of their favorite winter pastimes, skiing and snowboarding, have deep roots in the U.S. Army,” said Brig. Gen. Matthew W. Braman, Army Chief Marketing Officer, who served as the Deputy Commanding General for the 10th Mountain Division from 2022-24. “We are proud to partner with U.S. Ski & Snowboard to bring awareness to the 10th Mountain Division’s achievements including the development of several Olympic athletes and a significant impact on the recreational ski industry’s culture.”

As part of the partnership, athletes will don an Army/10th Mountain Division patch on team outerwear. In addition, the U.S. Army/10th Mountain Division will invest in the U.S. Ski & Snowboard’s athlete influencer program to highlight the division’s foundation in alpine history and have a presence at the Stifel Copper Cup presented by United, an Audi FIS Alpine Ski World Cup Nov. 27-30 and the Stifel Lake Placid Finals, a COOP FIS Cross Country World Cup, March 20-22.

The partnership takes effect immediately and the Army’s investment will be used to support the U.S. Ski & Snowboard athletes as they enter the 2025-26 season, including the Milano Cortina Olympic & Paralympic Winter Games in Italy this upcoming February. 

About U.S. Ski & Snowboard 
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About the Army Enterprise Marketing Office
AEMO is the U.S. Army's national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice. For more information on Army careers, visit: www.goarmy.com 

In Collaboration with Horizon Sports & Experiences, The Crest Club, the New Luxury Travel Program Brings Fans Closer to the Action at World Class Snowsports Events

U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States, which consists of 10 teams and over 240 elite athletes, has officially launched a new luxury travel and experience program, The Crest Club. The exclusive program offers a five-star, white-glove experience that only the U.S. Ski & Snowboard Team can provide. 

In partnership with Horizon Sports & Experiences, U.S. Ski & Snowboard’s The Crest Club kicks off the 2025-26 winter season across three destinations across the FIS World Cup circuit, including a domestic stop and two international stops. The package includes curated VIP experiences that bring you closer than ever to the sport. With unique access to the team and the mountains, including skiing with legends, private luxury après-ski opportunities, five-star accommodations, custom U.S. Ski & Snowboard apparel and exclusive first track resort ski and snowboard experiences, the new hospitality program is your opportunity to experience the speed, culture and emotion from the inside.

U.S. Ski & Snowboard has long run donor-focused, high-end hospitality programs around World Championships and Olympic Winter Games. The addition of The Crest Club offers the most dedicated sports fans, partners and donors the opportunity to experience the exclusive insider-only program at additional destinations and surround themselves within the action of the Stifel U.S. Ski Team and international athletes.

The Crest Club launches with three events in the 2025-26 season. Domestically, guests can attend the freestyle World Cup at the magnificent Deer Valley Resort. Internationally, The Crest Club will offer two trips: one to the heart of ski racing at the infamous Hahnenkamm in Kitzbühel, Austria for the men’s speed races and another to St. Moritz, Switzerland for the women’s speed races. Every event is a 2026 Milano Cortina Olympic Winter Games qualifier.

“The Crest Club has been a long time in the making and we are thrilled to bring it to life with a trusted partner, especially during such an exciting season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “VIP experiences are becoming increasingly important in sports. Skiing and snowboarding are the ultimate luxury lifestyle sports, combining world-class performance with unmatched exclusivity.” 

“We are proud to partner with the U.S. Ski & Snowboard Team to create a unique and engaging hospitality program, elevating the fan experience to new heights,” said Chris Weil, co-CEO and founder, Horizon Sports & Experiences. “Consumer interest in premium sports and entertainment experiences has never been greater, and we believe this program maximizes their return on their investment with unprecedented access to the slopes and the Team." 

For more information or to inquire about a luxury experience, please visit www.thecrestclub.com.

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THE CREST CLUB EXPERIENCES AVAILABLE FOR 2025-26

St. Moritz World Cup, an Audi FIS Alpine World Cup – Dec. 11-14, 2025

Journey to St. Moritz, Switzerland with the Stifel U.S. Ski Team for an alpine luxury experience where alpine glamour meets beyond-VIP access. From private introductions to world-class athletes to exclusive entry into storied venues and events, every detail is curated with full-service, white-glove precision. The women’s speed teams from around the world will be racing the Engiadina track for two downhills and a super-G, highlighted by stars like Lindsey Vonn, Lara Gut-Behrami, Sofia Goggia and Lauren Macuga. Set against the backdrop of St. Moritz’s sunlit peaks and frozen lakes, guests will enjoy an insider’s view of winter sports’ most iconic stage—delivered at a level of access and sophistication reserved for the world’s elite.

Intermountain Health Freestyle International presented by Stifel at Deer Valley Resort, an Azerbajian FIS Freestyle World Cup – Jan. 15-18, 2026 

Join the Stifel U.S. Ski Team in our own backyard for a Deer Valley getaway that defines alpine luxury. From white-glove service and curated dining to private athlete access and behind-the-scenes moments, every detail is designed. Set against Park City’s world-class spas, hotels, award-winning cuisine and vibrant mountain town charm, this experience combines five-star indulgence with unparalleled access to our mountain and team. Capped with the thrill of the iconic moguls and aerials competition at the 2002 and upcoming 2034 Olympic venue, and an event to celebrate the qualified athletes for the 2026 Olympics before they head to Milano Cortina, it’s a once-in-a-lifetime journey into the very heart of our sport. 

Kitzbühel World Cup, an Audi FIS Alpine World Cup – Jan. 22-26, 2026

Medieval streets, pastel facades and alpine peaks set the stage for the most legendary race weekend in Kitzbühel, Austria at the world’s most prestigious FIS World Cup on the circuit. This trip delivers VIP access in the land of mountain luxury—from premium vantage points on the Hahnenkamm, where you can feel the speed, the power and the roar of the crowd, with private commentary from athletes who have raced the terrifying track and lived to tell the tale. Spend two days watching the world’s best male speed skiers fly down the track at 90mph, including Ryan Cochran-Siegle, Marco Odermatt and Aleksander Kilde, and one witnessing the technical mastery of slalom skiers, including River Radamus, Lucas Pinheiro Braathen and Henrik Kristoffersen. Evenings unfold in five-star hotels with curated dining and the town’s vibrant après-ski scene. Wrapped in flawless white-glove service, this is your unique passage into the history, glamour and thrill of alpine racing at its peak. There is no wonder why this is one of the most famous ski races in the world. 

ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

ABOUT HORIZON SPORTS & EXPERIENCES 
Horizon Sports & Experiences (HS&E) provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship sales, experiential and activation. HS&E is led by co-CEOs David Levy and Chris Weil.

HS&E's ever-growing roster of sports and entertainment partners now encompasses PayPal/Venmo, Paramount+, Proximo Spirits, the NBA, Cognizant, M&T Bank, Unrivaled and World Sevens. Additionally, the agency created and manages its Pickleball Slam franchise, and the Women's Champions Classic, further solidifying HS&E’s position as a premier destination for cutting-edge sports and entertainment solutions.

U.S. Ski & Snowboard today announced Prevagen, the #1 selling brain supplement nationwide, as its latest official brand partner. Prevagen is U.S. Ski & Snowboard’s first partner in the brain supplement category.

In addition to their official partnership designation, Prevagen will have a robust calendar of commercial media spots throughout domestic World Cup broadcasts and highlights airing on NBC and CNBC, in-telecast “Memorable Moments” features and signage in U.S. World Cup events. Additionally, U.S. Ski & Snowboard will post a series of “Memorable Moments” about the team’s history on its social media channels throughout the year.

“We’re excited to welcome Prevagen to the U.S. Ski & Snowboard family,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “Knowing what Prevagen has accomplished alongside other sports was appealing to us. We look forward to activating in various ways, including via broader storytelling about our athletes.”

"As a proud partner of Memorable Moments, Prevagen is thrilled join in on the excitement of U.S. Ski & Snowboarding,” said Tom Dvorak, Vice President of Sales & Marketing at Quincy Bioscience. “Through this partnership, we will work together to highlight some of the most memorable and iconic moments in the sport’s history.”

Prevagen is the latest addition to the list of recent U.S. Ski & Snowboard partnerships, including Dunkin’, J.Crew and Cloudflare.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About Prevagen
Prevagen is the leading brain supplement in the country, available in over 60,000 stores nationwide and has been the number one selling brain supplement nationwide for over ten years. Developed by Quincy Bioscience, a biotechnology company based in Madison, Wisconsin, Prevagen is the only product on the market that contains the patented protein apoaequorin, an ingredient originally discovered in jellyfish.  Learn more at www.Prevagen.com.