Following the International Ski Federation's (FIS) annual spring meetings, there was some misinformation being circulated about decisions made and key dates discussed. This week, the Vail Valley Foundation (VVF), organizer of the Xfinity Birds of Prey FIS Ski World Cup, made it clear in a release that it is still too early to determine the possible effects of COVID-19 on the event, which is currently scheduled to take place Dec. 4-6 in Beaver Creek, Colo.

Note: following the FIS meetings, the 2020-21 calendars have been confirmed, though the situation will be monitored closely. On request of the FIS Discipline Technical Committees, a Task Force specific to each event will be installed to undertake on-going monitoring of Covid-19 relating matters that may arise leading up to each FIS World Cup Event and implement necessary actions.

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The nonprofit Vail Valley Foundation, the local organizers of the Xfinity Birds of Prey FIS Ski World Cup, today released a statement that it is too early to tell the possible effects of the COVID-19 pandemic on the event, which is currently scheduled to take place Dec. 4-6 in Beaver Creek.

“We are working closely with the FIS, U.S. Ski and Snowboard, Vail Resorts, Beaver Creek Resort Company, and many others to take a look at all possible options to host our races this season, but it is too early to tell what effects the COVID-19 pandemic may have on the World Cup season,” said Sarah Franke, Vice President of Operations and Marketing for the Vail Valley Foundation.

“The safety and well-being of our athletes, fans, staff, volunteers, media, and everyone involved in this spectacular athletic event each year are paramount,” Franke said. “With that in mind, we are doing our due diligence with our partners, and looking at all options, including the continuation of the event as planned,” Franke said.

The event as planned includes a weeklong celebration of the sport of ski racing, welcoming winter into the Rocky Mountains, culminating with three days of top-tier racing from the world’s best men’s ski racers in super G, downhill, and giant slalom racing.

Ideas for changing or rescheduling the FIS Ski World Cup racing season, including the Xfinity Birds of Prey, have abounded in the media and in ski racing fan circles, but organizers say there have been no decisions made at this time, and none are expected until late summer or early autumn.

On request of the FIS Discipline Technical Committees, a Task Force specific to each event will be installed to undertake on-going monitoring of Covid-19 relating matters that may arise leading up to each FIS World Cup Event and implement necessary actions.

The group per event will comprise the key stakeholders from the decision-making bodies and experts who can provide advice with one representative each from the National Ski Association organizing nation, the respective LOC, broadcast-commercial rights holder, FIS Race Director and Management, Medical Committee representative, Discipline Committee Chair and Council Member from the organizing nation.

The Vail Valley Foundation, which serves as the local organizing committee for the Xfinity Birds of Prey FIS Ski World Cup, said they would communicate any new information to partners, volunteers, and the public as soon as any decisions are made.

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About the Xfinity Birds of Prey FIS Ski World Cup
Ranked as the number one overall stop by the athletes and coaches who participate, the Xfinity Birds of Prey FIS Ski World Cup in Beaver Creek has become legendary in the ski world.

Beaver Creek Mountain is home to the formidable Birds of Prey racecourse, challenging an international roster of top athletes for one week of racing featuring Men’s alpine super G, downhill and giant slalom competitions. The event is organized by the non-profit Vail Valley Foundation, in close partnership with the FIS, United States Ski and Snowboard, Vail Resorts, the Beaver Creek Resort Company, Beaver Creek Resort, Xfinity, and TIAA Bank.

About the Vail Valley Foundation
The Vail Valley Foundation is a 501c3 Colorado nonprofit corporation with a mission to enhance the quality of life in the Vail Valley and showcase our community to a global audience through arts, athletics, and education.

The organization’s work in education is through YouthPower365, a 501c3 Colorado nonprofit corporation with a mission to provide year-round extended learning opportunities that empower and educate the youth and families of Eagle County from cradle-to-career readiness. The Vail Valley Foundation also provides the Vail Valley with several of its most treasured annual events, such as the GoPro Mountain Games, the Xfinity Birds of Prey FIS Ski World Cup races, the Vail Dance Festival, and the Hot Summer Nights and ShowDown Town free concert series’. The Vail Valley Foundation also manages and operates two performing arts centers, the Vilar Performing Arts Center in Beaver Creek Village and the Gerald R. Ford Amphitheater in Vail, providing more than 100 Broadway, dance, comedy, classical, rock, pop, jazz, community and family events per year.

Vail Valley Foundation activities and events are in part made possible by cornerstone partners: the Town of Vail, Vail Resorts, Beaver Creek Resort Company, GMC, and TIAA Bank.

To learn more about the Vail Valley Foundation activities and events visit www.vvf.org.

Release courtesy of the Vail Valley Foundation

Active Interest Media (AIM) and U.S. Ski & Snowboard today announced that NASTAR operations will transfer to its previous ownership, AIM. Through this transition, AIM and U.S. Ski & Snowboard will continue to partner in the marketing, promotion, and growth of the 52-year-old NAtional STAndard Race series that boasts more than 100,000 annual races at over 100 resorts around the country.

“NASTAR can trace its roots back to 1968 when the program was developed by SKI Magazine,” said AIM CEO Andrew Clurman. “We are excited to bring NASTAR back under our roof at AIM with SKI Magazine. AIM is well-positioned to continue to develop the lauded NASTAR brand, and we look forward to garnering greater awareness and participation in the sport of ski racing nationally.”

“NASTAR has always been an important entry point for aspiring racers to our development pipeline in alpine ski racing and we are excited to see it continue to grow under AIM once again,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “Many of the best U.S. Ski Team athletes got their start at NASTAR - a tradition we expect to continue. We look forward to working with AIM to inspire participants of all ages to get involved in ski racing.”

U.S. Ski & Snowboard will transfer operations to AIM in the coming months. AIM will handle all forward operations interfacing with resorts while U.S. Ski & Snowboard will complete any outstanding business operations from last season. Any advance registrations for the Nationals this year will be honored in 2021 and will be transferred to AIM in the transition.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About Active Interest Media
One of the world's largest enthusiast-media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI, Vegetarian Times, Sail, Old House Journal, and more. The company's five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 39 million people in 85 countries. AIM also operates thriving B2B platforms, online universities, and retail events. Core competencies include lead generation, marketing services (through its in-house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history; IDEAFit, the world's leading organization of fitness and wellness professionals; and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media's customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Media inquiries:
Lara Carlton, lara.carlton@usskiandsnowboard.org
U.S. Ski & Snowboard

Jess McGee, jmcgee@aimmedia.com
Active Interest Media

Outstanding business regarding last season:
Lindsay Arnold, lindsay.arnold@usskiandsnowboard.org
U.S. Ski & Snowboard

Questions regarding all future activity:
Jess McGee, jmcgee@aimmedia.com
Active Interest Media

National Championships Entry Information
(855) 912-5965
https://nastarsupport.ussa.org

FIS Vice-President Janez Kocijančič has died after a long illness at the age of 78, Kocijancic served on the FIS Council since 1981 and was elected Vice President in 2010.

Kocijančič, who was also active in politics and business, was the president of the Slovenian Olympic Committee between 1991 and 2014, and headed the European Olympic Committees since 2017.

Born in 1941, he graduated in law in 1965 and earned a master's and a doctoral degree in the same field, while he also entered politics at a young age, presiding over the League of Communist Youth of Yugoslavia in 1968-1971.

Since then, he was active in business, including as the chief executive of the flag carrier Adria Airways between 1982 and 1993.

Kocijančič returned to politics in the late 1980s, and in 1993, two years after Slovenia gained independence, he became the leader of the United List of Social Democrats (ZLSD), the precursor of today's Social Democrats (SD). In the same year, he became a member of the National Assembly and stayed at the helm of the ZLSD until the end of his MP term in 1997.

But Kocijančič will be most remembered by his work in sports, where he has left an indelible mark, especially in skiing, while also serving at important international posts.

First, he headed the Ski Association of Slovenia (1974-1984) and Yugoslavia (1984-1988), before in 1991 after Slovenia became an independent nation, he led the creation of the Ski Association of Slovenia which became one of the most active FIS member nations.

Janez Kocijančič was also elected the first president of the Slovenian Olympic Committee and served at the post for more than 23 years. Since 2005, he was also a member of the executive committee of the European Olympic Committees, becoming the organization's Vice-President in 2013 and its President in 2017.

In 1981, Kocijančič was elected a member of the Council of the International Ski Federation (FIS), and served as vice president since 2010. During his outstanding service for FIS, Kocijančič began as a member of the Legal and Safety Committee. Alongside his role as FIS Vice-President, he also chaired the Marc Hodler Foundation Board and FIS Marketing Ltd.

He is the recipient of the Bloudek Award (1985), Slovenia's most prestigious sports accolade, and of the Norwegian King Olav Trophy (2014) for his global promotion of skiing.

FIS President Gian Franco Kasper said of Kocijančič, “FIS and the world of sport has lost a true friend. Janez Kocijančič was a dedicated member of the Council who served FIS and the sport with distinction and wisdom. His wonderful sense of humour will also be warmly remembered. It is with a heavy heart that I express the deepest condolences of FIS to his wife Andrea and their family, the Ski Association of Slovenia community and his many friends all over the world.”

Release courtesy of FIS

PAUL BACON AWARD (Service to events)
John Munger/Loppet Foundation
Minneapolis, Minn.

U.S. Ski & Snowboard has honored visionary cross country skiing leader John Munger and The Loppet Foundation in Minneapolis with its Paul Bacon Award. The award is given to an individual or group for the greatest contribution in competition organization in the previous year. 

Munger and The Loppet Foundation had a vision. With the Olympic success of local star Jessie Diggins, his organization wanted to help the greater cross country community in bringing World Cup cross country ski racing back to America after nearly 20 years. The Loppet Foundation is a remarkable organization, not just for its race training programs but for its ability to bring together the youth of the city with outdoor recreation. 

Munger, his staff, and hundreds of volunteers worked for nearly two years leading up to the March 17 event, only to cancel just five days out as a part of the coronavirus pandemic. Despite that, the cross country community saw immense benefit from the effort, as Munger and his team dramatically lifted the profile of cross country skiing.

“What we realize in times like this is that hope and anticipation are much more important than we ordinarily give them credit for,” said Munger. “Looking back, what we did was provide hope and anticipation for people all across the country (and the world) every day for the past two years. Every day, kids and athletes and skiers and fans would wake up and think to themselves how excited they were for the World Cup day to come. The fact that the day never actually came does not take away from that very real sense of hope and anticipation that the world had. We are really proud of that. The event itself would have been icing on the cake - but the cake itself was really about hope.” 

“I’m proud of our team. This was our first time doing an event like this. They performed like Jessie did in PyeongChang. At Loppet, we are not about results, we are about process and enjoying the journey. This was a long, hard journey that ended prematurely. I fell down a lot. But I hope to be even stronger going forward. I know this is true of our Loppet community.”

Despite the trauma of losing the event, The Loppet Foundation set its sights ahead on when it can try again to bring World Cup cross country ski racing back to America.

JOHN CLAIR AWARD (Service to team)
Mike Mallon
USASA

Over the past two decades, United States of American Snowboard and Freeski Association (USASA) Executive Director Mike Mallon has served tirelessly in a wide range of roles that have had a direct impact on the success of freeski and snowboard athletes. Mallon was honored by U.S. Ski & Snowboard with its John Clair Award Award for service to the national team.

In his role with USASA, Mallon has overseen the grassroots development pipeline for those sports coordinating over 500 USASA events annually. His leadership has put great value on education for coaches, judges, and officials. In addition to his USASA role, he has served as a coach, program director, chair of the U.S. Ski & Snowboard Sport Committee, a FIS technical delegate, and currently sits on both the Snowboard and Freeski Committees. His hallmark over the past 20 years has been that he’s always looking to fill a need or lend a hand. He has been a consistent, positive presence in the sport.

Mallon honed his craft for 15 years as a FIS snowboard technical delegate. In 20 years as a coach, he had over 15 athletes make it to the U.S. national team. He also coached 10 Junior World Championship teams. In his role with USASA, he now works with over 600 coaches and 5,000 athletes.

“I am constantly amazed by the progression of winter sport, the happiness it instills in others, and the ability to sort out some of life's biggest problems in a seven-minute chairlift ride,” said Mallon. “These are the joys of being a coach. Nothing is more fulfilling than watching an athlete succeed at a task, or reach a lifetime goal. I am honored to be considered in this class of greats, many who have mentored me along the way, and I will continue to try to bring up the next batch of athletes for years to come.” 

RUSSELL WILDER AWARD (Contribution to youth)
Cindy Berlack
Franconia N.H.
Burke Mountain Academy/Franconia Ski Club

Cindy Berlack, whose son Ronnie was one of two U.S. Ski Team athletes killed in an avalanche five years ago, was honored by U.S. Ski & Snowboard with the Russell Wilder Award for service to youth for her work in avalanche education. The BRASS 101 programs she has spearheaded have reached thousands with the message on avalanche safety.

Berlack is passionate about helping youth. Her efforts to bring avalanche safety education to clubs around New England is making a difference. In the memory of Ronnie and his friend Bryce Astle, the BRASS Foundation was formed to help educate athletes and coaches about the danger of avalanches. 

A certified level 200 alpine coach, Berlack has been the pied piper of the BRASS 101 program. Through her initiatives across New England, the free program has been delivered to over 2,000 youth and young adults at clubs, academies, and other public presentations. She helped architect the program and its content, find presenters and schedule workshops. 

The program was designed to highlight the basics of avalanche education, with a turnkey curriculum that can be delivered by local presenters. It’s most impactful component is the 13-minute film, Off-Piste, which features a poignant re-creation of the accident.

Together, the Berlack and Astle families have grown BRASS to be a highly respected advocacy organization with its work impacting the entire ski and snowboard industry nationwide. Berlack has appeared at avalanche workshops around the world and at national conferences around the country, redirecting her life from mother, teacher, and coach to be a tireless proponent of snow safety on behalf of the organization that was so much a part of Ronnie's life.

"What’s been most gratifying to me is that, across the board, coaches and administrators have been extremely appreciative and the young people have been so enthusiastic,” said Berlack. “Ronnie knew nothing about avalanches. I’m so thankful for the opportunity through BRASS to draw in an audience. People feel we can be trusted. And I accept this award on behalf of BRASS."
 

BUD & MARY LITTLE AWARD (Service to FIS or USOPC)
Herwig Demschar
Park City, Utah

Herwig Demschar, one of the most highly respected coaches and leaders over the last quarter-century in America, was honored by U.S. Ski & Snowboard with the Bud & Mary Little Award. Named in honor of the longtime FIS Vice President Bud Little, the award honors lifetime service to the International Ski Federation or U.S. Olympic and Paralympic Committee on behalf of U.S. interests.

An Austrian native, Demschar came to the USA in 1994 as a women’s alpine coach for the U.S. Ski Team. He has had a profound impact on sport through his work on a national and international basis, including his influence on behalf of U.S. Ski & Snowboard in the International Ski Federation community. In recent years, he was the pivotal figure at Killington for the development of what is now regarded as one of the most notable events on the FIS Ski World Cup tour.

During his tenure as a World Cup coach and program director for both Austria and the U.S. Ski Team from 1985 to 1998, he became one of the most highly-respected leaders in alpine sport within FIS. His influence continued in his roles with the 2002 Salt Lake City, 2006 Torino and 2010 Vancouver Olympic Winter Games. He went on to represent the USA as a member of the FIS Alpine Committee, sitting on its Alpine Executive board. Since 2007 he has worked with POWDR, serving in an executive role with the resort and adventure company. 

His vision for the Killington World Cup was threefold. First, by bringing the world’s best ski racers to New England, it would generate tremendous enthusiasm amongst the many clubs and academies nearby. Secondly, it would be a way of promoting POWDR’s resort, Killington. Finally, it would serve as a catalyst for the sales of ski equipment in the early season. With the largest crowds on the women’s tour, over 30,000 each year, the event was a huge success.

As a coach, program leader, businessman, and FIS leader, Demschar has brought great influence for U.S. Ski & Snowboard within the FIS community worldwide.

“Why do I do this?” said Demschar. “It’s simple - it’s for the athletes. There’s really nothing more. Whatever I focused on was for the kids. It was fun to see them succeed. That’s what motivated me." 

WEST FAMILY AWARD
Paul Jastrow
Eau Claire, Wisc.
Flying Eagles Ski Club

Longtime ski jumping official Paul Jastrow (Eau Claire, Wis./Flying Eagles Ski Club) has been honored by U.S. Ski & Snowboard with its West Family Cup, given annually to recognize a dedicated certified official for his or her contributions over their career - from the grassroots membership and lowliest gatekeeper on up. 

Jastrow is engaged in ski jumping at every level and the main driver behind the Flying Eagle Ski Club’s huge annual Silver Mine tournament in Eau Claire every January. His influence extends across the division as president of Central Ski Jumping where he manages a wide range of meetings, camps, and workshops to benefit Central Division clubs. =

An IT professional by trade, he’s also created a scoring program used by many clubs. He and wife Tami can be found at most junior and senior ski jumping and nordic combined competitions in the Midwest, running the scoring and getting results out to stakeholders. He and Tami also host and manage the Central Ski Jumping website ensuring results, news, and criteria are accessible to all jumpers, coaches, and families. 

On a national scale, Jastrow also chairs the U.S. Ski & Snowboard Ski Jumping Officials Committee as well as the Hills Committee, which inventories ski jumps across the nation and will soon begin to certify jumps. He was cited by U.S. Ski & Snowboard for the breadth of his engagement on the local, divisional and national level.

“Thinking back to when my officiating career started, I remember only wanting to become an official just to keep busy at ski jumping tournaments while my son was traveling and competing,” said Jastrow. “Never once did I ever think I would receive an award like this! I also never dreamed that I would experience some of the things that I was able to accomplish. From judging my first tournament in Chicago to being chief of competition for two FIS Cups in Eau Claire. 

“It's hard to put in words what it means to be an official. I do it because I enjoy the sport. I do it because I enjoy the family atmosphere that is part of the ski jumping/nordic combined community and most of all, the biggest thrill for me, is to watch these young kids grow up both in age and experience as an athlete, to reach their personal goals, whether that is competing at their own tournament, obtaining a personal record on their favorite hill or reaching the pinnacle of the sport and competing in the Olympics. To see a U6 athlete jump in their first tournament and see the huge smile on their face is priceless.” 

The award was implemented in 1996 by The donor of Fraser and Teddy West family.
 

WESTHAVEN AWARD (FIS TD)
Bill Hicks
Sandy, Utah

Technical delegates play one of the most important roles in ski and snowboard competition, overseeing events to ensure they are conducted safely and by the rules. U.S. Ski & Snowboard has recognized Bill Hicks with its Westhaven Award, recognizing service as an International Ski Federation (FIS) technical delegate over his career. The award was originated by longtime TD Fraser West in 1991.

Over three decades, Hicks has volunteered his time, energy, and expertise in support of alpine competition. He is one of just 50 certified FIS alpine technical delegates in America. Beyond his role as a TD, Hicks has served in virtually every competition official’s role and has always been willing to help in any way he can. He also plays a vital role as the liaison between U.S. Ski & Snowboard, FIS, and Intermountain Division coordinating with event organizers. Hick was recognized for his longtime commitment to alpine ski racing - not because he had a child in the sport, but because of his true passion.

Hicks was a racer for Dartmouth College who moved to Utah after graduation to ski. He became a ski racing official to help the Snowbird Ski Team. He takes great pride in being nominated as a technical delegate in 1986 by Fraser West, for whom the award is named. At the time, he was the youngest TD in America.

“I have met so many wonderful people in my tenure of being a TD,” said Hicks. “This ‘hobby’ has defined me as a person. I have been so fortunate to be able to be a part of the FIS family. It is a true honor to receive the Westhaven Award.”

Among his favorite events in his long career have been Whistler Cup youth races and Para racing. Hicks has been slated as TD for the 2002 Paralympics in Beijing.

J. LELAND ‘DOC’ AWARD (Service to physician’s pool)
Dr. Jonathan Finnoff
Edina, Minn.

Dr. Jonathan Finnoff, a highly respected team physician who has worked with the nordic combined team since 2002, was recognized by U.S. Ski & Snowboard with its J. Leland Sosman Award. The award recognizes contributions as a volunteer member of the team’s physician’s pool.  

As the head team physician for nordic combined, Finnoff has served at countless Olympics, World Cups, and two Olympic Winter Games including the stunning four-medal performance of the team at the 2010 Olympics in Vancouver.

Finnoff has served as an invaluable member and leader of U.S. Ski & Snowboard’s Medical Committee, helping drive its Medical Policy and Procedure, as well as assisting with redesign of our medications bags and trauma kits. He was also known for his leadership in athlete medical education. Dr. Finnoff was known for his engagement with athletes across all teams. He was also a leader in advocating for world-leading strategies for non-surgical management of injuries.

He recently left his practice at the Mayo Clinic in Minnesota to become chief medical officer for the U.S. Olympic and Paralympic Committee. Prior to his departure from his role with U.S. Ski & Snowboard’s volunteer physician’s pool, he took a proactive role in recruiting new candidates. He also supported USA Nordic in obtaining a sponsorship with the Mayo Clinic.
 

U.S. Ski & Snowboard is working closely with several domestic ski areas, including Mt. Bachelor and Official Training Site Timberline Lodge & Ski Area, to coordinate summer on-snow training camp opportunities for its national teams. 

All sanctioned U.S. Ski & Snowboard training camps will be subject to a rigorous set of criteria adhering to local, state and federal public health orders as well as the United States Olympic and Paralympic Committee (USOPC) return to training guidelines to ensure the safety of its athletes and staff.

“We are thankful to our resort partners for providing our athletes an opportunity to get back on snow as they prepare for the 2020-21 season,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “This opportunity provides them not only crucial training time, but the opportunity to test new equipment, work on new technique and tricks, and mentally prepare themselves for athletic competition under the ‘new normal.’”

U.S. Ski & Snowboard sanctioned training camp attendance is optional. U.S. Ski & Snowboard athletes and staff should not feel pressure to travel to train. All sanctioned training camp policies and protocols are subject to change based on local, state and federal public health orders, updated guidance from the USOPC or updated U.S. Ski & Snowboard policies.

COACH OF THE YEAR

Snowboard International Coach of the Year
Nichole Mason
U.S. Snowboard Team

U.S. Snowboard Slopestyle Rookie Team Slopestyle Coach Nichole Mason (Dilon, Colo./U.S. Snowboard Rookie Team) was named Coach of the Year by U.S. Ski & Snowboard for her work in continually leading top development athletes to achieve their personal bests. She also won honors in her sport as Snowboard International Coach of the Year. 

“Thank you to all of my athletes! My time spent with you means the world to me. And to my fellow coaches, thank you for the shared passion and commitment. I am proud of all that we accomplish as a team, together we are creating an amazing community.”
- Nichole Mason

Mason’s athletes thrive in all levels of competition. Her biggest success was when Rookie Team athlete Dusty Henricksen, 19, made history at the U.S. Open last March by landing the first-ever backside quad cork 1800 in slopestyle competition, finishing in second place. In addition to Hendricksen’s success, multiple development team athletes hit the podium in Rev Tour and Grand Prix events including Courtney Rummel and Ty Schnorrusch.

Mason has served as an inspiration to all of her athletes, especially as a role model to young female riders. She sees room for growth in women’s snowboarding and has made it a goal to be a role model herself and to mentor young women. In addition to her accomplishments with her athletes, Mason has also dedicated a significant amount of time to the development of coaches education materials, leading clinics, and pioneering women’s specific coaches education clinics and athletic camps. 

Mason was recognized as Development Coach of the Year in 2017. She is the second female coach to win the overall Coach of the Year since its inception in 1998. Freestyle Coach Liz McIntyre won in 2004.

“This award came as a total surprise and is an absolute honor to be recognized as Coach of the Year. My position with the U.S. Team has been a blessing and it’s amazing to be sharing this passion with everyone along the way. Although it can be tough to watch my athletes move on, I am nothing but proud knowing I helped prepare them to become the best versions of themselves in their athletic careers and as young adults. 

DEVELOPMENT COACH OF YEAR 

Ski Jumping./Nordic Combined Coach of the Year
Mike Holland
Ford Sayre Ski Club

A World Cup winner and one of the past stars of his sport, volunteer coach Mike Holland (Norwich, Vt./Ford Sayre Ski Club) is making a difference for the next generation of ski jumpers. Under his leadership this past season, Ford Sayre qualified five young athletes to the Junior National Championships - the most ever for the venerable jumping club in Brattleboro, Vt. which has a long history of sending athletes to the Olympic and national team. 

Mike Holland and his brothers grew up in the Olympic-rich town of Norwich, Vt. Brothers Mike and Jim were ski jumpers, while Joe skied nordic combined - three Olympians in one family. Mike became a ski jumping legend, winning the Bischofshofen, Austria Springertournee event in 1989 - still today the only American World Cup win.

Holland is a tireless volunteer, working to improve snowmaking, upgrading jumping facilities and recruiting kids from local schools. After retiring as an athlete in 1990, he went into business with his family. He was thrust into coaching temporarily around a decade ago, and it stuck. Now, you can often find him out early packing the hill for jumpers all the while negotiating on the phone for a used winch cat or snowmaking equipment to help make the jumper better.

Today he coaches with brother Joe, working with around 50 kids each year at Ford Sayre in Hanover, N.H., as well as with the Lebanon Outing Club jumps in neighboring Vermont. Using his engineering skills, he also developed a portable roller ski jump which is being used as a recruitment tool by clubs around the country.

“Ski jumping, as a sport, teaches key life lessons. I realized it for myself as an athlete, but more so now as a coach. When you confront your fears, you see a transformation in kids’ personalities. You know it’s going to help them in everything they’re going to do the rest of their lives.”
- Mike Holland

SPORT COACHES OF THE YEAR

ALPINE
Alpine International Coach of the Year
Forest Carey
Land Rover U.S. Alpine Ski Team

A former national team athlete and a 10-year veteran coach of the Land Rover U.S. Alpine Ski Team, Forest Carey (Park City, Utah/U.S. Ski Team) was named Alpine International Coach of the Year by U.S. Ski & Snowboard for his leadership with the men’s giant slalom team. It was his third time being honored with the award, having won in 2011 and 2015.

It was inspiring to watch Carey’s athlete Tommy Ford come of age with his first career World Cup victory, winning on home snow in Beaver Creek last December. Ford took a second podium in Japan two months later, finishing fifth in the season World Cup giant slalom standings before the season was cut short with two races remaining. 

Carey has a deep sense of caring about his athletes and it shows every day on the hill. He is so passionate and has so much belief in his athletes that he instills confidence. Carey is a student of the sport and always analyzes the details after every training session and competition - split times, course sets, equipment performance, snow quality. He has a sixth sense for his athletes’ needs and an unwavering standard for slope preparation. Carey has shown himself to be a gifted coach and it’s no coincidence that he has coached three of the seven U.S. athletes who have earned a World Cup giant slalom win.

“It is sort of an odd feeling because we are a part of these athletes’ lives when they are at the elite level. But their families and their entire local ski communities are really the people who cultivated these athletes’ passion, commitment, and skill, and, therefore deserve the recognition. I share this award with the selfless, caring, competent staff of coaches, servicemen, and physios whom I work with every day. We as a staff are fortunate to work dedicated athletes who are also great people. I hope we represent the American ski community well at the World Cup level. I’m honored to win this award.”
- Forest Carey, Land Rover U.S. Alpine Ski Team, Men’s World Cup Technical Head Coach

Alpine Domestic Coach of the Year
Ben Brown
Steamboat Springs Winter Sports Club

Ben Brown (Steamboat Springs, Colo./Steamboat Springs Winter Sports Club), who serves as the U16 Head Coach for the Steamboat Springs Winter Sports Club (SSWSC), was named Alpine Domestic Coach of the Year. A former Western State College racer who has been coaching for over 15 years, is known as a humble coach with a strong work ethic. 

Brown’s success with athletes has been achieved by extending his own qualities to his athletes, with strong expectations of them, gaining their respect and achieving results. His work, and that of his coaches, have resulted in SSWSC having a high percentage of athletes transition from U16 to FIS racing.

Steamboat qualified six athletes this season for U16 Nationals. Tatum Grosdidier was the overall winner at the Rocky/Central U16 Junior Championships and qualified for the U16 National Project in Alpe Cimbra where she finished sixth in GS. Brown attended Alpe Cimbra to support Grosdidier but also help all the U.S. athletes and learn from other international coaches. Nick Demarco won the Rocky/Central U16 super-G while Katya Thurston, Caroline Gilchrist, Colin Kagan, and Charlie Welch all had podium or top five results. The results are typical of what Brown has accomplished in building a rich history in the Steamboat U16 program under his leadership.

A year ago, Brown was nominated by his peers to serve as the Rocky Mountain Division Alpine Competition Committee chair. He has brought his work ethic and positive attitude into the important divisional role. He also frequently serves on regional and national projects.

"It is quite an honor to receive this award as there are many great ski coaches in this country, many of whom I look up to as mentors. I am grateful to have had opportunities to coach at U16 International Competitions each of the past three seasons. Witnessing the best U16’s in the world train and compete has helped me to develop a sense of ownership in the mission of US Ski & Snowboard to win at every level. 

“It is my goal to help all my athletes become great ski racers as well as to guide them into becoming model citizens who care about their teammates and the world around them. As a team we strive to build each other up during the tough days and we share in the celebrations of achievement with one another.” 
- Ben Brown, U16 Coach, Steamboat Springs Winter Sports Club

CROSS COUNTRY
Cross Country International Coach of the Year
Jan Buron
Alaska Winter Stars

Alaskan coach Jan Buron (Anchorage/Alaska Winter Stars) was recognized by U.S. Ski & Snowboard as Cross Country International Coach of the Year for his work in leading Gus Schumacher to two Junior World Championship gold medals.

For more than 20 years, Buron’s Alaska Winter Stars program has been a strong force in Alaska, creating new generations of cross country skiers. Under his leadership, 19-year-old Schumacher has brought American cross country skiing to a new level. This past season Schumacher anchored the U.S. Junior Worlds relay team to its second-straight World Championship gold medal, as well as becoming the first American to win Junior Worlds gold in an individual event (10k classic). Schumacher also took a U.S. title, won a pair of SuperTour events and qualified for the Davis U.S. Cross Country B Team.

“There are no words for how it feels to see my athletes achieve their dreams. I am personally happy to be a part of US skiing history, first with the historic relay gold and then Gus' individual medal. I am immensely proud of all the relay team members in 2019 and 2020 and all US skiers. Right now US skiing is so strong.”
- Jan Buron, Founder, Alaska Winter Stars

Cross Country Domestic Coach of the Year
Patrick O’Brien
Stratton Mountain School

Patrick O’Brien (South Londonderry, Vt., Stratton Mountain School) was named Cross Country Domestic Coach of the Year. O’Brien, in his sixth year coaching the elite SMS T2 team. 

In a program where recruitment of elite athletes is paramount, O’Brien has had success sustaining a world-class training group for all elite participants. His team presently includes a Junior World Champion, four World Cup podium athletes, and an Olympic gold medalist in Jessie Diggins.

This past season, athlete Ben Ogden split his time between the University of Vermont and SMS T2. Ogden skied the second leg of the Junior World Championship relay team that took gold. Sophie Caldwell hit the World Cup podium in Davos and was fourth in three other events. Julia Kern hit the podium in both the U23 World Championships and the Planica World Cup - finishing third in a freestyle sprint for her first career World Cup podium. 

With his experience, O’Brien is often called upon to coach international teams. He always extends his skills to help athletes from all clubs.

"I have so many people to thank for helping me along this journey, especially Sverre Caldwell for being instrumental in sharing his knowledge and passion for coaching with me these last years. I also recognize our team and the amazing athletes I work with day in and day out. Their drive and passion for the sport has been so incredibly rewarding for me and like any coach knows, seeing them achieve their goals brings a big smile to my face! I am very honored to receive this award and recognition as Cross Country Domestic Coach of the Year.”
- Patrick O’Brien, SMS T2 Team Coach, Stratton Mountain School

FREESKI
Freeski International Coach of the Year
Ryan Wyble
U.S. Freeski Team

U.S. Freeski Rookie Team Head Coach Ryan Wyble (Park City, Utah/U.S. Freeski Rookie Team) was named as Freeski International Coach of the Year for his work with the Rookie Team. It was an evolutionary step for Wyble, who a year ago was named overall Development Coach of the Year.

Wyble has put his decade of coaching experience at some of the top development clubs in the country, such as Park City Ski & Snowboard, to provide Rookie Team athletes a wealth of knowledge, expertise, and encouragement, ultimately leading them into major success this past season. 

The Rookie Team performed well in competitions at every level this season. Deven Fagan and Cody LaPlante both earned their first world Cup podiums at the Land Rover U.S. Grand Prix and at the World Cup in Font Romeu, France. Despite competing against prior Olympians and World Champions, these rookie athletes were able to hold their own. Wyble’s athletes also performed well at the Youth Olympic Games, with Hunter Henderson taking third in slopestyle. The team also dominated the NorAm Cup, with Henderson and Rell Harwood taking the slopestyle and big air titles. 

The success of the Rookie Team athletes wouldn’t be possible without the care and dedication Wyble brings to coaching. He gives each individual athlete equal respect and attention, heightening their morale and is overall a key asset to U.S. Ski & Snowboard. 

“To be recognized for my work as a coach amongst a long list of my colleagues is an honor. It feels incredible to receive an award for two consecutive years. Lastly, I want to emphasize how much work and effort all the athletes put in and want to congratulate them all on what they achieved this past season.“
- Ryan Wyble, Head Coach, U.S. Freeski Rookie Team

Freeski Domestic Coach of the Year
Dan Shuffleton
WVBBTS

One of the most highly-qualified technical coaches in his sport, Dan Shuffleton (Waterville Valley, N.H., WVBBTS) was named Freeski Domestic Coach of the Year. He was similarly honored by U.S. Ski & Snowboard in 2014.

Shuffleton serves as freeski program director and head coach for New Hampshire’s WVBBTS (Waterville Valley Black and Blue Trail Smashers). He is a certified level 300 freeski coach, level 400 aerials coach, and has helped contribute to the education materials for the level 100 freeski coach certification. Shuffleton has a breadth of knowledge on the most effective coaching techniques, as well as the freeski discipline as a whole.

With athletes competing at every level including World Cup, NorAms, Futures Tour, and USASA events, Shuffleton has led WVBBTS towards major success. His athletes are now national team members for the U.S., Hong Kong, and Great Britain, further proving his credibility and dedication to long-term success.

As far as facilities are concerned, Shuffleton pioneered an airbag set-up at Waterville to facilitate year-round training. Athletes travel from all around the nation to airbag with Shuffleton and the WVBBTS team. He also has taken up cat driving and attended Cutters Camp to help better the terrain at their home park.    

In addition to his passion for improving WVBBTS and their athletes, Shuffleton has a strong drive to improve the freeski discipline. He is a source of knowledge and mentoring for other coaches. Shuffleton has become a staple in the east with his lifelong love for the sport and his dedication to improving the community. 

“We as coaches have many roles to play and can be many positive things to an athlete. We can be friends, motivators, fan club presidents, guardians, influencers, agents, sounding boards, chauffeurs, counselors, consciences, advocates, and advisers. It can be hard work as a coach in a sport like ours but you know what they say, ‘If you love what you do. you'll never work a day in your life.’

“The award is the mark of a great season for the receiving coach, the clubs or programs that we represent and all the athletes and families that we positively affect as coaches and mentors both on and off the hill." 
- Dan Shuffleton, Freeski Program Director, WVBBTS

FREESTYLE
Freestyle International Coach of the Year
Vladimir Lebedev
U.S. Freestyle Team  

Since joining the U.S. Freestyle Ski Team last summer as head aerials coach, Vladimir ‘Vlad’ Lebedev (Russia/U.S. Freestyle Ski Team) has quickly proved his worth, expertise, and professionalism. He was named Freestyle International Coach of the Year. With his extensive knowledge on aerials and air dynamics, as well as his experience as both an athlete and international coach for multiple countries, he is well respected in the world’s freestyle skiing community. 

Lebedev’s athletes had an incredible season with multiple podiums at U.S. Championships and World Cups, as well as personal bests for several athletes. Vlad emphasized dedication and proper preparation in the summer ramping season to make sure the aerial skiers put it down when it counted in competition. With Ashley Caldwell taking third at the World Cup in Krasnoyarsk, Chris Lillis and Megan Nick earning first and second at the World Cup in Kazakhstan, and Justin Schoenefeld taking his first career podium with a win at the World Cup in Minsk, Belarus, the team proved to be one of the best in the world. 

Four of Lebedev’s athletes are currently ranked in the top 10 in the world due to their victorious season. With a personal background in the sport, a dedication to each athlete on the team, and a desire to see the U.S. improve in aerials, Lebedev has been beneficial to U.S. Ski & Snowboard athletes. 

“My motivation as a coach is to develop my athletes into their true potential. I always strive to provide my very best self to them so that they in turn become the best at what they do. This past season was a good step in our three-year plan as we head into Beijing 2022. I worked hard to integrate our new staff into our team culture and we were able to learn from each other and grow together. There’s still a lot of work to do, but everyone is excited to get back to it!”
- Vladimir Lebedev, Head Aerials Coach, U.S. Freestyle Ski Team

Freestyle Domestic Coach of the Year
Bryon Wilson
Wasatch Freestyle

Olympic medalist Bryon Wilson (Park City, Utah, Wasatch Freestyle), now head coach for Wasatch Freestyle, was named Freestyle Domestic Coach of the Year. 

Although Wilson is only in his second year of coaching, he has brought extensive experience and continued involvement in the freestyle world. As a U.S. Ski Team alumni who has podiumed in the Olympics, U.S. Championships, World Cups and NorAms, Wilson provides both inspiration to athletes as well as his personal experience on what it means to be a professional athlete. 

His athletes had a strong season including the women’s NorAm overall title and second place - with both athletes likely to advance to the U.S. Freestyle Ski Team. Three of his athletes qualified for Junior Worlds with one athlete taking a U.S. Junior Nationals title.

This success is not only from the technical knowledge Wilson is able to provide, but from the personal motivation, support, and encouragement he shows all young athletes. Wilson is also fully engaged across the freestyle community as a board member of ID One Foundation, the owner and operator of the ID One USA pro mogul camp in Whistler, and a contributing member of multiple U.S. Ski & Snowboard committees. 

The freestyle community respects Wilson’s dedication to progressing moguls skiing in America. He is an inspiration to coaches, athletes and officials of the Freestyle community and is expected to continue building strong athletes at Wasatch Freestyle.  

 

JUMPING/NORDIC COMBINED
Ski Jumping/Nordic Combined International Coach of the Year
Tomas Matura
USA Nordic

USA Nordic Continental Cup coach Tomas Matura (Czech Republic/USA Nordic) has been named Ski Jumping/Nordic Combined International Coach of the Year for his work with the men’s and women’s teams, especially two-time Continental Cup winner Tara Geraghty-Moats.

Matura was a veteran competitor for the Czech Republic with strong results on the Continental Cup tour. He began working with USA Nordic as a wax technician where athletes regularly raved about fast skis. With a passion for coaching, his responsibilities were elevated on the Continental Cup tour, coaching both men and women. He quickly found success with the team, especially its rising women’s star Geraghty-Moats, who established herself as the best in the world. Matura has guided her to back-to-back Continental Cup titles. In addition, his men’s team scored six top-10 Continental Cup finishes, as well as five top-30 Junior Worlds finishes between men and women. 

This spring, Matura was named head coach of the women’s nordic combined team. The USA Nordic Women’s Nordic Combined squad can look forward to the debut next season of both a season-long World Cup tour plus the initial World Championships for women. 

"Tara is a great team leader and such a hard-working athlete. It’s been a pleasure to work with her. So now it is time that the rest of the team will start chasing her. I'm looking forward to the first World Cup season and World Championship event for women's nordic combined next season. I'm happy that I can be part of this growing and successful team from the beginning of women's nordic combined.” 
- Tomas Matura, Continental Cup Coach, USA Nordic

SNOWBOARD
Snowboard Domestic Coach of the Year
Nick Poplawski
Park City Ski & Snowboard

A popular and effective coach, Nick “Pops” Poplawski (Park City, UT, Park City Ski & Snowboard) was named Snowboard Domestic Coach of the Year. 

Poplawski is known in the snowboarding community as one of the sport’s most knowledgeable and welcoming coaches. He is acknowledged as a technically savvy coach who keeps the atmosphere of his team light and fun. He’s also a sports historian who puts emphasis on passing down the sport’s culture to up-and-coming athletes. 

Poplawski has consistently helped talented athletes come out of his program each season. In addition to his dedication to athletes on his Park City program, Poplawski gives back to the sport in many ways, including as a national Gold Camp Coach and at the Club Excellence Conference. improving the sport as a whole. Poplawski is an example of what coaches should be to achieve the ultimate goal of all athletes being lifelong participants of the sport.

“This award means a lot to me as I have always taken a ‘rider's first’ approach. I really try to focus on rider success, whether that be in contests, filming or personal development. Beyond that being a steward of the sport is huge for me. I'm always striving to do everything I can to help riders fall in love with snowboarding the same way my coaches did for me as a young rider.”
- Nick Poplawski, Snowboard Coach, Park City Ski & Snowboard

STAMFORD, Conn. – The winningest slalom skier in World Cup history and three-time Olympic medalist Mikaela Shiffrin will provide commentary and personally engage with fans in a special digital viewing experience of Mikaela’s Masterpiece on NBC Olympics’ Facebook page on Friday, May 22, at 8pm ET. During the half-hour program that showcases her biggest World Cup moments throughout 2018 and 2019, Shiffrin will comment and interact with fans on her memories surrounding the historic season.

The special, which premiered late last year on NBCSN, gives viewers an all-access look at Team Shiffrin during the 2018-19 campaign. The program highlights one of the greatest years in the history of alpine ski racing when Shiffrin won 17 World Cup races, four crystal globes, and her third straight overall globe. A trailer can be viewed here.

Coverage of Olympic Sports on NBC Sports Group platforms is a presentation of Olympic Channel: Home of Team USA.

Release courtesy of NBC Sports.

Olympic champion Chloe Kim announced her involvement with ALL IN, accepting her sponsor Oakley's nomination. ALL IN provides an online auction experience that directly benefits organizations providing food to kids, elderly, and frontline heroes in need. One hundred percent of the proceeds will directly benefit Feeding America, Meals on Wheels, World Central Kitchen, and No Kid Hungry.

 

 

 

 

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A post shared by Chloe Kim (@chloekim) on May 13, 2020 at 5:32pm PDT

In getting involved with ALL IN, Chloe not only joins three-time Olympic snowboarding champion Shaun White—whose one-of-a-kind experience also included hitting the slopes at one of U.S. Ski & Snowboard’s official training sites Mammoth Mountain Ski Area in Mammoth Lakes, Calif.—but also two-time Olympic champion Mikaela Shiffrin and big names in the entertainment industry like Tiger Woods, Chris Pratt, Chris Hemsworth, Gisele Bündchen, Tom Brady, and more. 

The ALL IN Challenge, which has raised over $44 million, aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue, but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing. 

Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food. The ALL IN Challenge was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team, all on behalf of the All In Challenge Foundation. 
 

Snowboard With Chloe Kim At Mammoth Mountain + Private Lunch + Gear
Do you want to hit the slopes with an Olympic Gold Medal winner? Get ready! You and one guest will ski and snowboard with Chloe Kim at Mammoth Mountain, plus join her for a private lunch. In 2018, Chloe became the youngest woman to win a gold medal in snowboarding at the Olympics at the age of 17. She also is a World Champion, Youth Olympics and X Games gold medalist. For your trip, you'll receive winter lift tickets for three days, and two-night lodging at Mammoth Mountain Inn will be provided. You will receive an autographed, competition-used snowboard from Chloe to add to your collection of memorabilia. You'll gear up and hit the slopes with amazing head-to-toe selections from Oakley—from the Prizm Lens technology goggles that Chloe wears in competition to snow apparel and more. You will get a $1,000 Visa gift card, and you'll receive an all-new sporty Superocean watch from Breitling. Select from a Breitling Superocean 36 in white or the Breitling Superocean 46 Black Steel with matching black dial and strap. This incredible snowboarding experience with Chloe Kim will leave you with many fond memories and some amazing gear to take home! 100% of the money raised through this Game/Auction will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.

With just over one day left in the auction, Chloe’s bid amount sits at $10k. 
 

Learn More/Bid Now
 

U.S. Ski & Snowboard will be more connected than ever, announcing today its newest technology partner, Domo (Nasdaq: DOMO). Domo, a Utah-based software company, will serve as the organization’s Official Business Cloud Partner for the next three years and will be instrumental in the lead up to the Beijing Olympic Winter Games 2022.  

Domo makes it easy for organizations to leverage thousands of their data sources, making them more accessible, consumable and actionable for everyone across the company. As a result, business processes that traditionally took weeks, months or longer, can now be done in a fraction of the time, allowing teams and entire organizations to go fast, go big and go bold. 

“The goal of partnering with Domo is to identify our business’ strengths and weaknesses through our data, and implement targeted solutions,” said U.S. Ski & Snowboard Chief Technology Officer Mark Schneider. “Our organization is dedicated to the dreams of American ski and snowboard athletes in pursuit of excellence. By using the Domo platform, we mirror that excellence in our business practices by making informed decisions based on what the data tells us. In unifying our data and segmenting it properly we can better interact with our stakeholders, from our athletes to our staff, media and sponsors, donors and supporters.”


“Domo helps organizations of all sizes modernize and mobilize business processes through shining a light on dark data and empowering everyone - from the C-suite to the frontline -  in record time with the intelligence they need to optimize performance,” said Jay Heglar, Domo’s Chief Business Officer. “We’re thrilled to partner with the U.S. Ski & Snowboard and help them put their data to work for the benefit of the U.S. athletes and all of U.S. Ski & Snowboard’s constituents.”

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About Domo
Domo is the Business Cloud, empowering organizations of all sizes with BI leverage at cloud scale, in record time. With Domo, BI-critical processes that took weeks, months or more can now be done on-the-fly, in minutes or seconds, at unbelievable scale.  For more information about how Domo (Nasdaq: DOMO) helps its customers go fast, go big and go bold, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.

Domo, Domo Business Cloud and Domo is the Business Cloud are registered trademarks of Domo, Inc.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

Two-time Olympic champion and Land Rover ambassador Mikaela Shiffrin announced her involvement with ALL IN, accepting the young phenom Coco Gauff’s (fellow Barilla athlete) nomination. ALL IN provides an online auction experience that directly benefits organizations providing food to kids, elderly and frontline heroes in need. One hundred percent of the proceeds will directly benefit Feeding America, Meals on Wheels, World Central Kitchen, and No Kid Hungry.

In getting involved with ALL IN, Mikaela not only joins fellow U.S. Ski & Snowboard stars Chloe Kim and Shaun White—whose one-of-a-kind experiences include hitting the slopes at one of U.S. Ski & Snowboard’s official training sites, Mammoth Mountain, in Mammoth Lakes, Calif.—but also big names in the entertainment industry like Tiger Woods, Chris Pratt, Chris Hemsworth, Gisele Bündchen, Tom Brady, and more. 

The ALL IN Challenge, which has raised over $44 million, aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing. 

Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food. The ALL IN Challenge was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team, all on behalf of the All In Challenge Foundation. 

 

 

 

 

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I am FINALLY able to announce that I’m accepting the #ALLINCHALLENGE (thanks to @cocogauff for nominating me!!)! It may not be @prattprattpratt’s get “Eaten By A Dinosaur” challenge (which I’m tempted to bid on myself), but I’m super excited about this package! I’m offering a VIP, once-in-a-lifetime experience to the World Cup at @killingtonmtn, behind-the-scenes access to my @atomicski race and service team, a full Atomic gear set-up, a full access @ikonpass, my signature @oakley goggles, @usskiteam gear and more!! 🤯 Let’s come together to help the most vulnerable during this difficult time and provide food to those in need—kids, elderly and frontline heroes. I challenge @adaripp, @kttunstall, @michaelfranti, and @joelmchale to go ALL IN! Hit the link in my bio to bid/learn more. @allinchallenge

A post shared by Mikaela Shiffrin ⛷💨 (@mikaelashiffrin) on May 19, 2020 at 10:01am PDT

Meet Mikaela Shiffrin At Killington Women's Ski World Cup + Full Ski Gear Setup
Hit the slopes in style, thanks to two-time Olympic gold medalist Mikaela Shiffrin! She's going All In and giving you and a friend VIP tickets to the women’s FIS Ski World Cup—aka the HomeLight Killington Cup—in Killington, Vermont. You'll enjoy behind-the-scenes access to the bib draw and press conference, and you'll have an exclusive meeting and photo op with Mikaela. Of course, the three-time Overall World Cup champion isn't sending you home empty-handed. You and your guest will take home a U.S. Ski and Snowboard kit for two, complete with jackets and a gift bag. As the winner, you'll receive a Killington race bib signed by Mikaela, a pair of Oakley Flight Deck XM Mikaela Shiffrin goggles and an Atomic boot-fitting experience, including skis, boots and bindings and a behind-the-scenes tour with Mikaela's race and service team. To top it off, the winner will receive a full-access IKON pass with no blackout dates, so you can try out all of your new gear at 43 destinations around the globe. 100% of the money raised through this Game/Auction will go directly to Feeding America, Meals on Wheels, World Central Kitchen, and No Kid Hungry.

Package Details:

• 100% of the money raised through this Game/Auction will go directly to Feeding America, Meals On Wheels, World Central Kitchen, and No Kid Hungry.
• Behind-the-scenes access to bib draw, press conference and exclusive meeting and photo op with Mikaela
• Lodging for two (2) for Friday and Saturday evening in Killington, Vermont
• One (1) full-access, no blackout dates IKON Pass
• One (1) pair of Oakley Flight Deck XM Mikaela Shiffrin snow goggles
• One (1) signed Killington race bib
• One (1) ski, boot and binding package of winner's choice from Atomic and VIP boot-fitting service at a premier ski shop in Killington, Vermont, plus an exclusive, behind-the-scenes tour with Mikaela's Atomic race and service team

As bidding closed on May 26, Mikaela raised $41,000 for charity. One hundred percent of the proceeds will directly benefit Feeding America, Meals on Wheels, World Central Kitchen, and No Kid Hungry.

Learn More