U.S. Ski & Snowboard formally announced the 12 athletes that will represent the United States at the U18 Scandinavian trip in Falun, Sweden, Jan. 19-21, 2024. 

The 12 athletes called up to the team were selected based on their strong results in the U.S. National Championships held earlier this month in Soldier Hollow, Utah. The qualified athletes who accepted their nomination will be given the opportunity to race against skiers from around the world in three different events, including both sprint and distance races. 

“We qualify this team at the U.S. National Championships and put the sharpness of that racing fitness to the test again, as a team, six days later,” said Stifel U.S. Cross Country Ski Team Development Coach Greta Anderson. “This year, we are at the iconic venue of Falun – the 2027 FIS World Ski Championships venue. For our Under-18 team, it is a great preview of where they could be competing in the future and this all is made possible from the generous support from the National Nordic Foundation (NNF) and the extended cross country community!”

Under-18 Scandinavian Trip Team
(Club, Birth Year)

Women

• Amelia Circosta (Craftsbury Green Racing Project; 2007)
• Niki Johnson (Tahoe Endurance; 2007)
• Maeve Ingelfinger (Glacier Nordic; 2006)
• Natalie Nicholas (Bridger Ski Foundation; 2006)
• Lena Poduska (Jackson Hole Ski Club; 2007)
• Ally Wheeler (Casper Nordic Ski Club; 2007) 

Men

• Cole Bothner (Bridger Ski Foundation; 2006)
• Oskar Flora (Alaska Pacific University Nordic Ski Center; 2007)
• Murphy Kimball (Alaska Winter Stars; 2006)
• Henry Magill (Steamboat Springs Winter Sports Club; 2006)
• Daniel McCollor (Minneapolis Ski Club; 2006)
• Lucas Wilmot (Jackson Hole Ski Club; 2006)

Coaches & Service Staff

• Trip Leader & Head Coach: Greta Anderson, Stifel U.S. Ski Team
• Coach: Dr. Katie Eichten, Spooner Nordic
• Head of Service: Matt Clarke, Team Birkie
• Service: Adam Westman, Sun Valley Ski Education Foundation
• Medical Staff: Dr. Katie Eichten

Schedule of Events
More information can be found here. 

• Jan. 19: 1.4k Skate Sprint (Men/Women)
• Jan. 20: 10k Classic (Men/Women)
• Jan. 21: 10k Skate (Men/Women)

U.S. Ski & Snowboard has formally announced the 22 athletes representing the United States at the upcoming 2024 FIS World Junior and Under-23 Ski Championships held in Planica, Slovenia, Feb. 5-11, 2024.

The 2024 World Junior and U23 Ski Championships welcome the top junior and U23 cross country skiers from around the nation, including current B and D Team athletes on the Stifel U.S. Cross Country Ski Team roster, to a world class venue to compete against the best in the world. Included in the group is two sixth-year veterans of this event, Novie McCabe and Johnny Hagenbuch, and multi-time top-10 World Juniors athlete Sammy Smith, who just completed the entire Tour de Ski at only 18 years old. 

“We have had an amazing year so far at every level for cross country skiing in the U.S. and we have a higher density of athletes than ever before skiing at a higher level,” said Greta Anderson, Stifel U.S. Cross Country Ski Team development coach. “We are bringing a strong and well-rounded team of 22 athletes to Planica. We’re excited about this trip and are very grateful for the support from the entire cross country community and the National Nordic Foundation (NNF).”

The 2024 team comprises strong club, collegiate and pro athletes from around the nation who have posted top results throughout the 2023-24 season, securing their spot on the team. 

Competing at the same venue as the 2023 FIS World Championships, the 22 athletes representing both the World Junior and U23 teams will contend for the podium in five events, including both sprint and distance races – with races staggered each day between the junior and U23 races. 

2024 FIS Cross Country Junior World Ski Championships Team and U23 Team
(Hometown; Club/College; Birthdate Year)

World Juniors Team

Women

• Sofia Scirica (Wellesley, MA; Middlebury Ski Team; 2004)
• Sammy Smith (Boise, ID; Stifel U.S. Ski Team/Sun Valley Ski Education Foundation; 2005)
• Nina Schamberger (Leadville, CO; University of Utah Ski Team; 2005) 
• Ava Thurston (Waterbury, VT; Stifel U.S. Ski Team/Dartmouth Ski Team; 2004)
• Evelyn Walton (Concord, MA; Dartmouth Ski Team; 2004)
• Ally Wheeler (Casper, WY; Casper Nordic Ski Club; 2007)

Men

• Wes Campbell (Park City, UT; Michigan Tech University Ski Team; 2004) 
• Zachary Jayne (Bend, OR; University of Utah Ski Team; 2004)
• Trey Jones (Steamboat Springs, CO; University of Colorado Boulder Ski Team; 2004)
• Jack Lange (Lyme, NH; Dartmouth Ski Team; 2004)
• Matt Seline (Truckee, CA; University of Alaska Anchorage Ski Team; 2004)
• Lucas Wilmot (Jackson Hole, WY; Jackson Hole Ski Club; 2006)

U23 Team

Women

• Haley Brewster (Avon, CO; Stifel U.S. Ski Team/University of Vermont Ski Team; 2003)
• Kendall Kramer (Fairbank, AK; University of Alaska Fairbanks Ski Team; 2002)
• Novie McCabe (Winthrop, WA; Stifel U.S. Ski Team/Alaska Pacific University Ski Team; 2001)
• Anabel Needham (Houghton, MI; Michigan Tech University Ski Team; 2001)
• Nina Seemann (Wheelock, VT; Dartmouth Ski Team; 2002)

Men

• Brian Bushey (Montpelier, VT; Stifel U.S. Ski Team/University of Utah Ski Team; 2002)
• John Steel Hagenbuch (Sun Valley, ID; Stifel U.S. Ski Team/Dartmouth Ski Team; 2001)
• Walker Hall; (Winthrop, WA; Stifel U.S. Ski Team/University of Utah Ski Team; 2002)
• Logan Moore (Durango, CO; Middlebury College Ski Team; 2002)
• Elijah Weenig (Jackson Hole, WY; Denver University; 2002)

Coaches

• Trip Leader & Head Coach: Greta Anderson, Stifel U.S. Ski Team
• Coach: Bryan Fish, Stifel U.S. Ski Team
• Coach: Lucy Glanville, Soldier Hollow 

Service Staff

• Head of Service: August Teague, Aspen Valley Ski Club
• Service: Bernie Nelson, Auburn Ski Club
• Service: Will Wicherski, Jackson Hole Ski & Snowboard Club
• Service: Peter Holmes, Sun Valley Ski Education Foundation
• Service: Kaelyn Woods, Bridger Ski Foundation
• Service: Ben Higgins, Great Glen Outdoor Center
• Service: Paige Ripley, Fairbanks X-Country

Medical Staff

• Medical Staff: Dr. Katie Eichten, Spooner Nordic
• Medical Staff: Dr. Jasmine Wiley
• Physical Therapist: Dr. Elizabeth Smith, Loppet Nordic Racing

SCHEDULE 
(More information can be found here) 

World Junior Championships 

• Feb. 5: 1.2k Skate Sprint (men/women)
• Feb. 7: 20k Mass Start Skate (men/women)
• Feb. 9: 10k Classic (men/women)
• Feb. 11: 4.5k Relay, Classic/Skate (men/women)

U23

• Feb. 6: 1.2k Skate Sprint (men/women)
• Feb. 8: 20k Mass Start Skate (men/women)
• Feb. 10: 10k Classic (men/women)
• Feb. 11: 4.5k Relay, Classic/Skate (men/women)

PARK CITY, Utah (Dec. 21, 2024) – U.S. Ski & Snowboard announced today more than 65 companies will support more than 180 athletes throughout the 2023-24 competition season with equipment, apparel and accessories as they strive for World Cup podiums around the world. Along with athletes, U.S. Ski & Snowboard members will receive discounts from many of the suppliers below through the Member Benefits portal. U.S. Ski & Snowboard also welcomes a host of new suppliers and licensees for the 2023-24 season. 

“We are thrilled to continue working with the industry’s best brands this season and are also looking forward to working with several new partners,” says Trisha Worthington, Chief Revenue & Philanthropy Officer at U.S. Ski & Snowboard. “Our goal is to ensure our athletes, partners, members and fans alike feel supported through our partnerships, especially in a year when we have the most domestic World Cups in history.”

2023-24 SUPPLIERS
Equipment:

• Atomic (alpine skis, ski boots, nordic skis) 
• Dalbello (ski boots)
• Dynastar (skis)
• Fischer (alpine skis, boots, bindings; nordic skis, boots, bindings, OneWay poles)
• Head (alpine skis, ski boots, bindings)
• iFit (exercise and gym equipment)
• ID One (moguls skis, aerials skis, poles)
• Look (bindings)
• Lange (boots)
• Marker (bindings)
• Madshus (skis, boots and poles)
• Nordica (skis, ski boots)
• OGIO (backpacks, travel luggage)
• Rossignol (skis)
• Skiers Edge (ski training equipment)
• Sun Valley Ski Tools (wax, ski/snowboard tuning equipment)
• Stockli (alpine skis)
• Salomon (alpine skis, boots, bindings; nordic skis, boots, bindings)
• Swix (wax, ski/snowboard tuning equipment)
• Toko (gloves, wax, ski/snowboard tuning equipment)
• Völkl (skis)
• Vola (wax)
• Wintersteiger (wax, ski/snowboard tuning equipment)
• Zipline (poles, skis)
   

Apparel:

• Bigtruck (headwear)
• Khombu (après footwear)
• Kappa (outerwear, athlete uniforms)
• Naked Cashmere (cashmere sweaters, gloves, scarves)
• SKIDA (neck gaiters, hats)
• Wigwam (competition and lifestyle socks)

Accessories:

• Auclair (gloves)
• Giro (helmets, goggles)
• Hestra (gloves)
• Hydro Flask (insulated drinkware)
• Knockaround (sunglasses, goggles)
• KASK (helmets, goggles, sunglasses)
• Outdoor Master (helmets, goggles) 
• POC (helmets, sunglasses, goggles, shin guards, arm guards, back protectors)
• Level Gloves (gloves)
• Pit Viper (sunglasses, goggles)
• Rise Brewing Co. (coffee)
• Reusch (gloves)
• Ski Metrix (Booster Strap)
• SMITH (helmets, goggles, sunglasses)
• Swany (gloves)
• Sweet Protection (helmets, goggles)
• Wildhorn (helmets, goggles, gloves, balaclavas)
• Zanier (gloves)

Medical:

• DJO Global (bracing and support systems)
• Intermountain Health
• University of Utah Health
• Steadman Clinic
• RAYUS Radiology (MRI technology)

Industry:

• HKD Snowmakers (snowmaking equipment)
• Leitner-Poma (lift system)
• Prinoth (snow groomer)
• SkyTechSport (ski/snowboard simulator)
• World Cup Supply (event, race equipment, supplies)
• SKIDATA (ski lift access key cards)

For More Information Contact:

Leann Bentley
Communications Manager
leann.bentley@usskiandsnowboard.org 

Three U.S. resorts to host the next generation of freeskiers and snowboarders for 2024 U.S. Revolution Tour

PARK CITY, Utah (Dec. 20, 2023) – U.S. Ski & Snowboard announced the return of the U.S. Revolution Tour for the 2024 season to three world-class resorts: Copper Mountain, Colorado, Mammoth Mountain, California, and Aspen Snowmass, Colorado. The Rev Tour is an annual competition tour for up-and-coming freeskiers and snowboarders in halfpipe, slopestyle and big air.

For 20 years, the Rev Tour has served as a stepping stone for athletes transitioning from competing at the grassroots level to the elite level of freeskiing and snowboarding. At each stop of the Tour, some of the world's most promising competitors have the opportunity to compete at professional-level venues and terrain parks. 

To earn a spot on the Rev Tour, athletes must pre-qualify based on criteria for each contest. The Tour is focused on skiers and riders aged 13-19 years old and awards the top athletes with invitations to elite competitions, including the Toyota U.S. Grand Prix, FIS Junior World Championships and USASA Nationals, as well as Project Gold camps. 

Competition formats vary based on location and event, but skiers and riders compete in open class unless otherwise specified. Athletes must be 13 years of age or older to be eligible to compete at the Rev Tours and athletes must hold a current U.S. Ski & Snowboard competitor membership and FIS license. 

U.S. Ski & Snowboard also continues the Tour with the support of long-standing partnerships, including working with USASA and The Futures Tour, a joint venture between USASA and U.S. Ski & Snowboard. USASA provides an avenue for athletes to qualify for the Rev Tour, as well as solidify their prequalified spot for the 2024-25 season. 

"The Revolution Tour's success is truly a team effort with our incredible resort partners—Copper, Mammoth and Aspen," said Eric Webster, Senior Director of Events at U.S. Ski & Snowboard. "These resorts are exceptional at hosting top-notch snowboard and freeski. A big thank you for their years of support; we're excited for what this season's events will bring!"

2024 Revolution Tour Stops

Copper Mountain, Colorado – Jan. 22-26, 2024

The Rev Tour season will kick off at the Athlete’s Mountain the last week of January. Skiers and boarders will compete on venues in the Woodward Mountain Park, including the large jump line in Central Park and the 22-foot halfpipe. The Rev Tour at Copper Mountain will be the first stop of the 2024 U.S. NorAm calendar for snowboard and freeski slope and pipe. 

Mammoth Mountain, California – Feb. 6-11, 2024

The Rev Tour will then travel to the West Coast to compete at one of the nation’s premier ski and snowboard resorts: Mammoth Mountain. Mammoth will host contests in halfpipe, slopestyle and big air on the same course as the Toyota U.S. Grand Prix, a FIS World Cup. Mammoth Mountain has long served as a training ground for U.S. Ski & Snowboard athletes, providing world-class slopestyle, big air and halfpipe venues. This year, athletes will compete in the world-renowned Unbound Main Terrain Park and the 22-foot pro halfpipe. 

Aspen Snowmass, Colorado – Mar. 16-20, 2024

For the third stop of the Rev Tour, athletes will travel back to Colorado for the fifth time to host a Rev Tour at Aspen Snowmass's Buttermilk Ski Resort. The Rev Tour at Aspen Open will kick things off with halfpipe and slopestyle contests. Athletes will compete on the X Games Aspen courses, providing a taste of what it takes to compete at top freeski and snowboard competitions. 

SCHEDULE

Copper Mountain, Colorado

Jan. 22-26, 2024 - slopestyle, halfpipe 

Tuesday, Jan. 23
Freeski halfpipe

Wednesday, Jan. 24
Freeski slopestyle 

Thursday, Jan. 25
Snowboard halfpipe

Friday, Jan. 26
Snowboard slopestyle 

Mammoth Mountain, California

Feb. 6-11, 2024 - slopestyle, halfpipe and big air 

Friday, Feb. 7
Snowboard halfpipe

Saturday, Feb. 8
Snowboard slopestyle 

Sunday, Feb. 9
Freeski halfpipe 
Snowboard big air

Monday, Feb. 10
Freeski slopestyle

Tuesday, Feb. 11
Freeski big air 

Aspen Snowmass, Colorado

Mar. 16-20, 2024 - slopestyle, halfpipe

Sunday, Mar. 17
Snowboard slopestyle 

Monday, Mar. 18
Snowboard halfpipe

Tuesday, Mar. 19
Freeski slopestyle 

Wednesday, Mar. 20
Freeski halfpipe 

Press release courtesy of Backcountry

PARK CITY, Utah (Dec. 6, 2023) – U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel.

“We are incredibly excited to partner with Backcountry,” says U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “Backcountry has a rich history in the outdoor industry and we are delighted to engage with the brand in new and unique ways, while offering a quality U.S. Ski & Snowboard collection.”

Backcountry's apparel design team has revamped the U.S. Ski & Snowboard merchandise collection with new hoodie and t-shirt designs that embody the spirit of the U.S. Ski & Snowboard organization with modern graphics and silhouettes. The collection will feature the U.S. Ski & Snowboard collection produced by Kappa Sportswear, as well as lifestyle and fan merchandise, such as the Stripe Team Hoodie ($69.00), Big Air Snowboard Long-Sleeve Crew ($34.00), and Big Air Ski T-Shirt ($29.00). The U.S. Ski & Snowboard merchandise is available exclusively on the Backcountry website at https://www.backcountry.com/usskiandsnowboard. The new U.S. Ski & Snowboard merchandise store launches today and apparel will be available for immediate purchase.

"Our collaboration with U.S. Ski & Snowboard marks a significant milestone for Backcountry,” says Backcountry chief product officer, Colby Black. “This partnership goes beyond merchandise. It signifies a commitment to excellence, innovation, and a shared passion for winter sports. Together, we are proud to launch an exclusive collection that reflects the essence of both our brands and offers customers a curated experience."

For more information and media inquiries, please email Andrea Green at andrea.green@rygr.us.

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U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About Backcountry 
From the one-on-one expertise of Backcountry Gearheads to its epic selection of the best in both style and performance, Backcountry has been a leading outdoor retailer since 1996. Dialing in your gear closet, exploring your backcountry, recharging with après—Backcountry elevates the entire outdoor experience. In 2018, Backcountry began building its own Gearhead-inspired products; the fast-growing Built By Backcountry ski, bike, climb, hike, fly fish, and après lines include collabs with trusted brands like GORE-TEX, Pertex, and ALLIED Down. After 27 years as a successful online retailer, Backcountry opened its first brick and mortar location in Park City, UT and has since expanded its retail footprint to include nine stores from coast to coast, offering a seamless omnichannel experience for its consumers. For more information, visit www.backcountry.com.

Media Contacts:
Backcountry
Andrea Green
Senior PR Account Manager
andrea.green@rygr.us 

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
courtney.harkins@usskiandsnowboard.org

Press release courtesy of Skida.

Burlington, VT - Salt Lake City, UT (December 5, 2023) - Skida and the U.S. Ski & Snowboard Team are proud to announce a multi-year partnership, extending through the 2026 Olympic and Paralympic Winter Olympic Games in Milan and Cortina d'Ampezzo, Italy. As part of the partnership, Skida and U.S. Ski & Snowboard are launching a co-branded line of hats, neck warmers and headbands.

Skida has also long been connected to U.S. Ski & Snowboard through Skida’s Athlete Collaboration Program, supporting multiple U.S. Ski & Snowboard athletes for several years, including Paula Moltzan and Ryan Cochran-Siegle of the Stifel U.S. Alpine Ski Team, Stifel U.S. Cross Country Ski Team athlete Julia Kern and Hannah Soar of the Stifel U.S. Freestyle Ski Team moguls team. 

Skida and U.S. Ski & Snowboard are excited to bring this partnership to the next level with Skida as an official licensee, as well as teaming up to design an exclusive line of co-branded hats, neck warmers and athletic headbands featuring a deep blue and red print called ‘Pinnacle.’ The collection will be available for purchase at www.skida.com on Dec. 5, 2023. 

Established in 2008 by founder Corinne Prevot, Skida was established with the core principle of embracing a "fresh perspective,” and it's this very mindset that the U.S. Ski & Snowboard embodies in every competition. 

“This partnership with the U.S. Ski & Snowboard Team is rooted in a long-term connection with the athletes and now allows us to further partner with different aspects of the team,” said Prevot. “For example, clad in U.S. Ski & Snowboard logos, our new Neon Waves print was selected for the XC coaches on the sidelines so their athletes can spot them in the feed zone and alongside the course!”

“We’re so excited to roll out the new Skida x U.S. Ski & Snowboard print,” said Trisha Worthington, Chief Revenue Officer at U.S. Ski & Snowboard. “And look to continue supporting the Skida Athlete Collaboration Program.” 

Stifel U.S. Alpine Ski Team athlete Paula Moltzan on going into her fifth year as a Skida athlete, “It requires a lot of people coming together to make it all happen. Working with the team at Skida is a treat!” 

Skida has launched two out of four of their athlete collections thus far this year including Paula Moltzan’s latest #ThePaulaProject Midsommar print, and Julia Kern’s #JuliasJourney Hot Stuff collection. Collections with Ryan Cochran-Siegle and Hannah Soar are launching in December 2023 before the holidays. 

About Skida 
Founded in 2008 by Corinne Prevot, Skida® offers an assortment of outdoor headwear and accessories that are performance-made, playful statements of self expression. Skida’s accessories provide style and function through whimsical patterns and performance materials. Nestled in the heart of Burlington, Vermont, their headquarters is home to distribution, production, planning, and design. Skida is dedicated to reducing its environmental impact through domestic production, using recycled materials, and upcycling fabrics into new and innovative accessories. To learn more about Skida’s fresh perspective, visit www.skida.com. 

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

(PARK CITY, Utah - Nov. 29, 2023) - U.S. Ski & Snowboard announced today the extension of its partnership with World Cup Supply (WCS) as the organization’s on-hill equipment and safety-related support partner for the next three years.

A leader in competition, resort and event materials athlete and spectator safety, WCS has been a supplier of U.S. Ski & Snowboard since 1991 and has provided quality and innovative products for athletes.

“We are very excited to extend our partnership with World Cup Supply,” said Trisha Worthington, Chief Revenue and Philanthropy Officer of U.S. Ski & Snowboard. “For almost 32 years, World Cup Supply has been a loyal partner and we look forward to having their great products on hand for our teams.”

Per the agreement, WCS will continue to deliver gates, panels, safety fencing and other on-hill and event equipment essential for key domestic World Cup, NorAm and national-level events across alpine, cross country, freestyle, snowboard and freeski. Collaborating with SPM Gates, WCS will continue to contribute thousands of gates and hundreds of panels annually for Stifel U.S. Alpine Ski Team training and events, both domestically and in Europe.

Additionally, WCS will be the designated provider of training bibs for the Stifel U.S. Alpine Ski Team and Stifel U.S. Freestyle Ski Team athletes and air pads for domestic alpine World Cups and national championships events.

WCS prioritizes athlete and participant safety in winter sports and is focused on providing educational resources to share best practices within the sport and industry to reduce injuries. Along with providing on hill equipment, WCS is the title sponsor of U.S. Ski & Snowboard’s Club Excellence conference and provides annual monetary support of the Club of the Year award, further showcasing their commitment to safety through education.

“WCS and SPM are extremely proud of our long-standing support of U.S. Ski & Snowboard athletes and U.S. Ski & Snowboard-sponsored World Cup events,” said Brad Williams, World Cup Supply, Inc. President. “The equipment and support we both provide is of the highest quality and allows the teams to train productively and safely. After 32 years of partnership it’s hard to imagine not being part of the effort and we wouldn’t have it any other way.”

To learn more about World Cup Supply, visit worldcupsupply.com

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About World Cup Supply
World Cup Supply is committed to providing innovative and quality products to the ski racing, resort and event industries. Furthermore, we strongly believe in the role we play in enhancing safety in alpine skiing, alpine ski racing and other action sports. In every aspect of our business, beginning with the highest level of personal attention and service, we strive to exceed the expectations of our customers. For more information, visit worldcupsupply.com

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

U.S. Ski & Snowboard, Stifel and NBC Sports have teamed up to launch a groundbreaking new television series, Stifel Snow Show, that follows the arc of the winter sports season, bringing fans closer to the high adrenaline world of competitive skiing and snowboarding. Stifel Snow Show will cover all sports that compete on the FIS World Cup circuit, including ski racing, snowboarding, freeskiing, and more.

The show boasts a stellar lineup of well-known NBC Olympic talent and expert analysts, such as Ahmed Fareed and Cara Banks, who will dissect the previous week's action and results from ski resorts around the world. Alongside the hosts will be well-known athletes and experts from the sports, including Olympic medalists, World Cup winners, X Games champions and more.

The Stifel Snow Show premieres on Saturday, Dec. 2, at 1:30 p.m. ET on CNBC. Episodes will be released on a weekly basis on Saturdays through March 23, with each new installment available on demand across multiple platforms, including Peacock, NBC Sports’ and U.S. Ski & Snowboard’s YouTube channels, skiandsnowboard.live and Outside+, ensuring widespread accessibility.

“With the resounding success of Mikaela Shiffrin and her record-breaking campaign last season, we are thrilled to present the Stifel Snow Show and continue to highlight winter sports on our platforms,” said Molly Solomon, Executive Producer & President of NBC Olympics Production. “The weekly nature of this show will cater to diehard skiing and snowboarding fans as well as open the door to a new U.S. audience that we hope to grow leading up to Milan-Cortina 2026.”

“We are delighted to have the opportunity to showcase our sports to a broader audience through the Stifel Snow Show,” said Guy Slattery, Chief Marketing Officer at U.S. Ski & Snowboard. “One of our main goals is to continually grow the visibility of our sports, and through this show, we will have the opportunity to appeal to new audiences and tell the stories of our athletes at an entirely new level.” 

"Supporting a show dedicated to competitive skiing and snowboarding is not just about celebrating the thrill of the slopes, it's about championing the unwavering commitment to success that resonates with our core values at Stifel,” said Ron Kruszewski, Chairman and CEO of Stifel Financial Corp. “Together, we aim to showcase these incredible athletes on CNBC.”

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

About NBC Sports
NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company presents premier content across linear platforms NBC, USA Network, Golf Channel, as well numerous digital sites, including Peacock. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros, and many more. For more information, visit https://www.nbcsports.com/. 

About Stifel Financial Corp.
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

Today U.S. Ski & Snowboard and iFIT, the global leader in exercise equipment and fitness content, officially announced a four-year partnership. As part of the partnership iFIT will be fully retrofitting the U.S. Ski & Snowboard’s headquarters, the USANA Center of Excellence, in Park City, Utah. iFIT will completely revamp the USANA Center of Excellence gym floor, with state-of-the-art cardio and strength equipment to be utilized daily by nearly 250+ elite athletes and staff.

Along the Center of Excellence, iFIT will be outfitting the iFIT Mobile Performance Hub trailer with state-of-the-art, pro-level fitness equipment and technology focused on warm-up and recovery. Both the Center and trailer will feature iFIT’s immersive and adaptive technology which seamlessly connects the company’s proprietary software, experiential content and interactive hardware.

While based in Logan, Utah, iFIT has shared headquarters with the USANA Center of Excellence over the last year. The company provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. Founded in 1977, iFIT offers a broad range of connected fitness modalities and is an industry leader for on-demand experiential and interactive fitness hardware. iFIT’s leading fitness equipment brands include NordicTrack, Proform and Freemotion, as well as their iFIT connected fitness streaming platform that connects with more than 7.7 million users. 

"We are excited to update our gym and take our training to the next level with the  iFIT,” said Gillian Bower, High-Performance Director at U.S. Ski & Snowboard. “Their state-of-the-art equipment will further elevate what we can offer our athletes with iFIT’s incredible fitness and cardio equipment.”

“We are especially proud of this partnership with U.S. Ski & Snowboard as we aim to continue our mission to be in service of athletes everywhere,” said Mark Phillips, iFIT’s Chief Marketing Officer. “Our world-class offering of immersive fitness programs will allow U.S. Ski & Snowboard to reach new heights with their training as some of the world’s most incredible athletes prepare for the greatest competitions of their life. We look forward to seeing how the USANA trainers and athletes use our incredible machines to pursue their athletic goals.” 

For more information visit, www.usskiandsnowboard.org and iFIT.com.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

About iFIT Health & Fitness

iFIT Health & Fitness is a global fitness and connected content company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across the globe. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT smart fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, the company offers immersive, adaptive, personalized workout experiences for athletes and amateurs at every fitness level and interest. www.ifit.com

PARK CITY, UTAH (Nov. 8, 2023) — U.S. Ski & Snowboard today announced a multi-year extension of Textron Aviation Inc.'s sponsorship, formalizing Textron Aviation as the organization's General Aviation Aircraft and Aviation Products Sponsor through 2026. As the manufacturer of Beechcraft and Cessna aircraft and producer of more than half of general aviation aircraft worldwide, Textron Aviation's support provides funding, education and aviation career opportunities for athletes.

"Textron Aviation's generous support has enabled over a dozen athletes to learn to fly in recent years," stated Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "We are thrilled to see their sponsorship extended, providing more of our athletes with assistance as they pursue their athletic goals and long-term career aspirations."

Since its inception, 14 U.S. Ski & Snowboard athletes have participated in the Take Flight Program to further their pilot training. Notable participants include 2023 World Champion and Stifel U.S. Freeski Team athlete Hanna Faulhaber, three-time Olympian and Stifel U.S. Alpine Ski Team athlete Jackie Wiles, and 2022 Olympic gold medalist and Stifel U.S. Freestyle Ski Team aerials athlete Justin Schoenefeld.

"We are thrilled to support athletes of all ages across the country, many of whom have already discovered the benefits of private aviation in reaching mountainous training destinations," said Christi Tannahill, senior vice president, Customer Experience. "We're proud to continue our support of U.S. Ski & Snowboard and look forward to watching their athletes soar to new heights on the slopes and in the air."

The extension of this sponsorship links two of the leading organizations in their respective fields and provides opportunities for athletes and the U.S. Ski & Snowboard organization as a whole. Textron Aviation will continue to support the U.S. Ski & Snowboard Foundation's New York Gold Medal Gala, the organization's most successful fundraising event, and the Gold Pass Program.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

About Textron Aviation   
We inspire the journey of flight. For more than 95 years, Textron Aviation Inc., a Textron Inc. company, has empowered our collective talent across the Beechcraft, Cessna and Hawker brands to design and deliver the best aviation experience for our customers. With a range that includes everything from business jets, turboprops, and high-performance pistons, to special mission, military trainer and defense products, Textron Aviation has the most versatile and comprehensive aviation product portfolio in the world and a workforce that has produced more than half of all general aviation aircraft worldwide. Customers in more than 170 countries rely on our legendary performance, reliability and versatility, along with our trusted global customer service network, for affordable and flexible flight.

For more information, visit www.txtav.com  |  www.defense.txtav.com  |  www.scorpionjet.com.