U.S. Ski & Snowboard, Kappa, POW Launch Climate Change-Themed Race Suit at Alpine World Championships
COURCHEVEL, France, February 6, 2023 - U.S. Ski & Snowboard, in partnership with Kappa and Protect Our Winters (POW) announce a race suit designed to elevate climate change as a priority for snowsports. The Stifel U.S. Alpine Ski Team will wear the suit in front of the world during the 2023 FIS Alpine Ski World Championships in Meribel-Courchevel, France Feb. 6-19, 2023.
Climate change is an existential threat to the future of skiing. In the 2022-23 winter alone, teams around the world have seen the devastating effects of a warming climate with canceled races due to lack of snow, tracks made entirely of machine-made snow and athletes racing in 50-degree temperatures in the middle of winter. A warming winter is one of the biggest threats as athletes and fans look at the future of snowsports.
U.S. Ski & Snowboard partnered with POW, a leading nonprofit organization advocating for systemic solutions to climate change, and Kappa, the team uniform partner, to bring to life a unique vision of climate change on the athletes’ speed suits.
Travis Ganong shares the newest Kappa suit, a collaboration with Protect Our Winters. (Kappa)
“From the initial vision and concept to the product in hand, we at U.S. Ski & Snowboard, POW and Kappa have created a suit that represents and brings attention to a warming climate,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Although a race suit is not solving climate change, it is a move to continue the conversation and show that U.S Ski & Snowboard and its athletes are committed to being a part of the future.”
The race suit is designed by Kappa and produced in Italy with 100% Italian fabrics in a factory certified in terms of environmental sustainability. "We are proud, as the Official Technical Sponsor of U.S. Ski & Snowboard, to be part of this initiative in support of POW and its fight against the climate change crisis," says Lorenzo Boglione, Vice Chairman of BasicNet S.p.A. The race suit features large chunks of icebergs sailing in the ocean, based off a satellite photograph of an expanse of ice breaking due to high temperatures. The design draws attention to the importance of taking a global view of the present-day situation.
The suit also bears a POW logo on the neck, showcasing the importance of the organization in U.S. Ski & Snowboard and Kappa’s fight against the warming climate, as well as an illustration of the POW snowflake logo on the leg.
“POW and U.S. Ski & Snowboard are aligned on the urgency of uniting the snowsports industry and community on meaningful advocacy on climate,” said POW Executive Director Mario Molina. “This World Championships suit designed by Kappa makes a statement that athletes, brands and winter enthusiasts worldwide can get behind. By coming together, we can educate and mobilize our snowsports community to push for the clean energy technologies and policies that will most swiftly reduce emissions and protect the places we live and the lifestyles we love.”
“As a POW Alliance member for the last few years, it's really cool to partner with the Stifel U.S. Alpine Ski Team through POW to wear these Kappa speed suits for the 2023 FIS World Championships,” said Stifel U.S. Alpine Ski Team racer Travis Ganong. “These will help bring awareness to climate change and melting glaciers and shrinking snowpacks around the globe and how that affects our sport directly. We’ve had so many canceled races this year so it's definitely happening in real time as we speak.”
The Stifel U.S. Alpine Ski Team will wear the suits throughout the World Championships. Suits will be sold at auction after the World Championships with proceeds going to POW.
About Kappa®
Kappa® is one of the brands owned by BasicNet SpA, an Italian company that also owns Robe di Kappa®, Jesus Jeans®, K-Way®, Superga®, Sabelt®, Briko® and Sebago®, leading clothing, footwear and accessories brands for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute products with the Group’s trademarks. BasicNet provides these companies with research and development, product industrialization and global marketing services. All business processes take place solely via the internet, which makes BasicNet a “fully web integrated company”. BasicNet, based in Turin, has been listed on the Italian Stock
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.
About Protect Our Winters (POW)
Protect Our Winters is a 501(c)(3) nonprofit that helps passionate outdoor people protect the places and lifestyles they love from climate change. Founded in 2007 by professional snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. For more information, visit www.protectourwinters.org
For more information, please contact:
Benedetta Beria d’Argentina, Kappa®, beriadargentina@basic.net
Courtney Harkins, U.S. Ski & Snowboard, courtney.harkins@usskiandsnowboard.org
Leigh Capozzi, Protect Our Winters, leigh@protectourwinters.org
Assets
Images available for editorial use: PR & Media Contents
