Watching World Cups is complicated and we know it. Broadcast rights to FIS events are not centralized, which means that every country has the right to sell their World Cup broadcast—and it can be confusing to even the most devout ski and snowboard fan. This article is designed to walk you through where to watch each and every weekend all season long.

Similar to last year, there are THREE main ways to watch U.S. Ski & Snowboard athletes compete all around the world: Outside, NBC/CNBC/Peacock and skiandsnowboard.live. (For clarification: skiandsnowboard.live is a site run and controlled by InFront and is not affiliated with U.S. Ski & Snowboard.)

Please keep an eye on our WATCH tab, where we will keep you updated with where and when to watch each event, as well as our social channels, where we’ll release each weekend’s schedules on Tuesdays.

DOMESTIC EVENTS: Outside, NBC/CNBC/Peacock 

All events held in the United States are LIVE on Outside for free this season, with coverage also on NBC/CNBC and Peacock. Outside+ (paid) will have all domestic events on demand.

INTERNATIONAL EVENTS (not Austria): skiandsnowboard.live

skiandsnowboard.live will have all international World Cups live and on-demand on their website and TV apps. 

AUSTRIA EVENTS: NBC/Peacock

NBC and Peacock will have events in Austria live on Peacock, as well as some tape delay coverage on NBC.  

PRICE STRUCTURE:

Outside: free (domestic live events) OR $59/year (on-demand events from Europe and the U.S.)

NBC/CNBC: free with cable (domestic events, some Austria events)

skiandsnowboard.live: all-access – $15.00/monthly, $69.99/yearly // discipline passes – $8.99/monthly (live and on-demand events from Europe)

Peacock: $4.99/month (domestic events, live Austria events)

For detailed how to watch information for each World Cup per sport, click the links below.  

Alpine
Cross Country
Freestyle
Freeski
Snowboard

PARK CITY, UTAH (Nov. 8, 2023) — U.S. Ski & Snowboard today announced a multi-year extension of Textron Aviation Inc.'s sponsorship, formalizing Textron Aviation as the organization's General Aviation Aircraft and Aviation Products Sponsor through 2026. As the manufacturer of Beechcraft and Cessna aircraft and producer of more than half of general aviation aircraft worldwide, Textron Aviation's support provides funding, education and aviation career opportunities for athletes.

"Textron Aviation's generous support has enabled over a dozen athletes to learn to fly in recent years," stated Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "We are thrilled to see their sponsorship extended, providing more of our athletes with assistance as they pursue their athletic goals and long-term career aspirations."

Since its inception, 14 U.S. Ski & Snowboard athletes have participated in the Take Flight Program to further their pilot training. Notable participants include 2023 World Champion and Stifel U.S. Freeski Team athlete Hanna Faulhaber, three-time Olympian and Stifel U.S. Alpine Ski Team athlete Jackie Wiles, and 2022 Olympic gold medalist and Stifel U.S. Freestyle Ski Team aerials athlete Justin Schoenefeld.

"We are thrilled to support athletes of all ages across the country, many of whom have already discovered the benefits of private aviation in reaching mountainous training destinations," said Christi Tannahill, senior vice president, Customer Experience. "We're proud to continue our support of U.S. Ski & Snowboard and look forward to watching their athletes soar to new heights on the slopes and in the air."

The extension of this sponsorship links two of the leading organizations in their respective fields and provides opportunities for athletes and the U.S. Ski & Snowboard organization as a whole. Textron Aviation will continue to support the U.S. Ski & Snowboard Foundation's New York Gold Medal Gala, the organization's most successful fundraising event, and the Gold Pass Program.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

About Textron Aviation   
We inspire the journey of flight. For more than 95 years, Textron Aviation Inc., a Textron Inc. company, has empowered our collective talent across the Beechcraft, Cessna and Hawker brands to design and deliver the best aviation experience for our customers. With a range that includes everything from business jets, turboprops, and high-performance pistons, to special mission, military trainer and defense products, Textron Aviation has the most versatile and comprehensive aviation product portfolio in the world and a workforce that has produced more than half of all general aviation aircraft worldwide. Customers in more than 170 countries rely on our legendary performance, reliability and versatility, along with our trusted global customer service network, for affordable and flexible flight.

For more information, visit www.txtav.com  |  www.defense.txtav.com  |  www.scorpionjet.com.  

PARK CITY, UT (Nov. 8, 2023) - U.S. Ski & Snowboard and Swix, the renowned Norwegian manufacturing company of winter sports equipment, officially announced a significant partnership that will extend through October 2025. The collaboration designates Swix as the Official Competition Wax Sponsor and the Official Tool Supplier of U.S. Ski & Snowboard for two more years, effective immediately.

Swix, with its deep-rooted heritage in the ski and snowboarding industry and cutting-edge technology at all levels has been supporting U.S. Ski & Snowboard athletes for several years, on a team level and individual athlete level. Athletes, across many of the organization's sports utilize Swix equipment, ranging from Swix poles to wax.

Going into the 2023-24 season, Swix will continue to provide world-class equipment and tools to be used on both the preparation and competition side and officially holds the title as the official wax and tool supplier for all athletes at staff at U.S. Ski & Snowboard. 

“Swix is so excited to be named the The Official, Wax and Tool Supplier, to the U.S. Ski & Snowboard Team,” said Graham Lonetto, Director of Sales at Swix. “We are so proud to support all levels and divisions of U.S. Ski & Snowboard athletes with our FIS compliant, PRO-Non Fluoro Race Wax System. This will be an amazing partnership as both organizations are dedicated to protecting our winters and environment, while maximizing our athletes performance.”

To learn more about Swix, visit Swix.com.

ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

ABOUT SWIX
Swix with roots running deep in the snow and ice of Scandinavia, is an industry pioneer in the development of ski waxes, tuning tools, poles and apparel for both alpine and cross-country skiers around the globe. With a constant focus on research and development, athletes skiing on Swix wax, poles and technical wear have captured countless Olympic and World Championships medals since the company’s debut in 1946.  Swix Sport is part of the newly formed Brav outdoor group of brands. Toko, Lundhags, Ulvang, Helsport, Orginal, Hardrocx, and Skisporet. Learn more at Brav.com and swixsport.com. 

(PARK CITY, UTAH - Nov. 2, 2023) U.S. Ski & Snowboard officially announced Hedlum as the exclusive non-alcoholic beer of U.S. Ski & Snowboard through November 2025. 

Hedlum, “the Official Non-Alcoholic Beer of Good Times,” based out of New York, recently burst onto the scene and offers a unique line of craft-style non-alcoholic brews. The brand stays true to offering a product that everyone can go all-in with, pairing perfectly with the goals of U.S. Ski & Snowboard, which include going all-out and continuously pushing the boundaries of sport. 

As the exclusive non-alcoholic beer of the team, Hedlum will hold the premium associate sponsor title at three domestic World Cup events: the Stifel Killington Cup, Toyota U.S. Grand Prix at Mammoth Mountain and the Visa Big Air presented by Toyota at Copper Mountain. Additionally, Hedlum will be served at U.S. Ski & Snowboard VIP hospitality events, the USANA Center of Excellence and fundraiser events. 

“Hedlum is proud to partner with U.S. Ski & Snowboard,” said Tim Dwyer, CEO of Hedlum. “Cheers to these athletes who inspire to be the best in the world, and we celebrate their exhilaration for their journey without the hangover!"

To learn more about HEDLUM, visit hedlum.com.

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ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

ABOUT HEDLUM
HEDLUM, based in New York, is a non-alcoholic brewing company. Launched in the Summer of 2023, HEDLUM has hit the ground running going all-out with delicious, balanced flavors so their fans can go all-in on whatever they’re into-and make a clean getaway in the morning. As “the Official Non-Alcoholic Beer of Good Times,” HEDLUM is all about giving people permission to have fun – exactly as they are ,where they are, and who they’re with. Everyone should have a seat at the table, a stool at the bar, or a place at the party, whether they’re drinking or not.

For more information visit: www.hedlum.com

It was a night to remember in the big city. Athletes, supporters and fans returned to New York City for the organization's largest annual fundraiser: the New York Gold Medal Gala. The 57th version of the event was a great success, raising more than $2 million for U.S. Ski & Snowboard. 

No one reaches the top alone and this year's theme spoke to that. Each athlete was asked to invite a person who has been critical in their sport journey, and parents, siblings and coaches joined the 23 athletes in attendance, alongside more than 600 passionate supporters of the team.

The highlight of the evening included a moment between three-time Olympic medalist and the most decorated American cross country skier of all time Jessie Diggins and her mother, Deb Diggins. With Chad Salmela’s infamous "Here comes Diggins" Olympic call playing in the background, Deb introduced her daughter to the main stage for the night's keynote speech. Diggins spoke about one of the hardest and most rewarding races of her career, the 30k skate race, in which she brought home an Olympic silver medal in the 2022 Games, and why competing at this level is impossible to do alone.

"When we fail, we aren’t alone. We have our teammates, coaches, supporters, and of course, our parents there to pick us back up so we can go try again," said Diggins. "And I can’t even begin to tell you what your support means to me, but I’m going to try to show you – in the passion and energy that I put down into every race. And that’s what all our athletes are doing, in all our sports, all around the world this winter.”

The energy in the room was electric, and when it came time to bid on packages and donate to the team, the momentum was palpable. $2 million was raised, with every dollar going straight to the athletes as they continue their journey to becoming the best in the world. 

"We are incredibly fortunate to come back to this event each year and continue to raise the bar," said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "The theme this year really highlighted how important it is to surround yourself with people that support you and it's a privilege to see who has inspired all of the athletes in our sports. It takes endless hours of work and dedication to reach this level, and the generous support from all those who donated will be crucial in their paths forward.”

Thank you to all of the supporters in the room and all who tuned in virtually. The 57th Gold Medal Gala event was made possible by the event co-chairs, Karen & John Arnold, Ali & Peter Jennison, and Kathryn & Bill Tyree as well as a committee of Foundation trustees, ambassadors and U.S. Ski & Snowboard staff.