We are excited to announce that registration is now OPEN for the 2021 Club Excellence Conference!

We invite all club leaders, coaches, board members, volunteers, officials and others to join us in a collaborative day of learning. Presentations will include strategically curated content based on the three pillars of Athletics, Business/Operations, and Community/Culture. Coaches who attend will receive 8 continuing education credits to keep certifications current.

Monday, May 17th, 2021 

10:00 AM – 5:30 PM Mountain Daylight Time (MDT)

Schedule – *Subject to change - check back as we will be posting more detail in the near future. 


Registration Options:

• Individual registration: $40.00: REGISTER HERE
• Group of 5-9 attendees 5% discount
• Group of 10+ attendees 10% discount 
• If you are interested in the conference, but cannot join the live date – you can still register and will receive all communication, recordings and resources from the conference and you will still qualify for continuing education credit.

For group rates please contact anna.hosmer@usskiandsnowboard.org with a list of attendees and emails then call 435.647.2050 to register. Participants on your list will still need to register individually to gain access to the webinar join link but will be provided a coupon code for pre-paid registration. 

Thank you to our Title Sponsor World Cup Supply

U.S. Ski & Snowboard today announced that Toyota will once again become the Official Mobility Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the U.S.A. beginning August 1, 2021. 

The multi-year partnership through the 2026 Olympic Winter Games also names Toyota as the title sponsor of the Toyota U.S. Grand Prix series, the Toyota U.S. Alpine Championships, the Toyota U.S. Freestyle Championships, and presenting sponsor of the “Visa Big Air Presented by Toyota” events. 

Toyota returns as the Official Vehicle of U.S. Ski & Snowboard following U.S. Ski & Snowboard’s two-year partnership with Land Rover. 

“We are so excited to welcome Toyota back to our Partner Family,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their support of U.S. Ski & Snowboard athletes over the years have been fantastic for our sports and we look forward to extending that support to the entire U.S. Ski & Snowboard roster ahead of the upcoming Olympic Season. We also want to thank Land Rover for supporting our athletes the past two seasons and their commitment to winter sports.” 

The partnership with Toyota will include event, broadcast, social and digital marketing rights as well as custom content creation. Toyota branding will also be seen on athlete uniforms, team gear, and throughout the U.S. Ski & Snowboard website and Social Media channels. 

“We look forward to partnering again with U.S. Ski & Snowboard to continue elevating winter sports in the United States,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “As a mobility company, we’re proud to support the elite ski and snowboard athletes in achieving their goals and excited to connect with the passionate U.S. Ski & Snowboard fanbase, which includes the next generation of top talent.”

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we’ve built more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly 2.4 million in the U.S.) in 2019.

U.S. Ski & Snowboard is honored to announce that due to the success of the Jeff Shiffrin Athlete Resiliency Fund (JSARF) and support from the Shelby Cullom Davis Charitable Fund, the organization will make a one-time COVID-19 hardship payment of $1300 to every named 2020-21 national team athlete. 

The JSARF was created to honor Jeff Shiffrin’s life and legacy in collaboration with the Shiffrin family and a group of generous donors (six families). The fund has contributed to U.S. Ski & Snowboard in sustaining its training and competition schedule as many funding sources were impacted due to COVID-19. This has translated into one of the most successful seasons in history, with 103 podiums, including 27 victories, across all sports which is a direct result of the consistent funding.

“The Jeff Shiffrin Athlete Resiliency Fund was able to help us support and sustain athlete funding during the COVID downturn we experienced this year,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “We are thrilled to be able to award athletes this one-time payment. Many of our athletes have faced a personal loss of income and an impeded earning power due to a reduction in events and other opportunities this season. We know this payment may not make up for every missed opportunity, but we hope that it can alleviate some of the financial hardship.”

“We are so grateful to have had the ability and opportunity to train and compete this year,” added Shaw. “Going into this winter we did not know if we were even going to have a season. Because of the support of our generous donors with initiatives such as the Jeff Shiffrin Athlete Resiliency Fund, we were able to keep our athletes on snow and achieved some amazing results. All of our athletes exemplified resiliency this year and I can think of no better way to honor Jeff’s memory than by supporting our athletes in their pursuit of excellence.”

Better days are still ahead, and the thrill and challenge of athletes’ Olympic dreams are worth fighting for. 

For more information about the Jeff Shiffrin Athlete Resiliency Fund, visit keeptheflamealive.org.