U.S. Ski & Snowboard Wraps Successful 2024-25 Season

PARK CITY, Utah (April 15, 2025) — The 2024-25 season was a milestone year for U.S. Ski & Snowboard, marked by historic achievements, record-breaking performances and success both athletically and commercially. U.S. athletes delivered on snow and the world stage—taking home 12 FIS Crystal Globes, 23 World Championship medals and 34 World Cup victories across the organization’s 10 sports. Athletes achieved 103 podiums throughout the season and four teams took home the Nations Cup award, marking them as the best teams in the world. The organization also hosted a record 12 domestic World Cups, two of which were inaugural events.

Among the season’s most notable moments were the first-ever women’s downhill on the legendary Birds of Prey course in Beaver Creek, Colorado for the Stifel Birds of Prey presented by United, and the debut of the women’s ski jumping World Cup on U.S. soil in Lake Placid, New York. Para snowboard athletes also had the opportunity to compete in a World Cup in the U.S. for the first time in eight years in Steamboat, Colorado. The alpine World Cup Finals returned to the U.S. for the first time since 2017 with the Stifel Sun Valley Finals and were a massive success, full of energetic crowds and fun ancillary events. 

From an athletic standpoint, Mikaela Shiffrin returned to racing following an injury sustained at the Stifel Killington Cup to claim an incredible 100th World Cup win in Sestriere, Italy. She closed her season with her 101st win at the Stifel Sun Valley Finals, reinforcing her status as the most dominant alpine skier in history. Lindsey Vonn staged a very impressive comeback this season after retiring in 2019. She returned to the World Cup podium with a second-place finish in the super-G at Sun Valley at age 40, becoming the oldest woman to podium in a World Cup race.

Breakout athletes also made headlines - 22-year-old alpine skier Lauren Macuga earned a World Championships bronze and two World Cup podiums. 21-year-old aerials athlete Kaila Kuhn transitioned to throwing triples and became the youngest aerialist to win gold at the World Championships. Cody Winters of the snowboard cross team reached the podium in two different sports: snowboard cross and parallel slalom. At just 16 years old, Snowboarder Ollie Martin took home two World Championships medals across two disciplines. 

Several veterans continue to lead the charge. Jessie Diggins overcame an injury to capture two Crystal Globes—the overall and distance titles—capping off a strong season with seven podiums, six wins and a World Championships silver medal. Nick Goepper walked away from the freeski halfpipe season with four podiums and a World Championships silver, while Alex Ferreira continued his reign with five World Cup podiums and a bronze at World Championships. Freeskier Alex Hall secured his first slopestyle Crystal Globe and moguls athlete Jaelin Kauf took home three Crystal Globes, becoming the first American woman to do so since 2015. Snowboarder Chloe Kim returned to dominance with three halfpipe wins and her record-setting third career World Championships gold. At the same time, Para snowboarder Noah Elliott earned both the banked slalom and overall Crystal Globes in the LL1 classification. Brenna Huckaby once again proved her dominance in Para snowboarding by taking home the FIS Para Snowboard LL Crystal Globe, alongside teammate Isabelle Hicks, who won the UL snowboard cross Crystal Globe. Then, Maddie Mastro clinched her career-first halfpipe Crystal Globe, topping off her standout season. 

Twelve Crystal Globes

• Jessie Diggins (overall, distance)
• Noah Elliott (overall, banked slalom - LLI) 
• Jaelin Kauf (overall, moguls, duals)
• Alex Ferreira (freeski halfpipe)
• Alex Hall (freeski slopestyle) 
• Isabelle Hicks (snowboard cross - UL)
• Brenna Huckaby (snowboard cross - LL)
• Maddie Mastro (snowboard halfpipe)

Four Nations Cups
 

• Moguls: moguls, dual moguls 
• Freeski: park & pipe 
• Para snowboard
   

On the business side, U.S. Ski & Snowboard deepened existing partnerships with Stifel and Toyota, securing naming rights for the Stifel U.S. Para Alpine Ski Team and the Toyota U.S. Para Snowboard Team. New partner Cloudflare joined the team as the Official Technology Partner and at the end of the season, a multi-year, first-of-its-kind partnership with J.Crew was announced. Alpine, cross country and snowboard cross athletes raced in climate change-themed suits, highlighting a collaboration with Protect Our Winters to raise environmental awareness alongside the Easy Green Initiative. As part of the HERoic initiative, the Stifel HERoic Cup also debuted, with Stifel awarding $50,000 to the woman alpine skier who scored the most FIS points throughout the domestic World Cup events: the Stifel Killington Cup, Stifel Birds of Prey and Stifel Sun Valley Finals. 

Outside of athletics and partnerships, the U.S. Ski & Snowboard Team had exponential growth on media front, including social, earned media and content. Over the season, social media channels impressions grew over 65% from last year. This season, the social media team focused more on telling the story behind the athlete and going beyond the results, highlighted by a successful female focused snowboard mini series with Togethxr. The sports and athletes also received more exposure than ever with expanded broadcast coverage in the U.S., in addition to further growing their profile via more extensive earned media across general sports and business industry outlets.

"This season was one to remember—on and off the snow,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This season, we had success across the board. Athletically, our athletes broke records, and on the business side, we matched that success by adding new partners to our team and expanding on existing relationships with others, while staying true to our mission of championing competitive snow sports and developing U.S. champions. With eyes already on next season and Milan Cortina, we’re working hard to carry this momentum forward.”

As U.S. Ski & Snowboad looks ahead to next season, the focus is on the 2026 Olympic & Paralympic Winter Games. With momentum from one of its most successful seasons in history, the U.S. Ski & Snowboard Team is ready for a summer of training and preparing for what’s to come. 

2025 Hybrid Club Excellence Conference

“The Power of Team” 

• Thursday, May 15th, 2024 - 9:00 AM - 4:00 PM + Post-Conference Reception until 6:30 pm
• Friday, May 16th, 2024 - 9:00 AM - 1:00 PM

This year’s conference will be held at the Westgate Resort & Spa in Park City, UT, from Thursday, May 15 - Friday, May 16, 2025. The venue also hosts the 2025 U.S. Ski & Snowboard Congress (May 12-16), providing an exciting opportunity to be part of a larger sports community gathering. There will also be a virtual option for those who are unable to make it in person and all sessions will be recorded so you can view them at a later date if you cannot make the live sessions. Whether you're joining us onsite or logging in remotely, get ready to dive into a world of practical insights and collaborative opportunities across all disciplines. 

• CLUB EXCELLENCE PRESENTATION SPEAKERS, TITLES & DESCRIPTIONS
   
• Congress & Club Excellence Schedule 
   
• REGISTRATION OPTIONS

You must be subscribed to the Sport Education Academy (SEA) to register. We cannot accommodate group registrations, please register individually for the conference. Prior to selecting a registration link below, please ensure that you are logged in to the Sport Education Academy and presently subscribed at the corresponding tier (i.e. the GOLD SEA SUBSCRIBER link will only work if you currently have a Gold subscription). 

• ​​Here are directions on upgrading your SEA subscription from Silver to Gold. Upgrade SEA Subscription Directions
• Here is the voucher code you can use:: UPGRADEGOLD25

IN-PERSON OPTIONS

*Includes continental breakfast on both days, lunch, and a post-conference reception, raffle, and networking on Thursday. 

• 2025 Club Excellence Conference - IN PERSON - GOLD SEA SUBSCRIBER - $100.00
• 2025 Club Excellence Conference - IN PERSON - SILVER SEA SUBSCRIBER - $150.00
• 2025 Club Excellence Conference - IN PERSON - BRONZE SEA SUBSCRIBER - $200.00
   

LODGING INFORMATION 

• The Westgate Resort and Spa, 3000 Canyons Resort Dr, Park City, UT. 84098
•  Book your discounted hotel rooms here

VIRTUAL OPTIONS - ZOOM

• 2025 Club Excellence Conference - VIRTUAL - GOLD SEA SUBSCRIBER - Free
• 2025 Club Excellence Conference - VIRTUAL - SILVER SEA SUBSCRIBER - $50.00
• 2025 Club Excellence Conference - VIRTUAL - BRONZE SEA SUBSCRIBER - $100.00

CERTIFIED COACHES CONTINUING EDUCATION 

Get ahead on next year’s Continuing Education (CE) requirement! Certified coaches (Level 100 or higher) may meet the 2025-26 CE requirement in FULL by participating in this conference.

• Attendee participation is recorded automatically and will be added to your coach education records this summer. 
• Our normal CE calendar is July 1 - June 30. The annual Club Excellence Conference is a special exception that allows coaches to get ahead on CE credits for the coming season. Online and external CE completed in May/June otherwise applies to the previous season’s requirement.
• Please note all sessions will be recorded so if you are interested in registering for the sessions but cannot make the live dates, register for the virtual option and we will provide you with all of the webinar recordings, all of the resources, and you will still qualify for continuing education credits.
• Attendance will earn you 10 continuing education credits to keep your coach certification current for the 2025-26 season. 

Thank you to our Title Sponsor, World Cup Supply, for making this conference possible.

We hope you will join us! 

Best,
U.S. Ski & Snowboard Sport Education
sporteducation@usskiandsnowboard.org

Sun Valley, Idaho (March 28, 2025) – Sun Valley, Idaho played host to the world's best alpine ski racers for the 2025 Stifel Sun Valley Finals, marking the first time since 2017 that the season-ending event was held outside of Europe. Over seven days, fans packed the stands to witness world class alpine ski racing and immerse themselves in a festival atmosphere that spanned from the towns of Sun Valley and Ketchum to the race course. 

“The Stifel Sun Valley Finals was a fabulous event and we are thrilled with how how the community came together for such an important week and we had some great performances from our athletes,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Sun Valley was an extraordinary host and we are so appreciative of all the work that went into pulling off such a successful event. The support from the local community and our partners elevated the entire week and showcased how passionate America is for ski racing.”

The event featured four races for the top 25-ranked racers in each event: downhill, super-G, giant slalom and slalom. While the downhill was canceled due to weather, the sun came out the following days with spring-like conditions for the rest of the week. The races also included hotly contested fights for the FIS Crystal Globes and the Nations Cups, which are awarded to the best racers and teams of the 2024-25 season. 

Highlighting the week’s results and thrilling the packed U.S. crowd, there were two podium results for the Stifel U.S. Ski Team. In the super-G, Lindsey Vonn made her historic return to the podium, finishing second. At 40 years old, Vonn became the oldest woman to podium in a World Cup race, 2,565 days after her last World Cup podium in 2018. And then, to cap off a historic season, Mikaela Shiffrin won her 101st World Cup in the slalom, continuing to reset records with every World Cup win. 

Other notable results include Ben Ritchie snagging seventh place in the men’s slalom, AJ Hurt securing a top 10 finish in eighth place in the women’s super-G and Lauren Macuga scoring giant slalom points in her debut in the event, alongside her fourth overall ranking in the downhill standings. 

A highlight of the week was the presentation of the Stifel HERoic Cup, a $50,000 award from Stifel U.S. Ski Team partner Stifel Financial, created to celebrate and support women in alpine skiing. Lara Gut-Behrami of Switzerland claimed the honor by accumulating the most World Cup points across the three domestic World Cup stops—Killington, Beaver Creek and Sun Valley—further solidifying her dominance this season. Gut-Behrami also swept her events this weekend, winning both the giant slalom and super-G events. 

Beyond the racing, Sun Valley embraced the World Cup Finals as a community-wide celebration of ski culture. Fans filled the venue each day, creating an electric atmosphere that extended into town with concerts, a Picabo Street statue unveiling, skijoring and other festivities. The Stifel Sun Valley Finals underscored the deep ties between the western U.S. community and the sport of skiing, with local businesses, volunteers and fans coming together to celebrate the culture of skiing. 

"We are incredibly proud of the success of this event and the overwhelming support from athletes, fans and partners who made it possible,” said Stacey Ehleringer, Stifel Sun Valley Finals local lorganizing chair. “Sun Valley has a deep-rooted passion for the sport, and we hope to build on this momentum with the goal of bringing the Finals back in 2027. The legacy of this competition will continue to inspire younger generations, and we look forward to welcoming the world’s best skiers back to our slopes in the near future."

“The Stifel Sun Valley Finals is a testament to how our community has come together, celebrating both the achievements of our athletes and the enduring legacy of Sun Valley as a premier ski destination,” said Pete Sonntag, COO of Sun Valley Resort. “With resoundingly positive feedback on the course features and construction and a deep appreciation for the sport’s rich history, this event marks an exciting chapter for the future of alpine skiing. It’s an opportunity to honor our past while uniting athletes, fans and the entire ski community in a shared passion for the sport.” 

As the first American venue to host the FIS Alpine World Cup Finals in seven years, Sun Valley delivered an event that reignited the alpine ski community in the U.S. The town’s storied skiing history, combined with an outstanding venue and community support, created an unforgettable experience for athletes, families and fans. Now, the athletes will all travel back home as the 2024-25 World Cup season has officially come to an end.

J.Crew is now the official lifestyle-apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product collections, campaigns featuring elite American athletes and initiatives to support the broader ski community

NEW YORK – March 20, 2025 – J.Crew and U.S. Ski & Snowboard announce a milestone three-year partnership, making J.Crew the organization’s official lifestyle-apparel partner. This first-of-its-kind collaboration unites J.Crew’s rich sartorial connection to the après-ski lifestyle with U.S. Ski & Snowboard’s mission to elevate its athletes, inspire the nation and strive for excellence on the world stage. U.S. Ski & Snowboard is the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, which oversees 10 national teams. 

This partnership marks J.Crew’s longest to date, showcasing the connection between sports and leisure—a theme woven throughout the brand’s decades-long history of lifestyle storytelling. J.Crew will have a presence across a wide range of U.S. Ski & Snowboard sports, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding and more.

“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” said Libby Wadle, CEO of J.Crew Group. “With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life.”

The product collections will feature signature J.Crew categories reimagined through an aspirational ski lens. Inspired by vintage ski logos and archival Olympic patches, these exclusive winter collections will feature sweaters, loungewear and cold-weather accessories for women, men and kids.

“This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We’re thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike.”  

“The opportunity to partner with U.S. Ski & Snowboard is a significant milestone for J.Crew, showcasing our strength and commitment to building a lasting presence in sports,” said J.Crew Group Chairman Kevin Ulrich. “This collaboration deepens our connection to a community that shares our passion for style and storytelling while solidifying our ties to sport and the great outdoors.”

J.Crew will kick off its partnership with U.S. Ski & Snowboard on March 25th at the Stifel Sun Valley Finals in Sun Valley, Idaho, debuting its first on-the-ground experiences to celebrate the ski community and partnership.

About J.Crew Group
J.Crew Group is an internationally recognized omnichannel retailer and family of legacy American brands;  J.Crew, J.Crew Factory and Madewell. Famous for building iconic, beloved brands,  J.Crew Group is the ultimate destination for personal style that is timeless, classic and high quality. As of March 1st, 2025, the Company operates 110 J.Crew retail stores, 154 Madewell stores and 328 J.Crew Factory stores in the United States, and maintains a robust ecommerce presence. For more information, visit jcrew.com, jcrewfactory.com and madewell.com.

About U.S Ski and Snowboard 
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 250 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit usskiandsnowboard.org.

Media Contacts
For J.Crew Group
jcrew@gasthalter.com

For U.S. Ski & Snowboard
courtney.harkins@usskiandsnowboard.org 

PARK CITY, Utah (March 12, 2025) – U.S. Ski & Snowboard is proud to announce the official snowboard cross and alpine snowboard 2025 World Championships rosters. These 16 athletes will compete at the 2025 FIS Snowboard World Championships in Engadin, Switzerland, March 17-30, 2025.

Snowboard Cross

At just 19 years old, Hydro Flask U.S. Snowboard Team athlete Bri Schnoorbusch earned her second World Championships call up and leads a young and hungry women’s roster. Teammate Acy Craig looks to build off momentum from her career-best fourth place finish in this season’s snowboard cross team final and rookies Virginia Boyd and Madeline Lochte Bono are ready to make their mark on one of the sport’s biggest stages.

Olympic gold medalist Nick Baumgartner, who has also won three Worrld Championships medals, leads a strong men’s snowboard cross lineup with the likes of Olympian Jake Vedder and 2023-24 FIS Rookie of the Year Nathan Pare. Earning his first World Championships snowboard cross call-up is Olympian Cody Winters, who will also compete in the alpine disciplines for the fourth time in his career. This will be Winter’s first World Championships competing in both disciplines and will make history as the first American athlete to do so.

“This World Championships team is a powerhouse, featuring a mix of seasoned Olympians and World Cup veterans,” said snowboard cross head coach Rob Fagan. “Their blend of experience and skill makes them a force to be reckoned with, bringing both a proven track record and the drive to dominate on the World Championships track. The team selection combines fresh talent with experienced veterans that creates a dynamic mix of energy and expertise. New members bring fresh perspectives and enthusiasm, while the seasoned veterans provide leadership and proven performance, ensuring a well-rounded and competitive squad. Let’s go USA!”

Alpine Snowboard

Joining Winters on the alpine snowboard World Championships roster is Olympian Robert Burns, racing in only the parallel giant slalom, and Ryan Rosencranz, specializing in the parallel slalom. Walker Overstake will make his World Championships debut and Dylan Udolf returns for his second, respectively.

The women’s alpine snowboard roster features World Championships rookie Olivia Strupp and veterans Alexa Bullis, Kaiya Kizuka and Iris Pflum, each securing their third World Championships call up.

The 2025 FIS Snowboard World Championships kick off March 17. 

Hydro Flask U.S. Snowboard Cross World Championships Team

(Hometown; club; birthdate; prior World Championships teams)
* denotes first World Championships team

Women

• Virginia Boyd (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 2/18/2007)*
• Acy Craig (Morrisville, VT; Stratton Mountain School; 12/3/2002)*
• Briana Schnorrbusch (Monroe Township, NJ; Gould Academy; 1/30/2006; 2023)
• Madeline Lochte Bono (Durango, CO; International Snowboard Training Center; 1/7/2003)*

Men

• Nick Baumgartner (Iron River, MI; 12/17/1981; 2009, 2013, 2015, 2017, 2019; 2023)
• Nathan Pare (Bethel, ME; Gould Academy; 2/1/2005)*
• Jake Vedder (Pinckney, MI; International Snowboard Training Center; 4/16/1998; 2019; 2021; 2023)
• Cody Winters (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 4/20/2000)*

 Alpine Snowboard World Championships Team

(Hometown; Club; Birthdate)
* denotes first World Championships team

Women

• Alexa Bullis (Slinger, WI; 3/1/2000; 2019, 2023)
• Kaiya Kizuka (Sinking Springs, PA; Ski Roundtop Racing Club; 5/26/1999; 2019, 2021)
• Iris Pflum (Minneapolis, MN; G Team; 7/13/2003; 2021)
• Olivia Strupp (Slinger, WI; 4/10/2007)* 

Men

• Robert Burns (Mount Shasta, CA; Steamboat Springs Winter Sports Club; 11/11/1990; 2017, 2019, 2021)
• Walker Overstake (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 8/25/2006)*
• Ryan Rosencranz (Weston, MA; Steamboat Springs Winter Sports Club; 4/23/1994; 2019, 2021, 2023)
• Dylan Udolf (West Hartford, CT; Stratton Mountain School; 7/22/1997; 2023)
• Cody Winters (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 4/20/2000; 2019, 2021, 2023)

Follow the Hydro Flask U.S. Snowboard Team

• Instagram: @ussnowboardteam 
• Facebook: U.S. Ski & Snowboard
• TikTok: @usskiandsnowboardteam 
   

###

For More Information Contact:

Sadie Texer
Hydro Flask U.S. Snowboard Team Press Officer // Social Media Manager
sadie.texer@usskiandsnowboard.org

PARK CITY, Utah (Feb. 27, 2025) - U.S. Ski & Snowboard announced changes to its Alpine Development program effective in the 2025-26 season. The new model seeks to enhance competitive performance at all levels through more regional programming, which will better prepare more athletes for success on the World Cup. 

U.S. Ski & Snowboard will take a broad approach with youth development opportunities to inspire and educate the younger generation. This program will focus on developing junior athletes who typically specialize in one discipline to excelling in multiple disciplines, designed to build more athletes toward elite rankings and eventually become contenders on the World Cup. 

As athletes rise in talent, U.S. Ski & Snowboard will provide focused FIS performance opportunities for those identified as elite performers. In addition, named Regional Development Teams consisting of the best 14-21 years old in the country will have regional, national and international training and racing opportunities. Having removed the D Team in October from the criteria, these Regional Development Teams serve to support elite development athletes seeking to ultimately make the Stifel U.S. Ski Team. The key to the new approach is flexibility, allowing entry points at various ages and levels at any time based on recent results. 

Key points of the new development strategy:

• Focused National Team: Naming elite athletes who achieve podium results at Stifel Success NorAm Series, Europa Cups and World Cups.
• Performance-Based Regional Development Teams: Top-performing development athletes will be named by region. 
• Expanded Regional Programming: Offering regional, national and international training and racing opportunities to the top athletes of each region. 
• Robust Regional Coaching: Each region will have a dedicated men's and women’s Regional Development Team coach, two of whom will serve as national development coaches to ensure collaboration between other regional teams and up into the national team.
• Flexible Athlete Pathways: Athletes will be invited into regional programming based on recent performance at various levels and ages throughout the year. 
• Emphasis on Fitness: Strength and conditioning support from U.S. Ski & Snowboard’s High Performance team.
• Sports Medicine Support: Assistance for injured Regional Team athletes, including return-to-snow programs.
• Pathway to the National Team: High-performing athletes will be elevated to the Stifel U.S. Ski Team.
• Support for Collegiate Skiing: College athletes will receive supplemental elite level training within their respective regions.
• Elite Training Venues: U.S. Ski & Snowboard will leverage its position to secure top-tier training locations.
• Cost Reduction for Top Athletes: Financial support will be provided to high-performing athletes.
• U.S. Ski & Snowboard Regional Rebranding: A stronger and more unified identity for U.S. Ski & Snowboard’s regional programs.

The criteria for the Regional Teams has been posted here and the general programming for each respective age group (U16, U18, U22) can be found here.

QUOTES
“We are very excited about these changes and want to say thank you to the club and program leaders who have provided valuable insight and feedback as we’ve developed this program. We will continue to seek to improve and fine-tune our efforts and always welcome feedback. Together, as a nation, we can provide best-in-class ski racing experiences and opportunities for the champions of tomorrow.”
-Chip Knight, Alpine Development Director, U.S. Ski & Snowboard 

“To be successful on the World Cup, we needed to re-look at our Development program. By injecting coaches and capital into the regions and providing performance-focused programming for the top development athletes, we will yield a denser pool of multi-disciplinary athletes making it to the top.”

-Anouk Patty, Chief of Sport, U.S. Ski & Snowboard

Sestriere, ITA (Feb. 23, 2025)— Stifel U.S. Ski Team’s Mikaela Shiffrin, the most decorated alpine skier of all time, achieved another historic milestone on Sunday, Feb. 23, 2025—winning her 100th World Cup in Sestriere, Italy. Achieving this feat just two and a half months after she was injured and on the heels of yet another gold medal from the Saalbach World Championships, Shiffrin further solidified her legacy as one of the greatest athletes of all time. 

Shiffrin’s 100th historic win in Sestriere was her second World Cup slalom race back after a violent crash at the Stifel Killington Cup in November. En route to what would have been her 100th victory in Vermont, Shiffrin caught an edge and fell just above the finish line, resulting in a seven-centimeter puncture wound in her abdomen that tore into her external and internal oblique muscles. Rising above the lingering mental and physical trauma, Shiffrin didn’t miss a beat to secure her 100th World Cup win in Italy—once again resetting the sport.

Shiffrin has been building upon her success since she claimed her first World Cup win at just 16 years old in the 2012 Åre World Cup in slalom. Now aged 29, Shiffrin’s list of accolades has surpassed all expectations as she redefines the standard of greatness in her sport time and time again. 

In March 2023, her 87th World Cup victory overtook Sweden’s Ingemar Stenmark’s World Cup win record set in 1986, making her the winningest alpine skier in history. She is the only skier to win in each of the World Cup’s six disciplines – slalom (63), giant slalom (22), super-G (5), downhill (4), combined (1) and parallel (5). She has won 16 Crystal Globes, five of which are overalls, alpine’s most esteemed achievement. She has also earned three Olympic medals (two gold) and 15 World Championship medals (eight gold) – tied for the most in ski racing history. Statistically, Shiffrin wins 36% of the races she starts and podiums in 56%. Outside of competition, Shiffrin was listed as one of TIME 100’s Most Influential People in 2023, the same year she was awarded an ESPY for “Best Athlete - Women’s Sports.” 

“Mikaela Shiffrin is truly one of a kind,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Not only does she reset record after record within her sport, but she does it with a sense of humility and grace. We are so lucky to have watched the greatest of all time make this centennial mark on the sport, further etching her name in history books.” 

In celebration of her milestone 100th World Cup victory, Shiffrin has partnered with Share Winter Foundation to raise $100,000 in support of its learn-to-ski and snowboard programs, which offers access to youth historically denied access to snowsports. 

“I know that not everyone is blessed with the good fortune I have come across; in fact, very few are, and over the years, the lack of accessibility for a diverse group of people in winter sports has funneled us into a very not diverse community,” reflected Shiffrin. “I see this 100 victory conversation as an opportunity to bring more eyes and, ideally, more passion to the sport. It’s incredible, of course, but I’d like to turn the spotlight to something bigger than me.” 

“Helping Share Winter bring more kids to the mountain is really meaningful. It’s far bigger than me winning 100 races. This will make that 100th victory one of the most meaningful to me,” said Shiffrin.

Constance Beverley, CEO of Share Winter Foundation, highlights the significance of this moment Shiffrin is marking in history as much more than a milestone and an opportunity to celebrate skiing and pay it forward for the next generation. “The willingness to take this moment and transform it into a movement, to share this win in an effort to create opportunity, that’s what makes Mikaela Shiffrin the greatest of all time,” reflected Beverley. “It’s not the win that makes her the best; it’s her understanding of what the win could mean—a chance to reset what’s possible for everyone in our sport.” 

Shiffrin looks forward to building upon her athletic and philanthropic legacy throughout the remainder of the 2024-25 season, with the 2026 Milan Cortina Olympics on the horizon. 

RESULTS
Women’s slalom

ASSETS FOR MEDIA
Media Kit

FOR MORE INFORMATION
Courtney Harkins
Director of Marketing & Communications, U.S. Ski & Snowboard
courtney.harkins@usskiandsnowboard.org 

FOR MIKAELA SHIFFRIN MEDIA INQUIRIES 
Megan Harrod
Mikaela Shiffrin, Publicist
megan.harrod@usskiandsnowboard.org 

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Olympic champion and current Stifel U.S. Ski Team athlete Lindsey Vonn, U.S. Ski & Snowboard President & CEO Sophie Goldschmidt, and former chairman of the U.S. Ski & Snowboard Board of Directors and current FIS Council member Dexter Paine were named among the leadership and board of the in 2034 Salt Lake City-Utah Organizing Committee for the Olympic and Paralympic Winter Games. 

Full press release below.

SALT LAKE CITY-UTAH 2034 ANNOUNCES ORGANIZING COMMITTEE
Fraser Bullock, Brad Wilson, Steve Starks named to key roles

Utah Governor Spencer Cox and U.S. Olympic and Paralympic Committee (USOPC) CEO Sarah Hirshland jointly announced the leadership and board of the Organizing Committee for the 2034 Olympic and Paralympic Winter Games on Friday (Feb. 14) at the Utah State Capitol. Longtime Olympic leader Fraser Bullock was named executive chair and president. Business leader and former Utah Speaker of the House Brad Wilson was named as chief executive officer. Wilson and Utah business executive Steve Starks will serve as vice chairs of the board.

Bullock served as chief operating officer and chief financial officer for the 2002 Winter Games and led Utah’s 2034 bid effort as president and CEO of the Salt Lake City-Utah Committee for the Games. A highly respected Utah business and community leader, Wilson served in the Utah House of Representatives from 2011-23, including as speaker of the house from 2019-23. Starks is CEO of the Larry H. Miller Company and former president of the Utah Jazz. He served as liaison to Governor Cox on the Olympic and Paralympic bid committee. 

Governor Cox and Salt Lake City Mayor Erin Mendenhall were named honorary chairs, while Utah Senate President J. Stuart Adams and Speaker of the House Mike Schultz will serve as honorary vice chairs – similar to the leadership roles they held with the bid committee.

“Strong leadership is vital for a successful 2034 Olympic and Paralympic Winter Games and an enduring legacy for Utah,” said Governor Cox. “Fraser Bullock brings a great depth of Olympic experience as our executive chair and president. Brad Wilson has proven over many years to be a talented and prudent leader, and we look to his guidance as CEO. I’m grateful for Steve Starks, who has been my Olympic advisor, for his deep experience in business and sports and entertainment.”

“The organizing committee will bring expertise, experience, and passion to the 2034 Winter Games in Utah, building on the powerful legacy of the 2002 Games and ensuring the 2034 Games carry that legacy forward for future generations,” said U.S. Olympic & Paralympic Committee CEO Sarah Hirshland. “We are embarking on a remarkable decade of sport in the United States, and we have a great opportunity to showcase Olympic and Paralympic sport across America with Los Angeles 2028 and Salt Lake City-Utah in 2034.”

Six representatives were named to the initial executive committee, including Bullock, Starks, Hirshland, and USOPC President Gene Sykes. Athlete representatives will include Olympic champion and Utah resident Lindsey Vonn, as well as Team USA bobsledder Chris Kinney.

Four-time Olympic speedskater Catherine Raney Norman, who served as bid committee chair, will head the organizing committee’s Athletes’ Commission. Eight Olympic and Paralympic athletes will serve on the board, including a host of past medalists. Among them are 2002 figure skating champion Sarah Hughes, nine-time summer and winter Paralympic champion Oksana Masters, Idaho native and three-time 2002 Para Alpine medalist Muffy Davis, seven-time Olympic track and field gold medalist Allyson Felix, and Utah resident and Olympic downhill champion Lindsey Vonn.

The development of the 25-person organizing committee board was a collective effort between Utah Olympic and Paralympic leaders, the State of Utah, and the U.S. Olympic and Paralympic Committee, with review from the International Olympic Committee. The board includes business, sport, and community leaders, with a third being Olympic and Paralympic athletes. The board also includes USOPC, IOC members in the United States, and International Paralympic Committee representation.

As CEO, Wilson will manage the day-to-day operations of the organizing committee. As the executive chair, Bullock will drive strategy and relationship building, drawing on his vast network and knowledge base in Olympic and Paralympic sport. As vice chair, Starks will help oversee the work of the board and support and advise Wilson.

“Our 2002 Games left a rich legacy in our state and set an example across the world on how the Olympic and Paralympic Games can enrich communities for years to come,” said Bullock. “We are fortunate to have Brad Wilson join our team, bringing great connectivity to our state and helping us maximize the benefits of the Games across Utah.”

“The 2002 Olympic Winter Games left a big impression on me, from supporting my wife Jeni in the Olympic torch run through our community to seeing the 9-11 flag come into Rice-Eccles stadium and being there for Apolo Ohno’s first gold medal,” said Wilson. “We have a wealth of experience on our organizing team. It’s an honor for me to lead them as we look to engage communities across our entire state over the next nine years leading up to the Games.”

“The next decade will define the trajectory of this state, and the Olympics serve as a tremendous catalyst for the future,” said Starks. “I’m honored and excited to work with Fraser and Brad and our esteemed board in helping prepare for and lead the Games.”

With every competition venue already identified and in place, 2034 leaders are looking to use the nine-year lead-up period as a time to focus on communities.

“In the lead-up to 2002, we were constructing venues. As we move towards 2034, our focus will be on communities,” said Bullock. “We want to ensure that the values of sport will impact all 29 counties in Utah.”

Additional committees are expected to be named, including a steering committee to provide advisory support, with broad community and sport engagement.

ORGANIZING COMMITTEE FOR THE 2034 OLYMPIC AND PARALYMPIC WINTER GAMES

LEADERSHIP
Executive Chair & President: Fraser Bullock, Alpine, UT
Vice Chair & CEO: Brad Wilson, Kaysville, UT
Vice Chair: Steve Starks, South Jordan, UT

HONORARY CHAIRS
Honorary Chairs: Utah Governor Spencer Cox, Salt Lake City Mayor Erin Mendenhall
Honorary Vice Chairs: Utah Senate President J. Stuart Adams, Utah Speaker of the House Mike Schultz

EXECUTIVE COMMITTEE
Fraser Bullock, Alpine, UT (Executive Chair & President)
Sarah Hirshland, Colorado Springs, CO (USOPC CEO)
Chris Kinney, Stockbridge, GA (Team USA Athletes’ Commission, Olympian)
Steve Starks, South Jordan, UT (Vice Chair)
Gene Sykes, Los Angeles (USOPC Chair)
Lindsey Vonn, Park City, UT (Olympian)

ORGANIZING COMMITTEE BOARD
Mindy Benson, Cedar City, UT
Fraser Bullock, Alpine, UT (Executive Chair & President)
Muffy Davis, Sun Valley, ID (IPC Governing Board, Paralympian)
Anita DeFrantz, Santa Monica, CA (IOC Member, Olympian)
Spencer P. Eccles, Salt Lake City
Allyson Felix, Los Angeles (IOC Member, Olympic Champion)
Sophie Goldschmidt, Park City, UT (National Governing Body Council)
Manny Guerra, Jr., Plymouth, MN (Paralympian)
David Haggerty, London (IOC Member)
Sarah Hirshland, Colorado Springs, CO (USOPC CEO)
Kathleen Holding, Sheridan, WY
Jack Hollis, Dallas (USOPC)
Brett Hopkins, Salt Lake City
Sarah Hughes, New York City (Olympian)
Chris Kinney, Stockbridge, GA (Team USA Athletes’ Commission, Olympian)
Crystal Maggelet, Salt Lake City
Oksana Masters, Louisville, KY (Paralympian)
Abby Osborne, Salt Lake City
Dexter Paine, New York City (USOPC)
Steve Price, Salt Lake City
Ryan Smith, Provo, UT
Steve Starks, South Jordan, UT (Vice Chair)
Gene Sykes, Los Angeles (USOPC Chair)
Lindsey Vonn, Park City, UT (Olympian)
Brad Wilson, Kaysville, UT (Vice Chair and CEO)

ADDITIONAL LEADERSHIP COMMENTS

Salt Lake City Mayor Erin Mendenhall, Honorary Chair
“As the capital city of Utah, Salt Lake City will showcase the heart of the games in our downtown sports and entertainment district. Salt Lake City takes pride in being the gateway to the Games with our new international airport, and the home for athletes and families in the Olympic Village at the University of Utah.”

Olympic Champion Lindsey Vonn, Athlete Executive Committee Member
“It's an honor to join the executive committee for the 2034 Salt Lake Olympics. Salt Lake holds a special meaning to me, as it's where I competed in my first Olympics back in 2002. I was also fortunate to be part of the bid committee that brought the Games back to Utah. Now, as an athlete representative, I'm excited to contribute to initiatives like the Family Village and ensure an exceptional experience for all athletes in 2034.”

Utah Senate President J. Stuart Adams, Honorary Vice Chair
“Utah is the State of Sport. We are proud to show off our state’s natural beauty, but most of all, we are excited to showcase our welcoming people and the values they represent. I look forward to collaborating with the Organizing Committee as we prepare to welcome the world to Utah once again in 2034."

Utah Speaker of the House Mike Schultz, Honorary Vice Chair
“The Olympics have and will play a key role in Utah’s past, present, and future. We cannot wait to show the world once again what we’re all about. Fraser Bullock, Brad Wilson, and Steve Starks are the perfect people to lead this effort and organize games that celebrate and honor Utah’s Olympic legacy and look to the future – 2034 and beyond.”