U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, and its Athlete Advisory Council (AAC) have lent their voices to calls to government officials from across the U.S. NGB community to support the passage of the Rodchenkov Anti-Doping Act (H.R. 835 in the House).

The Rodchenkov Anti-Doping Act addresses one of the key issues with the global fight against doping, criminalizing doping conspiracies. This will mean that doping fraud perpetrators will finally be able to be indicted and pursued by law enforcement. Additionally, the act also provides for restitution to athletes and others who may have been defrauded by these individuals. Similar acts are already in place in a number of countries, in particular in the European Union, so the successful implementation of the Rodchenkov Anti-Doping Act will see the U.S. mirror policies already in place, taking the fight to those engaged in doping.

Importantly, criminalizing this behavior will also afford doping fraud whistleblowers the same obstruction protections that are provided to witnesses of other crimes. Given the importance of whistleblowers, including Dr. Grigory Rodchenkov, to the global sports community’s awareness and understanding of doping conspiracies, these protections are vital and cannot come soon enough.

“As we saw most recently in Seefeld, Austria, doping continues to be rife in sport around the world and everyone involved in sport at all levels should be doing whatever they can to rid sport of the scourge of doping, as quickly as possible,” said President and CEO of U.S. Ski & Snowboard Tiger Shaw. “Securing the passage of the Rodchenkov Anti-Doping Act is a key step forward in the fight against doping here in the US and we are urging all those in government who have a role in this process to see this as a huge opportunity to take the fight to the dopers, with the full weight of the law and law enforcement community behind us.”

“As an athlete myself, and speaking on behalf of all the athletes represented by the AAC, I can say that the fight against doping is one of the most important topics for NGBs, governments and the entire sports community worldwide today,” added U.S. Ski & Snowboard Athlete Advisory Council Chair Heather McPhie Watanabe.

“What athletes are asking for is simple - to compete against other athletes on a level playing field, knowing they are going into competition where they can showcase the hard work they have put into training and preparation for competition, instead of competing against athletes and scientists who are conspiring to cheat,” McPhie Watanabe added. “If and when the Rodchenkov Anti-Doping Act comes into force it will not only help clean athletes know that the US government has their back in the fight against doping, but it will also mean that those involved in cheating will know that the penalties for their actions are severe.”

Echoing McPhie Watanabe’s comments was U.S. Ski & Snowboard’s Chief of Sport Luke Bodensteiner. “Our athletes want sport to be something that’s safe, fair and fun. Doping does not square up with those values, and our athletes support the Rodchenkov Anti-Doping Act as a means to reinforce those values and create a strong deterrent to anyone engaged in doping now or considering doping in future. The current anti-doping system is unreliable due to built-in conflicts of interest, and inconsistencies in the application of standards worldwide.  Criminalizing doping fraud will reduce the political aspects that impact today’s anti-doping system and concern our athletes so deeply, and will reinforce sport as something that is aligned with our shared values.”

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

U.S. Ski & Snowboard announced today the addition of Ski & Snowboard Club Vail (SSCV) as the newest member of its High Performance Center (HPC) Partnership Program. The HPC program was initiated in 2017 to share knowledge, systems and processes of athlete development between ski and snowboard clubs and U.S. Ski & Snowboard’s High Performance Department.

The program encourages certified Gold and Silver Clubs, who have excellence in athletic development, sports science, and sports medicine, to become a designated High Performance Center with U.S. Ski & Snowboard to maintain strong and robust talent pathways that can consistently identify and develop world-class athletes.

“The High Performance Center partnership program is critical to our success in developing our future athletes and we are delighted to have Ski & Snowboard Club Vail officially on board,” said Troy Taylor, Director of High Performance for U.S. Ski & Snowboard. “This is something really special and Vail, along with our other elite partnerships and High Performance Centers, will play a key role in our athlete development strategies and the effectiveness of a shared, collaborative system for years to come.”

Ski & Snowboard Club Vail has a long and storied history of developing champions and mentors more than 650 young athletes who participate in its on-snow programs across five disciplines: alpine, freeski, moguls, Nordic and snowboard. In 2019, SSCV also announced the launch of a full-time cycling program for dedicated, year-round competitive mountain bikers. 

SSCV’s Minturn Fitness Center (MFC) opened its doors in 2014 as the first club-run facility to provide full human performance and medical services to its athletes. The 9,000-square-foot facility has been training SSCV and U.S. Ski & Snowboard athletes, as well as the general public, for the past five years, developing a reputation as an industry leader in the area of human performance.

The MFC requires its staff to have and maintain the highest standard of education, including all of the following certifications: National Strength and Conditioning Association, Certified Strength and Conditioning Specialists, Certified Personal Trainers, and EXOS/XPS Performance Specialists. The MFC is also a club leader in developing programs using periodization and a 12-month collaboration with on-hill staff.

This new HPC designation will further ensure SSCV is able to provide world-class services to its athletes, coaches and clients.

“We are overwhelmed by this accolade from U.S. Ski & Snowboard, which recognizes SSCV’s expertise and dedication to the health and performance of its athletes,” said John Cole, Ski & Snowboard Club Vail’s Director of Human Performance. “As we continue to innovate our training and periodization systems, we will look forward to our new partnerships and collaborations, not only with the Center of Excellence in Park City, but also our fellow High Performance Centers throughout the U.S.”

“It’s an honor to officially partner with U.S. Ski & Snowboard,” said Jimmy Pritchard, Ski & Snowboard Club Vail’s Director of Strength and Conditioning. “We are thrilled to further support the athletes with highest level of service and expand our educational relationships with the staff.”

Ski and Snowboard Club Vail’s commitment to athlete development culminates annually during Mountain-Con, a sport performance conference geared specifically for the mountain sport athlete professional that provides access to information from the most highly-acclaimed sport performance professionals in the industries of physiology, strength and conditioning, performance psychology, nutrition and altitude/sea level performance. Participants of Mountain-Con may use their attendance as continuing education credits with U.S. Ski & Snowboard’s coaching certification program.

For more information about U.S. Ski & Snowboard’s High Performance Partnership Program, please contact Tom Webb, Director of Marketing and Communications at tom.webb@usskiandsnowboard.org.

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About Ski and Snowboard Club Vail
Founded in 1962, Ski & Snowboard Club Vail (SSCV) is the Vail Valley’s oldest nonprofit. Today, the club remains true to its roots by instilling the values of “character, courage and commitment” through mentorship of more than 650 young athletes who participate in its on-snow programs. The organization provides training and competition services for aspiring snow-sport athletes across five snowsport disciplines: alpine, freeski, moguls, Nordic, and snowboard. A U.S. Ski & Snowboard Gold Certified Club, SSCV has received numerous accolades form the national governing body, including Club of the Year (2010, 2014), Alpine Club of the Year (1999, 2010, 2014-16), Cross Country Club of the Year (2013), Freeski Club of the Year (2013-14), Freestyle Club of the Year (2014), and Snowboard Club of the Year (2014). Over the years, SSCV has helped cultivate numerous champions. Three Olympic gold medalists — Lindsey Vonn, Mikaela Shiffrin, and Kaitlyn Farrington — all booted up at the SSCV clubhouse during their formative years, as did X Games gold medalist Aaron Blunck, world champion Chris Del Bosco, and Olympic bronze medalist Toby Dawson.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

PARK CITY, Utah - Live Like Sam and the Sam Jackenthal Fund has partnered with U.S. Ski & Snowboard with the shared objective of providing young athletes with the tools to succeed in sports and life with a sense of gratitude.

The Sam Jackenthal Fund of Park City Community Foundation and LiveLikeSam.org was founded by Ron Jackenthal, the father of the late Sam Jackenthal, a Park City, Utah, local and young man of strong character and values who was also a budding and promising world-class athlete. The 16-year-old freeskiing champion passed away in 2015 from injuries suffered in a training accident in Australia. Since Sam’s passing, Live Like Sam has specified a clear set of core principles (CARE) which support the following services: creating curriculum and an education platform with training modules, fostering a network of community service partnerships, as well as establishing funding for merit and need-based scholarships.

“I am really excited about U.S. Ski & Snowboard supporting LiveLikeSam.org,” said Julie Glusker, Director of Athlete Career and Education at U.S. Ski & Snowboard. “The mission of Live Like Sam parallels our own organizational mission, ‘to lead, encourage, and support athletes in achieving excellence by empowering national teams, clubs, coaches, parents, officials, volunteers, and fans.’”

“Our whole athlete development philosophy at the national team level must have a solid underpinning as young and developing athletes navigate their individual pathways, and Live Like Sam can provide a relevant, meaningful, principled foundation for this process,” added Glusker. “Steeping athlete progression in the Live Like Sam core principles of community, athletics, responsibility, and education (CARE) will ensure that developing athletes grow into capable, caring, and compassionate competitors. Athletes at all levels can appreciate, relate to, and benefit from the lessons of LiveLikeSam.org."

“U.S. Ski & Snowboard's whole athlete development model and mission will benefit from the meaningful foundation of Live Like Sam programs,” said Ron Jackenthal. “As young athletes individually develop in life and in sport, they will thrive athletically and emotionally from the LiveLikeSam.org mission and lessons. I see Live Like Sam as being highly complementary to a performance-based organization. We are focused on whole person development as well as whole athlete development and helping athletes build character on and off the podium. The U.S. Ski & Snowboard values of excellence, passion, integrity, community, team, grit, fun, and safety all align with and complement the Live Like Sam CARE principles.”

The partnership is a natural fit for both organizations as U.S. Ski & Snowboard will provide Live Like Sam a nationwide distribution platform from which to promote its mission, curriculum and philanthropy. Live Like Sam will provide U.S. Ski & Snowboard its curriculum based on CARE principles.

Live Like Sam, although relatively new, has already started making significant contributions to the winter sports community. Since 2017, the Sam Jackenthal Fund has raised more than $125,000 to support more 100 total awards. Additionally, in just a few months since expanding the organization, Live Like Sam brought on 25 community partners. Some of these partners include the Utah Olympic Legacy Foundation, Ski Utah, Park City Mountain Resort, Deer Valley, Woodward, USASA Big Mountain West, and Utah’s own Youth Sports Alliance, Park City Education Foundation, Christian Center of Park City, the Park City Community Foundation, and many more.

In classic Sam Jackenthal fashion, U.S. Ski & Snowboard and Live Like Sam will move forward together with a go-big-or-go-home approach as well as embracing Sam’s coined phrase and philosophy of “Just Jackenthal it!” in their commitment to sport and, more importantly, the community he loved.

“When I think about what Sam would want, I realize he wants us all to go out and live large, be there for others, and be integrated into the community,” said Jackenthal. “That thought has been a big inspiration for me through this loss - and I can now share Sam’s legacy!”

#JoinTheMovement and sign up at www.livelikesam.org and follow @LiveLikeSam.org on Facebook and Twitter as well as @Just.Jackenthal.It and #LiveLikeSam on Instagram. In addition, please consider donating and promoting Live Like Sam to your community and social media network.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About Live Like Sam
Live Like Sam wants every young athlete to be able to develop the confidence and utilize the tools necessary to excel in life – as an athlete and as a person. Fueled by the Sam Jackenthal Fund, Live Like Sam empowers the positive personal development of young athletes through educational programs and services, community-based partnerships, and merit and need-based scholarships. For more information, visit www.livelikesam.org.
 

U.S. Ski & Snowboard member club Sugar Bowl Academy (SBA) in California is celebrating a significant milestone this winter, its 20th anniversary. SBA is an 8th through 12th-grade independent college preparatory boarding and day school designed for competitive skiers whose founder, Tricia Hellman Gibbs, was inspired to create a ski academy where student-athletes can pursue their passion for high-level skiing while receiving an excellent education.

SBA has grown significantly in its 20-year history. With an initial graduating class of three students, SBA now has more than 140 graduates and 75 full-year student-athletes. As the only ski academy in the country with ski-in and ski-out facilities, its location in the village of Sugar Bowl is truly unique.

After a successful capital campaign in 2014, SBA built a new residence hall for 31 boarding students and a state-of-the-art academic building. In addition, students have access to Sporthaus, a 10,000 square-foot gym, for strength, conditioning, and recovery work.

Sugar Bowl Academy’s graduates have gone on to race in the Olympics Winter Games for the U.S. Ski Team, U.S. Cross Country Ski Team, and competed on the World Junior Freeride Tour. SBA’s graduates frequently ski for NCAA Division I college and university programs as well as club teams.

Equally weighted with their athletic success, SBA’s graduates are well prepared for college. The Academy offers a comprehensive college preparatory program and is the only ski academy to offer AP classes. Ryan Aldrich, Head of School, commented, “One of the special qualities and a core part of the mission of this Academy is that student-athletes can pursue both their athletic and academic dreams without having to sacrifice one for the other. We take pride in the individualized support our staff provides our student-athletes during the winter when travel is at its peak. Our student-athletes learn how to manage their time well, advocate for themselves, and develop a stronger sense of agency in owning their learning by the time they graduate.”

SBA alumni Riley Plant, a 2018 Middlebury College graduate and former captain of Middlebury’s alpine ski team, reflected on his SBA experience, “By intertwining academics, athletics, and the outdoors, students naturally become well-rounded, wholesome people. I am now six years post-grad and thank SBA for a large part of my life fulfillment – the program taught me to see challenges as opportunities arise and conquer, rather than turn and run.”

Recently, the Board of Trustees and senior leadership completed a 10-month strategic planning process, which revitalized the organization’s mission statement, developed core values, and created the vision statement “To be recognized as the gold standard for ski teams and ski academies.”

“It’s an exciting time to be a part of SBA,” commented Ryan Aldrich, “this is an incredible place to work and we are excited about the vision for the next 20 years.”
 

U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, has announced today that Deer Valley Resort will serve as an Official Training Site for American freestyle ski athletes through 2022. The agreement will see U.S. Ski & Snowboard athletes training on Deer Valley’s world-class moguls and aerial sites through the 2022 Olympic Winter Games in Beijing, China.

“Deer Valley’s Champion run is known as the premier run of the Freestyle World Cup,” said Luke Bodensteiner, Chief of Sport for U.S. Ski & Snowboard. “To have it available to our team for training throughout the season affords us world-class on-snow preparation nearby our Center of Excellence and the Utah Olympic Park, rounding out the best training situation that we could imagine. Deer Valley’s world-class snow and terrain is a huge asset for our team, and they’re fully committed to supporting our vision of being best in the world.”

Deer Valley is the annual preeminent stop on the FIS Freestyle World Cup circuit and has been hosting aerials and moguls events since 1999, including the 2002 Olympic Winter Games. Freestyle skiing runs through Deer Valley’s history. The late Stein Eriksen, known as the “Father of Freestyle,” served as the resort’s Director of Skiing for more than 35 years and the resort has been an official training site for the U.S. Freestyle Ski Team since 2013. Most recently Deer Valley played host to the 2019 Aerials and Moguls disciplines during the FIS Snowboard-Freestyle-Freeski World Champs event during which three Americans podiumed at dual moguls on the final evening to a hometown crowd of over seven thousand screaming fans.

As part of the agreement, the U.S. Moguls team will train on Champion ski run in season (December to April annually). The Champion course is a champion-maker. Renowned as the longest and steepest moguls course on the World Cup circuit, athletes who podium on it are likely to be the athletes on Olympic podiums. U.S. athletes will have exclusive access to full length mogul lanes, including top and bottom jumps. Deer Valley will provide snowcat time for two course builds per season (excluding the World Cup build) and lift and/or snowmobile access along training lanes. If available, the White Owl ski run aerial site will also serve as a training opportunity for U.S. aerial athletes.

“Deer Valley’s long-standing commitment to freestyle competition isn’t only about hosting elite international competitions,” said Resort President and COO Todd Shallan. “We are honored to continue our relationship with U.S. Ski & Snowboard as an official training site for their mogul and aerial athletes as they continue their quest for Olympic Gold in 2022.”

For more information about U.S. Ski & Snowboard and Deer Valley Resort’s partnership, contact U.S. Ski & Snowboard’s Director of Marketing and Communications, Tom Webb, at tom.webb@usskiandsnowboard.org.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About Deer Valley Resort
Deer Valley Resort located in Park City, Utah, revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The ski-only resort offers 21 chairlifts, 103 ski runs, six bowls, 300 annual inches of powder, 2,026 acres of alpine skiing, limited lift ticket sales, 14 restaurants, three elegant day lodges, hundreds of luxury accommodations and a renowned Ski School and Children’s Center. Deer Valley is honored to be ranked as the United States’ Best Ski Resort by the World Ski Awards for six consecutive years. For more information, please visit www.deervalley.com

PARK CITY, UTAH – U.S. Ski & Snowboard has confirmed today that Devin Logan, an athlete on the U.S. Freeski Team, has accepted a three-month sanction from USADA for an anti-doping rule violation regarding the use of a CBD product that contained higher than labeled levels of THC. The original sanction of six months was reduced to three months following Logan’s completion of a USADA anti-doping educational tutorial.

Logan’s three-month period of ineligibility began on December 7, 2018, the date she accepted a provisional suspension, and ends on March 6, 2019. Additionally, as the use of any illegal substance by U.S. Ski & Snowboard athletes is expressly forbidden by the terms of the agreement U.S. Ski & Snowboard athletes sign when they join the team, further corrective action was taken by U.S. Ski & Snowboard with Devin Logan as a result of the USADA tests.

“I made a serious mistake and I accept that completely,” said Logan. “I was using a CBD product that I felt was helping me, but I trusted that the product did not contain any more than the tiny trace elements of THC that it said on the packaging. After I was notified by USADA that I’d tested positive for THC we tested the product I was using and it was immediately clear that the levels of THC in the product were, in fact, much higher than labeled. However, I know this is not an excuse. I should not have trusted the product and I want this to be a serious lesson for anyone using CBD products. They may have benefits, but using CBD products comes with major risks and I am the proof of those risks. Whether you’re an athlete or anyone using CBD, be really careful, that’s what I want people to take from what I have been through. I certainly won’t be making that mistake again.”

“Devin has accepted full responsibility for the mistake she made, and this is an important lesson for anyone using CBD products,” said Tiger Shaw, President, and CEO of U.S. Ski & Snowboard. “Devin’s tests showed that she had ingested THC but she was unaware that the product she was using would lead to this sanction. That is not an excuse in any way, but it is an important point to note. Anybody using CBD products should be aware that they may contain THC, whatever the packaging says.”

U.S. Ski & Snowboard is a leading voice in the international fight against doping of all kinds, aiming to rid the world of the scourge of performance-enhancing drugs used by athletes to gain an unfair advantage, and the organization hopes that the lessons learned by Devin Logan will be taken on board by athletes worldwide.

NEW YORK, N.Y. – Spyder, one of the world’s most recognizable ski brands, and U.S. Ski & Snowboard, the most decorated Winter Olympic organization, today announced the launch of an exclusive store on Amazon.com offering the Spyder and U.S. Ski Team’s co-branded gear to consumers.

Spyder x U.S. Ski Team apparel and accessories are designed and constructed with the help of U.S. Ski Team athletes to deliver top results as they train to compete against the best in the world. Spyder partners with Gore-Tex, the undisputed leader in fabric technology, to deliver waterproof, windproof and breathable technology across this collection. Versatility is also infused throughout the assortment with details such as jackets with removable helmet compatible hoods and goggle pockets, ski pants with removable suspenders and hand warmer pockets. Drawing its color inspiration from European runways, the collection has a distinct color palette of olive and army green paired with pops of yellow, that give audiences more choice and the opportunity to stand out on and off the mountain. 

A percentage of the proceeds from the sales of co-branded Spyder x U.S. Ski Team products supports the U.S. Ski & Snowboard’s efforts to provide resources to athletes who are inspired to be the best in the world.

“For 30 years Spyder has proudly developed and supplied product to the U.S. Ski Team,” said Nick Adcock, CEO of Spyder. “Teaming up with Amazon has allowed us to highlight these amazing athletes to a much broader audience than ever before and  raise funds to support their future success with the sale of these licensed products.”

“We are delighted to be working with Spyder and Amazon,” said Dan Barnett, U.S. Ski & Snowboard’s Chief Commercial Officer. “Ski fans now have a unique opportunity to access the great looks that they see on their favorite athletes wherever they are, whenever they want!”

The Spyder x U.S. Ski Team store on Amazon.com at amazon.com/usskiteam offers a capsule collection of t-shirts, hoodies, and hats featuring the Spyder and U.S. Ski Team logos. In addition, the store offers the full Fall 2019 Spyder x U.S. Ski Team “Speed Freaks” collection for pre-order, including sweaters, jackets, snowsuits, speed suits, ski pants, and accessories for men and women.

To learn more and stay up to date on Spyder and U.S. Ski & Snowboard, please follow @SpyderActive on social media.

About Spyder
Spyder is one of the world’s most recognizable and credible outdoor sportswear brands. Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style. Originally founded by David Jacobs, coach of the Canadian Ski Team and Bob Beattie, coach of the United States Ski team, Spyder’s roots run deep in the ski community. Pioneering its first padded ski sweater in 1978, and sponsoring the U.S. Ski Team since 1989, Spyder offers technical ski, fitness, and lifestyle apparel and accessories for men, women, and children. The highly sought-after brand is available in department stores, sporting goods stores, and specialty retailers throughout North America, Europe, the Middle East, South Korea.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,800 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. 

ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®. For more information, please visit ABG-NYC.com.

U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) for ski and snowboard sports in the USA, has announced a four-year partnership with Charles Schwab in the category of brokerage, investment and financial services. The 2018-19 competition season will mark U.S. Ski & Snowboard’s 21st year partnering with the financial institution.

“This is an exciting time for us to be entering a new multi-year deal with Charles Schwab that will see us through the 2019 FIS Snowboard, Freestyle and Freeski World Championships in Park City, Utah, as well as the 2022 Olympic Winter Games in Beijing,” said Dan Barnett, U.S. Ski & Snowboard’s Chief Marketing Officer. “We are delighted to provide a platform for Charles Schwab to leverage the unrivalled B2B and client entertainment opportunities that our sport provides. We are proud to have Charles Schwab on board as a partner for the next four years. Their investment in us enables our athletes to fulfil their dreams of representing the U.S. and standing on podiums at World Cups, World Championships and, ultimately, the Olympic Winter Games.”

Charles Schwab’s partnership will focus on hospitality activations, providing premier experiences for key clients at domestic U.S. Ski & Snowboard events.

“As a proud sponsor of U.S. Ski & Snowboard for more than two decades, Schwab is committed to actively supporting athletes who are pursuing their dreams on the slopes, ramps, half-pipes and cross-country tracks,” said Derek Benbow, Schwab’s Managing Director of Corporate Sponsorships and Strategic Partnerships. “Just as U.S. Ski & Snowboard is focused on providing the right resources for winter athletes who are inspired to be the best, our purpose at Schwab is to champion every client’s goals with passion and integrity. Continuing this important partnership for the next four years demonstrates our passion for the sport and these amazing athletes.”                                                      

For more information about Charles Schwab’s partnership with U.S. Ski & Snowboard, contact U.S. Ski & Snowboard’s Marketing & Communications Director, Tom Webb, at tom.webb@usskiandsnowboard.org

Visa Remains Committed to Supporting the Winter Olympic Games and the Athletes Who Inspire Millions to Reach for their Dreams

PARK CITY, UTAH  – Visa (NYSE: V) and U.S. Ski & Snowboard today announced an eight-year sponsorship extension through 2026, including support of U.S. Ski & Snowboard athletes at the 2026 Winter Olympic Games. The agreement also establishes U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, as Visa’s only NGB sponsorship.

Through the partnership, Visa is the title sponsor and preferred way to pay at both the online U.S. Ski & Snowboard Team Shop and the on-site merchandise experiences. When fans purchase team gear, whether shopping online or at domestic competition events, proceeds of each transaction will go towards supporting the team. Visa allows fans to complete seamless and secure payment transactions while supporting the dreams of U.S. Ski & Snowboard athletes.

“We’re thrilled to renew our sponsorship deal with Visa,” said Dan Barnett, chief marketing officer, U.S. Ski & Snowboard. “Having a prestigious, global brand like Visa support our organization makes it possible for our athletes to achieve excellence in their sports and continue to fight to be Best In The World. Visa continues to be a champion of the global Olympic movement and we are excited that their commitment for the next eight years will have such a positive, direct impact on our athletes.”

Visa first became the preferred payment partner and proud sponsor of U.S. Ski & Snowboard in 1986, the same year it became one of the founding members of The Olympic Partners (TOP) program, a worldwide committee managed by the IOC.

“We are proud to extend our sponsorship of U.S. Ski & Snowboard through the 2026 Olympic Winter Games,” said Chris Curtin, chief brand and innovation marketing officer, Visa. “Being on the front lines of helping these exceptional athletes fulfill their Olympic dreams is so important to our entire organization. We look forward to supporting U.S. Ski & Snowboard’s athletes on Team Visa.”

In addition to U.S. Ski & Snowboard being the only U.S. NGB that Visa sponsors, the agreement also extends into supporting major events that showcase U.S. Ski & Snowboard athletes in the run-up to the Winter Olympic Games.

“We are excited to see the extensive work of our teams come to fruition,” U.S. Ski & Snowboard’s Dan Barnett continued. “We are working closely with Visa to help boost the overall awareness of the sponsorship as well as the outstanding athletes competing for podiums. Our goal is to not only feature the exciting events of our sport but boost the overall popularity of winter sports by attracting a broader audience both domestically and internationally.”

Visa will also support athletes at all Toyota U.S. Grand Prix events. Athletes are currently participating in U.S. Ski & Snowboard’s hometown 2019 FIS Snowboard, Freestyle and Freeski World Championships presented by Toyota. The Championships are being held February 1 -10, 2019, at Solitude Mountain Resort, Deer Valley Resort, and Park City Mountain.

A suite of inspirational digital assets will also be co-produced by Visa and U.S. Ski & Snowboard and launched throughout the season. Each digital series will take fans behind the scenes with U.S. Ski & Snowboard athletes and into their lives both in and out of competition as they journey across the world in pursuit of reaching the podium. This content will feature the dynamic athletes of U.S. Ski & Snowboard as well as Team Visa athletes who are on the road to Tokyo 2020.

Since 2000, Visa has been committed to the development and support of athletes worldwide when it founded the Team Visa program. To date, more than 400 Olympic and Paralympic athletes have taken advantage of tools, resources, and support needed to help them achieve their dreams.

For more information about Visa’s support of U.S. Ski & Snowboard, contact U.S. Ski & Snowboard’s Marketing & Communications Director, Tom Webb, at tom.webb@usskiandsnowboard.org.

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About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/aboutvisa.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is an Olympic sports organization providing leadership and direction for tens of thousands of young skiers and snowboarders, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coached, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. Established in 1905, U.S. Ski & Snowboard receives no direct government support, operating solely through private donations from individuals, corporations, and foundations to fund athletic programs to assist athletes in reaching their dreams. The organization is based in Park City, UT. For more information, visit www.usskiandsnowboard.org

U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski & snowboard sports in the USA, announced today a multi-year partnership with Pacifico®, making the adventurous, Pilsner-style lager the official beer partner of the U.S. Ski & Snowboard Team.

“It’s exciting to bring a new brand into the U.S. Ski & Snowboard family. Our fans are spirited, and we are excited for them to engage with the Pacifico brand at our many dynamic venues at our domestic events over the next four years.” U.S. Ski & Snowboard’s Chief Marketing Officer Dan Barnett

As part of the partnership, Pacifico will receive title sponsor rights to the snowboard events during the 2019 World Championships in Utah Feb. 1-10. These rights will include prominent Pacifico branding for snowboard halfpipe, snowboardcross, slopestyle, and big air events, as well as activation space in the vendor villages for experiential marketing opportunities.

In addition, Pacifico will be the founding partner for the highly anticipated City Big Air Series, premiering in 2019 and running annually for three years. The City Big Air series will be held in a different major metropolitan area each year and announcements for the showcased venues will be forthcoming.

To build on Pacifico’s connection with action sports and competitions, the U.S. Ski & Snowboard sponsorship will run through 2022 and the next Winter Olympics in Beijing, China. Pacifico will engage and activate with fans, as well as receive branding rights, at all domestic World Cup events hosted by U.S. Ski & Snowboard for the next four years, including alpine, cross country, freeski, freestyle and snowboard events. Pacifico will also establish an athlete ambassador program, highlighting high profile, legal drinking age athletes as they train and compete towards reaching podiums.

“On behalf of the Pacifico brand, we are very excited to be the Official Beer Partner of the U.S. Ski & Snowboard team. Pacifico is brewed for those who follow their own path, and this team is made up of athletes that are pioneers in their sport.  We look forward to sharing Pacifico’s independent spirit with their fans.” Pacifico’s Senior Director Matt Escalante.

For more information about U.S. Ski & Snowboard and Pacifico’s partnership, contact U.S. Ski & Snowboard’s Director of Marketing and Communications, Tom Webb, at tom.webb@usskiandsnowboard.org.