Innovative, multi-revenue-stream partnership will bring Olympic athletes, domestic World Cup events, and instructional content streaming to 250 million active users.

BOULDER, Colorado OR PARK CITY, Utah (October 17, 2022) – In a move that links America’s snowsports governing body and the country’s largest creator of outdoor recreation media and services, U.S. Ski & Snowboard and Outside Interactive, Inc., today announced a longterm strategic partnership to create and broadcast snowsports content. For the first time, FIS World Cup alpine, cross country, freestyle, snowboard, and freeski events held in the United States will be available to stream on all Outside platforms, including OutsideOnline.com, SkiMag.com, the Outside App, and Outside Watch. The partnership will also launch a bundled Outside+ and U.S. Ski & Snowboard consumer membership, as well as business partnerships in competition registration, photography services, Web3 innovation, and sponsorship sales.

As part of the partnership, Outside becomes the streaming broadcaster of domestic U.S. World Cups, with more than 90 hours of competition in the 2022-23 season. The season’s eight alpine, freestyle, snowboard, and freeski domestic FIS World Cup events include the Killington Cup, Xfinity Birds of Prey at Beaver Creek, Aspen World Cup, Palisades Tahoe World Cup, Freestyle International at Deer Valley, the Toyota U.S. Grand Prix at Mammoth and Copper, and the Visa Big Air at Copper. The coverage will also feature never-before-televised snowboard and freeski qualifiers at the Toyota U.S. Grand Prix and Visa Big Air. In addition to these events, Outside will air new and archival non-event programming. 

“We are delighted about this new partnership with Outside,” said Sophie Goldschmidt, U.S. Ski & Snowboard President and CEO. “It enables the passionate fans of skiing and snowboarding in the United States to watch our major domestic events and to combine the U.S. Ski & Snowboard and Outside communities in an innovative multi-platform partnership. We have the most FIS World Cups on U.S. soil in history this winter, and we are proud to showcase those incredible events with Outside to inspire new and seasoned ski and snowboard fans. Outside is more than a distribution partner with incredible channels and scale; what really attracted us was the opportunity to build a strategic alliance to allow our community to more deeply engage with our athletes, content and other new offerings.”

“First and foremost, we’re honored to support the Olympic movement and help U.S. Ski & Snowboard nurture the next generation of American medal hopefuls,” said Robin Thurston, CEO of Outside. “Nothing could be more inspiring for a young skier than to watch champions come up through the ranks, dominate and take gold with the national anthem playing. This partnership will bring those special moments to more eyeballs, along with hundreds of hours of exciting video content from Outside Watch, Warren Miller and our brand partners. With U.S. Ski & Snowboard, we’re creating a one-stop resource where skiers and snowboarders will find motivation along with the world’s richest archive of gear, travel, and instructional content.”

The partnership will also lead to the creation of a unique membership bundle for U.S. Ski & Snowboard members, one that provides access to Outside+ premium content, educational videos, SKI Magazine content, GPS mapping services, outdoor industry gear discounts and NASTAR, the largest public grassroots ski racing program in the world.

In addition to airing races, Outside will have access to an extensive archive of ski and snowboard footage, as well as the opportunity to produce original content franchises with the team’s athletes, coaches and other experts. U.S. Ski & Snowboard will also utilize Outside’s expertise in competition software and Web3 to develop innovative services for its membership and fans of the sports.

Further streaming and televised coverage of international FIS races in the United States will be announced in the following weeks leading up to the FIS World Cup season. 

2022-23 DOMESTIC WORLD CUPS

Alpine

Nov. 26-27: Killington Cup, Killington, Vermont; women’s slalom/giant slalom

Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill

Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom

March 3-5: America’s Downhill, Aspen, Colorado; men’s super-G/downhill

Freestyle

Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men’s and women’s aerials/moguls

Freeski and Snowboard

Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men’s and women’s halfpipe

Dec. 16-17: Visa Big Air Presented by Toyota, Copper Mountain, Colorado; men’s and women’s big air

Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men’s and women’s halfpipe/slopestyle

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About Outside Interactive, Inc.

Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

Media inquiries, please contact:

Outside: Jon Dorn, pr@outsideinc.com

U.S. Ski & Snowboard: Courtney Harkins, courtney.harkins@usskiandsnowboard.org 

PARK CITY, UTAH (October 10, 2022) – U.S. Ski & Snowboard confirms a two-year deal with resorts in Sun Valley, Idaho, and Waterville Valley, New Hampshire to host the Toyota U.S. Alpine National Championships and the Toyota U.S. Freestyle National Championships through the 2024 season. 

“Sun Valley and Waterville have a proven track record of hosting competitions and we could not be more excited to have them on board for the next two years,” says Eric Webster, Director of Events at U.S. Ski & Snowboard. “U.S. Ski & Snowboard is excited to support the organizing committees and look forward to cheering on the athletes, many of whom are currently on the U.S. Ski & Snowboard Team rosters.”

Each year, the Toyota U.S. National Championships bring top athletes from each division and a handful of international racers to storied national venues. Both locations have experienced organizing committees and involved ski clubs that have put on large-scale events in the past, including NorAm Championships, World Cups, Junior Nationals and other notable winter competitions.   

Alpine Nationals in the West 

From April 2-5, Sun Valley Resort will host the 2023 Toyota U.S. Alpine Championships with both men and women competing in slalom, giant slalom and super-G events. The course in Sun Valley has a storied history of alpine racing, along with technical and challenging terrain, and will feature local U.S. Alpine Ski Team athletes such as Ryder Sarchett, Jack Smith and Dasha Romanov.

“As the first destination ski resort in North America, we are proud to be a location where history and memories are made. We last hosted the U.S. Alpine Championships in 2018, and we are looking forward to welcoming back athletes to our beautiful community, where people have come to enjoy the incredible terrain and experience since 1936," said Sun Valley Resort Director of Marketing & PR Bridget Higgins. "Sun Valley's history is steeped in unifying competition and team camaraderie, and we're looking forward to seeing friendly and healthy competition foster incredible performances. We are so proud that three Sun Valley Ski Education Foundation members are on the team.”

Freestyle Champs in the East 

Freestyle skiing lies at the heart of the Waterville Valley and the community of Mount Tecumseh is excited to welcome back world-class freestyle athletes to the “Birthplace of Freestyle Skiing.” Waterville Valley has hosted several competitions in years past and many legendary freestyle skiers have competed on this mountain, namely Wayne Wong, Doug Pfeiffer, Nick Preston and 2x Olympic medalist Hannah Kearney. 

“Waterville Valley is home to a thriving community of young athletes, from the BBTS Snowsports Club to the Waterville Valley Academy,” says Sarah Van Kralingen, Marketing and Communications Manager at Waterville Valley Resort. “We hope events like this will inspire and influence aspiring young athletes, demonstrating the phenomenal skill, athleticism and sportsmanship involved in freestyle skiing.” 

The moguls and dual moguls events will take place at Waterville Valley Resort on locals’ favorite Lower Bobby’s Run—a steep and technical track perfectly positioned for spectators at the base.

The full schedule of races will be available closer to the event. 

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About Sun Valley Resort

Sun Valley Resort was founded in 1936 as America’s first destination ski resort. Located in the Idaho mountains, it is truly a four-season resort with a wide array of activities. With more than 3,400 vertical feet and over 2,300 acres of skiable terrain, Sun Valley offers skiers and boarders an exceptional and varied experience. Bald Mountain has 12 chairlifts, 100 runs, and family and beginner-friendly Dollar Mountain offers two high-speed quads, a terrain park- and the Silver Dollar Carpet for ease of access and learning appeal. Sun Valley is a member of The Grand America Hotels and Resorts family. Sister properties include Snowbasin Ski Resort, The Grand America Hotel, Little America Hotel (all Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo.  

Sun Valley is served by Hailey's Friedman Memorial Airport (SUN). The airport is located 14 miles from the resort and is easily accessed from six major cities: San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), Salt Lake City (SLC), Denver (DEN), and Chicago (ORD). All Sun Valley Resort guests receive complimentary roundtrip airport transportation.

www.sunvalley.com | 800.786.8259 | @sunvalley | #sunvalley

About Waterville Valley Resort

Home of the Kids Ski Free Pass, Waterville Valley Resort is New Hampshire’s Family Resort, offering a plethora of year-round family-friendly activities. With 265 acres of alpine skiing terrain, 72 kilometers of Nordic Ski trails, and 125 miles of hiking trails, the potential for exploration is endless. Enjoy slopeside family-friendly après-ski, specialty cocktails, live music, and fireworks; or discover the serenity of the White Mountains via alpine skiing, hiking, Nordic skiing, snowshoeing, fat biking, or mountain biking! 

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

The U.S. to host the most FIS World Cups on American soil in history.

For Immediate Release
October 3, 2022

ZURICH, SWITZERLAND (October 3, 2022) – U.S. Ski & Snowboard confirms the 2022-23 FIS World Cup schedule in the United States after the 2022 fall FIS meetings. U.S. Ski & Snowboard and its resort partners will host four Audi FIS Alpine Ski World Cups, one freestyle World Cup and three snowboard/freeski World Cups—the most ever on U.S. soil.  

“We could not be more excited to host eight World Cups at U.S. venues this season,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “This is a pivotal moment for skiing and snowboarding in the United States, allowing sports fans to watch the best of the best compete on their home mountains and inspire generations to come.” 

Alpine World Cups

As is tradition, the 2022-23 U.S. FIS World Cup circuit will begin on the east coast with the women’s alpine team racing giant slalom and slalom at the fan-favorite Killington Cup. 40,000 fans are expected to cheer on the U.S. Alpine Ski Team women, including five-time Killington Cup champion Mikaela Shiffrin. 

The week after Killington, the men are in Beaver Creek, Colorado for the annual Xfinity Birds of Prey World Cup for super-G and downhill events starring 2022 Olympic silver medalist Ryan Cochran-Siegle. 

After a European stint, the World Cup tour returns to the United States at the end of February for giant slalom and slalom races at the Palisades Tahoe World Cup, with hometown racers and World Cup podium stars Bryce Bennett and Travis Ganong returning to race in front of their home crowd. To conclude the U.S. circuit, the men heads to Aspen, Colorado at the beginning of March for the Aspen World Cup speed events on the famed America’s Downhill course. 

Snowboard / Freeski World Cups

Copper Mountain will host two World Cups in December: the Toyota U.S. Grand Prix and the Visa Big Air presented by Toyota. Both events will bring the best competitive freeskiers and snowboarders to world-class big air and halfpipe venues. Athletes, including 2022 Olympic medalists Alex Hall and Julia Marino, will compete. 

In February, the Toyota U.S. Grand Prix will return to Mammoth Mountain in California for slopestyle and halfpipe competitions. 

Freestyle World Cups 

From February 2-4, the Intermountain Healthcare Freestyle International Ski World Cup returns to Deer Valley Resort for its 25th year and will host moguls, aerials and dual moguls on the famous 2002 Olympic course. In the aerials event, 2022 Olympic champion aerialists Ashley Caldwell, Chris Lillis, and Justin Schoenfeld will be competing, while 2022 Olympic silver medalist Jaelin Kauf headlines the moguls competition. 

2022-23 World Cup Schedule

Freeski and Snowboard

• Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men’s and women’s halfpipe
• Dec. 16-17: Visa Big Air presented by Toyota, Copper Mountain, Colorado; men’s and women’s big air
• Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men’s and women’s halfpipe/slopestyle

Freestyle

• Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men’s and women’s aerials/mogul

Alpine

• Nov. 26-27: Killington Cup, Vermont; women’s slalom/giant slalom
• Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
• Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom
• March 3-5: Aspen World Cup, Colorado; men’s super-G/downhill

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QUOTES

Aspen World Cup - Aspen Snowmass, Colorado
John Rigney, Senior Vice President, Aspen Snowmass Ski Resort
"It’s thrilling to see World Cup racing back in Aspen. Our community’s alpine heritage and love of skiing runs deep and everyone pitches in to support events that bring the best in the world to Aspen. Having the men on our iconic America’s Downhill track will be incredible. World Cup Finals in 2017 was amazing, but we haven’t seen this level of racing on that course in years. The energy, the excitement, the crowds lining the course, and the speed—I believe people will be blown away by what they see on one of the world’s most exciting downhill venues."

Xfinity Birds of Prey - Beaver Creek Resort, Colorado
Nadia Guerriero, Vice President and Chief Operating Officer, Beaver Creek Resort
"We are so excited to host the Birds of Prey World Cup again this season at Beaver Creek. As a favorite course of U.S. racers and coaches, we are counting down the days until we welcome the world to our incredible steep terrain, intimate alpine village and exceptional guest service.”

Ross Leonhart, Marketing and Multi-Media Manager, Vail Valley Foundation
“As a staple on the World Cup circuit since 1997, we are excited to see more ski racing on American soil this year. We know there is an appetite for ski racing in the United States and can’t wait to see more of it. The annual Birds of Prey races in Beaver Creek have become known as the kickoff to winter in North America and a celebration of exciting speed events. There’s nothing quite like World Cup ski racing and the atmosphere that comes along with it, especially here in the United States.”

Toyota U.S. Grand Prix & Visa Big Air present by Toyota - Copper Mountain, Colorado 
Dustin Lyman, President and General Manager, Copper Mountain
"As Copper embarks on its 50th anniversary season, we are thrilled to honor our longstanding partnership with U.S. Ski & Snowboard and welcome the return of the Toyota U.S. Grand Prix, and the Visa Big Air presented by Toyota event. Hosting elite-level competitions is in Copper’s DNA and there’s truly no better way to celebrate this monumental season than to unite some of the most passionate athletes and fans in the sport at these world-class events. We look forward to another great year ahead."

Killington Cup - Killington Ski Resort, Vermont
Mike Solimano, President & General Manager, Killington Resort and Pico Mountain
“It is truly an honor to welcome the World Cup each year to Killington. Watching world-class athletes racing down Superstar, encouraged by such a passionate crowd, is an unmatched experience. The Killington Cup is about the community as much as the competition and in the past, the number of fans in attendance has broken records. We're excited to return this year with Friday night festivities like the bib draw and fireworks and the new K-1 Lodge to welcome them all. I personally can't wait to see if Mikaela Shiffrin will be able to hold on to her title for the sixth time or if a new face will claim the crown." 

Toyota U.S. Grand Prix - Mammoth Mountain, California
Michelle Tomaier, Director, Events, Sponsorships and Athletes
“Mammoth is proud to host our 17th Toyota U.S. Grand Prix here in our Unbound Terrain Parks. Our 20+ year partnership with U.S. Ski & Snowboard, and our commitment to all levels of athletic training and competition, are at the core of the Mammoth brand. We look forward to watching hometown heroes like Maddie Mastro, Dusty Henricksen and Brock Crouch, as well as the rest of the field, compete at the highest level this February.” 

Palisades Tahoe World Cup - Palisades Tahoe, California 
Communications and Public Relations Team, Palisades Tahoe
“Palisades Tahoe looks forward to continuing our tradition of hosting the greatest international winter events and we couldn’t be more proud to welcome the international ski community back to our resort. This year, the resort is hosting a men’s event for the first time since 1969. The event will be held on the same trail used in 2017 for the women’s alpine cup races; the course was described as one of the toughest venues on the women’s circuit. Palisades Tahoe is honored to host a world cup event and eagerly awaits the positive energy brought to the community by a World Cup event.” 

Intermountain Healthcare Freestyle International Ski World Cup - Deer Valley, Utah
Susie English, Vice President of Marketing, Deer Valley Resort 
"The 2023 Intermountain Healthcare Freestyle International in February will mark 25 years that Deer Valley Resort has hosted elite international ski competitions. Our continued commitment to hosting these world-class events is a hallmark of Deer Valley’s legacy and we are excited to welcome the athletes and spectators back to our venue as nighttime events are planned to return this year."

U.S. Ski & Snowboard Partners With GMTM For Future Athlete Identification and gives young athletes around the country an opportunity to try out for the U.S. Aerials Ski Team team virtually. 

Have you watched the Olympic Winter Games and thought, ‘I want to do that’? Now you have the opportunity. U.S. Ski & Snowboard has partnered with GMTM to recruit young athletes and Olympic hopefuls to gain attention from Olympic coaches in aerials skiing through the U.S. Aerials Ski Team Pipeline: Digital Combine. 

Aerials skiing became an Olympic sport at the 1994 Games and consists of a skier performing flips and spins off a jump and landing on an inclined hill. Aerialists’ scores are based on their jumps, air time, form, landing and degree of difficulty of the jump performed. 

Aerials skiers come from various backgrounds, including gymnastics, diving, trampolining, BMX biking and more. And the U.S. Ski & Snowboard Team is looking to recruit athletes to join the pipeline for the Olympic Winter Games. 

Through U.S. Ski & Snowboard on GMTM, athletes can participate in activities hosted by Team USA scouts and coaches to gain exposure and be seen by the best in the sport. Through questionnaires, video uploads and messaging to connect athletes to coaches, young skiers will be one step closer to competing for the nation's national team. 

U.S. Ski & Snowboard is the United States’ National Governing Body (NGB) for skiing and snowboarding and hosts national and international competitions while helping athletes compete. U.S. Ski & Snowboard is also responsible for nominating athletes to Team USA—the nation's team for the Olympic Games.

The U.S Aerials Ski Team Pipeline: Digital Combine offers experienced skiers and new athletes from other sports backgrounds a step-by-step process to begin participating in the sport. Through the event page, five unique activities allow participants to showcase a variety of talents from different disciplines. Those activities include:

1. Athlete Background - Build your ATHLETE profile and share what interests you about the U.S. Aerials Ski Team.

2. Highlight Reel - Upload a highlight reel or a video of your highest sporting achievement.

3. Standing Backflip - Upload a video of your standing backflip, aerial training or trampoline work so that our team can review your submission.

4. 40-Yard Dash - Upload your 40-yard dash time below and a video recording of your sprint so our team can review your submission.

5. Vertical Jump - Upload your vertical jump measurement below and a video recording of your jump so our team can review your submission.

The partnership between GMTM and U.S. Ski & Snowboard allows youth skiers to interact in real-time and build a profile that organizes accomplishments, metrics and content, which is visible to coaches.

If you are a skier or an athlete from another sport hoping to find an opportunity with U.S. Ski & Snowboard, create a profile now and stay tuned for new events coming to GMTM.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

Wigwam, the 117-year-old company in Sheboygan, Wisconsin, has teamed up with U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, as the official sock provider.

The multi-year deal will provide ski and snowboard athletes, coaches, and on-snow support staff with socks knit in the U.S.A. that provide comfort, durability, and unrivaled patented performance. 

“For more than 100 years, Wigwam has been dedicated to enhancing the lives of their customers,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their commitment to work with our athletes and coaches, and to develop socks specifically catering to athletic needs, will pay huge dividends as we enter another Olympic cycle.”

Wigwam recently provided athletes and staff competing in Europe, and on the world’s biggest athletic stage, with their SynchroKnit™ Snow Junkie socks to keep them warm, comfortable and support peak performance.  SynchroKnit™ technology knits socks with patented precision that enables socks to follow the natural contour of the foot. It is the only sock with a truly custom fit.

“We are delighted to have the opportunity to work side by side with U.S. Ski and Snowboard and partner at multiple levels,” said Chief Merchandising Officer Margaret Newhard. “Wigwam’s legacy in the outdoors runs deep and we feel confident this collaboration will not only strengthen athlete and support staff during their year-round training and competition, but also inspire upcoming generations of aspiring athletes.”

The partnership will include co-branded products, and social media content and campaigns centered around U.S. Ski & Snowboard athletes

About Wigwam
Since 1905, Wigwam has been family-owned, rooted in Sheboygan Wisconsin, and committed to knitting socks in the United States. Its longevity can be credited to the company’s fervent commitment to quality, comfort, and innovation.  For four generations, Wigwam has been knitting socks with life in mind, no matter what it brings. Enhancing consumers everyday experiences is part of the brand’s legacy and part of what has led to the development of three patented technologies by the company. Ultimax® and INgenius® constructions elevate the properties of knitting yarns and maximize moisture management. SynchroKnit® powered by Wigwam® focuses on a revolutionary new way of knitting that provides a fit like no other because it is knit like no other. Wigwam’s craftsmanship is felt on every foot it touches. For more information visit www.wigwam.com.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

For More Information:
Tom Horrocks
U.S. Ski & Snowboard
tom.horrocks@usskiandsnowboard.org

U.S. Ski & Snowboard announced today that Kappa, Italy’s leading sportswear brand, has signed a multi-year sponsorship as Official Technical Apparel Partner of the U.S. Ski Team, U.S. Freeski Team, and U.S. Snowboard Team. This is the first time a single outerwear and race suit provider has outfitted all the U.S. teams.

As a global lifestyle brand with a focus on athletics, fashion, innovative campaigns and collaborations, Kappa will outfit all teams with outerwear, speed and race suits beginning with the 2022-23 season and provide additional support for all U.S. domestic and FIS World Cup events through the 2032 season. The partnership also includes outfitting all U.S. Ski & Snowboard athletes who will compete in the 2026 Olympic Winter Games in Italy and the 2030 Olympic Games. The partnership will include a fashion retail line helping to expand Kappa’s footprint across the U.S.

“We are incredibly excited to partner with such an iconic brand that will enhance our team’s performance and style,” said U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “The opportunity to have a single outerwear and race suit provider for all teams will allow us to streamline every aspect of this partnership to reach its fullest potential. In addition, Kappa’s research and development will provide U.S. athletes with significant technical advantages as they focus on next season, the 2026 Olympic Winter Games and beyond.”

Born in Turin, Italy in 1967, Kappa is the leading Italian sportswear brand that produces apparel, footwear and accessories for sport and leisure. Present in more than 130 countries and worn by professional athletes and style enthusiasts around the world, Kappa is recognized for its heritage of technical sportswear and a non-conformist blend of Italian technology and style. Recognized as The Champions Jersey, Kappa’s iconic Omini Logo is featured on many of the top teams in soccer and Formula 1, along with other sports teams and athletes worldwide. 

“We’re truly honoured to start this long-term partnership with the U.S. Ski & Snowboard,” said Lorenzo Boglione, Vice President Sales, BasicNet S.p.A. “For Kappa, this is a great opportunity as well as a wonderful comeback to sponsor an American national team, as we did from 1982 to 1988 with the USA Track and Field. We are very proud to dress these incredible athletes. Being together in the Milano-Cortina 2026 Winter Olympics here in Italy will be amazing.”

Throughout the partnership, Kappa will collaborate with U.S. Ski & Snowboard athletes and coaches on research and development aspects of athletic performance wear. For the alpine speed suits, the collaboration will include wind-tunnel testing and proprietary custom-tailored suit development.

The partnership also includes U.S. Ski & Snowboard athlete activation and ambassador programs, broadcast, social media and digital promotion rights, custom competition content creation and email marketing campaigns with the U.S. Ski & Snowboard fan base. Kappa branding will also be seen on all athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Kappa official branded merchandise.

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About Kappa
Kappa® is one of the brands owned by BasicNet SpA, an Italian company that also owns Robe di Kappa®, Jesus Jeans®, K-Way®, Superga®, Sabelt®, Briko® and Sebago®, leading clothing, footwear and accessories brands for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute products with the Group’s trademarks. BasicNet provides these companies with research and development, product industrialization and global marketing services. All business processes take place solely via the internet, which makes BasicNet a “fully web integrated company”. BasicNet, based in Turin, has been listed on the Italian Stock Exchange since 1999.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

Elevate Communication
Courtney Harkins
charkins@elevatecom.com

Kappa
Filippo Maffiotti
maffiotti@basic.net

U.S. Ski & Snowboard announced today the appointment of Anouk Patty as the organization’s new Chief of Sport. Patty will develop and implement the organization’s athletic strategic plan working with the elite programs and pipeline development in all disciplines across the U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team. Patty’s appointment is part of an organizational restructuring for U.S. Ski & Snowboard, designed to enhance athletic performance across each sport at all levels.

Patty comes to U.S. Ski & Snowboard following an intensive search to fill the Chief of Sport position. She is a decorated alpine skier who has provided visionary leadership at blue-chip corporations throughout her career. Most recently, she was the Director of Business Development and Strategic Partnerships at Dropbox and has held senior roles at Hewlett-Packard, Intuit, Bain & Company and J.P. Morgan. Patty competed on the U.S. Alpine Ski Team in the 1980s and raced for Dartmouth College, where she was a three-time All-American and won the NCAA Skiing Championship in 1988. She is on the board of POWDR, the parent company of U.S. Ski & Snowboard event venues including Killington Resort and Copper Mountain, and previously sat on the board of Green Mountain Valley School. She has her MBA from Harvard Business School and an executive education certificate in leadership in innovation from Stanford Business School.

“Anouk’s unique skill set combining business and sport knowledge made her the ideal strategic leader for this role,” said U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “We are thrilled to have her return to her roots to manage the vision and road map for all sports from development to the elite level, as well as optimize success in athlete programs and high performance.”

The core focus of the Chief of Sport role is to lead the organization to the next level of athletic performance from the grassroots to elite levels. Patty will work hand-in-hand with Goldschmidt to ensure that the sports are also integrated within the business side of the organization, as well as working closely with all key internal and external stakeholders.

“It is an honor to be joining U.S. Ski & Snowboard as the Chief of Sport,” said Patty. “The organization has a great foundation and I plan to further develop our athlete-centric culture while also emphasizing development in each sport to build an even stronger future. I’m excited to work with Sophie, the sport directors, coaches and athletes to enhance our athletic programs and create a robust talent pipeline that will compete with the world’s best.”

In addition to the appointment of the Chief of Sport, following an extensive search internationally and in the U.S., Patrick Riml will return to U.S. Ski & Snowboard as Alpine Director. Riml began with U.S. Ski & Snowboard in 2001 as a coach, served as Head Coach of the women’s team in 2003-08 and was the Alpine Director from 2011-18, overseeing some of the most successful teams in U.S. Ski & Snowboard history. He has most recently been serving as the Alpine Director for the Austrian Ski Federation. 

“We are thrilled to have Patrick return to build on the success in alpine and bring the program to the next level from the development to World Cup level,” said Goldschmidt. “His proven breadth of expertise in working with world-class athletes and understanding of developing young talent makes him the right leader for our alpine program. His intimate knowledge of the U.S. system combined with broad European experience, along with his expertise and passion for athletes at all levels will be extremely valuable for our program.”

“I am very happy to be returning to the alpine program at U.S. Ski & Snowboard,” said Riml. “The program is unmatched in its potential and I’m excited to be working with both the talent coming up through the ranks and the elite athletes to help the skiers achieve their dreams.”

Patty will join the organization in early April, while Riml will start at the end of March.

“These additions to the U.S. Ski & Snowboard athletics department combine proven experience with the fresh outside perspective required for innovation and moving our sports forward to their maximum potential,” said Kipp Nelson, U.S. Ski & Snowboard Board of Directors Chairman. “These transitions require a lot of thought and effort and this has been a thorough process. We are proud to welcome Anouk as the leader of the team and to bring Patrick back into the fold. Anouk’s wealth of experience in both sport and business will move the needle and with support from someone like Patrick, with a proven track record at all levels, will help push our organization to new heights from the development level upwards.”

U.S. Ski & Snowboard is also in the process of hiring a new Freestyle Sport Development Director to concentrate on the moguls and aerials teams, and will be introducing a High Performance Advisory Group to work with both Goldschmidt and Patty. The group will be focused on keeping the organization on the cutting edge of sport performance by learning best practices from other sports, sectors and organizations.

FOR MORE INFORMATION CONTACT 
Courtney Harkins, Elevate Communications/U.S. Ski & Snowboard
charkins@elevatecom.com

IMAGES FOR EDITORIAL USE
Anouk Patty photos
Patrick Riml photos

U.S. Ski & Snowboard announced today the appointment of Guy Slattery as the organization’s new Chief Marketing Officer. Slattery will be responsible for all aspects of U.S. Ski & Snowboard's brand development and communications. Prior to joining the organization, Slattery was CMO at VICE Media. He will report to President & CEO Sophie Goldschmidt.

As CMO, Slattery will be responsible for setting U.S. Ski & Snowboard’s overarching brand strategy and marketing plan to expand the profile of the organization and its athletes across all disciplines, including the U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team. He will oversee the strategy and execution of U.S. Ski & Snowboard’s marketing, communications, social media, broadcasts, content development, events and creative services to grow the organization’s fan base and maximize revenue streams, and opportunities with media, brands and influencers.

“Guy is a dynamic and highly regarded award-winning marketing executive who I’m confident will lead the growth of U.S. Ski & Snowboard’s global profile,” said Sophie Goldschmidt, U.S. Ski & Snowboard President and CEO. “His extensive successes in entertainment marketing and content development align very well with our organization’s vision for the future of snow sports. We are thrilled to have Guy lead our marketing efforts and drive commercial success through a long-term brand strategy. I look forward to working with him on developing new ways to engage with and grow our communities.” 

“Being a ski and snowboard enthusiast myself, I understand the passion and commitment that athletes, teams and brands bring to snow sports, and I look forward to helping raise the national and global profiles of all involved,” said Slattery. “I’m thrilled to work at the epicenter of this culture, and I’m looking forward to working with Sophie to continue building on the organization’s storied legacy.”

Slattery most recently served as CMO and President of TV for VICE Media, where he built and led the team that launched the Emmy award-winning television network VICELAND. After launching VICELAND, Slattery was promoted to Chief Marketing Officer, where he drove growth and innovation through the development and marketing of the VICE brand portfolio (VICE.com, VICE News, VICE TV, VICE Studios, Refinery 29, Virtue, Pulse Films) across all platforms and lines of business, including advertising and design, brand positioning and identity, branded content, consumer research and insights.

Before joining VICE, Slattery was Executive Vice President of Marketing at A+E Networks, responsible for all marketing, creative and brand strategy for A&E and HISTORY during a period that saw both networks grow to become among the top five entertainment networks in cable. Before his tenure at A+E Networks, Slattery led marketing and communications for the National Geographic Channel globally and held marketing leadership roles at Sky UK, Star TV Asia, and MGM.

Slattery holds a B.A. degree in economics from the University of Manchester in England. He is an avid snowboarder and will be relocating from New York to Park City, Utah.

ABOUT U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams: alpine, cross country, freeski, freestyle, snowboard, Nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and value of team. For more information, visit www.usskiandsnowboard.org

FOR MORE INFORMATION CONTACT
Kevin Flight, Elevate Communications/U.S. Ski & Snowboard, kflight@elevatecom.com

U.S. Ski & Snowboard announced today a new partnership with Woodward, designating Woodward Copper, Colorado and Woodward Park City, Utah facilities as Official Training Centers for U.S. Ski & Snowboard athletes through January 2025. This agreement will see athletes from U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski and snowboard sports in the United States, training at Woodward Copper and Woodward Park City leading up to the Olympic Winter Games Milano Cortina 2026, providing invaluable access as athletes train to reach podiums.

“We’re thrilled to partner with Woodward to elevate our freeski and snowboard athletes’ training,” said U.S. Ski & Snowboard Freestyle, Freeski and Snowboard Director Jeremy Forster. “Woodward’s facilities at Copper Mountain and in Park City will provide key year-round training for our Pro and Rookie Team athletes for years to come.”

Woodward Copper, located at Copper Mountain, Colorado, stands out as a top training destination for every level of competitor. Along with its Superpipe and Central Park, the resort recently debuted two airbag training zones for elite-level halfpipe and big air athletes, which offers some of the best and most consistent training for freeskiers and snowboarders. 

“Over time Woodward Copper has evolved to become the proving ground for snowboarding and progression,” says Red Gerard, U.S. Olympic slopestyle gold medalist. “I am beyond thrilled that Copper has leveled up even more with the addition of new training bags and an official partnership with the U.S. Ski & Snowboard Team.”  

“Our partnership with U.S. Ski & Snowboard is stronger than ever and we’re proud to provide even more world-class training opportunities for their athletes,” said Dustin Lyman, president and general manager of Copper Mountain. “For decades, we’ve looked forward to hosting U.S. Team athletes for training and competition each season. It is our privilege to expand this partnership, and the U.S. Ski & Snowboard Team is a big reason why we are considered the Athlete’s Mountain.” 

Woodward Park City, Utah provides consistent, year-round access to high-performance training indoor and outdoor venues, including the 66,000 square-foot indoor Action Sports Hub, which is comprised of trampolines, foam pits and proprietary training tools, along with the outdoor Mountain Park, which includes a superpipe and big air jump. 

“It’s been amazing to see Woodward embrace progression and training areas indoors and on-mountain at both Copper and Woodward Park City,” says Shaun White, five-time Olympian and professional snowboarder. “I’ve spent a lot of time in the pipes at both places the past two seasons getting ready for the Olympics.” 

“Woodward Park City was built with the intention of empowering and inspiring the next generation of action sports athletes,” explains Woodward Park City General Manager Phoebe Mills. “This partnership with U.S. Ski & Snowboard furthers our commitment to current and future U.S. Ski & Snowboard athletes and encourages local youth to dream big.”

The partnership with Woodward gives U.S. Ski & Snowboard Team athletes new tools and venues for athletes to progress through the next four-year cycle in preparation for the Olympic Winter Games Milano Cortina 2026. Woodward’s indoor and outdoor high-performance training venues create an ideal setting for training high level athletes in multiple disciplines. 

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

About Copper Mountain
Located just 75 miles west of Denver, Colo., Copper Mountain offers a pure mountain experience that inspires adventure, elevates ambition and empowers progression. During the winter, Copper’s world class naturally divided terrain provides skiers and riders access to over 2,500 acres of high alpine adventure. Each summer, the mountain transforms into an unspoiled playground for hikers, mountain bikers and outdoor enthusiasts. Three centralized pedestrian villages provide a vibrant atmosphere complete with slope-side lodging, dining, shopping and activities. Copper Mountain is home to Woodward Copper and he U.S. Ski Team Speed Center which facilitate year-round training for every level of athlete. Copper Mountain is part of the POWDR Adventure Lifestyle Co. portfolio, and an Ikon Pass partner. POWDR is a family-owned adventure lifestyle company (TM) that believes there is nothing better for your soul than to spend time with the people you love, doing the things you love. 

About Woodward Park City
Woodward Park City is a world-class, year-round action sports community club in one of the greatest outdoor regions in the world. Encompassing a fully integrated 125-acre campus with a state-of-the-art action sports hub, action sports parks and mountain parks, Woodward Park City encourages intuitive growth and safe progression for passionate action sports athletes of all ages and abilities to play and train every day, 365 days and nights a year. Visitors to Woodward Park City can experience lift-accessed snowboarding, skiing, tubing and mountain biking, as well as indoor and outdoor facilities for skateboarding, BMX, scooter, parkour, and cheer. Woodward Park City is part of the global Woodward experiential action sports company on a mission to inspire the next generation of action sports and athletes and is also part of the POWDR portfolio.

Media Contacts:
Annie Fast, U.S. Ski & Snowboard
annie.fast@usskiandsnowboard.org

Meisha Ross, Woodward Park City
mross@woodwardparkcity.com

Taylor Prather, Copper Mountain
tprather@coppercolorado.com

Vuarnet, the iconic French eyewear brand, and U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, announced today a new agreement to become an Official Eyewear Supplier of the U.S. Ski Team. 

Vuarnet’s alpine heritage and Olympic legacy run deep. Founded in 1957, Vuarnet’s Legend was born when French ski racer Jean Vuarnet won the Olympic downhill at the 1960 Squaw Valley Games wearing the original 02 model with SkilynxTM lenses, a disruptive new technology. Vuarnet has been crafting exceptional eyewear ever since then in its factory near Paris, France, which has received the prestigious Living Heritage Company (EPV) label. Vuarnet was also a sponsor of the 1984 Los Angeles Summer Olympic Games. 

Offering the highest level of protection, Vuarnet mineral glass lenses provide absolute clarity in the intense alpine environment. Passionate about quality and innovation, Vuarnet is proud to protect athletes’ sight when it matters most. New for the brand since reentering the U.S. market in 2016 is the introduction of goggles and an entire sports collection, featuring bio-nylon lenses designed to meet the needs of the world’s best athletes and athletes at heart. 

Vuarnet’s shared love of sport at all levels aligns with U.S. Ski & Snowboard’s mission in developing the future of competitive skiing and snowboarding. 

“We are proud to enter into this new partnership with U.S. Ski & Snowboard and reintroduce ourselves to the competitive U.S. snowsports world,” said Vuarnet CEO David Belhassen. “The mountains are in our roots and DNA, and we look forward to supporting athletes as they pursue greatness on and off the slopes. Our founder, Jean, was all about innovation in style. We are happy to align in our shared values of hard work, perseverance and sheer love of snowsports and the mountains.”

“Vuarnet and skiing are synonymous. The brand enjoys a great history on the slopes, and we are thrilled to partner with them to introduce their world-class eyewear to a whole new generation of athletes and snowsports enthusiasts,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Vuarnet’s commitment to craftsmanship and innovation mirrors our athletes’ pursuit of excellence. We could not be more thrilled to welcome them to the U.S. Ski Team family.”

Vuarnet is proud to bring on athletes across disciplines as part of its roster and looks forward to building the relationship with U.S. Ski & Snowboard year over year.

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About Vuarnet 
Vuarnet is the iconic French eyewear mountaineering brand founded in France by Jean Vuarnet in 1957.

Jean Vuarnet, a talented French skier, won the Olympic downhill gold medal at the 1960 Squaw Valley Winter Olympics. A great lover of mountains and nature, he notably created the Avoriaz ski resort in 1966, the first French resort without cars, with an avant-garde vision of eco-responsibility. 

Today, Vuarnet produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. Vuarnet mineral glasses, 100% natural and recyclable, provide the best protection against sunlight reflection thanks to LynxTM technology. Since 1957, the brand has offered timeless classic iconic frames that are still bestsellers. Vuarnet embraces its roots in 1960s skiing, nostalgia for craftsmanship, and the art of living in the French mountains.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

Media Contacts
Vuarnet
Shannon Welch
Chapter 2 Agency
shannon@chapter2agency.com

U.S. Ski & Snowboard
Courtney Harkins
Elevate Communications
charkins@elevatecom.com