PARK CITY, UTAH – Land Rover North America and U.S. Ski & Snowboard today announced that Land Rover is the new Official Vehicle Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA. The multi-year partnership also names Land Rover as the title sponsor of the Land Rover U.S. Alpine Ski Team, the Land Rover U.S. Grand Prix series, and presenting sponsor of the “Visa Big Air Presented by Land Rover” events.

“We are very excited to welcome Land Rover as a partner into the U.S. Ski & Snowboard family,” said Tiger Shaw, U.S. Ski & Snowboard’s President, and CEO. “Land Rover represents the spirit, drive, and determination that our athletes put forth daily in their training, and throughout the season competing at the highest level of sport. This partnership further empowers our athletes to reach above and beyond in their quest to be the Best in the World!”

Land Rover is the maker of the most luxurious and capable SUVs in the world. From the luxurious Range Rover to the versatile Discovery featuring three-row seating, and the recently revealed all-new Defender, the Land Rover lineup of award-winning SUVs is built for adventure in the toughest terrain and weather conditions.

U.S. Ski & Snowboard supports nearly 200 national team athletes and represented 80 percent of Team USA’s gold medals during the PyeongChang 2018 and Sochi 2014 Olympic Winter Games. This year, U.S. Ski & Snowboard athletes will participate in more than 200 competitions globally, including 35 events in the United States. 

“As Land Rover continues to grow in the U.S. market and we launch models like the new Defender, we are supporting activities such as skiing and snowboarding that resonate with our expanding American customer base,” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America. “The athletes of U.S. Ski and Snowboard exemplify ‘Capability with Composure,’ a hallmark of Land Rover. We are proud to support them in their quest to be the premier winter sports team in the world.”

Land Rover and U.S. Ski & Snowboard are committed to providing the best resources for athletes who are inspired to be the best in the world. As part of the sponsorship agreement, Land Rover will support 10 U.S. Ski & Snowboard athlete ambassadors including Olympic gold medallists and World Champions. Throughout the partnership, these athletes will take part in brand milestones, custom content creation, and social media integrations.

The agreement also includes broadcast, social media, and digital promotion rights, custom competition content creation, and email marketing campaigns with the U.S. Ski & Snowboard registered fan base. Land Rover branding will also be seen on the athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Land Rover official branded goods.

The 2019-20 season will kick off October 24 with the U.S. Ski & Snowboard’s 53rd annual New York Gold Medal Gala at the Ziegfeld Ballroom in New York City, followed by the first FIS Alpine World Cup event of the season October 26-27 in Soelden, Austria.

To follow the action throughout the season, follow @LandRoverUSA and @USskiteam.
 

PARK CITY, UTAH  - U.S. Ski & Snowboard announced the appointment of Michael O’Conor to the position of Chief Revenue Officer. O’Conor comes to the organization with almost two decades’ experience of commercial business development within the Olympic sphere.

O’Conor’s hiring at U.S. Ski & Snowboard is serendipitous, as he was first introduced to the Olympic movement in Utah. In 2000 he took a position with OPUS - the joint venture between the United States Olympic and Paralympic Committee (USOPC) and the Salt Lake City Olympic Organizing Committee - handling partnerships for the Sydney and Salt Lake Olympic Games. After a brief stint in the entertainment sector with the Sundance Institute developing corporate sponsorships, the call of sport beckoned O’Conor back to the USOPC where he has served in various roles in account management, event management, and sales. In 2011, he took over the commercial arm of the USOPC. Most recently, Michael has been working for the LA2028 joint venture with the USOPC, known as the U.S. Olympic and Paralympic Properties (USOPP).

As Chief Revenue Officer, O’Conor will report directly to U.S. Ski & Snowboard President and CEO, Tiger Shaw, and will be responsible for driving all commercial revenue for the organization. In separating the sales and execution sides of sponsorship, O’Conor and his team will create new and innovative ways of raising money to support the athletes so they can focus on what they do best: skiing and snowboarding.

“We are so excited to have Michael joining the U.S. Ski & Snowboard family,” said Shaw. “Michael has proven himself to be a leader in commercial strategy, specifically in the Olympic sports space. He has a deep understanding of how to meet the challenges of creating value in commercial partnerships. I have no doubt that his expertise, gleaned from his tenure at the USOPC and the USOPP, will benefit our organization and allow us to give our athletes the best environment in which to train and compete, with the needed funding.”

O’Conor has always been involved in sports, playing soccer and baseball growing up in East Hampton, New York. He came to skiing later in life, which has proven ruinous for him in his family’s snow sports standings (he has all bases covered with one of his three children favoring snowboarding) as all are shredders on the mountain, including his wife. 

“I cannot keep up with anyone in my family. I’ve only had one moment in the sun when it comes to snow sports when I was asked to present the awards for women’s slopestyle snowboarding at the Copper Grand Prix in 2015,” O’Conor said. “I was lucky enough to present Jamie Anderson with her first-place award. It was so cool, one of the best dad moments of my life! My kids were really impressed with me.”

Luckily for U.S. Ski & Snowboard, O’Conor’s track record in sales rates higher than his skills on the slopes. Over the past 10 years, he has achieved considerable success drawing in partners to the Olympic movement such as Hershey’s, Liberty Mutual Insurance, and Smucker’s. He will be leaving his most recent role working for the USOPP, where he was focused on creating a value proposition that includes getting the U.S. Olympic and Paralympic Teams and the Los Angeles 2028 Games to their sales goal.

“It is bittersweet to say goodbye to my friends and colleagues at the USOPP and the USOPC, but I am grateful to be staying involved with the USOPC’s mission through this new role,” O’Conor said. “Got to say I love my new office. Can’t beat being in the mountains!”