U.S. Ski & Snowboard Partners with UYN - Unleash Your Nature Through 2023

U.S. Ski & Snowboard athletes will find comfort in the cold with warm feet thanks to a new partnership with UYN-  Unleash Your Nature. The national governing body (NGB) of ski and snowboard sports in the United States announced a multi-year partnership with UYN today in the category of “high-performance socks” that will extend through 2023.  

“We are excited to welcome UYN - Unleash Your Nature into the U.S. Ski & Snowboard family,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Any skier or rider, from the novice up to our elite athletes, can appreciate the importance of high performing footwear. UYN’s commitment to quality and functional products means we can provide our national team members with happy feet - one less thing they have to think about as they work to push the boundaries of their sport.” 

To Unleash Your Nature means more than winning. Just as U.S. Ski & Snowboard athletes grind it out each day in the gym or on the snow, “to UYN” is to test your limits, not only achieving your goals but going beyond them to find new motivation every day. UYN products offer maximum performance with outstanding comfort, the best materials, and the most refined functions. With UYN socks athletes will experience warm, highly functional comfort and will benefit from elements that improve grip, ventilation, and protection from heel to toe.  

“We are proud to partner with the U.S. Ski & Snowboard Team and support the performances of its members with our highly technical socks” said UYN Brand Manager Giuseppe Bovo. “UYN will put its long experience in the functional footwear field at the service of U.S. athletes. At the same time, the feedback we will get from the greatest ski and snowboard champions will serve as a vital point of reference as we develop new products”.