January 20 marks “World Snow Day,” a day to celebrate new snow experiences for children across the world. World Snow Day was created by the International Ski Federation (FIS) as part of their “Bring Children to the Snow” campaign to promote skiing and snowboarding to global youth audiences.

World Snow Day brings together children and families around the world, in over 469 events and actions taking place in 45 countries across five continents.

A key role of FIS is to organise international ski and snowboard competitions up through the highest levels, and the FIS is also committed to the global promotion and development of recreational skiing and snowboarding. As the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, U.S. Ski & Snowboard’s mission is to lead, encourage and support athletes in achieving excellence by empowering national teams, clubs, coaches, parents, officials, volunteers and fans.

Atomic, the official ski of World Snow day and partner of U.S. Ski & Snowboard, is giving away a family set of skis to celebrate World Snow Day. Enter to win by:

1. Taking your best family ski photo
2. Post it to Instagram, Facebook or Twitter
3. Add the hashtag #atomicsnowday
4. Then check world-snow-day.com on 20th January 2019 to see if you have won!

Many of the world’s elite ski and snowboard athletes would not be the snowsports heros they are if it were not for their first experience with snow.
“I love the snow, I love skiing. I remember my first day on snow, I was four, and I’ve been hooked ever since.” - 2018 Olympian, moguls, Morgan Schild