(PARK CITY, UTAH OR SAN DIEGO, CA – August 30, 2023) – U.S. Ski & Snowboard and Knockaround Sunglasses officially announce a partnership through 2026. As part of the partnership, Knockaround has exclusive selling rights of sunglasses and goggles at seven key events throughout the season for the next three years.

“We are immensely proud for Knockaround Sunglasses to launch into the snow spotlight as the official sunglasses and snow goggles partner of the U.S. Ski and Snowboard Team,” said Jeffrey R. Hennion, CEO of Knockaround. “Just as their athletes relentlessly pursue excellence on the slopes, Knockaround is dedicated to crafting eyewear that meets the highest standards of quality and style. Together, we’re setting our sights on a brighter, snow-capped future.”

As the official sunglasses and goggles sponsor of U.S. Ski & Snowboard, Knockaround will be creating specially designed U.S. Ski & Snowboard eyewear and will be on site during the following 2023-24 events: Stifel Killington Cup, both Toyota Grand Prix events at Copper and Mammoth, the Visa Big Air presented by Toyota at Copper, the Intermountain Health Freestyle International at Deer Valley, Waterville Valley Freestyle World Cup, the Stifel Palisades Tahoe Cup and the Stifel Aspen Winternational presented by United. Aggregate Sports aided in brokering the partnership.

“We are very excited to have Knockaround on board for the next three years,” said Trisha Worthington, Chief Revenue & Philanthropy Officer of U.S. Ski & Snowboard. “They are a brand that matches the personality of not only our teams, but our passionate fans too.”

The partnership will bring forward fashionable, high-quality UV protection and optimal vision products to a community of athletes and fans that seek out functional gear for all their activities, on and off the mountain.

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About Knockaround
Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam "Ace" Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won't break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive "design your own" custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit https://knockaround.com/

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org 

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Leann Bentley
Communications Manager
leann.bentley@usskiandsnowboard.org 

Knockaround
Francisco Zambrano
Francisco@knockaround.com   
 

U.S. Ski & Snowboard announced today the first snowboard title partnership in history with Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft goods innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, officially naming the team the Hydro Flask U.S. Snowboard Team. 

The Hydro Flask U.S. Snowboard Team includes athletes such as two-time Olympic champion Chloe Kim, the most decorated snowboard cross athlete of all time and two-time Olympic gold medalist Lindsey Jacobellis, and X Games champion and FIS Crystal Globe winner Dusty Henricksen. 

“I’m super excited about Hydro Flask coming on board as the title partner of the Hydro Flask U.S. Snowboard Team,” said Chloe Kim, two-time Olympic gold medalist and Hydro Flask U.S. Snowboard Team member. “This type of support is so important for our sport. The future of snowboarding looks very bright!”

“We are delighted to have Hydro Flask on board as the new title partner of the Hydro Flask U.S. Snowboard Team,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This is the most significant partnership we’ve ever had for the snowboard team and also the perfect brand alignment. We are excited to work together and further support our incredible snowboard athletes.”

The partnership will bring additional financial and marketing support to the snowboard program over the next three years, extending through the 2026 Olympic Winter Games. This groundbreaking partnership unites two brands that hold mutual values, including a passion for the outdoors, a commitment to sustainability and a strong sense of community.  

“We are thrilled to be a part of the U.S. Snowboard Team. These athletes are creative and passionate, bringing an unrivaled level of energy to the outdoors, which we love to see,” said Larry Witt, President of Helen of Troy’s Home & Outdoor segment. ”With a shared dedication to style and performance, we are excited to help support and hydrate this talented group of individuals as they begin their journey toward the 2026 Winter Olympics."

“I’m stoked on this partnership with Hydro Flask,” said Dusty Henricksen, X Games champion and Hydro Flask U.S. Snowboard Team athlete. “It’s a great brand and a great fit for our team. I’m hyped for all of the athletes, and for the sport in general.”

Hydro Flask’s title sponsorship broadens a pre-existing partnership with U.S. Ski & Snowboard. The brand has been a named supplier to the team since 2019 and produced co-branded bottles and gear throughout the last four years. 

Expanding beyond the title partnership, Hydro Flask will also take on the role of associate partner at the Toyota U.S. Grand Prix events held at Copper Mountain, Colorado and Mammoth Mountain, California. Additionally, Hydro Flask will be involved in the Visa Big Air event taking place in Copper Mountain, Colorado.

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About Hydro Flask 

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle* to soft goods innovations like the Day Escape™ Soft Coolers to the Outdoor Kitchen dining collection, Hydro Flask’s delightfully simple designs and go-anywhere durability delivers the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its giving program, Parks For All, supports nonprofit organizations focused on building, maintaining, restoring, and investing in public green spaces so people everywhere can live healthier, happier, and more fulfilled lives. To learn more about Hydro Flask, Parks For All, and to see the full lineup of award-winning products, visit  www.hydroflask.com.

*According to third-party data

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, para snowboard, para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
courtney.harkins@usskiandsnowboard.org

Hydro Flask
TURNER PR
hydroflask@turnerpr.com
212-889-1700