LOS ANGELES, CA // PARK CITY, UT (Feb. 26, 2025) – TOGETHXR – the media and commerce company that originated the trademarked slogan “Everyone Watches Women’s Sports” – has joined forces with U.S. Ski & Snowboard to announce the exciting debut of The Drop In, a two part docuseries that pulls back the curtain on the 2023-24 women’s FIS World Cup park and pipe season and shows what it takes to be at the top of the sport. The Drop In will be available beginning Wednesday, Feb. 26 on TOGETHXR.com and YouTube.com/TOGETHXR.
The docuseries features six Hydro Flask U.S. Snowboard Team athletes, including Olympic silver medalist Julia Marino, Olympian and World Cup winner Maddie Mastro and Olympian Courtney Rummel along with up-and-comers Bea Kim, Sonora “Sonny” Alba and Rebecca Flynn. The episodes provide valuable coverage of women’s halfpipe, slopestyle and big air snowboarding that is often overlooked in traditional sports media.
TOGETHXR was co-founded by Hydro Flask U.S. Snowboard Team’s own Chloe Kim in collaboration with fellow women’s world champion athletes and sporting icons Alex Morgan, Simone Manual and Sue Bird, and is leading the charge in increasing women’s sports storytelling and representation across various media platforms. The Drop In aims to do just that for women’s World Cup snowboarding.
"At U.S. Ski & Snowboard, we are committed to further elevating women’s sports and ensuring these athletes get the recognition they deserve,” said U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “Women’s snowboarding continues to push the boundaries of progression, and The Drop In provides an inside look at the dedication, resilience and sheer talent of these incredible athletes on the Hydro Flask U.S. Snowboard Team. We’re thrilled to partner with TOGETHXR to bring their stories to the forefront and inspire the next generation of riders."
“TOGETHXR remains committed to authentically telling the stories of incredible women athletes across a multitude of platforms," said Jessica Robertson, TOGETHXR Co-Founder & Chief Content Officer. "In collaboration with great partners at U.S. Ski & Snowboard, The Drop In provides an unfiltered perspective on the journey to greatness as both people and competitors."
WHAT THEY’RE SAYING:
Maddie Mastro; two-time Olympian, halfpipe: “I’m so stoked for this docu-series to come out and for women’s halfpipe snowboarding to get the recognition it deserves. I think people get excited every four years when they see the sport in the Olympics but forget that we are competing in non-Olympic years too. We are a step behind the men as far as visibility of the sport goes and so I hope The Drop In can help to get more eyes on the sport.”
Sonora (Sonny) Alba; halfpipe: “The Drop In gives a real, unfiltered look into our world and I can’t wait for everyone to experience the passion and energy that drives us. It will give women’s snowboarding a spotlight which it so rightfully deserves. I’m especially excited for people to get this inside look at what it’s really like: the highs, the struggles, the dedication, and the friendships that make this world so unique.”
Bea Kim; halfpipe: “When I was little there wasn’t a lot of women’s snowboarding represented in traditional media, so it’s great to see outlets like TOGETHXR highlighting the sport. I hope this documentary inspires other young girls to go snowboarding, and maybe even push the boundaries of the sport in the future, but always remembering that at the end of the day, it’s all about having fun.”
Rebecca (Becca) Flynn; Youth Olympic Games big air silver medalist; slopestyle/big air: “Snowboarding is such a unique sport and the dynamics of the team are a lot of fun. I’m excited for people to get a behind-the-scenes look into our World Cup season as it’s not as widely followed as the sport is during Olympic years. I’m stoked for people to see just how cool our sport is – we are putting ourselves at risk every time we drop in and I’m excited to show off just how badass all the riders are.
SYNOPSIS
The Drop In is a two-part documentary series following six rising stars of the Hydro Flask U.S. Snowboard Team as they push their limits in a sport where skill and visibility define success. Competing at the highest level isn't just about landing on the podium—it's about proving they belong in an industry where opportunity for women is still hard-earned.
Through events like the Olympics and X Games, snowboarding has taken center stage on the global sports scene. But for these women, the journey to money and notoriety isn’t made on those podiums—it starts long before, in the relentless FIS World Cup season. This is where opportunities are won, reputations are built and performances determine who gets the chance to break through. We’re taking you behind the scenes of a high-stakes, tightly connected world where earning your place is as much about perseverance as it is about talent. Featuring halfpipe athletes Maddie Maestro, Sonny Alba and Bea Kim and slopestyle and big air athletes Rebecca Flynn, Courtney Rummel and Julia Marino, The Drop In captures the intensity, camaraderie and stakes of a season where one run could change everything.
Episode 1: The Climb
Maddie, Bea and Sonny each have different paths, but the same goal: winning. This episode explores the highs and lows of competing at the top level, balancing personal challenges, friendships and the relentless pursuit of progress. From career-defining moments to setbacks that test their resolve, they push forward, determined to leave their mark on the sport.
Episode 2: The Breakthrough
Rebecca, Courtney, and Julia know that success in snowboarding isn’t just about talent—it’s about proving they belong, over and over again. As they fight for recognition and opportunity, they navigate the physical and mental grind of the sport, chasing not only podiums but a lasting legacy in snowboarding.
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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org
About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The media and commerce company was co-founded by sports media veteran Jessica Robertson alongside four of the world’s greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. TOGETHXR originated the trademarked slogan "Everyone Watches Women’s Sports," boldly declaring an undeniable truth that the entire industry has embraced. With a focus on rich storytelling rooted in lifestyle and youth culture, TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers—finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR’s in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime, FuboTV, Bleacher Report, among others. In 2023, TOGETHXR was recognized as one of Fast Company's Most Innovative Companies.
Media Contacts
U.S. Ski & Snowboard
Sadie Texer, Hydro Flask U.S. Snowboard Team Press Officer
sadie.texer@usskiandsnowboard.com
TOGETHXR
Christa Mann; CMS PR Consulting
cmann@cmsprconsulting.com
