EARLY BIRD SPECIAL 40% OFF
2024 Hybrid Club Excellence Conference 

Friday, May 17th, 2024 - 9:00 AM - 4:00 PM
Saturday, May 18th, 2024 - 9:00 AM - 1:00 PM
 

We're thrilled to host this dynamic event, catering to both in-person attendees and virtual participants from around the nation. Whether you're joining us onsite or logging in remotely, get ready to dive into a world of practical insights and collaborative opportunities across all disciplines. All registrants will receive recorded sessions following the event. 

COST FOR ATTENDANCE

• $120.00 (originally $200) early bird special until April 26th for in-person attendees.
  • *Includes continental breakfast on both days and lunch at Blair Education Center, and a post- conference reception at the U.S. Ski & Snowboard USANA Center of Excellence on Friday. 
• $48.00 (originally $80) early bird special until April 26th for virtual attendees.

LODGING INFORMATION 

Guy Slattery, Chief Marketing Officer (CMO) of U.S. Ski & Snowboard, has been named to the second annual Forbes Entrepreneurial CMO 50 List, a testament to his unique marketing approach and mindset in Olympic sports marketing. The award highlights 50 marketing chiefs who are acting today and building for tomorrow, including industry leaders in world-renowned companies like Tak Alavi of Spotify, Lorenzo Bertelli of Prada, Mike Ferris of The North Face, Carla Hassan of JPMorgan Chase and many more. 

Before joining the team, Slattery was the former CMO and President of Television at VICE Media Group, where he built and led the team that launched the Emmy award-winning television network VICELAND. Before VICE, he was the Executive Vice President of Marketing at A&E Networks, primarily responsible for all marketing, creative and brand strategy at A&E and HISTORY. 

Slattery joined U.S. Ski & Snowboard in 2022 and has already brought the brand and sport into a broader market and lifestyle space. In the last year, he was key in bringing in Outside in as a broadcast partner, expanding the partnership with NBC, introduced key initiatives that focus on women's empowerment (HERoic) and climate change and helped launch the ground-breaking partnership with Kappa - to name a few. 

His work has elevated the U.S. Ski & Snowboard brand to new heights and brought the sports to a wider audience, connecting them to culture and relevant issues in innovative ways. 

Read more from Forbes.

Park City, UTAH (April 13, 2023) - Ashley Caldwell, Chris Lillis and Justin Schoenefeld were honored as the 2022 Olympic Team of the Year by the annual Governor’s State of Sport Awards held Thursday evening. Caldwell, Lillis and Schoenefeld are the 2022 Olympic champions in Mixed Team Aerials, which made its Olympic debut at the 2022 Olympic Winter Games Beijing. 

“I’m incredibly honored to be recognized by the Governor's office and the state of Utah as part of the Olympic Team of the Year,” said Caldwell. “Utah is one of the most successful states in winter sports and it is incredible to be named among such incredible athletes. Utah is dedicated to outdoor recreation at the highest level, and I would never have been as successful without Utah’s passion for sport!”

At the event, the focus was on more than just the award winners. In the middle of the program, the most decorated American winter Olympian, Apolo Ohno; 29-time Paralympic medalist, Jessica Long; and three-time Olympic champion, Shaun White hosted a panel to talk about mental health in sport. The three olympians shared their own personal experiences and addressed the stigma that is associated with mental health in athletes. 

Mixed Team Aerials has three athletes per nation, with at least one per gender, competing for combined scores to determine the podium. Team USA won the event, outscoring China for the gold medal. Lillis’ quintuple twisting triple backflip set an Olympic record for highest score ever given in aerial skiing at the Games. 

Since 2012, the Governor’s State of Sport Awards has honored Utah’s finest athletes, teams, coaches, events and sport icons. Although not native to Utah, Caldwell, Lillils and Schoenefeld call the state home. The deep tradition of winter sport and Olympism in Utah have provided the backdrop for their success on the world stage. Training venues such as the USANA Center of Excellence and the Spence Eccles Olympic Freestyle Pool at Utah Olympic Park were crucial in the trio’s quest to Olympic glory. Opportunities to compete on an Olympic course at Deer Valley each winter season also provided invaluable experience at the World Cup and World Championship level. 

“This is a great honor for Ashley, Justin and I to share,” said Lillis. “We love training in our home of Park City, Utah, and are grateful for the community for providing us with the opportunity to live our Olympic dream.”

“I am deeply honored to receive the Utah Olympic Team of the Year award,” said Schoenefeld. “This recognition means a lot to me, and I am grateful for the three of us to be considered for the award. Utah has played a crucial role in my skiing career, as it claims some of the best training facilities in the world. The world class facilities I use for training provided the perfect environment for me to develop into the freestyle skier I am today. It is an honor to represent Utah and the United States as a professional skier, and I look forward to continuing to compete at the highest level in freestyle aerial skiing.”

“The annual Governor’s State of Sport Awards is a long-standing tradition we are proud to be part of,” said U.S. Ski & Snowboard CEO Sophie Goldschmidt. “I was fortunate enough to witness Ashley, Chris and Justin’s historic gold medal in person. Those three are incredible athletes and friends, and it was a beautiful display of athleticism and teamwork. There is so much that goes on and builds up before those very few minutes on snow. Utah’s established tradition of supporting athletes at all levels allows us to go and represent the U.S. in great fashion on the world stage. We are appreciative of this community and its continued commitment to our athletes.”

The freestyle team was included among a list of storied winners, including Paralympic alpine skier Matthew Brewer as Adaptive Athlete of the Year and the University of Utah ski team as Team of the Year. For a full list of 2022 honorees, please visit utahsportscommission.com.

U.S. Ski & Snowboard, the National Governing Body of skiing and snowboarding, today announced United Airlines as its Official Airline Partner through 2027. United will now safely transport the team around the globe to train and compete on the biggest stages, while also supporting U.S. Ski & Snowboard’s women empowerment and climate initiatives. 

“We could not be more excited to partner with United,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Airline travel is key to the success of our athletes and without it, we would not have the opportunity to compete at the highest levels around the world. United is already a key asset to our team and we are thrilled to establish a strong relationship as our athletes continue to make history.” 

The foundation of the partnership between U.S. Ski & Snowboard and United lies in supporting the athletes through travel credits, status and baggage benefits related to training and traveling. United will also support U.S. Ski & Snowboard through key World Cup events held in the United States.

In addition to travel benefits, United will support U.S. Ski & Snowboard’s women’s empowerment programming like the HERoic initiative, which was unveiled earlier this season as a movement celebrating and empowering women in skiing and snowboarding, while investing in their future success. United will also serve as the presenting and associate partner of multiple World Cup events throughout the 2023-24 season.  

“We are proud to launch this new relationship with U.S. Ski & Snowboard, and cheer on these athletes as they chase their dreams,” said Doreen Burse, United’s Senior Vice President of Worldwide Sales. “United and U.S. Ski & Snowboard share many common values, which spectators and travelers will take notice of as we activate this strategically important partnership together in the years ahead.”

United offers more flights to more ski destinations than any other airline, and this collaboration adds U.S. Ski & Snowboard to the impressive roster of United’s sports partnerships.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About United
United's shared purpose is "Connecting People. Uniting the World." From our U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers. United is bringing back our customers' favorite destinations and adding new ones on its way to becoming the world's best airline. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol "UAL".

PARK CITY, Utah (March 29, 2023) – U.S. Ski & Snowboard announced today the expansion of its partnership with Stifel Financial Corp. (NYSE:SF) to become the official Team Naming Partner of all of the ski teams under the U.S. Ski & Snowboard brand. In addition to their title sponsorship of the Stifel U.S. Alpine Ski Team, which was established in October 2022, the global wealth management and investment banking firm will now be the title sponsor of the Stifel U.S. Cross Country Ski Team, Stifel U.S. Freestyle Ski Team and Stifel U.S. Freeski Team.

The naming rights of the Stifel U.S. Ski Team are effective immediately until April 2026. Stifel will also become an associate sponsor of the freeski and snowboard Toyota U.S. Grand Prix at Mammoth and Copper, the cross country Loppet Cup in Minneapolis and the Intermountain Freestyle International at Deer Valley.  Each of these events will fall under the banner of the “Stifel U.S. Ski Series.” 

“We’re thrilled to expand our partnership with Stifel across all of our ski teams,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel has been a fantastic partner of the Stifel U.S. Alpine Ski Team this season, providing opportunities from the developmental level to the World Cup level. As we move forward, Stifel will continue to support the alpine team, and now will also support the freestyle, freeski and cross country teams. Partnerships of this level are crucial to the overall success of our programs and initiatives. We look forward to shaping the future of our ski sports with Stifel on our side.” 

For over 130 years, Stifel has been a firm that recognizes up-and-coming successes, and helps others pursue their own version of success. By lowering financial obstacles for these talented athletes, there will be more possibilities for success on and off the snow. The freestyle, cross country and freeski programs will all be receiving more fiscal support, increasing the budget of each team to be put towards all aspects of the sport, including events, waxing, coaching support, travel and more. Stifel believes this partnership is the epitome of success meeting success.

“I’m so excited to have Stifel come on board and support all of the ski teams under U.S. Ski & Snowboard,” said Jessie Diggins, a three-time Olympic medalist and most decorated American cross country skier in history. “As an athlete on the Stifel U.S. Cross Country Ski Team, the additional funding will be an enormous lift for our sport across all levels—all the way from the development level to the World Cup level. This type of funding is pivotal for the success of our sport on the national and international level.”

“Having Stifel join forces with U.S. Ski and Snowboard in supporting all disciplines is really exciting news!” said Olympic silver medalist moguls skier Jaelin Kauf. “On an international level, Stifel’s support will allow us to have the staff and support we need to continue our success and build for the 2026 Olympics. I am very excited about what’s ahead for our sport and how this can help grow the development level of mogul skiing.”

"It’s super awesome news that Stifel will be jumping on board with all the ski teams," said Olympic gold medalist freeski athlete Alex Hall. "The extra funding will allow athletes to further push themselves and I can’t wait to see what our teams will be able to achieve with the extra support."

“This partnership is very important to us, as we see a lot of parallels between our two organizations. As a firm where ‘success meets success,’ Stifel prides itself on hiring top talent, investing in and developing that talent, and then promoting that talent from within. In many regards, U.S. Ski & Snowboard takes a similar approach to building its roster of world-class athletes, and we couldn’t be more pleased to further align our brand with theirs,” said Stifel Chairman and CEO Ronald J. Kruszewski. “We are very excited to expand our partnership across every ski team and their specific disciplines. We hope our increased support will help these tremendous athletes continue on their path to becoming the best in the world.”

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About Stifel

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
courtney.harkins@usskiandsnowboard.org

Stifel

Neil Shapiro
Head of Corporate Communications
shapiron@stifel.com 

MARCH 28, 2023 (PARK CITY, UT) – U.S. Ski & Snowboard and its official mobility partner Toyota have announced that U.S. Ski & Snowboard’s fleet of cars is now entirely hybrid. 

“U.S. Ski & Snowboard is committed to taking actionable steps forward to ensure that our teams have a future in winter sports,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Switching to hybrid vehicles for our entire organization is an important step in the right direction. Toyota is an invaluable partner to us, and we thank them for helping us make this important move toward sustainability.”

U.S. Ski & Snowboard athletes and teams are often on the move, transporting athletes and gear around the world. Toyota’s hybrid vehicles will not only reduce the cost of fuel for the organization, but also decrease the amount of emissions released and benefit the environment that these sports so depend on to compete.

As a leading mobility company in the sustainability movement, Toyota pioneered electrified vehicles and has placed more than 22 million electrified models on the road, more than all other automakers combined. Toyota plans to have an electrified option available for every model globally before the next Olympic Winter Games in 2026.

“I want to first thank Toyota for being such a great partner to work with through the years,” said Tom Horrocks, Director, Commercial Partnerships at U.S. Ski & Snowboard. “We would also like to thank Mark Miller Toyota in Salt Lake City, Utah for being an outstanding dealership to work with. The hub of where our athletes live and train in Park City is just 25 miles east of Mark Miller, making this not only a smooth transition, but Mark Miller’s service department keep our Toyota fleet running smooth.”

In addition to the Toyota fleet, Toyota supports the patch program on the alpine, cross country and freestyle team’s Kappa uniforms, and is the title sponsor of the freeski and snowboard Toyota U.S. Grand Prix series, as well as the Toyota U.S. Alpine Championships presented by Stifel and Toyota U.S. Freestyle Championships. Through U.S. Ski & Snowboard’s Toyota Athelte Ambassador Program, 16 athletes representing all teams, are either driving Toyota hybrid vehicles, or are in the process of moving into a Toyota hybrid vehicle.

U.S. Ski & Snowboard made the full switch to hybrid models in March and 10 new Toyota vehicles, including RAV4s, Highlanders, Siennas and Tundras will transport staff, coaches and the world’s best athletes around the United States to compete in various winter sports, by helping them arrive safely and efficiently. 

Park City, UT, March 21, 2023 – U.S. Ski & Snowboard has formally announced the six athletes that have been selected to represent the United States at the 2023 Ski Cross World Junior Championships, which will take place in San Pellegrino, Italy, March 25-28. 

The 2023 team is composed of some of the strongest young athletes in the country who will compete at the international capital of snow sports on the Costabella slope at San Pellegrino Pass.

On the women's squad, Morgan Shute has had a strong season so far, with a win at Gore Mountain Ski Area NorAm Cup and six NorAm top-10 results since December. Along with Shute is her teammate from Carabassett Valley Academy Maggie Swain and Ski & Snowboard Club Vail’s Lindsey Labaugh. Swaine has four top-10’s  in NorAms with a fifth place in Nakiska, Canada. Labaugh also snagged four top-10’s, highlighted by her third place at Gore. 

"The World Juniors are an important international benchmarking event and are a stepping stone to higher-level international competition in the future like the World Cup," said Chip Knight, Athletic Development Director at U.S. Ski & Snowboard. "It’s an honor to be named to represent our country!"

On the men's side, Tanner Murphy, Jack Mitchell and Walker Robinson will represent the red, white and blue. Aleyska Ski Club’s Murphy has had a strong year, taking home second place at the National Championships at Copper Mountain Resort and three first place trophies at the NorAm Cups. Mitchell, who was on the podium in third at the NorAm Cup at Gore and in the top-10 three times, is ready for the next step. Robinson also joins the team, hailing from Team Summit Colorado, with six NorAm World Cups starts this season, landed in the top-10  in three of them.

The 2023 Junior Worlds will include individual ski cross and a team event for both men and women. Live timing will be provided by the International Ski Federation (FIS).

2023 Ski Cross World Junior Championships Athletes
Name – hometown, club, birthdate

Women

Morgan Shute – Allendale, NJ, Carrabassett Valley Academy, 9/13/2006
Maggie Swain – Kingfield, ME, Carrabassett Valley Academy, 7/10/2006
Lindsey Labaugh – Avon, CO, Ski & Snowboard Club Vail, 4/10/2005

Men

Tanner Murphy – Tahoma, CA, Alyeska Ski Club, 3/3/2005
Jack Mitchell – Wenatchee, WA, Mission Ridge Ski Team, 3/3/2003
Walker Robinson – Frisco, CO, Team Summit Colorado, 6/27/2006

Coaches

Morgan Haymans
Rodney Robinson
Mike Phelan
Adam Bourns