U.S. Ski & Snowboard Launches New Luxury Hospitality Program, The Crest Club
In Collaboration with Horizon Sports & Experiences, The Crest Club, the New Luxury Travel Program Brings Fans Closer to the Action at World Class Snowsports Events
U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States, which consists of 10 teams and over 240 elite athletes, has officially launched a new luxury travel and experience program, The Crest Club. The exclusive program offers a five-star, white-glove experience that only the U.S. Ski & Snowboard Team can provide.
In partnership with Horizon Sports & Experiences, U.S. Ski & Snowboard’s The Crest Club kicks off the 2025-26 winter season across three destinations across the FIS World Cup circuit, including a domestic stop and two international stops. The package includes curated VIP experiences that bring you closer than ever to the sport. With unique access to the team and the mountains, including skiing with legends, private luxury après-ski opportunities, five-star accommodations, custom U.S. Ski & Snowboard apparel and exclusive first track resort ski and snowboard experiences, the new hospitality program is your opportunity to experience the speed, culture and emotion from the inside.
U.S. Ski & Snowboard has long run donor-focused, high-end hospitality programs around World Championships and Olympic Winter Games. The addition of The Crest Club offers the most dedicated sports fans, partners and donors the opportunity to experience the exclusive insider-only program at additional destinations and surround themselves within the action of the Stifel U.S. Ski Team and international athletes.
The Crest Club launches with three events in the 2025-26 season. Domestically, guests can attend the freestyle World Cup at the magnificent Deer Valley Resort. Internationally, The Crest Club will offer two trips: one to the heart of ski racing at the infamous Hahnenkamm in Kitzbühel, Austria for the men’s speed races and another to St. Moritz, Switzerland for the women’s speed races. Every event is a 2026 Milano Cortina Olympic Winter Games qualifier.
“The Crest Club has been a long time in the making and we are thrilled to bring it to life with a trusted partner, especially during such an exciting season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “VIP experiences are becoming increasingly important in sports. Skiing and snowboarding are the ultimate luxury lifestyle sports, combining world-class performance with unmatched exclusivity.”
“We are proud to partner with the U.S. Ski & Snowboard Team to create a unique and engaging hospitality program, elevating the fan experience to new heights,” said Chris Weil, co-CEO and founder, Horizon Sports & Experiences. “Consumer interest in premium sports and entertainment experiences has never been greater, and we believe this program maximizes their return on their investment with unprecedented access to the slopes and the Team."
For more information or to inquire about a luxury experience, please visit www.thecrestclub.com.
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THE CREST CLUB EXPERIENCES AVAILABLE FOR 2025-26
St. Moritz World Cup, an Audi FIS Alpine World Cup – Dec. 11-14, 2025
Journey to St. Moritz, Switzerland with the Stifel U.S. Ski Team for an alpine luxury experience where alpine glamour meets beyond-VIP access. From private introductions to world-class athletes to exclusive entry into storied venues and events, every detail is curated with full-service, white-glove precision. The women’s speed teams from around the world will be racing the Engiadina track for two downhills and a super-G, highlighted by stars like Lindsey Vonn, Lara Gut-Behrami, Sofia Goggia and Lauren Macuga. Set against the backdrop of St. Moritz’s sunlit peaks and frozen lakes, guests will enjoy an insider’s view of winter sports’ most iconic stage—delivered at a level of access and sophistication reserved for the world’s elite.
Intermountain Health Freestyle International presented by Stifel at Deer Valley Resort, an Azerbajian FIS Freestyle World Cup – Jan. 15-18, 2026
Join the Stifel U.S. Ski Team in our own backyard for a Deer Valley getaway that defines alpine luxury. From white-glove service and curated dining to private athlete access and behind-the-scenes moments, every detail is designed. Set against Park City’s world-class spas, hotels, award-winning cuisine and vibrant mountain town charm, this experience combines five-star indulgence with unparalleled access to our mountain and team. Capped with the thrill of the iconic moguls and aerials competition at the 2002 and upcoming 2034 Olympic venue, and an event to celebrate the qualified athletes for the 2026 Olympics before they head to Milano Cortina, it’s a once-in-a-lifetime journey into the very heart of our sport.
Kitzbühel World Cup, an Audi FIS Alpine World Cup – Jan. 22-26, 2026
Medieval streets, pastel facades and alpine peaks set the stage for the most legendary race weekend in Kitzbühel, Austria at the world’s most prestigious FIS World Cup on the circuit. This trip delivers VIP access in the land of mountain luxury—from premium vantage points on the Hahnenkamm, where you can feel the speed, the power and the roar of the crowd, with private commentary from athletes who have raced the terrifying track and lived to tell the tale. Spend two days watching the world’s best male speed skiers fly down the track at 90mph, including Ryan Cochran-Siegle, Marco Odermatt and Aleksander Kilde, and one witnessing the technical mastery of slalom skiers, including River Radamus, Lucas Pinheiro Braathen and Henrik Kristoffersen. Evenings unfold in five-star hotels with curated dining and the town’s vibrant après-ski scene. Wrapped in flawless white-glove service, this is your unique passage into the history, glamour and thrill of alpine racing at its peak. There is no wonder why this is one of the most famous ski races in the world.
ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
ABOUT HORIZON SPORTS & EXPERIENCES
Horizon Sports & Experiences (HS&E) provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship sales, experiential and activation. HS&E is led by co-CEOs David Levy and Chris Weil.
HS&E's ever-growing roster of sports and entertainment partners now encompasses PayPal/Venmo, Paramount+, Proximo Spirits, the NBA, Cognizant, M&T Bank, Unrivaled and World Sevens. Additionally, the agency created and manages its Pickleball Slam franchise, and the Women's Champions Classic, further solidifying HS&E’s position as a premier destination for cutting-edge sports and entertainment solutions.