New York, New York (Oct. 28, 2024) — U.S. Ski & Snowboard hosted its 58th Gold Medal Gala in New York City on Oct. 26, 2024 with athletes, supporters, partners and donors kicking off the 2024-25 season by raising a record-breaking $2.35 million for the U.S Ski & Snowboard Team. The year’s theme was “reflection,” which paid homage to the journey to the top and reflecting on what it took to get there. It was the largest audience in Gala history. 

A highlight of the evening was the presentation of the Transcendence Award to Toyota U.S. Para Snowboard Team athlete Brenna Huckaby, a three-time Paralympic gold medalist, five-time world champion and winningest Para snowboarder of all time. Known for her record-resetting achievements and advocacy, Huckaby has transcended her sport. Receiving the award in front of her teammates, donors, supporters and others, Huckaby expressed gratitude for the community that helped her reach these heights. 

"Thank you for seeing me," said Huckaby on stage. "Thank you to everyone in this room who has made so much of this possible and to the teams behind the Team. We don’t do this alone. Thank you for recognizing me as a person beyond the title of an athlete. When I think about what transcendence means to me, I keep coming back to this question of what other choice did I have? I knew I needed to be more than an athlete. Many years later, I’m a wife, I have two daughters, I am a disability inclusion advocate, an occasional model… but what i've learned through all of this is that I’m successful because my definition of success isn’t defined by what medals I’ve won, or what accolades I’ve achieved - my definition of success is the person I’ve become and the impact I can have on this world."

Another memorable moment was an engaging conversation hosted by Olympic moguls gold medalist Jonny Moseley, featuring Olympic champion freeskier Alex Hall. Together, they discussed the exciting future of the sport and the creative, boundary-pushing energy that fuels the next generation of athletes. They also spoke about the partnership between U.S. Ski & Snowboard and X Games and what it means for the future of competition freeskiing and snowboarding. Hall is an 11-time X Games medalist and is the only skier in history to win an X Games medal in each discipline. 

Throughout the evening, the Gala raised $2.35 million through table purchases, a silent auction, and a lively live auction and paddle raise hosted by auctioneer Harry Santa-Olalla. U.S. Ski & Snowboard is a nonprofit that receives no government funding and donations like this directly support its 240 athletes across 10 sports. 

“We are endlessly grateful to this community of supporters who make it possible for our athletes to transcend boundaries,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Seeing the success and dedication of these extraordinary athletes reminds us why we do what we do. Together, we’re ensuring they can continue reaching new heights, and events like this remind us that we're all on the same team.”

Amongst the sun, a loud Austrian fanbase and long-awaited comebacks from the men’s tour, Stifel U.S. Alpine Ski Team athletes River Radamus landed in 11th place and Tommy Ford 21st on day two of the first FIS World Cup of the season. 

It was a picture-perfect day in Sölden for the men’s giant slalom on Sunday in the heart of Austrian ski racing fandom. The race started out with a major shock. The reigning giant slalom, super-G and overall FIS Crystal Globe winner, Swiss skier Marco Odermatt, fell with bib one on the first run, which opened the door for any racer to grab the first win of the season. 

Radamus skied strong with a minor mistake to land in the top 10 first run, and teammate Tommy Ford was not far off the mark in the top 20. But the main focus was on bib 34, the return of Austrian great-turned-Netherlands athlete Marcel Hirscher returning to the sport after 2,051 days. He made it into the top 30. The other significant return was that of Norwegian-turned-Brazil skier Lucas Braathen, who landed in the top 20 and was poised for a clean run two after his first run. 

“I think it's really good for the sport that they are back. Braathen hasn't missed a step and will prove to be a challenger all season long. It’s only good for the sport,” said Radamus.  

On the second run, Ford skied clean to finish his day in 21st place. Radamus, holding back a smidge, found himself in 11th at the end of the day.

“I am a bit mixed today; the conditions are difficult at this time of year. I am still figuring out how to ski this snow fast,” said Radamus. “I felt good about the execution overall, but in the second run, I tried to push and had a few mistakes. However, I do feel really good about my skiing right now, and I know it will connect.”

The excitement continued for Brazil’s Braathen, who knifed his second run to land just off the podium in fourth. But it was arguably the best day for Norway, with three athletes sweeping the podium. The victory ultimately went to Norway's Alexander Steen Olsen, second place to Henrik Kristoffersen, and third to Atle Lie Mcgrath.

Fellow Stifel U.S. Ski Team athletes Isaiah Nelson, Bridger Gile and Cooper Puckett and Global Racing skier Patrick Kenney also raced but did not make a second run. Gile did not finish but is okay. Notably, it was Puckett’s first World Cup start as well, a position he learned he landed a mere 24 hours before go time. 

“It was an OK day. I got a little bit low on my run but in terms of the experience it was awesome,” said Puckett. “I think I have been really close to starting World Cups for three years now and it felt natural being here. I want to keep going and giving myself opportunities.”

The U.S. men’s team now prepares for the first slalom race in Levi, Finland Nov. 17 and the next giant slalom will be back on home turf at the Stifel Birds of Prey presented by United Airlines on Dec. 8 in Beaver Creek, CO.

RESULTS
Men's giant slalom

In the opening FIS Ski Alpine World Cup in Sölden, Austria, the Stifel U.S. Ski Team's alpine women came to play, throwing four women into the top 11 - a feat that has not been achieved in U.S. women's history since four women were in the top ten on March 17, 1985. The result sheet led with Katie Hensien just shy of a podium in fourth, Mikaela Shiffrin fifth, Nina O’Brien seventh and Paula Moltzan 11th. 

The excitement was in the air from the first run as all five starters put their best foot forward in the race. Mikaela Shiffrin, the winningest alpine skier of all time with 97 World Cup wins under her belt, set the pace, running first and staying there the remainder of the run. Teammate Paula Moltzan also skied well, with a minor mistake to land in the top 10 after the first run. The women could not be stopped as the long-anticipated return of Nina O’Brien and Katie Hensien skied into 17th and 21st position, an excellent place going into the second run. Keely Cashman made her return to the tech venue but did not finish first run. 

“I felt solid in my skiing. I am ok with it, but the first run is always tough to see what's happening, so for the second run, I need to be on top of it,” said Shiffrin. “I felt really good with my skiing technically.” 

The conditions were a bit warmer, with light rain and wind up on top of the track. The snow was softer than a typical World Cup course, making it a great opportunity to stand on the ski with confidence. Running toward the beginning of the second run, O’Brien and Hensien made a statement. First, O’Brien knifed a high-speed run to take the lead. Hensien followed suit with an aggressive show to win the second run. With conditions deteriorating and the light coming in and out, Shiffrin skied well on the bumpy second run track to land fifth, with Moltzan closing out the historic day for the women in 11th. 

Skier after skier came down and could not hold a candle to Hensien or O’Brien. The duo moved up over ten spots from run one. Hensien was a mere .03 seconds out of a podium finish and O’Brien had a career-best seventh-place finish, 

“First race back, first time ever racing on this hill. I couldn't have asked for a better day,” beamed Hensien in the finish.  “It's really good to be able to trust my body again. I trusted my skiing today and went for it and I am so happy."

The joy and smiles from the U.S. team were palpable as Hensien and O’Brien were greeted in the best way back to the World Cup and proving that their hard work, dedication and perseverance in coming back from injury had paid off. Not only were they congratulated by their team, but countless international competitors made their way to the duo to hug them and share in the happiness of the incredible comeback race. 

“I am running on adrenaline but I am so happy to be here. I felt really free in the start gate and that's all I needed for today,” said O’Brien. “I could tell that my skiing was coming along in training, but you never know where you stack up when you get here, so I am proud of it, and I am happy.”

O’Brien suffered a leg injury in the Beijing Olympics on her second giant slalom in 2022, rehabbing for the 2022-23 season. She fractured her leg again while training last summer, missing the 2023-24 season. To come back this strong after two years of work is a moment she won’t forget. 

“It means everything to me. Katie and I both missed last season and we were really there for each other in the rehab so this is amazing.”

The top phrases of the day started with “How did this happen?” to a positive “We are back, and we belong” from Hensien and O’Brien. Announcers in the Sölden stadium applauded the American women, claiming that the team “is on fire.” 

“My teammates were incredible today, so overall, it was a really strong day for the North Americans. I am excited to watch their runs!” said Shiffrin. 

After a fiery start to the season, the women feel confident and ready to attack the next World Cup race in Levi, Finland on Nov. 16 for a slalom. The Stifel U.S. Ski Team men's alpine athletes will get their chance on the same track tomorrow. Watch LIVE and on-demand on Peacock. 

RESULTS
Giant Slalom

HOW TO WATCH
5:00 a.m. ET - men's giant slalom, run 1, Sölden, Austria - Peacock (live)
8:00 a.m. ET - men's giant slalom, run 2, Sölden, Austria - Peacock (live)

PARK CITY, Utah (October 21, 2024) — U.S. Ski & Snowboard announced today a multi-year partnership with Cloudflare (NYSE: NET), the leading connectivity cloud company, as the Official Technology Partner of the U.S. Ski & Snowboard Team. As part of the partnership, Cloudflare will provide Internet security, reliability and performance tools to help accelerate, protect and secure the U.S. Ski & Snowboard website and its internal network used by coaches and athletes.  

“We’re thrilled for Cloudflare to join as a partner,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Cloudflare is one of the world’s most trusted Internet platforms, with services that not only connect the entire world but provide security to millions. As we enter into this new partnership, I am excited to collaborate with an organization that also puts performance, speed, reliability and safety at the forefront of what they do.” 

With a mission of helping to build a better Internet, Cloudflare powers one of the world’s largest and most interconnected networks that spans more than 330 cities in over 120 countries. The company blocks billions of online threats for millions of its customers every day—from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups and governments across the globe.

This is Cloudflare’s first sports partnership. U.S. Ski & Snowboard and Cloudflare will amplify the partnership through branding on the highly valued alpine, cross country, moguls, aerials, Para alpine and Para snowboard uniforms, along with various content opportunities and hospitality experiences. Additionally, Cloudflare will provide the U.S. Ski & Snowboard team with the technology needed to make their coaches, athletes, applications and networks faster and more secure online, while reducing complexity and cost. This technology implementation will ensure the U.S. Ski & Snowboard website and internal operations stay reliable, fast, secure and performant, no matter where fans or athletes are accessing it from on their travels across the globe. 

“Skiing and snowboarding are the rare sports that have a truly global community, and attract the most technical, disciplined athletes,” said Matthew Prince, co-founder and CEO of Cloudflare. “Speed, safety, reliability and performance are values that define both Cloudflare and the U.S. Ski & Snowboard athletes. We’re excited to support the U.S. Ski & Snowboard Team with the technology needed to secure the organization and its athletes so they can focus on winning medals and pushing the boundaries of the sport safely and securely, on the slopes and online.” 

“As an alpine skier, innovation is critical to my success,” said Stifel U.S. Alpine Ski Team athlete and world champion River Radamus. “It’s necessary for me to push boundaries, stay ahead of the competition and perform at my best. I’m excited to have a cutting-edge company like Cloudflare partnering with us as we take on the World Cup and World Championships. Precision and performance are everything—both on the slopes and in the digital world.”

With the announcement, Cloudflare joins a strong and growing roster of high-level partners that have joined U.S. Ski & Snowboard throughout the last two years, including Stifel Financial, Hydro Flask, Kappa Sportswear, iFit and United Airlines.

###

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About Cloudflare
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.

Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at https://radar.cloudflare.com.

Follow us: Blog | X | LinkedIn | Facebook | Instagram

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
courtney.harkins@usskiandsnowboard.org

Cloudflare
Daniella Vallurupalli
Vice President, Communications
daniella@cloudflare.com 

The Stifel U.S. Freeski Team kicked off the 2024-25 World Cup season today in Switzerland for Big Air Chur. Chur is an iconic venue that combines freeskiing, live music and great vibes.

Troy Podmilsak, reigning big air world champion and X Games big air gold medalist, wrapped up the day in eighth. Though it was not the result Podmilsak hoped for, he put down an exciting new trick that had never been done in competition. Podmilsak's coach calls it a left flat 360, right pretzel 720, and the highlight of this trick is the rotation change Podmilsak does in midair. The judges loved this innovative move and rewarded Podmilsak with a 91.00 for run two. Unfortunately, he could not put down another clean run today, ending with 115.25 in eighth place.

Rell Harwood, another X Games big air medalist, had a clean first run that resulted in a 70.00 from the judges. After run one, Rell elected to sit out the rest of the event and received a DNS for runs two and three. Harwood also finished the day in eighth.

Cody Laplante narrowly missed qualifying for finals and finished the event in 13th.

When asked to name his new trick today, Podmilsak says, "I don't really know, to be honest, there are hundreds of different names you could call it...The Berco Flip, Dean Bercovitch, he made this trick." Bercovitch is a Canadian freeskier who competed in big air and slopestyle through 2017. 

Head Coach Dave Euler said, "Super proud of Rell, Cody, and Troy this event. Results aside, they all skied amazingly and are putting together new tricks. Excited to keep the momentum building as we head into Stubai Camp and the first World Cup slopestyle of the season next month."

Next, the Stifel U.S. Freeski Team will be back in action on Nov. 23, 2024, in Stuabi, Austria, for a slopestyle event.

RESULTS
Women’s big air
Men’s big air 

The 2024-25 season is right around the corner, and it includes one of the most exciting domestic freestyle World Cup seasons yet. For the first time since 1982, three locations will host FIS Freestyle World Cups on home snow, providing exciting opportunities to watch the best in the world battle it out in our backyard. Additionally, U.S. Ski & Snowboard announced that Stifel will come on as the presenting partner of the Intermountain Health Freestyle International presented by Stifel at Deer Valley in February. 

Freestyle Domestic World Cup Schedule

FIS Freestyle World Cup // Lake Placid, NY

The domestic World Cup season kicks off on Jan. 18-19, 2025, in Lake Placid, New York, for men’s and women’s aerials and a mixed aerials team event. This is the first-ever World Cup mixed aerials team event in the United States. Lake Placid and the U.S. Olympic & Paralympic Training Center there hold immense importance to the freestyle community as it is one of the major development sites in the U.S. Many Stifel U.S. Freestyle Ski Team athletes, including Olympic gold medalist Chris Lillis made their start in the sport in New York, so bringing the World Cup back for the first time since 2018 is the homecoming many have been waiting for. 

Waterville Freestyle Cup // Waterville Valley, NH

The following weekend, the moguls athletes are returning to the birthplace of freestyle skiing, Waterville Valley, New Hampshire, for the Waterville Freestyle Cup. From Jan. 24-25, 2025, the athletes will take on a set of moguls and dual moguls events. Last year's event was a resounding success, with four U.S. podiums and 11 super finals appearances across seven athletes. The events are set to take place on the iconic Lower Bobby’s Run, a double black diamond that has become a home base for U.S. Freestyle Championships. 

Intermountain Health Freestyle International presented by Stifel // Deer Valley, UT

From Feb. 6-8, the best moguls and aerials athletes will meet in Utah at the Intermountain Health Freestyle International presented by Stifel (known as the Super Bowl of freestyle skiing) to wrap up the domestic World Cup season. The action kicks off with moguls on Thursday on the world-renowned Champion run, followed by aerials on Friday and dual moguls on Saturday. Over 30,000 people attended the three-day event last year, proving the deep freestyle connection in Park City, UT.

For the full domestic freestyle schedule across levels, click here. 

Dear U.S. Ski & Snowboard Team fans, 

The season is here! With our freeskiers and snowboarders ready to kick off the 2024-25 season in Chur, Switzerland, tomorrow and Saturday, I want to take a moment to reflect on this past summer and dive deeper into what we’ve achieved as we head into another season. Our talented teams ended last season on a historic note and we are excited and motivated to keep this going.

Skiing and snowboarding are a way of life for many around the world—millions of people do these sports in the United States alone. It is a lifestyle, travel and recreational activity, and we are lucky to be part of this community.

But when you ask our athletes what the best part of their sport is, whether it be launching themselves off a big air jump or racing at 90mph down icy slopes, it’s that our sports are thrilling. The adrenaline rush is unmatched. The adventure our sports take us on is something our athletes are constantly grateful

At U.S. Ski & Snowboard, we’re 10 sports, one team. We have more than 240 athletes on our rosters, and day in and day out, we work towards our mission of championing the growth of snowsports at every level and developing world champions. For decades, our rosters have had some of sports’ biggest icons and now have current stars like Mikaela Shiffrin, Chloe Kim, Jessie Diggins, Alex Ferreira and Alex Hall. The level of talent we have in the pipeline is also getting deeper, and this area is becoming even more of a focus as we work to take our sports to the next level.

It’s been a busy summer with our teams training worldwide—from New Zealand to Switzerland to South America and beyond—coupled with frequent visits back “home” to the USANA Center of Excellence powered by iFit in Park City. Our headquarters is the perfect example of what drives this organization: It allows our teams to train efficiently, push the bar higher, try new things and challenge each other. It showcases the benefits of having all 10 ski and snowboard teams under one umbrella, visible in the collaboration between the teams that helps to lead us to success. 

Before we jump into this next season, I want to recap the last quickly. We had tremendous accomplishments at all levels: Four of our teams ended the year the best in the world; we took home 13 Crystal Globes, 14 Youth Olympic Games medals and 14 Junior World Championship medals; the cross country and freestyle teams had their most successful seasons in history—and that’s only scratching the surface. We also had record social media viewership and engagement and increased our broadcast numbers. Our Stifel Snow Show on CNBC, Peacock and YouTube was a massive success and told the stories of our athletes beyond the snow to a new audience. We also hosted 11 World Cup events across the country and ended the season with another successive year of record revenue. This was all possible thanks to all of you - THANK YOU.

Going into 2024-25, we’re excited for what is on the calendar. We will host the first-ever women’s Stifel Birds of Prey presented by United downhill race and the first women’s ski jumping World Cup in the United States, and Mikaela Shiffrin looks on track to rewrite history once again with her 100th World Cup win. I’m excited to see if we can top last year’s success, especially as we head into a World Championships year and with the Milan-Cortina Olympic Winter Games in less than 16 months. 

With all that said, let’s get started. 

DOMESTIC WORLD CUP CALENDAR - 12 EVENTS! 

We are proud to announce that we are hosting 12 World Cup events on U.S. soil this season – one more than last season! Having this many domestic events is very important to our organization and the future of our sports and I know how meaningful it is to see our athletes up close, alongside the best skiers and snowboarders from around the world. Competing in the U.S. is a home-field advantage, both athletically and commercially, and directly inspires the next generation of athletes. 

This season, Beaver Creek will welcome the women to the Stifel Birds of Prey presented by United in addition to the men, and for the first time, the women will have the opportunity to ski the same downhill track as the men. It’s the first time many of our women will get a chance to race on home snow, and we can’t wait. To wrap up the alpine season, Sun Valley will host the Stifel Sun Valley Finals, welcoming back the best alpine skiers in the world for the first U.S.-hosted World Cup Finals since 2017 and it will be a festival-like atmosphere with live music, food and community events. On the ski jumping front, the first-ever domestic World Cup ski jumping event for both men and women will occur in Lake Placid, NY. Freestyle will host three World Cups this season, with an exciting new World Cup in Lake Placid for our aerials team. Take a look at the full U.S. World Cup schedule here.

Lastly, through the new multi-faceted partnership with X Games, our freeski and snowboard athletes will compete in the Toyota U.S. Grand Prix and Visa Big Air presented by Toyota at Copper Mountain and Aspen—returning to Aspen for the first time since 2019. Through the partnership, X Games will host a one-of-a-kind X Games-style event following the Toyota U.S. Grand Prix at Copper. 

NEW SEASON CAMPAIGN: BACK IN THE BIB 

We’re starting the season with a new campaign, building off a strong summer of high social engagement and collaborations across several other disciplines. We saw record social numbers this summer, especially with our creative content around the Paris Olympics, and are still feeling the bounce following those successful Games.

“Back in the Bib” is the new season campaign. The concept refers to our athletes putting on that competition bib for the first time this 2024-25 season. Whether at the top of the halfpipe, at the start gate of a slalom, in the mass start of a 50k, lined up for the snowboard cross course, or about to go head-to-head in a dual moguls run, we’re all ready to be back in the bib, and we invite you to share our excitement. The campaign is live on social media, and we’d love to see how our fans are prepping for the season ahead! Show us by posting on your socials with the #backinthebib hashtag. 

PROJECTS 

U.S. Ski & Snowboard continues to focus on our Easy Green and HERoic initiatives. Easy Green is our environmental initiative, built around sharing resources and encouraging all to partake in sustainable practices at all levels of the organization. Since the initiative's launch, we are continuing our work with Greenly to measure our carbon footprint so that we can take action. Our U.S. Ski & Snowboard sustainability task force is collaborating with industry leaders in climate change on what we can do moving forward and this year, we installed more electric vehicle charging stations at the USANA Center of Excellence powered by iFIT. 

This upcoming season, you will also see our Easy Green logo on race suits and patched jackets, showcasing our commitment to climate advocacy on a global scale throughout the winter. 

HERoic – our movement designed to inspire and empower women to thrive on and off the slopes, specifically in women’s coaching and leadership – continues after a successful year of inspiring women’s panels around the country. Data shows a 20% increase in women coaches at the elite level since last year and confirms that women hold 67% of executive positions at the organization.

Keep an eye on our HERoic landing page for more details coming soon at events like the Stifel Killington Cup, where there will be a women’s panel and showing of woman-focused ski films, and the Stifel Birds of Prey presented by United, where we have partnered with CNBC and LionTree to bring their Lioness community to Birds of Prey for activities around the women’s weekend and more.   

HOW TO WATCH

We know watching our sports is complicated and we hope to simplify this with FIS in the future, but World Cup skiing and snowboarding broadcast rights will be very similar to last year.

World Cups within the United States: We will again have every second of our domestic World Cup coverage shown LIVE on Outside. All events are free on Outside.com and the Outside app with an email address—you will not be charged if you watch the events live. Outside+ (the paid level) will have all the same events on demand. NBC Universal will also show some coverage from our domestic World Cups through the NBC family, including NBC, CNBC, USA and Peacock. Peacock will not have domestic World Cups on demand.

International World Cups: The InFront-owned skiandsnowboard.live will house all international (except Austria) events live and on demand. 

Austrian World Cups: Austria holds separate media rights agreements, so all Austrian World Cup events can be watched on Peacock with key events like Sölden, Kitzbühel and others are aired on NBC.

Keep up with how to watch each event all season long on our TV listings page. 

STIFEL SNOW SHOW

Last year, we launched the Stifel Snow Show, a groundbreaking new television series that followed the arc of the winter sports season each week that aired on Peacock, CNBC and YouTube, and I’m proud to report that it was a massive success. Every week, new and seasoned fans can dive deeper into our world of elite skiing and snowboarding through weekly World Cup results, interviews with athletes and alumni and more. We have officially locked in a second season, emphasizing more storytelling to give you a more in-depth look into athletes and events. It will be aired every Saturday throughout the ski/snowboard season on CNBC, Peacock and YouTube. We could not be more excited to bring it back for year #2 and to work closely again with the tremendous team at NBC.

PARTNERSHIPS

Our partnerships team has been hard at work throughout the last year, bringing in key partners who are making a difference for our teams and organization, including brands like United Airlines as our Official Airline Partner, the global leader in exercise equipment and fitness content iFit, Hydro Flask as the team naming partner of the snowboard team and Kappa as our Official Technical Apparel Partner, among others. We are celebrating a second year of record revenue growth because of this strong effort and will continue delivering on all fronts. 

Additionally, we were thrilled to announce that we have expanded our partnership with Stifel Financial and Toyota around our Para teams, designed to amplify Para sports. Stifel is the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota is the official Team Naming Partner of the Toyota U.S. Para Snowboard Team. This is the first major investment into our Para sports since the teams came back under the U.S. Ski & Snowboard brand, and we know that this is a huge step forward. 

I genuinely believe that the team we’ve built at U.S. Ski & Snowboard is one of the world's strongest, led by some of the best athletes and supported by the best fans. As we start the season tomorrow in Chur, Switzerland, we will continue building on our success, pushing the boundaries and achieving more as one team. I can confidently say we’re ready to get back on the snow. 

Thank you for continuing to cheer us on and we will see you all out on the mountain - Go USA!

Best,
Sophie

PARK CITY, Utah (October 16, 2024) — U.S. Ski & Snowboard athletes are ready for another busy season of competing worldwide, and we’re here to break down how you can watch all the action. Broadcast rights are not centralized, which means that every country has the right to sell their World Cup broadcast - and though it can be confusing and frustrating, there are THREE main ways to tune into the 2024-25 season action with Outside, skiandsnowboard.live and the NBC family (NBC/CNBC/USA/Peacock). 

This 2024-25 season will feature 12 domestic World Cup events, a full international World Cup season and a FIS World Championships in all disciplines. Alpine will compete in Salbaach, Austria; cross country, ski jumping and nordic combined in Trondheim, Norway; freestyle, freeski and snowboard in Engadin, Switzerland; Para alpine to be determined; and Para snowboard in Big White, Canada. World Championships happen every other year in non-Olympic years. 

To find out how to watch events every weekend, please check the TV listings per sport under our WATCH tab. Our social media channels will also release each weekend’s schedule on Tuesdays.  

DOMESTIC EVENTS: Outside, NBC/CNBC/Peacock
This season, all events held in the United States are LIVE on Outside for free, with only an email address needed to watch. Some events will also be aired on NBC channels (NBC, CNBC, USA); those events aired on NBC channels will also be live streamed on Peacock simultaneously. Outside+ (paid) will have all domestic events on demand. Peacock will not have domestic events on demand. All events will have commentary.

INTERNATIONAL EVENTS (not Austria): ski and snowboard.live
The InFront-owned website skiandsnowboard.live will have all international World Cups live and on-demand on their website and TV apps. All events will have commentary.  

AUSTRIAN EVENTS: NBC/Peacock

Peacock will broadcast all events in Austria live and will have limited tape-delayed coverage on NBC.  

PRICE STRUCTURE:

• Outside: free (live domestic events - all you need to do is enter an email address) OR $89/year (on-demand domestic events)
• skiandsnowboard.live: (all international events) 
  • all-access (all disciplines) – $19.99/monthly, $79.99/yearly
  • discipline passes – $11.99/monthly 
• NBC/CNBC: free with cable (domestic events, some Austria events)
  Peacock: $7.99/month (domestic live events, Austrian events) 

Every summer, many of the Alpine National teams get back on snow to start their season in the Southern hemisphere. Masters also get their on snow training started AND kick off the FIS Masters Cup race season in the Southern hemisphere! The 2024 South American FIS Masters Cup event was held at Catedral Alta Patagonia in Bariloche, Argentina.

To make the most of the long trip, for many years, former USSA Alpine Masters Manager, Bill Skinner, ran a camp prior to the South American races. The camp was open to USA racers and their international competitors with a FIS Masters license. Even at the FIS level, spending time on and off the snow with your competitors is a key component of the Masters experience. When Bill retired, Lisa Ballard eagerly took up the charge to continue the tradition of the South American race camp. Big thanks to Lisa for her work to make the camp available for the Masters community!

For 2024, the camp included 6 days of training before 3 days of competition. The schedule was maximized to include 6 races over the 3 days of competition. As always, mother nature had a say and after 8 days of great training and racing, the SL and AC were cancelled on the last day due to 100km winds. Check out the South American Masters Camp Bariloche 2024 Recap Video and mark your calendars for early September next summer! It's sure to be a trip you won't forget!

See the full results at https://www.fis-ski.com/DB/masters/calendar-results.html

The 2024-25 ski jumping and nordic combined World Cup season is almost upon us, with the first event slated for Nov. 22, 2024, in Lillehammer, Norway. This season is one to be excited about, as the ski jumping women will get to compete in a World Cup on home snow for the first time. 

Use the table below to stay updated on events and how to watch information for both domestic and international races.

• All international events will be LIVE on skiandsnowboard.live and on-demand on skiandsnowboard.live (immediately).
• All Austrian events will be LIVE & on-demand on Peacock.

Full ski jumping and nordic combined World Cup schedule:

*dates, times, and how to watch subject to change

Updated 10/15/2024 1:57 pm ET

Click here for more information regarding how to watch World Cup events.