U.S. Ski & Snowboard Wraps Successful 2024-25 Season

U.S. Ski & Snowboard Wraps Successful 2024-25 Season

PARK CITY, Utah (April 15, 2025) — The 2024-25 season was a milestone year for U.S. Ski & Snowboard, marked by historic achievements, record-breaking performances and success both athletically and commercially. U.S. athletes delivered on snow and the world stage—taking home 12 FIS Crystal Globes, 23 World Championship medals and 34 World Cup victories across the organization’s 10 sports. Athletes achieved 103 podiums throughout the season and four teams took home the Nations Cup award, marking them as the best teams in the world. The organization also hosted a record 12 domestic World Cups, two of which were inaugural events.

Among the season’s most notable moments were the first-ever women’s downhill on the legendary Birds of Prey course in Beaver Creek, Colorado for the Stifel Birds of Prey presented by United, and the debut of the women’s ski jumping World Cup on U.S. soil in Lake Placid, New York. Para snowboard athletes also had the opportunity to compete in a World Cup in the U.S. for the first time in eight years in Steamboat, Colorado. The alpine World Cup Finals returned to the U.S. for the first time since 2017 with the Stifel Sun Valley Finals and were a massive success, full of energetic crowds and fun ancillary events. 

From an athletic standpoint, Mikaela Shiffrin returned to racing following an injury sustained at the Stifel Killington Cup to claim an incredible 100th World Cup win in Sestriere, Italy. She closed her season with her 101st win at the Stifel Sun Valley Finals, reinforcing her status as the most dominant alpine skier in history. Lindsey Vonn staged a very impressive comeback this season after retiring in 2019. She returned to the World Cup podium with a second-place finish in the super-G at Sun Valley at age 40, becoming the oldest woman to podium in a World Cup race.

Breakout athletes also made headlines - 22-year-old alpine skier Lauren Macuga earned a World Championships bronze and two World Cup podiums. 21-year-old aerials athlete Kaila Kuhn transitioned to throwing triples and became the youngest aerialist to win gold at the World Championships. Cody Winters of the snowboard cross team reached the podium in two different sports: snowboard cross and parallel slalom. At just 16 years old, Snowboarder Ollie Martin took home two World Championships medals across two disciplines. 

Several veterans continue to lead the charge. Jessie Diggins overcame an injury to capture two Crystal Globes—the overall and distance titles—capping off a strong season with seven podiums, six wins and a World Championships silver medal. Nick Goepper walked away from the freeski halfpipe season with four podiums and a World Championships silver, while Alex Ferreira continued his reign with five World Cup podiums and a bronze at World Championships. Freeskier Alex Hall secured his first slopestyle Crystal Globe and moguls athlete Jaelin Kauf took home three Crystal Globes, becoming the first American woman to do so since 2015. Snowboarder Chloe Kim returned to dominance with three halfpipe wins and her record-setting third career World Championships gold. At the same time, Para snowboarder Noah Elliott earned both the banked slalom and overall Crystal Globes in the LL1 classification. Brenna Huckaby once again proved her dominance in Para snowboarding by taking home the FIS Para Snowboard LL Crystal Globe, alongside teammate Isabelle Hicks, who won the UL snowboard cross Crystal Globe. Then, Maddie Mastro clinched her career-first halfpipe Crystal Globe, topping off her standout season. 

Twelve Crystal Globes

• Jessie Diggins (overall, distance)
• Noah Elliott (overall, banked slalom - LLI) 
• Jaelin Kauf (overall, moguls, duals)
• Alex Ferreira (freeski halfpipe)
• Alex Hall (freeski slopestyle) 
• Isabelle Hicks (snowboard cross - UL)
• Brenna Huckaby (snowboard cross - LL)
• Maddie Mastro (snowboard halfpipe)

Four Nations Cups
 

• Moguls: moguls, dual moguls 
• Freeski: park & pipe 
• Para snowboard
   

On the business side, U.S. Ski & Snowboard deepened existing partnerships with Stifel and Toyota, securing naming rights for the Stifel U.S. Para Alpine Ski Team and the Toyota U.S. Para Snowboard Team. New partner Cloudflare joined the team as the Official Technology Partner and at the end of the season, a multi-year, first-of-its-kind partnership with J.Crew was announced. Alpine, cross country and snowboard cross athletes raced in climate change-themed suits, highlighting a collaboration with Protect Our Winters to raise environmental awareness alongside the Easy Green Initiative. As part of the HERoic initiative, the Stifel HERoic Cup also debuted, with Stifel awarding $50,000 to the woman alpine skier who scored the most FIS points throughout the domestic World Cup events: the Stifel Killington Cup, Stifel Birds of Prey and Stifel Sun Valley Finals. 

Outside of athletics and partnerships, the U.S. Ski & Snowboard Team had exponential growth on media front, including social, earned media and content. Over the season, social media channels impressions grew over 65% from last year. This season, the social media team focused more on telling the story behind the athlete and going beyond the results, highlighted by a successful female focused snowboard mini series with Togethxr. The sports and athletes also received more exposure than ever with expanded broadcast coverage in the U.S., in addition to further growing their profile via more extensive earned media across general sports and business industry outlets.

"This season was one to remember—on and off the snow,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This season, we had success across the board. Athletically, our athletes broke records, and on the business side, we matched that success by adding new partners to our team and expanding on existing relationships with others, while staying true to our mission of championing competitive snow sports and developing U.S. champions. With eyes already on next season and Milan Cortina, we’re working hard to carry this momentum forward.”

As U.S. Ski & Snowboad looks ahead to next season, the focus is on the 2026 Olympic & Paralympic Winter Games. With momentum from one of its most successful seasons in history, the U.S. Ski & Snowboard Team is ready for a summer of training and preparing for what’s to come.