Stifel Snow Show Returns for Season Two, Spotlighting Winter Sport Athlete Stories Beyond the Bib

Park City, UT - (Dec. 12, 2024) – U.S. Ski & Snowboard, Stifel and NBC Sports formally announce the return of the Stifel Snow Show, premiering on Saturday, Dec. 14, at 2:30 p.m. ET on CNBC. Airing weekly through the end of the 2024-25 World Cup season, the second season of the Stifel Snow Show will take fans deeper into competitive skiing and snowboarding, sharing athlete stories that go far beyond the snow.

This season focuses on the journeys of some of the world’s best winter athletes, offering a “beyond the bib” perspective. Each episode will feature one of the U.S. Ski & Snowboard Team’s top athletes, including Mikaela Shiffrin, two-time Olympic gold medalist and the winningest alpine skier of all time, Olympic gold medalists Alex Hall and Jessie Diggins and some of the sports’ legends, like Picabo Street, Jonny Moseley and more. 

The Stifel Snow Show continues to bring fans unparalleled access to every sport on the FIS World Cup circuit, including alpine skiing, snowboarding, freeskiing, cross country and more. Hosted by NBC Sports’ Ahmed Fareed and Cara Banks, the show blends in-depth analysis, recaps of the week’s action and interviews with athletes and experts.

“We are excited to bring season two of the Stifel Snow Show back,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This season, we’re more focused on further elevating the profile of skiing and snowboarding in the U.S. and showcasing our amazing athlete stories on a bigger scale. We’re grateful to be able to do this with our long-time partners NBC and Stifel, and know that by working together, we’re continuing to elevate our sports and athletes to the masses.”

“With the Milan Cortina Olympics just a little more than a year away, we’re excited to partner with the U.S. Ski & Snowboard Team to present a second season of the Stifel Snow Show,” said Joe Gesue, Senior Vice President, NBC Olympics & Paralympics, Programming & Executive Editor. “Viewers will be able to follow the rich stories and thrilling achievements of these incredible athletes on a weekly basis as they continue their journey toward the Olympic Games.”

The Stifel Snow Show premieres on CNBC on Saturday, Dec. 14, at 2:30 p.m. ET. Episodes will be released weekly on Saturdays through March 29. They will be available across multiple platforms, including Peacock, NBC Sports’ YouTube and U.S. Ski & Snowboard’s YouTube channels. 

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NBC Sports’ Stifel Snow Show 2024-25 Schedule on CNBC

U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org 

About NBC Sports
NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering and presenting many of the most prestigious sports properties in the world: the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Big Ten Conference, Notre Dame, NASCAR, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 13 consecutive years.

About Stifel Financial Corp.
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.