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Slattery Named to Forbes 2023 Entrepreneurial CMO 50 List

By Leann Bentley
April, 19 2023

Guy Slattery, Chief Marketing Officer (CMO) of U.S. Ski & Snowboard, has been named to the second annual Forbes Entrepreneurial CMO 50 List, a testament to his unique marketing approach and mindset in Olympic sports marketing. The award highlights 50 marketing chiefs who are acting today and building for tomorrow, including industry leaders in world-renowned companies like Tak Alavi of Spotify, Lorenzo Bertelli of Prada, Mike Ferris of The North Face, Carla Hassan of JPMorgan Chase and many more. 

Before joining the team, Slattery was the former CMO and President of Television at VICE Media Group, where he built and led the team that launched the Emmy award-winning television network VICELAND. Before VICE, he was the Executive Vice President of Marketing at A&E Networks, primarily responsible for all marketing, creative and brand strategy at A&E and HISTORY. 

Slattery joined U.S. Ski & Snowboard in 2022 and has already brought the brand and sport into a broader market and lifestyle space. In the last year, he was key in bringing in Outside in as a broadcast partner, expanding the partnership with NBC, introduced key initiatives that focus on women's empowerment (HERoic) and climate change and helped launch the ground-breaking partnership with Kappa - to name a few. 

His work has elevated the U.S. Ski & Snowboard brand to new heights and brought the sports to a wider audience, connecting them to culture and relevant issues in innovative ways. 

Read more from Forbes.