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U.S. Ski & Snowboard Extends Partnership with USANA Until 2026

By Leann Bentley
June, 19 2023
USANA COE

(PARK CITY, UT - June 20, 2023) - U.S. Ski & Snowboard announced today the extension of its long-standing partnership with USANA, a global nutritional supplement company, as the organization’s Official Nutritional Supplement, Vitamin and Minerals Partner for the next three years.

A leader in global health and wellness, USANA has been an official partner of U.S. Ski & Snowboard since 2011 and has provided nutritional support and high-quality health supplements to all athletes and coaches. 

“We are thrilled to extend our partnership with USANA,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Their support and commitment to keeping our athletes healthy with the highest quality nutritional supplements is key to everything we do. Together, we are empowering our athletes to reach new heights.” 

As part of the extended partnership, USANA will continue to hold the official naming rights of the USANA Center of Excellence, U.S. Ski & Snowboard’s high-performance headquarters in Park City, Utah. USANA’s continued involvement ensures that athletes have access to world-class resources, including top-of-the-line equipment, a full gymnasium, ski and snowboard ramps, trampolines, a nutrition center, recovery and rehabilitation facilities and a full sports science lab. 

In addition to USANA retaining the status of the official Nutritional Supplement, Vitamin and Minerals Partner of U.S. Ski & Snowboard, it will also continue its patch placement on the uniforms of all Stifel U.S. Alpine Ski Team, Stifel U.S. Cross Country Ski Team and Stifel U.S. Freestyle Ski Team athletes. 

“USANA has been partnered with U.S. Ski & Snowboard for over a decade and I am so happy to see this legacy partnership continue into the future,” said Dan Macuga, USANA’s Chief Communications and Marketing Officer. “Our relationship with U.S. Ski & Snowboard has been a great asset for us as a company and for our Associates to share the message that the world’s best athletes trust USANA. We are excited to have our partnership continue through the 2026 Milano Cortina Olympics so we can provide high-quality nutritional support to these athletes on their quest for Gold.” 

To learn more about USANA and its award-winning supplements, visit usana.com.

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ABOUT U.S. SKI & SNOWBOARD 
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

About USANA
USANA (NYSE:USNA) prides itself on providing consumers the highest quality nutritional products in the world. From its award-winning supplements to its innovative Celavive skincare and Active Nutrition lines, USANA has proven for more than 30 years why it’s a company you can trust. How about giving us a try? Shop at USANA.com or learn more about USANA’s sustainability efforts here