U.S. Ski & Snowboard Announces Continued Partnership With airweave
U.S. Ski & Snowboard today announced its continued partnership with airweave as the Official Bedding Supplier of the organization and the title partner of the airweave Sleep Center in U.S. Ski & Snowboard’s USANA Center of Excellence headquarters.
airweave, the Japanese bedding brand built on innovation and sleep research, has partnered with U.S. Ski & Snowboard since 2018 to help the teams perform at the highest level. The sponsorship now extends to the airweave Sleep Center, an area in the U.S. Ski & Snowboard Team’s USANA Center of Excellence headquarters designed for sleeping, allowing for crucial recovery for athletes as they train for World Cups and the upcoming Olympic Winter Games Beijing 2022. Athletes will be utilizing airweave’s newest customizable bed designs and airweave MattressFit technology for a personalized sleep experience developed to promote deeper sleep and recovery for every body type. airweave will provide customizable mattress toppers and pillows for U.S. Ski & Snowboard Team athletes and staff attending the 2022 Olympics, bringing both the comforts of home and a competitive edge to Beijing.
“Our athletes are consistently on the move between travel, training and competitions,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Sleeping well is extremely important, and one we prioritized by partnering with airweave four years ago. Having airweave on board with our team through another Olympic Games is a crucial part of ensuring our athlete’s preparation.”
In addition to sponsoring the team, airweave is also partnering with four U.S. Ski & Snowboard athletes as ambassadors: 2018 Olympic silver medalist freeskier Alex Ferreira, freestyle skier and World Cup winner Winter Vinecki, snowboardcross rider and three-time Olympian Faye Gulini, and retired two-time Olympic alpine skier Alice (Mckennis) Duran. U.S. Ski & Snowboard is part of airweave’s history of supporting elite athletes and teams, which includes Team JAPAN, figure skating champion Nathan Chen and the 2020 Tokyo Olympics and Paralympics as the Official Bedding Partner.
“I am very pleased to join the airweave family as an ambassador and as representative for how important sleep really is,” said Ferreira. “Being in the most comfortable bed and producing the best possible sleep will be indicative to my success in Beijing for the 2022 Winter Olympic Games. I will sleep hard so that I can ski harder!”
“We are proud to announce our continued support for the U.S. Ski & Snowboard Team,” said airweave Founder and CEO Motokuni Takaoka. “airweave’s story has always been with the athletes, as they were the first group of users who noticed improvements in their sleep. We are excited to see the U.S. Ski & Snowboard athletes compete and win this season, knowing we are supporting them with our latest design concept and technology.”
For more information on airweave, please visit www.airweave.com.
About airweave:
airweave is the Japanese bedding manufacturer known for their unique mattress core material airfiber® and built on scientific research. Offering optimum breathability, even pressure distribution and support, airfiber® is the latest in sleep surface technology while also being 100% washable and eco-friendly. Airweave is the only mattress brand with sleep research accepted into major research journals, with studies that suggest airfiber® can offer deeper sleep and improve athletic performance over traditional foam and spring mattresses. airweave aims to be recognized as a global sleep solution brand, designing innovative products for use at home, while traveling and everywhere in between.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
FOR MORE INFORMATION CONTACT
Courtney Harkins, Elevate Communications/U.S. Ski & Snowboard, charkins@elevatecom.com
Vanessa Rojas, airweave, vanessa_rojas@airweave.jp
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