Swix Signs On as Official Wax Sponsor and Official Tool Supplier Through 2025
PARK CITY, UT (Nov. 8, 2023) - U.S. Ski & Snowboard and Swix, the renowned Norwegian manufacturing company of winter sports equipment, officially announced a significant partnership that will extend through October 2025. The collaboration designates Swix as the Official Competition Wax Sponsor and the Official Tool Supplier of U.S. Ski & Snowboard for two more years, effective immediately.
Swix, with its deep-rooted heritage in the ski and snowboarding industry and cutting-edge technology at all levels has been supporting U.S. Ski & Snowboard athletes for several years, on a team level and individual athlete level. Athletes, across many of the organization's sports utilize Swix equipment, ranging from Swix poles to wax.
Going into the 2023-24 season, Swix will continue to provide world-class equipment and tools to be used on both the preparation and competition side and officially holds the title as the official wax and tool supplier for all athletes at staff at U.S. Ski & Snowboard.
“Swix is so excited to be named the The Official, Wax and Tool Supplier, to the U.S. Ski & Snowboard Team,” said Graham Lonetto, Director of Sales at Swix. “We are so proud to support all levels and divisions of U.S. Ski & Snowboard athletes with our FIS compliant, PRO-Non Fluoro Race Wax System. This will be an amazing partnership as both organizations are dedicated to protecting our winters and environment, while maximizing our athletes performance.”
To learn more about Swix, visit Swix.com.
ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.
ABOUT SWIX
Swix with roots running deep in the snow and ice of Scandinavia, is an industry pioneer in the development of ski waxes, tuning tools, poles and apparel for both alpine and cross-country skiers around the globe. With a constant focus on research and development, athletes skiing on Swix wax, poles and technical wear have captured countless Olympic and World Championships medals since the company’s debut in 1946. Swix Sport is part of the newly formed Brav outdoor group of brands. Toko, Lundhags, Ulvang, Helsport, Orginal, Hardrocx, and Skisporet. Learn more at Brav.com and swixsport.com.