Skida Announces Long-term Partnership with U.S. Ski & Snowboard, Launches Co-Branded Collection
Press release courtesy of Skida.
Burlington, VT - Salt Lake City, UT (December 5, 2023) - Skida and the U.S. Ski & Snowboard Team are proud to announce a multi-year partnership, extending through the 2026 Olympic and Paralympic Winter Olympic Games in Milan and Cortina d'Ampezzo, Italy. As part of the partnership, Skida and U.S. Ski & Snowboard are launching a co-branded line of hats, neck warmers and headbands.
Skida has also long been connected to U.S. Ski & Snowboard through Skida’s Athlete Collaboration Program, supporting multiple U.S. Ski & Snowboard athletes for several years, including Paula Moltzan and Ryan Cochran-Siegle of the Stifel U.S. Alpine Ski Team, Stifel U.S. Cross Country Ski Team athlete Julia Kern and Hannah Soar of the Stifel U.S. Freestyle Ski Team moguls team.
Skida and U.S. Ski & Snowboard are excited to bring this partnership to the next level with Skida as an official licensee, as well as teaming up to design an exclusive line of co-branded hats, neck warmers and athletic headbands featuring a deep blue and red print called ‘Pinnacle.’ The collection will be available for purchase at www.skida.com on Dec. 5, 2023.
Established in 2008 by founder Corinne Prevot, Skida was established with the core principle of embracing a "fresh perspective,” and it's this very mindset that the U.S. Ski & Snowboard embodies in every competition.
“This partnership with the U.S. Ski & Snowboard Team is rooted in a long-term connection with the athletes and now allows us to further partner with different aspects of the team,” said Prevot. “For example, clad in U.S. Ski & Snowboard logos, our new Neon Waves print was selected for the XC coaches on the sidelines so their athletes can spot them in the feed zone and alongside the course!”
“We’re so excited to roll out the new Skida x U.S. Ski & Snowboard print,” said Trisha Worthington, Chief Revenue Officer at U.S. Ski & Snowboard. “And look to continue supporting the Skida Athlete Collaboration Program.”
Stifel U.S. Alpine Ski Team athlete Paula Moltzan on going into her fifth year as a Skida athlete, “It requires a lot of people coming together to make it all happen. Working with the team at Skida is a treat!”
Skida has launched two out of four of their athlete collections thus far this year including Paula Moltzan’s latest #ThePaulaProject Midsommar print, and Julia Kern’s #JuliasJourney Hot Stuff collection. Collections with Ryan Cochran-Siegle and Hannah Soar are launching in December 2023 before the holidays.
About Skida
Founded in 2008 by Corinne Prevot, Skida® offers an assortment of outdoor headwear and accessories that are performance-made, playful statements of self expression. Skida’s accessories provide style and function through whimsical patterns and performance materials. Nestled in the heart of Burlington, Vermont, their headquarters is home to distribution, production, planning, and design. Skida is dedicated to reducing its environmental impact through domestic production, using recycled materials, and upcycling fabrics into new and innovative accessories. To learn more about Skida’s fresh perspective, visit www.skida.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org