U.S. Ski & Snowboard Announces Pacifico as Official Partner
U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski & snowboard sports in the USA, announced today a multi-year partnership with Pacifico®, making the adventurous, Pilsner-style lager the official beer partner of the U.S. Ski & Snowboard Team.
“It’s exciting to bring a new brand into the U.S. Ski & Snowboard family. Our fans are spirited, and we are excited for them to engage with the Pacifico brand at our many dynamic venues at our domestic events over the next four years.” U.S. Ski & Snowboard’s Chief Marketing Officer Dan Barnett
As part of the partnership, Pacifico will receive title sponsor rights to the snowboard events during the 2019 World Championships in Utah Feb. 1-10. These rights will include prominent Pacifico branding for snowboard halfpipe, snowboardcross, slopestyle, and big air events, as well as activation space in the vendor villages for experiential marketing opportunities.
In addition, Pacifico will be the founding partner for the highly anticipated City Big Air Series, premiering in 2019 and running annually for three years. The City Big Air series will be held in a different major metropolitan area each year and announcements for the showcased venues will be forthcoming.
To build on Pacifico’s connection with action sports and competitions, the U.S. Ski & Snowboard sponsorship will run through 2022 and the next Winter Olympics in Beijing, China. Pacifico will engage and activate with fans, as well as receive branding rights, at all domestic World Cup events hosted by U.S. Ski & Snowboard for the next four years, including alpine, cross country, freeski, freestyle and snowboard events. Pacifico will also establish an athlete ambassador program, highlighting high profile, legal drinking age athletes as they train and compete towards reaching podiums.
“On behalf of the Pacifico brand, we are very excited to be the Official Beer Partner of the U.S. Ski & Snowboard team. Pacifico is brewed for those who follow their own path, and this team is made up of athletes that are pioneers in their sport. We look forward to sharing Pacifico’s independent spirit with their fans.” Pacifico’s Senior Director Matt Escalante.
For more information about U.S. Ski & Snowboard and Pacifico’s partnership, contact U.S. Ski & Snowboard’s Director of Marketing and Communications, Tom Webb, at tom.webb@usskiandsnowboard.org.