The United States of America Snowboard and Freeski Association (USASA) is hosting a golf fundraiser with two different ways to participate and support the grassroots development of U.S. snowboard and freeski athletes.
USASA is a 501(c)3 non-profit that acts as the first step in the Olympic pipeline, supporting the development of U.S. snowboard and freeski athletes through 500 regional events held annually. By supporting USASA you're fostering the development of the next generation of U.S. Ski & Snowboard icons and Olympians.
SUPPORT USASA VIRTUALLY:
From Sept. 1-25, USASA, along with 18Birdies App, will be hosting a virtual golf fundraising event. Golfers participate in individual stroke play at the golf club of their choice and compete against other virtual USASA tournament players. 18Birdies will weigh each courses’ difficulty using their customized algorithm creating a virtual leaderboard that lets you know where you stand throughout the event period (Sept. 2-25). Prizes will be awarded to the top golfers.
HOW TO JOIN AND PLAY!
Play your round of golf at over 35,000 courses listed in 18Birdies App anytime between Sept. 1 and Sept. 25
Click here to buy tickets to attend the event virtually
Once you purchase your ticket, you will get an event code in your email
Choose any course and play your round of Individual Stroke Play
Check 18Birdies virtual leaderboard to see where you rank with your friends and other USASA virtual players
SUPPORT USASA IN PERSON: First Annual USASA Golf Classic:
On Sept. 25, USASA will also be hosting the First Annual USASA Golf Classic fundraiser presented by Alpine Valley and Devil’s Head Resort with guest Olympians Justin Reiter and U.S. Snowboard Team Alumnus Jonathan Cheever at the McHenry Country Club in McHenry, Ill. The tournament will be Best Ball format with loads of fun prizes including a $20,000 hole-in-one and a four day golf package at French Lick Resort.
Any questions, please reach out to your Account Manager.
World Suicide Prevention Day and QPR Training
By U.S. Ski & Snowboard
September, 10 2020
September 10 marks World Suicide Prevention Day, an opportunity to remember those affected by suicide, create awareness, remove stigma, and to focus efforts on directing treatment to those who need it most.
Mental health and suicide prevention are more than just topics to focus on for one day or one month a year. Findings from a national survey involving over 2,000 U.S. adults (conducted by The Harris Poll) released Sept. 1 found the overwhelming majority (81%) believe, as a result of COVID-19, suicide prevention needs to be a national priority.
As the Olympic National Governing Body of skiing and snowboarding in the United States, U.S. Ski & Snowboard’s mission is to empower athletes to achieve excellence, including providing the resources and tools necessary to ensure mental well being. Through a partnership with The Speedy Foundation, U.S. Ski & Snowboard will provide mandatory QPR Institute training for all staff. QPR Training will also be free and highly encouraged for U.S. Ski & Snowboard athletes, members, and board members.
QPR Training is based on three steps anyone can learn to help prevent suicide: Question, Persuade, and Refer. The QPR Institute’s mission is to reduce suicidal behaviors and save lives by providing innovative, practical and proven suicide prevention training. Those trained in QPR learn how to recognize suicide warning signs and are better equipped to question, persuade and refer someone in potential danger to help. QPR can be learned in as little as one hour.
To register for complimentary (normally $29.95), online & on-demand QPR training via The Speedy Foundation, follow the steps below:
1. Click here: qprtraining.com/setup
2. Enter this code: SPEEDYFOUND
3. Select Create Account
4. Complete and submit your registration form
5. QPR will display (and email you) the newly created Username and Password
6. You can then log-in to begin training at qprtraining.com
7. Learn to save a life.
Mandatory staff QPR training is an important step in U.S. Ski & Snowboard’s recently revamped internal mental health committee’s plan and oversight of the organization’s mental health resources. This internal committee is led by USOPC Sr. Sport Psychologist Alexander Cohen and U.S. Ski & Snowboard Sports Medicine Director and Lead Physical Therapist Gillian Bower, with participation from key staff members and coach and athlete representation. U.S. Ski & Snowboard has also made an annual commitment to complete the NCAA Mental Health Best Practices Self Assessment. Results and recommendations are reported directly to the mental health committee for review and implementation.
More detail on the newly structured committee will be posted on the organization’s mental health and wellness section of usskiandsnowboard.org prior to the start of the 2020-21 competition season.
If you or someone you know is experiencing an urgent mental health issue, we encourage you to text HOME to 741741, or call (800) 273-8255 to speak to a mental health professional. In the process of helping yourself, you may be inspiring courage in others to seek help as well.
If you are a U.S. Ski & Snowboard athlete, member, or staff, and feel you need support or would like to talk, don’t hesitate to reach out to USOPC Sr. Sport Psychologist Alexander Cohen as a resource.
Alexander Cohen, Ph.D., CMPC
Sr. Sport Psychologist
United States Olympic & Paralympic Committee
alexander.cohen@usoc.org
(O) +1 719-866-3180 (M) +1 719-216-6376
National Cross Country Events To Become Regional Events for 2020-21 season
By U.S. Ski & Snowboard
September, 3 2020
The U.S. Ski & Snowboard Cross Country Sport Committee has approved a plan to restructure the cross country national racing calendar into a number of regional events for the 2020-21 season in response to the COVID-19 pandemic. This decision has no bearing on NCAA competitions, which are governed separately by the NCAA. Decisions for all other U.S. Ski & Snowboard domestic event calendars will be made independently and based on an assessment of each sport’s unique set of circumstances and variables.
The events impacted include the SuperTour, U.S. National Championships, and the Junior National Championships. These events will be replaced with high-level regional and divisional competitions, at the discretion of local organizing committees and regional governing bodies.
“We recognize that cross country skiing has unique challenges in hosting national-level events that are dissimilar to other disciplines,” said Davis U.S. Cross Country Team Program Director Chris Grover. “Together with the input of clubs and regional leaders, we have created solutions that work for our national cross country skiing community pertaining to competition for the 2020-21 season.
This restructuring allows athletes to remain in their respective regions to race while allowing organizers to offer high-level competitions. Additionally, this will help organizers reduce the financial demands that are tied to hosting a national-level event, which in most cases includes attracting a significant number of participants required to balance their event budgets.
National cross country events have unique challenges related to conducting competition in a COVID-19 environment that does not exist in other ski and snowboard sports such as race format (physical distancing), lead time (early season events), host venue regulations, as well as the financial model mentioned above. These event organizers will no longer be obligated to pay prize money equal to national levels of competition, nor will they be sanctioned as National Championship-level or Continental Cup (COC) level events.
“By restructuring our national cross country events calendar now, before the race season, local organizing committees, divisions, and regions are better positioned to start planning an effective and motivational race calendar for their area, potentially sanctioning races via U.S. Ski & Snowboard and/or the FIS to attract quality competition,” Grover added. “We will also assist our SuperTour, U.S. Nationals, and Junior Nationals organizing committee partners by allowing them to suspend portions of their planning and potentially avoiding the commitment of further financial and time investments.”
Selection criteria for all international events have been modified to consider regional racing, rather than national-level racing. In addition, athletes may be considered for international trips via discretion by assessing performances from regional events. Discretionary Selection Review Committees have been established for all of these selections, as well as mechanisms to solicit community feedback from the divisions prior to many selections. This system will allow for stand-out regional and divisional competition results to be recognized and considered for international team selection. The move to utilize discretion in these selection criteria is intended as a fix during the current pandemic only, and selection will return eventually to criteria that focus principally on objective selection.
Mental Health & Wellness
Our mission at U.S. Ski & Snowboard is to empower athletes to achieve excellence, including providing the resources and tools necessary to ensure mental well being.
FIS Alpine World Cup To Remain in Europe
By U.S. Ski & Snowboard
August, 20 2020
The 2020-21 FIS Alpine World Cup men’s and women’s calendars will adopt a different structure due to impacts from the ongoing COVID-19 pandemic.
After extended discussions among FIS, the national ski associations and the local organizing committees in Canada and the USA, together with their stakeholders, all parties have come to the joint decision that the Alpine Skiing World Cup tour will remain in Europe in late November. Traditionally, the tour comes to North America during this time of year.
For the women, this schedule shift impacts the HomeLight Killington Cup in Killington, Vt. (USA) giant slalom and slalom events on Nov. 28-29 and the speed week in Lake Louise, Alberta (CAN) on Dec. 1-6. For the men, this impacts the speed weekend in Lake Louise, Nov. 25-29 and both speed and tech events at the Xfinity Birds of Prey in Beaver Creek, Colo. (USA) Dec. 1-6. The FIS Alpine World Cup will return to these sites for the 2021-22 season.
The objective of FIS is to carry out a full World Cup competition program, protecting the health and welfare of all participants to the best extent possible. The temporary realignment of the FIS Alpine World Cup Calendar in 2020-21 caters to this goal by focusing on athlete safety, reducing travel, and providing competitors with a detailed competition calendar. All parties jointly agreed to make this decision early to aid in developing the adjusted calendars during the next month before the FIS Technical Committee Meetings in late September.
Decisions for all other FIS World Cup events will be made independently and based on an assessment of each unique set of circumstances, including the risks and travel requirements related to each event and host country, as well as time needed between competitions to accommodate for COVID-19 protocols.
U.S. Ski & Snowboard, the Canadian Snowsports Association, and the Killington, Lake Louise and Vail Valley Foundation local organizing committees would like to express their gratitude to everyone for their dedication, planning, and collaboration in recent months. Attention to detail and thoughtfulness provided a pathway to hold their events this season, but all agreed to make this very difficult, but necessary decision, in order to prioritize the best interest of the alpine world cup athletes, coaches, technicians, volunteers, media, staff, all of the world cup fans and the Alpine World Cup tour, as a whole. The extensive preparation work provides a roadmap to move forward with planning other potential North American domestic events. Although the North American alpine venues and fans will be missed this season, all parties look forward to the Alpine World Cup’s return to the USA and Canada for the 2021-22 season.
The adapted calendars, to be approved in late September, involve the rescheduling of the alpine North American competitions at European sites.
These will include events in December, with Val d’Isere (FRA) adding two events for the men. The planned giant slalom races will be moved up one weekend to Dec. 5-6, making room for an added downhill and super-G on Dec. 12-13.
The women’s tour will add a downhill to its traditional weekend in St. Moritz (SUI) on Dec. 5-7. Additionally, Courchevel (FRA) will host a two-race technical weekend in December.
“The North American races are always a very special two weeks for the entire FIS World Cup tour and we are very disappointed that we could not find a way to have them on this year’s Alpine calendar,” said FIS Secretary General Sarah Lewis. “But if there is a silver lining, it is seeing how all of our stakeholders involved with the FIS World Cup are working together. The willingness of several National Ski Associations, Organizers and resorts to step up, alter their schedules and plans, shows that we truly are a united ski family that is working toward the common goal of carrying out a full and successful season. The engagement and commitment shown by the North American organizers and National Associations throughout the past months continues with both USA and Canada already turning to preparations for their central roles with FIS Freestyle, Freeski and Snowboard events that take place later in the season.”
The Audi FIS Alpine World Cup season will kick off in Soelden (AUT) on Oct. 17-18 for the traditional giant slaloms on the Rettenbach Glacier. The next stop on the tour will be the debut of host resort Lech/Zürs (AUT) on Nov. 14-15, which will feature a men’s and a women’s parallel race.
The revised calendars with the latest adaptations will be approved following the FIS Technical Meetings from Sept. 30 to Oct. 2 for ratification by the FIS Council on Oct. 3, and will be published on the FIS website at that time.
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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
Just The Beginning: Diversity, Equity and Inclusion
By U.S. Ski & Snowboard
July, 31 2020
U.S. Ski & Snowboard’s mission is to lead, encourage, and support athletes in achieving excellence by empowering national teams, clubs, coaches, parents, officials, volunteers, and fans. Excellence is not limited to what we leave on the snow, but in every aspect of our organization. We strive to create an environment within our organization and the snowsports industry in which diversity is valued, equity is striven for and inclusion is embraced.
On June 8 we published a letter from our President and CEO, Tiger Shaw, addressing U.S. Ski & Snowboard’s initial plans to create a more diverse, equitable and inclusive snowsports community.
“In early June we began to listen to underrepresented voices within our community so that we could begin to take steps to improve,” said Tiger. “This is only the beginning. We initiated necessary discussion and increased awareness among our stakeholders, member groups and sphere of influence. There is much more to do and we are committed to affecting change now and in the long term, but this has been a good start.”
Recognizing the issues we face when it comes to diversity, equity and inclusion was an important first step. We reached out and learned from members within our community, opened ourselves up to difficult conversations and began to formulate a path forward. Part of this process was hosting “Discussing Racial Diversity In Snowsports,” a digital panel that took place on Wednesday, July 15, moderated by Henri Rivers, President, National Brotherhood of Skiers.
The panel brought industry leaders and participants together for a frank conversation about the current landscape of racial diversity in our industry and to begin to talk through ways we can create a more inclusive community. It served as a catalyst for U.S. Ski & Snowboard and our industry partners to take action within our own organizations and as individual members of the ski and ride community. As a result, the new and improved U.S. Ski & Snowboard Diversity, Equity and Inclusion (DEI) Committee is firing on all cylinders.
The DEI committee has identified six areas of work for immediate action:
Conduct a comprehensive internal audit on U.S. Ski & Snowboard’s diversity, equity and inclusion in practice, which will largely inform our strategic plans moving forward.
Identify and implement education and training opportunities for staff and athletes.
Build out relevant content and resources on our website for our various stakeholder groups to create transparency and accountability.
Pursue meaningful, formal partnerships with grassroots, local and national programs
Continue gender equity coaching initiatives.
Create Annual DEI Award, to recognize a person, group, or organization that has positively heightened the awareness of diversity and inclusion efforts through various modes and media resulting in the increase and successful participation of currently underrepresented groups in the sport of skiing and snowboarding.
In addition to our internal efforts, we will continue to use our platform to elevate voices from within the ski and snowboard community through stories and social media. This will be followed by profiles on each of our panelists from the July 15 discussion, among others. We still have a lot to learn and look forward to sharing these voices with you.
Events will remain critical in our efforts to create awareness. Moving forward, future panels will have a narrower focus with the goal of creating true calls to action and to promote engaging discussion. Panels will be conducted periodically on a three to four week basis allowing for proper public-facing promotion and post-event analysis and evaluation. Lastly, we will also open up and promote our events to the public, creating opportunities for involvement beyond our membership base.
As Tiger said in his June 8 letter, “It is no secret that U.S. Ski & Snowboard and our sports are historically white and despite many great programs in place, we could use more widespread initiatives for marginalized communities to participate. We could attempt to justify this with excuses, but when you drill down, the core issue is that there has been a lack of broad responsibility to do so. We can start by improving our organization, and better engage with and support those around us. We will lead by action and use our influence to help others.”
Thank you to all those who have contacted U.S. Ski & Snowboard with your ideas and feedback as well as to those who participated in our diversity panel. We are in this together, so please, if you have thoughts, suggestions or ideas on how we can better ourselves and strengthen this organization by creating true inclusivity, please reach out.
Bloom, Miller, White, and Peterson Featured in "The Weight of Gold"
By U.S. Ski & Snowboard
July, 27 2020
U.S. Ski & Snowboard alumni Jeremy Bloom, Bode Miller, Shaun White, and the late Jeret “Speedy” Peterson, through his mother, Linda, will be featured in HBO’s The Weight of Gold, premiering Wednesday, at 9:00 p.m. EDT. The documentary film explores the mental health challenges that Olympic athletes often face in deeply personal detail.
More than 3.6 billion people around the world tune in to watch the Olympic Games. What most of these viewers don’t know is that just like one in five Americans, many of these Olympic athletes similarly face serious mental health challenges and struggle to find the necessary support and resources, according to a press release announcing the documentary’s debut.
In The Weight of Gold, Michael Phelps, the most decorated Olympic athlete of all-time, shares his account of his struggle, along with the struggles of other high-profile Olympic athletes. This documentary is premiering at a critical moment for the millions who struggle with mental health – an issue greatly exacerbated by the ongoing COVID-19 pandemic. The film seeks to inspire the discussion of mental health, encourage help-seeking behavior, and highlight the need for readily available help and support.
Tune in to witness the powerful stories of Michael, Bode, Shaun, Jeremy, Speedy, and other Olympic champions that highlight the critical role that mental health plays in sport and everyday life.
If you or someone you know is experiencing an urgent mental health issue, we encourage you to text HOME to 741741, or call (800) 273-8255 to speak to a mental health professional. In the process of helping yourself, you may be inspiring courage in others to seek help as well.
If you are a U.S. Ski & Snowboard athlete, member, or staff, and feel you need support or would like to talk, don’t hesitate to reach out to USOPC Sr. Sport Psychologist Alexander Cohen as a resource.
Alexander Cohen, Ph.D., CMPC
Sr. Sport Psychologist
United States Olympic & Paralympic Committee
alexander.cohen@usoc.org
(O) +1 719-866-3180 (M) +1 719-216-6376
U.S. Ski & Snowboard Selects Addaday as Official Handheld Recovery Equipment Partner
By U.S. Ski & Snowboard
July, 22 2020
Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding.
The new multi-year partnership brings Addaday’s award-winning technology to help U.S. Ski & Snowboard Team athletes recover from their demanding training and provide them with a competitive edge. Addaday’s advanced and comprehensive range of recovery tools will be available to athletes in the U.S. Ski & Snowboard Center of Excellence in Park City, Utah, and on the road when athletes compete at events.
“We went through extensive testing of handheld recovery tools to ensure that our elite athletes have access to the very best technology and Addaday stood out to meet the demands and unique challenges of our sports,” said Troy Taylor, High Performance Director at U.S. Ski & Snowboard. “Few other brands are innovating as fast as Addaday nor offer as expansive a range of high-quality recovery products that we need to give our athletes the edge as we embark on the journey to 2022.”
“For an organization like U.S. Ski & Snowboard to entrust the recovery needs of its elite athletes in Addaday is a great honor and a testament to how far we’ve come in developing the best technology on the market,” said Hugh Williams, President of Addaday. “We look forward to working with U.S. Ski & Snowboard to continue fueling our innovation and helping its athletes move, train and compete at their fullest.”
Introducing the U.S. Ski & Snowboard Special Edition BioZoom™
Among the many Addaday tools that will help athletes stay in peak condition is the new U.S. Ski & Snowboard Special Edition Bluetooth-Enabled BioZoom Percussion Device. The much-enhanced replacement for Addaday’s current BioZoom can help decrease muscle soreness and pain, enhance blood flow and circulation, accelerate warm-up and recovery and increase range of motion.
The enhanced version of Addaday’s popular BioZoom features Bluetooth technology for added functionality that will be introduced this fall and a patented ergonomic, rubber-coated long-reach handle to help users easily access those hard-to-reach aches and pains – even for those with smaller hands. Among the quietest percussion devices on the market, the BioZoom has variable speed settings (intensity range between 20-52Hz) and five unique myofascial specific attachments to help users fully customize their therapies. The removable battery has a life of one hour at maximum intensity or three hours at the lowest intensity. Each device comes with a U.S. Ski & Snowboard branded protective carrying case.
The U.S. Ski & Snowboard Special Edition BioZoom is now available for pre-order (while stocks last) at Addaday.com at a special introductory price of just $199, making it truly one of the best value percussion devices on the market today. Customers will receive their orders by September 15, 2020.
“Percussion devices don’t need to be a luxury item, providing relief to the few who can afford it,” said Hugh Williams, President of Addaday. “We’re excited to make a best-in-class, connected massage therapy product available to everyone to keep them moving at their peak level.”
U.S. Ski & Snowboard’s partnership with Addaday underscores the brand’s status as a world leader in recovery technology. Already, the brand is the Official Recovery Partner of USA Climbing, The Basketball Tournament and the Western States 100 Mile Endurance Run. It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs.
“Active therapy can help everyone from elite athletes to people with sedentary lifestyles keep moving at their best. Treating both professional and amateur athletes every day, I have found that reducing lower extremity swelling and inflammation can be the difference between competing and being on the sidelines,” said Dr. Michael Venezia DC, CSCS, Addaday’s Head of Bioanalytics and Mechanics. “The BioZoom delivers deeper penetrating vibratory relief to your tissue, decreases pain sensitivity and reduces swelling and inflammation.”
For more information on Addaday, visit www.addaday.com. Follow the brand on social media at @addadayrecovery.
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About Addaday Addaday is a connected fitness company focused on pre-and post-exercise recovery to help people move better and live their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Official Recovery Partner of USA Climbing, The Basketball Tournament, Western States 100 Mile Endurance Run and provider of other leading sports organizations. It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs. For more information, visitwww.addaday.com.
About U.S. Ski & Snowboard U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
Watch: Discussing Racial Diversity In Snowsports
By U.S. Ski & Snowboard
July, 17 2020
On Wednesday, July 15, Henri Rivers, CEO, President and Founder of Drumriver Consultants and President of the National Brotherhood of Skiers hosted a virtual panel “Discussing Racial Diversity in Snowsports,” which brought industry leaders and participants together for a frank conversation about the current landscape of racial diversity in our industry and to begin to talk through ways we can create a more inclusive community.
“We reached out and looked for organizations that are already making a difference and with whom we can better partner with,” opened Tiger Shaw, President and CEO of U.S. Ski & Snowboard, in explaining the origins of the panel. “I say better partner because we were already, let’s say, lightly engaged, but only lightly. How can we leverage our influence and how can we get our athletes and 35,000 members more involved? … How can we get more proactive and leave behind the passive, the lightly engaged, which is driven by a not-much-we-can-do attitude. We can make a difference and we are committed to making a difference.”
Tiger opened, sharing that U.S. Ski & Snowboard is far from diverse, and that the social unrest sparked by the death of George Floyd awakened the organization to the need to reevaluate its practices and influence in order to help affect change. U.S. Ski & Snowboard hosted this panel with the goal of sparking real conversation around issues of race and inclusion within the snowsports industry, to educate its membership and to provide a platform for the panelists to be heard.
Henri moderated, and focused on the key issues and challenges we face: how to attract more diverse populations to skiing and riding and how to welcome those who are already in the sport today. Snowsports Industries America Board Chair Wendy Carey shared her unique views, as did NSAA CEO Kelly Pawlak. Coach Forrest King-Shaw talked about raising his own ski racers and the adversity he has faced throughout his career, including being pinned to the ground by the California Highway Patrol near Mammoth, Calif. Former U.S. Ski Team member and now coach, Lauren Samuels talked about her experience as being female and black in a seeming opposite world. Schone Malliet and Constance Beverley discussed their extraordinary organizations that bridge the gap to bring underrepresented kids to skiing and riding.
So what’s next?
We realize at U.S. Ski & Snowboard that this will be a long process. Internally we are revising and refining our diversity, equity and inclusion strategies and programming. Externally we will continue to engage with the panelists who joined us for this discussion, as well as others, to create meaningful partnerships and leverage our position as a leader in the snowsports space. Working together as a whole industry is how real change will be affected.
This is the first in a series of events U.S. Ski & Snowboard will host on the subjects of diversity, equity and inclusion as we continue to engage our industry partners and participants. Future events will be communicated when details are available.
For more information on the panelists and their organizations:
Henri Rivers is a native New Yorker and an avid skier and outdoor enthusiast for over 45 years. He is a professional ski instructor, certified master teacher and children’s specialist as well as a U.S. Ski & Snowboard alpine coach, jury advisor, referee and official. He coaches in the alpine race program at Windham Mountain in the Catskill region of New York.
Henri became involved with the National Brotherhood of Skiers in 1996 and has held many positions within the organization. He started as a club president and moved on to become the Mid-west regional competition director. In 2003 he became a coach for the national team of NBS and in 2008 was appointed the Olympic Scholarship Fund Administrator. During his tenure as OSF administrator he grew the national team to 15 athletes. In 2016 he was appointed the National Competition Director and in 2018 was voted in as the Executive Vice President of the National Brotherhood of Skiers. He served for two years and was elected National President of the NBS in March of 2020.
A former Wall Street lawyer turned winter sports activist, Constance Beverley joined the Share Winter Foundation as the CEO in 2017. Share Winter Foundation strives to improve the lives, health and fitness of youth through winter sports, and to create a more diverse and inclusive winter sports community. In addition to her work with the Share Winter Foundation, Constance has worked with other winter sports organizations including the Kelly Clark Foundation, SheJumps, STOKED, and Boarding for Breast Cancer.
Wendy Carey is the Executive Vice President and CFO of Seirus Innovative Accessories, Inc., a major manufacturer and distributor of cold weather apparel accessories. She serves as the Chair of the Board of Directors of Snowsports Industries America and sits on the Board of Directors for SOS Outreach. A native of California, Wendy is passionate about her family, being outdoors and being open. She is an avid soccer fan (and sat on the Board of Directors of the Peninsula Women’s’ Soccer League from 1990-2012), loves snow skiing among many other outdoor pursuits.
Forrest King-Shaw
Coach & Staff Trainer, Squaw Valley/Alpine Meadows Teams
Forrest King-Shaw has over 20 years experience as a coach and instructor for Squaw Valley Alpine Meadows. He is a U8/U10 & Development Coach for the Squaw Valley Ski Team, a National Brotherhood of Skiers Scholarship Director and National Competition Director, a U.S. Ski & Snowboard Skillsquest Accredited Evaluator and a PSIA Examiner and Clinician. Forrest spends over 100 days in ski boots annually.
A Bronx, NY Native, Schone has a BA in Economics from Holy Cross College and an MBA from Pepperdine University. He was a Marine Officer and Pilot, CEO of Technology Companies in the Bay Area, and founder of the National Winter Sports Education Foundation. He is a Level 200 Coach, TD, a member of the U.S. Ski & Snowboard Eastern Region Children’s Committee and is the CEO and President of Winter4Kids, which is embarking on its sixth season.
Kelly Pawlak started her career in the ski industry at Mount Snow Resort, VT in 1985 and served as general manager from 2005 - 2017. She has 30 years of experience at Mount Snow and held a variety of duties, including vice president of marketing and sales and vice president of resort operations. Pawlak served on the Vermont Ski Area Association board where she was chair until 2017. She also served on the Vermont Chamber of Commerce board, the Dover Planning Commission and Dover Development Review board. In November of 2017 she accepted a position at the National Ski Areas Association as president/CEO.
Lauren Samuels
U.S. Ski Team (2009-2010); University of Utah Ski Team (2013-2017); FIS Level Club Coach, Team Gilboa Club (2019) and Rowmark Ski Academy (2020)
Lauren Samuels was born and raised in Minneapolis and learned to ski at age 2. She started racing with Team Gilboa out of Hyland Hills, MN, and developed as a ski racer until she was named to the U.S. Ski Team’s development team in 2009 after winning J2 Nationals Overall and Downhill titles. In 2011 and 2012 Lauren competed as an invitee to the U.S. Ski Team’s C Team racing on the NorAm and Europa Cup circuits. From 2013-2017 Lauren skied for the University of Utah’s NCAA Division 1 Ski Team and became a National Champion her senior year, during which she was Team Captain. She earned a B.S. in Athletic Training and completed her medical school prerequisites. After finishing undergrad, Lauren coached for 2 years at Team Gilboa and Rowmark. This September she will start a graduate program at the University of Oregon, studying Sports Product Management with the intentions of pursuing a career in the outdoor industry. Lauren is also a newly named member of the U.S. Ski & Snowboard’s Diversity, Equity and Inclusion Committee.
Tiger Shaw, a two-time Olympian whose business career includes past positions at K2 and Volkl Skis, DealerWire, DealerTrack, and Global Rescue, joined U.S. Ski & Snowboard initially as COO in 2013, becoming CEO in March 2014. During his athletic career, he won nine U.S. Championship titles, regularly finished in the top 10 at World Cups and held top-15 world rankings in two disciplines. A 1985 graduate of Dartmouth College in economics and engineering, he was an NCAA slalom champion while racing for Dartmouth. Since joining U.S. Ski & Snowboard, he has served the USOC as Vice Chair of the National Governing Bodies Council (NGBC) and as a member of the NGBC Leadership Liaison Group, working with the US Center for Safe Sport.
