U.S. Ski & Snowboard Celebrates One of Organization's Most Successful Seasons
U.S. Ski & Snowboard, the governing body for skiing and snowboarding in the United States, has officially wrapped one of its most successful seasons in history. Throughout the organization’s 10 sports, U.S. Ski & Snowboard brought home four Nations Cups, 13 individual FIS Crystal Globes, 14 Youth Olympic Games medals, 14 Junior World Championships medals, and had two teams, cross country and freeski, end their year with their most successful seasons in history. Alongside the athletic success, the organization hosted 11 domestic World Cups and is celebrating the launch of initiatives and new partners that are reshaping the organization and celebrating a successful revenue year.
Breaking Down the Numbers: a Historic 2023-24 Season
Four U.S. teams brought home the coveted Nations Cup this season, awarded to a nation that tallied up the most World Cup points throughout the season: the Stifel U.S. Freestyle Ski Team in both moguls and aerials, the Stifel U.S. Freeski Team park & pipe team and the U.S. Para Snowboard Team. The women’s moguls team is the best in the world for a reason, with six of the world's top 10 spots held by U.S. women.
The FIS Crystal Globe is awarded to the most successful World Cup athletes in their respective sports. The Globe is given on both a discipline and an overall basis and this season, the U.S. Ski & Snowboard teams brought home 13 globes. The FIS overall Crystal Globe, seen by many athletes as more prestigious than an Olympic medal, was won by four U.S. Ski & Snowboard athletes, including freeskier Alex Ferreira, cross country skier Jessie Diggins and Para snowboarders Brenna Huckaby and Noah Elliott.
On the freeski side, two-time Olympic medalist Ferreira won every halfpipe contest he competed in, a feat never seen before in freestyle skiing. He also secured the overall Crystal Globe for freeski park & pipe with his perfect season and the discipline Globe in halfpipe, with his teammates Mac Forehand and Alex Hall winning the slopestyle and big air Globes, respectively. Ferreira also won the X Games and Dew Tour halfpipe, bringing his total 2023-24 season victories to seven out of seven.
Three-time Olympic medalist Diggins took home the overall Crystal Globe for the second time in her storied career after her most successful season to date, which included setting a record for the best season in U.S. history for a cross country athlete, winning the overall Tour de Ski and bringing home six victories and 12 podiums. She also secured the distance discipline Globe.
Two-time Paralympic medalist Elliott of the U.S. Para Snowboard Team closed out a phenomenal season, where he found the podium seven out of eight times and added six World Cup wins to his resume to secure the overall and banked slalom Globes. Teammate Brenna Huckaby, who won the first-ever gold medal in the banked slalom discipline at the 2018 Olympic Winter Games in PyeongChang, added yet another overall Globe to her resume, along with two discipline Globes. Peggy Martin also secured the Globe for banked slalom.
Despite an injury sidelining Mikaela Shiffrin for six weeks, the most dominant alpine skier of all time still took home the title of best slalom skier of the year—her eighth slalom Globe in her exceptional career.
2023-24 Season Globes
- Noah Elliott - Para Snowboard Overall
- Noah Elliott - Para Snowboard Banked Slalom
- Jessie Diggins - Cross Country Overall
- Jessie Diggins - Cross Country Distance
- Alex Ferreira - Freeski Park & Pipe Overall
- Alex Ferreira - Freeski Halfpipe
- Mac Forehand - Freeski Slopestyle
- Alex Hall - Freeski Big Air
- Brenna Huckaby - Para Snowboard Overall
- Brenna Huckaby - Para Snowboard Cross
- Brenna Huckaby - Para Snowboard Banked Slalom
- Peggy Martin - Para Snowboard Banked Slalom
- Mikaela Shiffrin - Alpine Slalom
The junior skiers and snowboarders also shined, showcasing the dominant pipeline making its way to the top. U.S. Ski & Snowboard secured 14 medals in skiing and snowboarding at the Youth Olympic Games, including three golds, marking a significant improvement over previous years. Notably, the team clinched its first-ever ski jumping, ski cross and mixed team dual moguls medals. The U.S. also won an additional 14 medals at the Junior World Championships and U23 Junior World Championships, including the first-ever cross country sprint and men’s ski jumping medals.
“The success of this season is a true testament to the hard work and dedication from not only the athletes but the team behind the team,” said Anouk Patty, U.S. Ski & Snowboard Chief of Sport. “It takes everyone to find this level of excellence and I am confident that next season we will see even more. As we take the time to reflect on these past several months, I am so proud of what our team has accomplished and know that in many areas, we’re just getting started.”
Success Off the Snow
Off the snow, the success of U.S. Ski & Snowboard’s foundation and partnerships team has been equally as impressive during the 2023-24 season. Revenue growth surpassed expectations, reaching record level for the organization.
This season, U.S. Ski & Snowboard welcomed more key partners to the team. New partners included United Airlines, iFit, Hedlum Brewing, Knockaround and NakedCashmere. Existing partners like Stifel, Hydro Flask and Textron Aviation expanded their partnerships in a variety of ways, including sponsoring World Cup events and fundraisers, supporting more teams and partnering with individual athletes, with Stifel and Hydro Flask becoming the title sponsors of the Stifel U.S. Ski Team and Hydro Flask U.S. Snowboard Team.
“Working with prominent brands like Stifel, Hydro Flask, Toyota, United Airlines, iFit, Kappa and more solidifies our commitment to excellence,” said Trisha Worthington, Chief Revenue and Philanthropy Officer at U.S. Ski & Snowboard. “This season, we dove deeper into what we can do with these partners by working together on marketing initiatives and enhancing what a partnership can look like.”
This season, U.S. Ski & Snowboard introduced Easy Green, the organization’s new climate initiative. Named after an “easy green” trail at a resort, the concept embodies the idea that making sustainable choices should be easy. It included partnerships with leaders in the climate advocacy space, including Protect Our Winters, the National Ski Areas Association’s Sustainable Slopes, Keep Tahoe Blue and more. The HERoic initiative, focused on promoting women athletes and coaches, also continued. HERoic panels were held around the country at domestic World Cup events, featuring women trailblazers across various fields of sport and industry.
With the season wrapping up, the U.S. Ski & Snowboard athletes will take well-deserved breaks but the 2024-25 season is just around the corner, with more records to break and history to be made.
“Success does not happen overnight,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “What U.S. Ski & Snowboard has accomplished this season came from years of hard work, both on and off the snow. I am proud to lead an organization that cares deeply about the athletes that represent our teams and know that coming off a season like this, the momentum is palpable and we are ready to get back to it and continue making history.”