Five years ago, two promising young U.S. Ski Team athletes were killed in an avalanche, not fully realizing the dangers they faced skiing off piste in Austria. Since then, the mission of the Bryce and Ronnie Athlete Snow Safety Foundation (BRASS) has been to promote greater awareness of avalanche…

Land Rover North America today debuted its new brand and product advertising campaign, titled “Play Harder This Winter,” highlighting the British Premium SUV brand’s partnership with U.S. Ski & Snowboard. The campaign is led by a 30-second brand film, accompanied by 30 and 15-second product…

U.S. Ski & Snowboard athletes will find comfort in the cold with warm feet thanks to a new partnership with UYN-  Unleash Your Nature. The national governing body (NGB) of ski and snowboard sports in the United States announced a multi-year partnership with UYN today in the category of “high-…

NormaTec, the industry leader in compression recovery technology for athletes, today announced a four-year partnership with U.S. Ski & Snowboard, the national governing body of competitive skiing and snowboarding in the United States. U.S. Ski & Snowboard provides leadership, direction, and…

Thanks to a unique partnership with World Cup Supply Inc. (WCS) and its European partner SPM, U.S. Ski Team athletes and U.S. Ski & Snowboard events will continue to have the on-hill equipment and safety-related support needed for the next four years. “World Cup Supply is an important partner…

U.S. Ski & Snowboard will host its 53rd annual New York Gold Medal Gala at the Ziegfeld Ballroom in New York City on October 24. Olympic stars such as Lindsey Vonn and Kikkan Randall, and many more current U.S. Ski & Snowboard athletes and legends will be available for media interviews.…

U.S. Ski & Snowboard has partnered with Mountain Towns 2030 (MT2030) to help mountain towns commit to ambitious carbon reduction goals and implement solutions by 2030. The inaugural Net-Zero Summit is the kick-off event for MT2030 and will be held on October 2-4, 2019 in beautiful Park City,…

PARK CITY, UTAH – Land Rover North America and U.S. Ski & Snowboard today announced that Land Rover is the new Official Vehicle Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA. The multi-year partnership also names Land Rover as the title sponsor of…

PARK CITY, UTAH  - U.S. Ski & Snowboard announced the appointment of Michael O’Conor to the position of Chief Revenue Officer. O’Conor comes to the organization with almost two decades’ experience of commercial business development within the Olympic sphere. O’Conor’s hiring at U.S. Ski &…

PARK CITY, Utah – U.S. Ski & Snowboard announced the appointment of marketing veteran Andy McKeon to the Chief Marketing Officer position. As CMO, McKeon will lead U.S. Ski & Snowboard marketing, communications, and partner support. McKeon assumes these roles as Chief Commercial Officer Dan…