Toyota Re-Joins U.S. Ski & Snowboard With Multi-Year Partnership Beginning August 1
U.S. Ski & Snowboard today announced that Toyota will once again become the Official Mobility Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the U.S.A. beginning August 1, 2021.
The multi-year partnership through the 2026 Olympic Winter Games also names Toyota as the title sponsor of the Toyota U.S. Grand Prix series, the Toyota U.S. Alpine Championships, the Toyota U.S. Freestyle Championships, and presenting sponsor of the “Visa Big Air Presented by Toyota” events.
Toyota returns as the Official Vehicle of U.S. Ski & Snowboard following U.S. Ski & Snowboard’s two-year partnership with Land Rover.
“We are so excited to welcome Toyota back to our Partner Family,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their support of U.S. Ski & Snowboard athletes over the years have been fantastic for our sports and we look forward to extending that support to the entire U.S. Ski & Snowboard roster ahead of the upcoming Olympic Season. We also want to thank Land Rover for supporting our athletes the past two seasons and their commitment to winter sports.”
The partnership with Toyota will include event, broadcast, social and digital marketing rights as well as custom content creation. Toyota branding will also be seen on athlete uniforms, team gear, and throughout the U.S. Ski & Snowboard website and Social Media channels.
“We look forward to partnering again with U.S. Ski & Snowboard to continue elevating winter sports in the United States,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “As a mobility company, we’re proud to support the elite ski and snowboard athletes in achieving their goals and excited to connect with the passionate U.S. Ski & Snowboard fanbase, which includes the next generation of top talent.”
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we’ve built more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly 2.4 million in the U.S.) in 2019.